A city’s website has many audiences to serve – residents, businesses, and visitors. Add to that the need to make the site accessible to those with disabilities and functional for all users regardless of the type of device they use. Learn why city websites should be up-to-date, accessible and responsive.

Does Your Website Measure Up?

Does Your Website Measure Up?

Larry Mattox, VC3

Session #5

Prize Drawing

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Reaches Out To:

• Its Citizens

• Future Residents

• Potential Visitors

• Future Businesses

And…

• Stays Up To Date and Fresh

• Is Mobile Friendly

• Should Follow Guidelines For Accessibility By Those With Disabilities

An Effective Municipal Website…

How to attract… Visitors

How to attract… Business

How to attract… Residents

How to attract… Residents

Citizen Support Center

• Find Answers• Make a

Request• Sign up

for Emails

Becoming Mobile-Friendly Mobile Internet users have overtaken the number of desktop

users.

Municipal websites must provide a good browsing experience when viewed on a smart phone or tablet.

A responsive design makes sense for your municipality.

Mobile Responsive Website

Becoming More Accessible to All

The United States Access Board’s Section 508 Standards apply to electronic and information technology procured by the federal government, including computer hardware and software, websites, phone systems, and copiers.

Must adhere to standards of access to information for people with physical, sensory, or cognitive disabilities

Some requirements

Videos need captions or a transcript

Alternative text for every image

Readable color and contrast

Skip repetitive navigation link

PDFs cannot be made from scanned documents

Requirements are going to get more demanding!

Keeping Your Website Up to Date

Web designer becomes detached and difficult to reach

No one at the city takes ownership

Departments do not keep their sections fresh

Web technology evolves and no one tells the city

City does not review it periodically

City loses focus

Why Do Most Web Sites Peak on Day 1?

Make Every Day a Great Day for Your Site!

Lower up front capital investment

On-going monthly payments lessen the $$$ impact

Web design team provides consultation and guidance

Discusses monthly statistics

Provides ongoing technical support

Keeps city up to date on evolving technologies

Reviews website goals and plans

Provides website “health” report

Gives the city a new web design every four years!

New Web Design/Maintenance Model Makes That Happen

• Look at your website today. Does it project the image you want of your municipality?

• Does your website benefit your citizens while attracting businesses, visitors and future residents?

• Stop by our booth for a website assessment survey

What’s next?

Prize Drawing

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