Doing Business on the Internet

‘08

Tips on effective Web Site design and essential Internet marketing Techniques

Jim TeeceJim@ProjectA.com

About this Class

•6th year in a row

•New and Improved

•Twice the Fun!

•All Jim all the Time!

About Jim Teece• President, CEO and CO-Founder of Project A, Inc.

• President Ashland Independent Film Festival Board , SOU Foundation Board Member, Asante Foundation Board Member.

• Past Boards & Committees Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee.

• Teaching DBOTI and Internet Marketing since 1998.

my Passions

•Education

•Small Business

•Health Care

•Local Government

•Community

About Project A• Founded in 1990

• Creators/Inventors of Site-In-a-Box(tm) - Clients include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts,

• eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone

• Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema

• Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

Doing Business on the Internet

•How many of us

•Bank Online

•Pay bills Online

•Buy Supplies Online

•Use email for regular and preferred business communication

Doing Business on the Internet

•NOT Get Rich Quick

•NOT Low Cost

•NOT Easy

•Doing Business, Taking Care of Existing Customers, Attracting New Customers, Making a Profit, Developing a Sustainable Business Model

The Original WWW1922 - RadioWorldwide WirelessRCA was formed because of security issues1921 5 stations1922 575Radio changed the world, business, people, church attendance, newspapers.

Mass CultureTime Slots, Prime Time, Lead-insAdvertisingBy 1926 failing at 15% a month

Commercial Beginnings

•Non-commercial net 1969-1994

•Web Takes off

•Fascination and Functionality

•The Virtuous web cycle

•Consumers & Business Internet Access

•Web Sites & Web Content

•Popular Fascination

Is eCommerce Good for Oregon?

•Import Dollars from around the world

•Provide Opportunity regardless of Location

•Selling something made in Oregon means more jobs in Oregon

eCommerce

•Powells Books Store

•Motorcycle USA

•Pick of the Glitter Pet Boutique

•OregonCountyBeef

•Fire Mountain Gems

•Dr. Martens and Lithia Park Shoes

Doing Business•Business Plan

•Part Time, Full Time

•Marketing

•Sales

•Manufacturing

•Reselling

On the Internet•Evil-Doer’s Paradise

•Virus

•SPAM

•Ad Ware

•False Emails

•Privacy

•On top of all that... Email SUCKS!

Business 2.0

•Ethics

•Customer Service

•Roles and Responsibilities•ISP•You•Customer•Vendors

False Expectations•Cost of doing business on the internet is low

•Privacy Policy? what privacy policy?

•Less customer service is required, if at all

•Email me don’t call me

•Inventory?

•I can run my business from the beach

•I can make up for loss with more volume

•Forget going public - I’m going to sell to Google!

QuickStart eCommerce

•Affiliations

•Association

•eBay & PayPal

•CafePress

DIY - do it yourself

•Business Plan

•Software & Hardware

•Graphics

•Photos

•Copy

•Banking

•Inventory

•License, Fees and Taxes

•Easy to Maintain no HTML no Webmaster no Software

•Secure, Scalable, Simple

•Interfaces with eBay

•Lets you create your own affiliate program

Looking for the Right eCommerce Looking for the Right eCommerce SolutionSolution

Looking for the Right eCommerce Looking for the Right eCommerce SolutionSolution

Critical Partners in doing business on the Internet

Lawyer, CPA, BankProduct VendorsMerchant ServicesISPSoftware CompanySite Marketing FirmCustomer

Site Marketing•Global or Local?

•Who is your Target Audience?

•How do you create one-to-one marketing?

•Tricks and Tips to bring people to your site

•Hits versus Visits

•Data Mining

Other PartnersYour Local Resources

SBDC

Library

Newspaper

Community College

University

Online ResourcesGoogle

Competition

Vendors

Services

Online Resources

•Google.com (froogle)

•A9.com

•eBay Stores

•Yahoo Stores

Doing Business on the Internet

•eMail Marketing without SPAMing

•Building a loyal Audience

•Legal Issues

•Domain Names

Top 10 Tips for Success

1. Get Help2. Follow Best Ethics & Tech Practices3. Practice proper “Netiquette”4. Align your expectations with reality5. Don’t stare at Google ratings all day6. Don’t Sweat the Small Stuff7. Save your Profits8. Listen to your customers9. Marketing, Marketing, Marketing10. Improve operations, site, technology constantly

Bonus Success Tip

Know all critical partners in your business and have contingency plans ready for failure at any point in the chain.

Can you sell anything on the

Web?ShoesTreesMapsSpecialized ToolsInventionsBooksPhotos

Active8™ your Website

News AlertsSubscriptionSite Wide SearchEventsLinksDynamic Site MapPrinter Friendly PagesEmail to a friend

Community Operating System•One Citizen, One Web

•Government

•Education

•Health Care

•Small Business

•Community