Mujo Muratovic Btec ICT Unit 31 – Computer Animation

Documentation of Animation (P7)

The purpose of the animation is to promote my drink to appeal to my target market in a way which it will appeal to them. My animation is of an energy drink which is located in a cave. It discovers that there is still more outside the cave which he has never explored. He keeps referring to having energy and this is also related to the fact the he is an energy drink. Once he leaves the cave he begins exploring the outside world where he again refers to having energy and power. He then encounters a stick figure which decides to investigate, after this happens you see the stick figure pick up the energy drink and drink. You then see him throw the energy drink on the floor and the stick figure has an automatic body transformation where he gains muscle indicating the drink ‘Bosnian Power’ gave him energy and ‘Power’. Finally you see the promotion of the drink at the end where the price is shown. This directly links to my target audience being people which like to keep energetic and active.

Within this scene you can see the can/drink in his cave where he live talking about how much he enjoys it.

Here you can see the drink travelling from one side to the other, here a motion tween was used to create the effect that the animation was moving, which is also persistence of vision.

Mujo Muratovic Btec ICT Unit 31 – Computer Animation

The can here is seen outside the cave in which he lives as he describes it being ‘amazing’ as it is the first time he leaves the cave.

Within this scene you can see the can travelling the outside world and this is done also by using a motion tween to make it look as if the character was walking from one side to the other.

Here the can is seen referring to having the “Bosnian Power” which is directly related to my advert being an energy drink as it provides power to the consumer.

Mujo Muratovic Btec ICT Unit 31 – Computer Animation

The scene here shows the stick figure picking up the can as he is intrigued by what it is. Furthermore I used a motion tween to show the stick figure going toward to can to pick it up.

Here the stick figure is shown to be muscular after a few scenes where he is shown drinking the energy drink ‘Bosnian Power’.

Finally the final scene of the animation is of the can being promoted and advertised telling the audience to buy it now and also the price. Furthermore the theme used directly links in with the fact that the drink I am advertising is an energy drink with the lightning in the background and also the font used.

Mujo Muratovic Btec ICT Unit 31 – Computer Animation

The purpose of the animation was to advertise my energy drink ‘Bosnian Power’ by using the specific themes and story line to link in with the fact that It is an energy drink, this was stuff such as the stick man becoming muscular and gaining energy after drinking the drink and also the final scene where the lighting and background which is also directly linked in with the fact that it is an energy drink. My animation was made in Adobe Flash CS3 professional and after I had finished I exported it in a Flash Movie file (.swf). My file size after I had exported my animation was 509kb. I used some images for some of the backgrounds and wallpapers during the animation which were taken from Google Images.