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DOES YOUR DESTINATION STAND OUT FROM THE CROWD? INSPIRING SOLUTIONS FOR PEOPLE AND PLACES DESTINATION MANAGEMENT PLANS I M P L E M E N T A T I O N B U S I N E S S C A S E S A N D P R O D U C T A N D V I S I T A T I O N A N D A N D PR I O R I T Y P L A N S I N V E S T M E N T P R O S P E C T U S E X P E R I E N C E A U D I T S M A R K E T A N A L Y S I S G O V E R N A N C E M O D E L S D E S T I N A T I O N E N G A G E M E N T A N D D E S I G N C O N C E P T S M A R KE T I N G P L A N S A N D D E F I N I N G T H E S T A K E H O L D ER S I T E A S S E S S M E N T S www.trctourism.com

DOES YOUR DESTINATION STAND OUT FROM THE CROWD?€¦ · Destination Management Planning is about Destination partners working together to define what is special about their destination

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Page 1: DOES YOUR DESTINATION STAND OUT FROM THE CROWD?€¦ · Destination Management Planning is about Destination partners working together to define what is special about their destination

DOES YOUR DESTINATION STAND OUT FROM THE CROWD?

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

DESTINATIONMANAGEMENT

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Page 2: DOES YOUR DESTINATION STAND OUT FROM THE CROWD?€¦ · Destination Management Planning is about Destination partners working together to define what is special about their destination

DESTINATION MANAGEMENT PLANS

WHY DO YOU NEED A DESTINATION MANAGEMENT PLAN?

When planning for a holiday, visitors don’t see one product in isolation, they see a destination in its entirety, brimming with packaged offerings that match the experience they are looking for. Destination Management Planning is about Destination partners working together to define what is special about their destination and leveraging from these experience themes to provide a compelling visitor offer. Destination Management Plans aren’t just about visitors either, most importantly they are about building strong and resilient local communities. Local people should continue to love where they live, be proud of sharing their destination with visitors and receive benefits from destination planning, both economically and socially. The destination itself should also benefit with sustainable developments that both protect and present cultural and natural resources.

WHAT’S IN IT FOR YOU?

Our Destination Management Planning can help you:

• Understand the current visitor offer, how it aligns with target markets, where there are opportunities, gaps and challenges to consider

• Review what other Destinations are offering to understand how your unique proposition will make your Destination stand out from the crowd

• Work together with various project partners and the local community to develop a united Vision and define your Destination

• Deliver Destination priorities and understand the potential costs and resources required

• Secure funding through attractive Business Cases and Investment Prospectuses

• Grow visitor awareness, visitor numbers, length of stay and visitor satisfaction, while also fostering sustainable, happy and healthy local communities.

FIND OUT MORE

To get your destination ready for growth, contact us and we’ll customise a Destination Management Planning package to suit your needs.

Australia + 61 2 6456 2722 New Zealand + 64 4 4723114

[email protected] www.trctourism.com

WHAT’S INVOLVED?

1. Understand the Destination through a Situation Analysis — this involves a product and experience audit, visitor needs analysis, aligning with existing plans, policies and strategies and investigating what Destination competitors are offering.

2. Stakeholder engagement and consultation — we are adept at being involved in all levels of consultation with various agencies, industries and individuals, from one-on-one meetings to coordinating and facilitating workshops. Our sensitive and effective communication methods focus on maximising project ‘buy-in’ through establishing a united vision that realises multiple stakeholder aspirations.

3. Define the Destination — Once we understand what is on offer and the aspirations of project partners and stakeholders, growing from the Vision we will establish a unique Destination Positioning Statement that describes who we are and what we offer.

4. Build the Destination Management Plan — this will provide a logical way forward to aid in future tourism decision-making with detailed opportunities and concepts, a prioritised and staged implementation plan, high level costs, governance, partnership and investment recommendations and marketing and promotional options.

5. Keep the momentum going through delivery of an evidence-based Business Case and Investment Prospectus inviting public/private funding opportunities.

YOURDESTINATION

DESTINATIONMANAGEMENT

SUSTAINABLETOURISM

Page 3: DOES YOUR DESTINATION STAND OUT FROM THE CROWD?€¦ · Destination Management Planning is about Destination partners working together to define what is special about their destination

DESTINATIONMANAGEMENT PLANNING IN ACTION

TRC has worked with Destinations across Australia and New Zealand at various stages of Destination Management Planning from undertaking initial tourism audits, to developing business cases and delivering the planning process in its entirety. Depending on what stage of your Destination planning and delivery you are at, we can tailor a solution for you. Our past Destination Plans have been across NSW, Victoria and regions on both North and South Island New Zealand. We have also delivered the various components leading towards Destination Management Plans across each State and Territory in Australia.

Page 4: DOES YOUR DESTINATION STAND OUT FROM THE CROWD?€¦ · Destination Management Planning is about Destination partners working together to define what is special about their destination

TRC TOURISM

TRC Tourism is a leading international tourism, recreation and conservation consulting business based in Australia and New Zealand, and operating globally. With more than 25 years’ experience, TRC has delivered comprehensive tourism planning and development projects for both large and small visitor destinations across Australia, New Zealand and other countries. Our clients include both country and local governments, private investors, non-government organisations (NGOs) and international development agencies.

Australia + 61 2 6456 2722 New Zealand + 64 4 4723114

[email protected] www.trctourism.com