Dogwhistle Creative

creative

branding advertising publishing marketingdesign photography copywriting strategic planning>printtelevisionradiowebsignageevents

creative

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contents

3 dogwhistle is...

liz shepherd

greg meek

6 samples

54 referees

55 contacts

liz shepherdLiz completed a Bachelor of Arts at Wollongong University with a double major

in Industrial Relations and Law and began her working life in human resource

management at Ansett Airlines. Drawn to communications and promotions, Liz

joined Ansett’s customer service and public relations team in 1990.

She moved to the Northern Rivers in 1996 to take up a position with the then

fledgling Northern Rivers Tourism. Her duties included managing visiting

journalist and public relations programs.

In 1997 she joined Ballina Shire Council as Public Relations and Promotions

Manager. Her responsibilities included overseeing the management of the

Visitor Information Centre, developing, planning and coordinating community

events such as Rivafest, and destination branding and marketing. She has been

responsible for Council’s tourism, events, community gallery and branding.

responsibilities included:

• Management of visitor centre and visitor information programs

• Strategic and operational planning for visitor information centres

• Developing and implementing marketing campaigns

• Event planning and coordination

• Revenue raising through fund-raising and sponsorship

• Community engagement and development

• Developing and coordinating Ballina’s Festivals and Events Program

• Participating in the development of state, regional and local tourism plans

• Developing and implementing brand strategies

• Developing, hosting and coordinating visiting journalist and media programs

• Developing briefs and overseeing the production of marketing collateral

• Preparation and distribution of media releases and media liaison

• Coordinating local regional forums i.e. Local Tourism Master Class

• Stakeholder liaison including Council staff, elected Council, Government

organizations, media, business and community

Liz also served terms as Chair and Marketing Chair for Northern Rivers Tourism.

In this regional role, she also developed and managed a number of marketing

initiatives including the state award-winning ‘Showcasing the Northern Rivers’

campaign.

She represented the North Coast on the State Visitor Information Centre

Accreditation Network for six years, developing guidelines and policies for visitor

information centre standards, approvals and accreditation.

She was also instrumental in the establishment of the Northern Rivers Tourism

Management Group.

In addition to her managerial and client service roles at Dogwhistle, Liz

specialises in social media and

website development, strategic

planning, tourism destination

development and management,

campaign development and project

management.

creative

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dogwhistle is...

dogwhistle providestargeted marketing plans,innovative and integratednew media campaigns,destination planningand managementstrategies and event marketingand management.

greg meekGreg has been a creative director, photographer, copywriter, designer and

campaign strategist since 1978.

He specialises in brand development, advertising, publishing, image libraries

and design for all media.

Greg began his career in major Sydney ad agencies and publishing houses and

freelanced throughout Sydney for many years before moving to the Northern

Rivers in 1993.

For fifteen years (February 1993 to March 2008), Greg was a Creative Director

and Director at the North Coast Ad Agency in Lismore. In that time, he worked

with some of the region’s most dynamic and talented professionals on an

incredibly diverse range of projects.

He has created web sites, image

libraries, logos and branding packages

and researched, written and edited

plans, profiles and strategies for many

of our local Councils, State government

agencies, educational institutions and

private businesses.

He has written, designed and produced

scores of publications, brochures and

advertising campaigns for all tiers of government and businesses large and

small.

He conceived, coordinated, designed and produced Northern Rivers Tourism’s

state award-winning 2006 ‘Showcasing the Northern Rivers” campaign and

2009’s “Rivers of Life” campaign.

Greg has also contributed to many of the region’s ground-breaking tourism and

economic development initiatives.

He has sponsored and helped to promote some of the Northern Rivers’

signature events, travelled the length and breadth of the Northern Rivers many

times and created thousands of images of its man-made and natural assets He

was a member of the Nature Tourism Task Force (NTTF) and helped to develop

and promote the Rainforest Way, the Northern Rivers Regional Strategy, the

Nature Based and Eco Tourism Plan and the Ecolodge Investment Prospectus.

Many of these projects have involved significant community, industry and

stakeholder consultation and research.

Greg has designed, developed and produced branding and marketing material

for local, state and federal government agencies, Universities, TAFEs and private

sector organistions in the tourism, hospitality, manufacturing, alternative

therapies, fashion and finance.

creative

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dogwhistle is...

dogwhistle also provideshigh-end design,

branding, advertising, photography, publishing,

web design, copywriting and communication strategies

creative

branding advertising publishing marketingdesign photography copywriting strategic planning>printtelevisionradiowebsignageevents

some samples

creative

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clarence valley council

clarence valleyC O U N C I L

brand guidelines & stationery package

clarence valleyC O U N C I L

creative

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economic development brochure

creative

page 8


economic development unit - print collateral

creative

page 9


economic development campaign - photography

creative

page 10

lismore city council

corporate brand

creative

page 11


tourism brochures (since 1994)tourism brochures (since 1994)

creative

page 12


print collateral

creative

page 13


e-invitation

creative

page 14


campaign concept development, planning, project management, design, print, display,television and social media

creative

page 15


poster and flyers

creative

page 16


street banners

creative

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website

creative

page 18


online invitation

creative

page 19


displays

creative

page 20


press

creative

page 21


11 minute video presentation

creative

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15 second TV ad

creative

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scenic rim regional council

corporate brand

s c e n i c r i m

s c e n i c r i m

scenicr i m

creative

page 24


motivational brochure

s c e n i c r i m

scenicr i m

creative

page 25

image library

creative

page 26


brand collateral

s c e n i c r i m

s c e n i c r i m

creative

page 27


website and e-newsletters

creative

page 28

nsw dept of employment education and training

campaign/brand

CareerLinkSchool-based Apprenticeship and Traineeship Programs

creative

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job creation campaign - eblasts

creative

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school careers brochures

creative

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regional development australia – northern rivers food

print collateral/merchandise

creative

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merchandise

creative

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merchandise

creative

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sydney food expo standsydney food expo stand

creative

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visitor guides

ballina (since 1998 to 2012) the clarence (since 2006) the tweed (since 2003)lismore (since 1994)

creative

northern rivers tourism - rainforest way

brand development

page 36

creative

page 37

northern rivers tourism - rainforest way

display advertising

creative

page 38

scandinavian cone company

brand makeover

creative

page 39

stationery package

scandinavian cone company

stationery package

creative

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website design

creative

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tweed economic development corp

brand makeover

creative


stationery package

41-43 Commercial Road, Murwillumbah NSW 2484 | PO Box 27 Murwillumbah NSW 2484

t 02 66 726 130 | f 02 66 726 739 | e [email protected] | w tedc.com.au

41-43 Commercial Rd, Murwillumbah NSW 2484

PO Box 27 Murwillumbah NSW 2484

t 02 66 726 130 f 02 66 726 739

e [email protected] w tedc.com.au

Tracy ArmstrongBusiness Development Officer

with compliments

41-43 Commercial Road,

Murwillumbah NSW 2484

PO Box 27


t 02 66 726 130

f 02 66 726 739

e [email protected]

w tedc.com.au

page 42

creative

page 43


website and e-newsletter design

thinking, growing, smarter!

41-43 Commercial Road, Murwillumbah NSW 2484 • PO Box 27 Murwillumbah NSW 2484

t 02 66 726 130 f 02 66 726 739 e [email protected] w tedc.com.au

tweed economy looking goodAccording to the latest update of the Tweed Economic Model the Tweed

economy has experienced a steady growth of 1.4% over the two years

ending June 2008. This is less than New South Wales average at 3.5%,

but is a commendable result for a region without the large inflows of

mining investment prevalent in other centres. more >

regional events flagship programTourism New South Wales is supporting significant developments in

tourism through the events sector as part of a strategy to target regional

NSW areas as tourist destinations. As a result festival organisations

across the Tweed may be eligible for one–off government assistance

from between $10,000 to $60,000 over a three year period to assist with

marketing and promotion of their event more >

growing sustainable businessesThe SmartGreen program has been recently featured in the quarterly

journal of Economic Development Australia and is part of a huge amount

of information and programs available to small to medium sized business

looking to reduce their operational costs and incorporate green policies

into their business practices. As we move closer to the carbon emissions

trading scheme that will be implemented by the federal government it

makes economic sense to implement such a program for the medium to

small business more >

north coast business roadshow

If you are a business owner or do business on the north coast, the

Business Road Show is a one stop shop to access information, resources,

programs and opportunites to assist & support the growth of your

business. The Road Show runs in the month of September to tie in with

Small Business Month ( NSW ).

Tue 15th - Tweed Heads @ The Cudgen Leagues Club

Kingscliff & Tweed Heads Chamber of Commerce breakfast, commencing

at 7am, cost $25. FREE Road Show from 8:30am. For more information

please more >

business profile for july - north estate agentsAccording to the latest update of the Tweed Economic Model the Tweed

economy has experienced a steady growth of 1.4% over the two years

ending June 2008. This is less than New South Wales average at 3.5%,

but is a commendable result for a region without the large inflows of

mining investment prevalent in other centres. more >

congratulations bex awards 2009The TEDC would like to congratulate the winners of the recent Business

Excellence Awards – with special mention to TEDC Members for taking out the following categories: Trade Services – Pottsville Forge, Manufacturing & Construction –Madura Tea Estates, Franchise - Victory Ford, Gold Bex AwardMadura Tea Estates. more >

i s s u e 2 0 – S e p t e m b e r 2 0 0 9

in this issue

tweed economy looking good

regional events flagship program

growing sustainable businesses

biz profile - north estate agents

congratulations - bex winners

north coast business roadshow

ceo’s messageThe TEDC welcomes the

announcement by the NSW

government Minister for Lands Tony

Kelly, on the proposal to construct

a $30 million marina precinct at

Boyds Bay Tweed Heads.

The announcement is a proactive

approach to the environmentally

sustainable management of the

Tweed River. more >

members’ linkMembers of the TEDC believe the

Tweed is an ideal location to work,

live & play; and supportthe TEDC

in its endeavours to create a future

sustainable economy.

Click to view our list of members.

tedc mail bagGot a comment about this month’s

newsletter?

email us at [email protected]

Or write to, PO BOX 27,


The Tweed Economic Development Corporation (TEDC) was established by the Tweed Shire Council in 1997 to give leadership and direction to the development of a future sustainable economy in the Tweed.The Thinking, Growing, Smarter Newsletter is produced solely by the TEDC. © Copyright 1999-2007

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creative

page 44

lismore city centre retail campaign

retail campaign

creative

page 45


retail campaign advertising

creative

page 46


retail campaign merchandise

creative

page 47


retail campaign vehicle livery

northern rivers tourism event promo

symposium branding

creative

page 48

Don’t miss out on big savings

Fees are tax deductible,and there is an amazingLUCKY DOOR PRIZEfrom Air Asia X two tickets to Kuala Lumpar!

time is running out...

tourism symposium

2010 18-19 octoberpeppers salt resort and spakingscliff | northern rivers | nsw

northernriverstourisminc

DOGWHISTLECREATIVE

earlybird registrations close today!

tourism symposium



DOGWHISTLECREATIVE

register for this year’s symposium, and you’ll go into the draw for two tickets to Kuala Lumpur courtesy of AirAsia...!

lucky door prize?they said a mouthful!

did someone say

October is upon us!REGISTER NOW!

what are you waiting for?

tourism symposium



DOGWHISTLECREATIVE

six good reasons to attend...

#1 great speakers with practical tips for using social media and the web

#2 program to suit tourism, the arts, health, surfing and education

#3 the year’s major networking event for tourism operators

#4 its money well spent and its tax deductible as well

#5 delegates will be included in a $70,000 marketing campaign, thanks

to Total travel and Northern Rivers Tourism

#6 You might win two return tickets to Kuala Lumpur, thanks to Air Asia!

creative

page 49

northern rivers tourism event promo

symposium e-blasts

creative

page 50

logos - various

creative

page 51

logos - various

segues to successbusinesspathways

SUSTAINABLETOURISM

N S W • A Unorthernriversrailtrail

creative

page 52

clarence river tourism – brand family

creative

page 53

ecolodges indonesia - brand family

creative

page 54

web sites

creative

page 55

referees

Mr Ian Oelrichs

Break of Day Investments

02 6687 1996

[email protected]

Ms Jyllie Jackson

CEO/Artistic Director

LightnUp Incorporated

02 6622 6333

[email protected]

Mr Mitch Lowe

Tourism & Events Manager

Lismore City Council

02 6626 0105

[email protected]

Ms Cathie Johnston

Project Manager, Leisure Tourism

07 3006 6216

[email protected]

Ms Jenny Massie

Manager

Clarence River Tourism

02 6642 4677

[email protected]

Mr Warren Stratton

Scandinavian Cone Company

02 6672 1144

[email protected]

contact

dogwhistle creative

Liz Shepherd

02 6688 4474

0415 965 407

[email protected]

Greg Meek

02 6688 4474

0415 915 232

[email protected]

Documents

Dogwhistle Creative