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    David A. Rosenberg January 12, 2011Chief Economist & Strategist Economic [email protected]+ 1 416 681 8919

    Please see important disclosures at the end of this document.

    Gluskin Sheff + Associates Inc. is one of Canadas pre-eminent wealth management firms. Founded in 1984 and focused primarily on high networth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highest

    level of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports,

    visitwww.gluskinsheff.com

    MARKET MUSINGS & DATA DECIPHERING

    A Dogs Breakfast with DaveWhile Bob Farrells rule number nine warns us to be wary of widespread

    consensus opinions, it may well turn out that all the bullish Wall Street analysts

    end up being correct that 2011 proves to be another wonderful year. But the

    one thing we can assure you, as was the case in 2010, is that it will not be a

    straight line up. In fact, we would argue that there are more headwinds,

    potholes, and event risks this year than there were last year.

    Enjoy the picture show.

    CALL IT THE WILE E. COYOTE MARKET

    Source: The Road Runner and Wile E. Coyote," celluloid painting by Chuck Jones, 1980

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    THE FED IS VERY CONCERNED

    The staff forecast incorporated the assumption that new fiscal actions, some of which had

    not been anticipated in its previous forecast, were likely to boost the level of real GDP in2011 and 2012. But, compared with the November forecast, a number of other conditioningassumptions were less favorable: House prices and housing activity were likely to be lower,while interest rates, oil prices, and the foreign exchange value of the dollar were projected tobe higher, on average, than previously assumed. As a result, although the staff projectionshowed a higher level of real GDP, the average pace of growth over 2011 and 2012 was littlechanged from the November forecast, and the unemployment rate was still projected todecline slowly.

    Indicators of production and household spending had strengthened, and the tone of the labormarket was a little better on balance. The new fiscal package was generally expected tosupport the pace of recovery next year. However, a number of factors were seen as likely tocontinue restraining growth, including the depressed housing market, employers continuedreluctance to add to payrolls, and ongoing efforts by some households and businesses todelever. Moreover, the recovery remained subject to some downside risks, such as thepossibility of a more extended period of weak activity and lower prices in the housing sectorand potential financial and economic spillovers if the banking andsovereign debt problems

    in Europe were to worsen.

    Others pointed to downside risks to growth. One common concern was that the housingsectorcould weaken further in light of the considerable supply of houses either on themarket or likely to come to market. Another concern was the ongoing deterioration in thefiscal position ofU.S. states and localities, which could lead to sharp cuts in spending andincreases in taxes. In addition, participants expressed concerns about a possible worseningof the banking and financial strains in Europe, which could spill over to U.S. financialmarkets and institutions, and so to the broader U.S. economy.

    (The Minutes from the December 14, 2010 Federal Open Market CommitteeMeeting, released on January 4, 2011)

    CHART 1: LOOK AT THIS THE TWO-YEAR MOVE IN OIL PRICES

    Oil Price: West Texas Intermediate

    Shaded region represent periods of U.S. recession

    Source: Haver Analytics, Gluskin Sheff

    -100

    -50

    0

    50

    100

    150

    200

    250

    70 73 76 79 82 85 88 91 94 97 00 03 06 09

    (2-year percent change)

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    CHART 2: OIL IS BEING DRIVEN IN PART BY SPECULATIVE FERVOUR

    Net Long Speculative Position on Oil

    Source: Haver Analytics, Gluskin Sheff

    CHART 3: RECORD LEVEL OF VACANT RESIDENTIAL REAL ESTATE

    United States

    Source: Census Bureau

    -100

    -50

    0

    50

    100

    150

    200

    250

    '95 '97 '99 '01 '03 '05 '07 '09

    (thousands of contracts)

    8

    9

    10

    11

    12

    13

    14

    89 91 93 95 97 99 01 03 05 07 09

    10

    11

    12

    13

    14

    15

    16

    17

    18

    19

    20

    89 91 93 95 97 99 01 03 05 07 09

    Total Vacant Housing Units

    (million units)

    Total Housing Vacancy Rate

    (percent)

    Record High!

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    CHART 4: HOUSE PRICE DEFLATION NOT OVER

    United States: Case-Shiller Home Price Index Composite 10

    Source: Robert Shiller (Irrational Exuberance), Haver Analytics

    CHART 5: HOUSING IS STILL THE LARGEST ASSET ON THE BABY-BOOMER BALANCE SHEET

    United States Share of Household Assets

    *Life insurance and pension reserves

    Source: Federal Reserve Board

    (percent, 2010 Q3)

    Consumer Durables

    6.7%

    Real Estate

    26.5%

    Equities

    22.3%Cash

    11.2%

    Other*

    25.9%

    Non-government

    bonds

    4.4%

    Treasuries

    1.6%

    80

    100

    120

    140

    160

    180

    200

    220

    240

    '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10

    (not seasonally adjusted, January 2000 = 100)

    Long-termtren

    d

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    CHART 6: UNEMPLOYMENT STILL A MAJOR PROBLEM

    United States(percent)

    *Includes all marginally attached workers and those em ployed part-time for economic reasons.

    Source: Bureau of Labor Statistics

    CHART 7: NOT ONLY ECONOMIC, BUT SOCIAL TOO

    United States: Civilians Unemployed for 27 Weeks or Over

    Shaded region represent periods of U.S. recession

    Source: Bureau of Labor Statistics

    3

    4

    5

    6

    7

    8

    9

    10

    11

    94 96 98 00 02 04 06 08 10

    6

    8

    10

    12

    14

    16

    18

    94 96 98 00 02 04 06 08 10

    U6 Unemployment Rate*Official Unemployment Rate

    Record High

    Levels!

    Still high currently

    at 9.4%!

    0

    1

    2

    3

    4

    5

    6

    7

    '48 '53 '58 '63 '68 '73 '78 '83 '88 '93 '98 '03 '08

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    '48 '53 '58 '63 '68 '73 '78 '83 '88 '93 '98 '03 '08

    As a percentage of total unemployed(percent)

    Total(millions)

    Record

    High!Record

    High!

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    CHART 8: UNEMPLOYMENT RATE AT RECORD HIGH AMONG THE YOUNG AND ADULT MALES

    United States Unemployment Rate (percentage)

    Shaded region represent periods of U.S. recession

    Source: Haver Analytics, Gluskin Sheff

    CHART 9: STATE & LOCAL GOVERNMENT CUTBACKS REMAIN A KEY MACRO RISK

    United States(year-over-year percent change)

    Shaded region represent periods of U.S. recession

    Source: Bureau of Economic Analysis, Bureau of Labor Statistics

    0

    2

    4

    6

    8

    10

    12

    '48 '53 '58 '63 '68 '73 '78 '83 '88 '93 '98 '03 '08

    5

    10

    15

    20

    25

    30

    '48 '53 '58 '63 '68 '73 '78 '83 '88 '93 '98 '03 '08

    16- 19 YearsMen between 25-54 Years

    -2%

    -1%

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    7%

    '90 '93 '96 '99 '03 '06 '09

    -2%

    -1%

    0%

    1%

    2%

    3%

    4%

    '90 '93 '96 '99 '02 '05 '08

    Employment: State & Local GovernmentReal Gross Investment: State & Local Government

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    CHART 10: TICK TOCK WILL THE DEBT CEILING BECOME AN ISSUE IN APRIL?

    United States

    ($ trillion)

    Source: U.S. Treasury Department

    CHART 11: THE WORLD IS AWASH IN DEBT

    OECD: Gross General Government Debt-to-GDP Ratio

    (percent of nominal GDP)

    Shaded bars represent OECD estimates

    Source: OECD

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    13

    14

    15

    '92 '94 '96 '98 '00 '02 '04 '06 '08 '10

    Public Debt Outstanding:

    Statutory Debt Limit

    Government Securities

    Outstanding Subject to

    Debt Limit

    64

    6970

    7274 73 74

    72

    70 7071

    7375

    7675

    73

    79

    96

    100

    90

    55

    60

    65

    70

    75

    80

    85

    90

    95

    100

    105

    '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11

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    CHART 12: DEFAULT IS AN OPTION

    Percent of the Time a Country is in Default Since Its Independence

    (share of years in default since independence)

    *For countries that became independent prior to 1800, the calculations are for 1800-2006

    Source: National Bureau of Economic Research Working Paper Series: This Time Is Different: A Panoramic View of Eight Centuries of Financial Crises,

    Carmen M. Reinhart and Kenneth S. Rogoff

    CHART 13: DEFAULT RISKS HIGH & RISING IN THE EUROPEAN PERIPHERY

    10-Year Government Note Yield

    (percent)

    Source: Haver Analytics, Gluskin Sheff

    3

    6

    1113

    1617

    23 24

    33

    3739

    51

    Italy Netherlands Portugal Germany Turkey Austria Romania Spain Poland Hungary Russia Greece

    3.0

    3.5

    4.0

    4.5

    5.0

    5.5

    6.0

    6.5

    7.0

    99 00 01 02 03 04 05 06 07 08 09 10

    3.0

    3.5

    4.0

    4.5

    5.0

    5.5

    6.0

    6.5

    7.0

    01 02 03 04 05 06 07 08 09 10

    3.0

    4.0

    5.0

    6.0

    7.0

    8.0

    9.0

    10.0

    11.0

    12.0

    13.0

    01 02 03 04 05 06 07 08 09 10

    Portugal GreeceIreland

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    CHART 14: OUT OF LUCK!

    Ireland

    Source: Statistical Office of European Communities, Central Statistics Office

    CHART 15: FOOD INFLATION BIG NEWS FOR EMERGING ASIA

    CRB Spot Commodity Price Index: Foodstuffs

    (index, 1967 = 100)

    Shaded region represent periods of U.S. recession

    Source: Commodity Research Bureau

    15

    20

    25

    30

    35

    40

    45

    '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10

    3

    5

    7

    9

    11

    13

    15

    '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10

    Total Domestic Demand ( billions)Unemployment Rate (percent)

    16-year high!

    6-year low!

    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    '70 '75 '80 '85 '90 '95 '00 '05 '10

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    CHART 16: CHINAS INFLATION BACK ON THE RISE

    China: Consumer Price Index

    (year-over-year percent change)

    Source: China National Bureau of Statistics

    CHART 17: POLICY TIGHTENING IN CHINA LIKELY HAS FURTHER TO GO

    China

    Source: Peoples Bank of China

    -2

    0

    2

    4

    6

    8

    10

    '05 '06 '07 '08 '09 '10

    7.0

    8.5

    10.0

    11.5

    13.0

    14.5

    16.0

    17.5

    19.0

    '06 '07 '08 '09 '10

    1.5

    1.7

    1.9

    2.1

    2.3

    2.5

    2.7

    2.9

    3.1

    3.3

    3.5

    '06 '07 '08 '09 '10

    Deposit Rate: 3-month Certificates of Deposit

    (percent per annum)

    Reserve Requirement Ratio: Small/Medium

    Depository Institutions (percent)

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    CHART 18: IS THE CHINESE STOCK MARKET TELLING US SOMETHING ABOUT EM GROWTH?

    China: Dow Jones Shanghai Index

    (index)

    Source: Haver Analytics, Gluskin Sheff

    270

    290

    310

    330

    350

    370

    390

    410

    Jul/10 Aug/10 Sep/10 Oct/10 Nov/10 Dec/10 Jan/11

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    Gluskin Sheffat a Glance0Gluskin Sheff+ Associates Inc. is one of Canadas pre-eminent wealth management firms.Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to theprudent stewardship of our clients wealth through the delivery of strong, risk-adjustedinvestment returns together with the highest level of personalized client service.OVERVIEW

    As of September30, 2010, the Firmmanaged assets of$5.8 billion.

    Gluskin Sheff became a publicly tradedcorporation on the Toronto StockExchange (symbol: GS) in May2006 andremains 49% owned by its senior

    management and employees. We havepublic company accountability andgovernance with a private companycommitment to innovation and service.

    Our investment interests are directlyaligned with those of our clients, asGluskin Sheffs management andemployees are collectively the largestclient of the Firms investment portfolios.

    We offer a diverse platform of investmentstrategies (Canadian and U.S. equities,Alternative and Fixed Income) andinvestment styles (Value, Growth and

    Income).1

    The minimum investment required toestablish a client relationship with theFirm is $3 million.

    PERFORMANCE

    $1 million invested in our CanadianEquity Portfolio in 1991 (its inceptiondate) would have grown to $9.1 million

    2

    on September30, 2010 versus $5.9 millionfor the S&P/TSX Total Return Indexover the same period.

    $1 million usd invested in our U.S.Equity Portfolio in 1986 (its inceptiondate) would have grown to $11.8 millionusd

    2on September30, 2010 versus $9.6

    million usd for the S&P500TotalReturn Index over the same period.

    INVESTMENT STRATEGY & TEAM

    We have strong and stable portfoliomanagement, research and client serviceteams. Aside from recent additions, ourPortfolio Managers have been with theFirm for a minimum of ten years and wehave attracted best in class talent at all

    levels. Our performance results are thoseof the team in place.

    We have a strong history of insightfulbottom-up security selection based onfundamental analysis.

    For long equities, we look for companieswith a history of long-term growth andstability, a proven track record,shareholder-minded management and ashare price below our estimate of intrinsic

    value. We look for the opposite inequities that we sell short.

    For corporate bonds, we look for issuers

    with a margin of safety for the paymentof interest and principal, and yields whichare attractive relative to the assessedcredit risks involved.

    We assemble concentrated portfolios -our top ten holdings typically representbetween 25% to 45% of a portfolio. In this

    way, clients benefit from the ideas inwhich we have the highest conviction.

    Our success has often been linked to ourlong history of investing in under-followed and under-appreciated smalland mid cap companies both in Canada

    and the U.S.

    PORTFOLIO CONSTRUCTION

    In terms of asset mix and portfolioconstruction, we offer a unique marriagebetween our bottom-up security-specificfundamental analysis and our top-downmacroeconomic view.

    Our investmentinterests are directlyaligned with those ofour clients, as Gluskin

    Sheffs management andemployees arecollectively the largestclient of the Firmsinvestment portfolios.

    $1 million invested in our

    Canadian Equity Portfolio

    in 1991 (its inception

    date) would have grown to

    $9.1 million2 on

    September 30, 2010

    versus $5.9 million for the

    S&P/TSX Total Return

    Index over the same

    period.

    HHHHHHHFor further information,

    please contact

    [email protected]

    Notes:Unless otherwise noted, all values are in Canadian dollars.

    1. Not all investment strategies are available to non-Canadian investors. Please contact Gluskin Sheff for information specific to your situation.2. Returns are based on the composite of segregated Value and U.S. Equity portfolios, as applicable, and are presented net of fees and expenses.

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    IMPORTANT DISCLOSURES

    Copyright 2011 Gluskin Sheff + Associates Inc. (Gluskin Sheff). All rights

    reserved. This report is prepared for the use of Gluskin Sheff clients andsubscribers to this report and may not be redistributed, retransmitted ordisclosed, in whole or in part, or in any form or manner, without the expresswritten consent of Gluskin Sheff. Gluskin Sheff reports are distributedsimultaneously to internal and client websites and other portals by GluskinSheff and are not publicly available materials. Any unauthorized use ordisclosure is prohibited.

    Gluskin Sheff may own, buy, or sell, on behalf of its clients, securities ofissuers that may be discussed in or impacted by this report. As a result,readers should be aware that Gluskin Sheff may have a conflict of interest

    that could affect the objectivity of this report. This report should not beregarded by recipients as a substitute for the exercise of their own judgmentand readers are encouraged to seek independent, third-party research onany companies covered in or impacted by this report.

    Individuals identified as economists do not function as research analystsunder U.S. law and reports prepared by them are not research reports underapplicable U.S. rules and regulations. Macroeconomic analysis isconsidered investment research for purposes of distribution in the U.K.

    under the rules of the Financial Services Authority.

    Neither the information nor any opinion expressed constitutes an offer or aninvitation to make an offer, to buy or sell any securities or other financialinstrument or any derivative related to such securities or instruments (e.g.,options, futures, warrants, and contracts for differences). This report is notintended to provide personal investment advice and it does not take intoaccount the specific investment objectives, financial situation and theparticular needs of any specific person. Investors should seek financialadvice regarding the appropriateness of investing in financial instrumentsand implementing investment strategies discussed or recommended in thisreport and should understand that statements regarding future prospectsmay not be realized. Any decision to purchase or subscribe for securities inany offering must be based solely on existing public information on suchsecurity or the information in the prospectus or other offering documentissued in connection with such offering, and not on this report.

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    and, in some cases, investors may lose their entire principal investment.

    Past performance is not necessarily a guide to future performance. Levelsand basis for taxation may change.

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