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DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

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Page 1: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

DOGFEST 2019

Dogfest is hosted by Supervet Professor Noel Fitzpatrick with special guest Clare Balding and is the UKrsquos ultimate festival

for dogs The festival and is set to welcome 70000 visitors and their dogs in 2019

Dogs take the lead at Dogfesthellip

Tatton Park

Cheshire

Historical estate with landscape gardens

and 1000 acres of parkland

25000 visitors expected

Ashton Court

Bristol

22 ndash 23 June 2019

A country park set with

850 acres of woodland

20000 visitors expected

Knebworth

Hertfordshire

11 ndash 12 May 2019

Private estate with

250 acres of parkland

25000 visitors expected

LOCATIONS

VISITOR DEMOGRAPHIC

scored the event as

very good to excellent

96 of visitors intend

to return next year

54 of our doggies do not

attend any other pet show

85

ABC125-54

years oldAverage income pound55k

(Average UK salary pound27200)

70000 visitors and their dogs expected in 2019

A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drop to a national audience

MARKETING CAMPAIGN

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach

bull Prime stand location guaranteed alongside show features

bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)

bull Editorial inclusion within at least 1 e-newsletter

bull At least 4 social media posts

bull At least 1 sponsored blog broadcast

bull Editorial inclusion brand logo and mpu advert on website

bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets

bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing

bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite

bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions

Cost pound100 per sqm (minimum 30sqm)

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom

Page 2: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

Tatton Park

Cheshire

Historical estate with landscape gardens

and 1000 acres of parkland

25000 visitors expected

Ashton Court

Bristol

22 ndash 23 June 2019

A country park set with

850 acres of woodland

20000 visitors expected

Knebworth

Hertfordshire

11 ndash 12 May 2019

Private estate with

250 acres of parkland

25000 visitors expected

LOCATIONS

VISITOR DEMOGRAPHIC

scored the event as

very good to excellent

96 of visitors intend

to return next year

54 of our doggies do not

attend any other pet show

85

ABC125-54

years oldAverage income pound55k

(Average UK salary pound27200)

70000 visitors and their dogs expected in 2019

A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drop to a national audience

MARKETING CAMPAIGN

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach

bull Prime stand location guaranteed alongside show features

bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)

bull Editorial inclusion within at least 1 e-newsletter

bull At least 4 social media posts

bull At least 1 sponsored blog broadcast

bull Editorial inclusion brand logo and mpu advert on website

bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets

bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing

bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite

bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions

Cost pound100 per sqm (minimum 30sqm)

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom

Page 3: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

VISITOR DEMOGRAPHIC

scored the event as

very good to excellent

96 of visitors intend

to return next year

54 of our doggies do not

attend any other pet show

85

ABC125-54

years oldAverage income pound55k

(Average UK salary pound27200)

70000 visitors and their dogs expected in 2019

A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drop to a national audience

MARKETING CAMPAIGN

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach

bull Prime stand location guaranteed alongside show features

bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)

bull Editorial inclusion within at least 1 e-newsletter

bull At least 4 social media posts

bull At least 1 sponsored blog broadcast

bull Editorial inclusion brand logo and mpu advert on website

bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets

bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing

bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite

bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions

Cost pound100 per sqm (minimum 30sqm)

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom

Page 4: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

A fully integrated campaign with a reach of 10 million+ and total impacts of over 30 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles train car panels digital 6 sheets roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drop to a national audience

MARKETING CAMPAIGN

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach

bull Prime stand location guaranteed alongside show features

bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)

bull Editorial inclusion within at least 1 e-newsletter

bull At least 4 social media posts

bull At least 1 sponsored blog broadcast

bull Editorial inclusion brand logo and mpu advert on website

bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets

bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing

bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite

bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions

Cost pound100 per sqm (minimum 30sqm)

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom

Page 5: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach

bull Prime stand location guaranteed alongside show features

bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)

bull Editorial inclusion within at least 1 e-newsletter

bull At least 4 social media posts

bull At least 1 sponsored blog broadcast

bull Editorial inclusion brand logo and mpu advert on website

bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets

bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing

bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite

bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions

Cost pound100 per sqm (minimum 30sqm)

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom

Page 6: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

OPPORTUNITY Brand Partner There are a limited number of brand partner sites available within the heart of each festival that sit alongside the editorial features and attractions at each event Brands are invited to deliver their own activations here that feature some form of visitor interaction and therefore contribute to the editorial of the show Brand partners will feature throughout the promotional campaign of each event ensuring maximum exposure and reach

bull Prime stand location guaranteed alongside show features

bull Brand logo on all Dogfest campaign adverts (print digital online outdoor)

bull Editorial inclusion within at least 1 e-newsletter

bull At least 4 social media posts

bull At least 1 sponsored blog broadcast

bull Editorial inclusion brand logo and mpu advert on website

bull Complimentary festival tickets for competition use (at least 200) plus unlimited offer to your customers of 20 off tickets

bull Show Guide branding on sponsorrsquos page plus enhanced A-Z listing

bull DogFest Crew T-shirts Sponsorrsquos logo on the reverse of the DogFest t-shirts worn by the show crew onsite

bull Opportunity to provide gifts for the VIP goody bags which would command additional brandingmentions

Cost pound100 per sqm (minimum 30sqm)

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom

Page 7: DOGFEST 2019€¦ · • Digital & Social including: banner advertising, re-targeting, Facebook advertising, PPC and full social media campaign • Email newsletters: 12 month email

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Chrissie Doyle01483 791 773

cdoylefitzallmediacom