8/13/2019 Dog is Dead Analysis
1/1
This album artwork has a hermeneutic codewhich would be the two
school children,
walking into another dimension or space.
This will interest the viewer; we dont know
why and where they are going. This is
unanswered and allows us to make our
own possibilities for what is happening.
This makes us, make up a story of our own
which could in fact be the purpose of this
image as it is making us an active viewer.
However, it could connote escaping reality
and following their dreams. Additionally it
could portray the title of the album All our
favourite stories as the children could be
entering the world and diegesis of their
favourite stories: which they are carrying. It
could also convey the bands Indie genre
as the artwork is very unusual. But this is
open for debate and unknown; thus makinginteresting and
effective.
The Proairetic code is what happens to two school children
walking into space and thus escaping there schools
surroundings
and realism. This is a mystery, which will keep the audience
guessing. Its something they do not know.This and the
proairetic code together add tension and make the narrative
behind the artwork more interesting.
The semantic code would be the
predominantly bright colours used on the
artwork. This could connote the bands
alternative indie genre or it could convey their
interesting and lively personalities.
Additionally, the bright colours of the realistic
surrounding compared to the space circle
could create a juxtapositioning between reality
and the books story or dream diegesis. This
makes the artwork have additional meanings
as well as making it interesting.The text is very square and
alien like with no
ascenders or descenders. The text for both the
bands name and album name is always within
the base line and mean line. The text Dog is
dead is on onelevel and very sharp. This could
connote the bands sharp and new sound. Or
the alien theme could suggest their futuristic
music.
The symbolic code could be the different meanings that can
be
conveyed from the album artwork. The children walking into
space
are presumably at school could portray a political meaning;
that
schooling isnt preparing children for the real world but for a
fake
story like world. However, it more than likely connotes
escaping
reality to fall into the diegesis of their favourite stories. In
this case
the story is set in space.
The cultural code could be the childrens
ideology. They could be seen as attempting to
follow in their heros footsteps. For this to
happen they must enter that world. Additionally
it is set in the 1950s, so it could relate to the
famous five or secret seven.
It is a post-modern text ultimately that
embodies fictional childrens stories in the title,
but the name of the band is almost a
juxtaposition of the happy nature of the image.
The reception theory would suggest that
different psychographics would see a different
meaning behind that artwork. Demographics
could also affect the way they envisage the
artwork. They could see it in a number of ways:
as the children could be entering their favourite
storys diegesis or even be escaping reality to
follow in their role models footsteps.
The users and gratification theory would
suggest that Dog is dead want the
audience to think about the artwork as
this will increase the viewerschance of
buying it. They want an active audience.
As the artwork is so unusual and
connotes many meanings it will create a
discussion and entice people to see it and
have an opinion on it and challenge
others opinions. So therefore buy it!
The two step flow model links with the
users and gratification theory. As the
opinions of the audience/celebrity could be
published on social networks and this can
then be shared and increase publicity
.making the artwork even bigger!
