DOCUMENT RESUME - ERIC · ED 056 501. AUTHOR TITLE. INSTITUTION. SPONS AGENCY REPORT NO PUB DATE. NOTE AVAILABLE FROM. DOCUMENT RESUME. EM 009 358. Fuller, Julia M., Ed. Designing

ED 056 501

AUTHORTITLE

INSTITUTION

SPONS AGENCYREPORT NOPUB DATENOTEAVAILABLE FROM

DOCUMENT RESUME

EM 009 358

Fuller, Julia M., Ed.Designing Good Slides; An InstructiveCommunication.Public Health Service (DHEW), Atlanta, Ga. Center for

Disease Control.Public Health Service (DHEW), Washington, D.C.

PHS-Pub-2196,Jun 7162p.Superintendent of Documents, U. S. GovernmentPrinting Office, Washington, D. C. 2C402 (No.1723-0050, 600)

EDRS PRICE MF-$0.65 HC-$3.29DESCRIPTORS Audiovisual Aids; Composition (Literary)!

*Illustrations; Photocomposition; Photographs;Programed Texts; *Slides; *Speeches

ABSTRACTThe use of 35 mm slides in speeches is becoming

increasingly populargood visuals help to demonstrate and clarify

ideas presented in a speech as well as retain the interest of the

audience. In the style of a programed text this guide details a

procedure for designing effective slides for the different formats

which can be used. Areas in designing th- visuals which are covered

include selecting a way to present the pcdint, preparing sketches,

developing pictorial or nonpictorial artwork and copy, composing

artwork without copy, usng photographs with or without copy,

designing title sketches, organizing the materials, informing the

artist, correcting copy and artwork and checking finished slides.

(SH)

U S DEPARTMENT OF HEALTHEDUCATION & WELFAREOFFICE OF EDUCATION

THIS DOCUMENT HAS BEEN REPRO-DUCED EXACTLY AS RECEIVED FROMTHE PERSON OR ORGANIZATION ORIG-INATING IT POINTS OF VIEW OR OPIN-IONS STATED DO NOT NECESSARILYREPRESENT OFFICIAL OFFICE OF EDUCATION POSITION OR POLICY

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An Instructive Communication

U.S. DEPARTMENT OF HEALTH, EDUCATION, AND WELFAREPublic Health Service

Health Services end Mental Health AdministrationCantor for Disease Control

Atlanta, Georgia 30333

PRODUCED BY CDC TRAINING PROGRAM

Methods Development Branch

INSTRUCTIVE COMMUNICATIONS ACTIVITY SUBJECT MATTER SPECIALIST

Richard E. Lincoln, ChiefCheryl D. Marlowe, Analyst-WriterPhyliss W. Richardson, Analyst-WriterJulia M. Fuller, Editor

Dor: M. Lovell, ChiefCreative Arts ActivityEducational Media Branch

Public Health Service Publication No. 2196June, 1971

UNITED STATES GOVERNMENT PRINTING OFFICEWASHINGTON, D.C.: 1971

For sale by the Superintendent of Documents, U.S. Government Printing OfficeWashington, D.C. 20402 - Price 60 cents

4 Stock Number-1723-0050

contentspage

HOW TO USE THIS GUIDE iv

INTRODUCTION

DEFINITIONS OF TERMS vi

SELECTING A WAY TO PRESENT THE POINT 2

PREPARING SKETCHES (COPY ONLY) 6

PICTORIAL ARTWORK AND COPY IN LINES 10

PICTORIAL OR NONPICTORIAL ARTWORKWITH COPY OR LABELS 20

A.RTWORK NO COPY 28

PHOTOGRAPH WITH OR WITHOUT COPY 32

TITLE SKETCHES 49

ORGANIZING MATERIALS 50

INFORMING ARTIST 53

CORRECTING COPY AND ARTWORK 54

CHECKING FINISHED SLIDES 55

SAMPLE SKETCi FORM

how to use this guideThis Guide is designed to be used each time you want to illustratemeter!al in c formal presentation with 35 mm double-frame slides.

After you have prepared an outline of your speech and have selected

the points that need illustration, you have to decide which formatto use in each instance copy (written material) only, drawing,

photograph, or a combination of these.

This Guide provides a step-by-step procedure for each format. Forinstance, if you want to design a slide with copy only, you would gothrough a different procedure than that for a slide with photogiaphand copy. If you read the steps carefully and follow all instructions,this Guide should prove effective in helping you plan illustrations

for your presentations.

introductionThe use of visuals when making presentations is becomingincreasingly popular. Good visuals help to demonstrate andclarify your ideas as well as retain the interest of theaudience; poorly designed visuals have the opposite effect.

A good visual hes certain basic qualities:

1. Error fres The visual should contain no mathe-matical or grammatical errors.

2. Legibility The visual should not be overcrowdedwith copy and/or artwork.

3. Proper Use of Color When color used foridentification purposes, it must be le correctcolor.

There are two general woblems faced by people who designvisuals: (1) how to ensure that the contents of the visual

will be accurate and legible, and (2) how to ensure that therough sketches for the visual will be interpreted correctlyby the artist who will produce camera-ready art.

A procedure for overcoming those problems and designinggood 35 mm slides is set forth in this Guide in step-by-stepinstructions. In general, the procedure requires that you:

(1) decide how to present the information on eachslide; then carefully examine the way the informa-tion is presented;

(2) produce a rough-sketch of each slide;

(3) meet with an artist to discuss' the rough sketches;

(4) check the copy and artwork the artist produces;

(5) check the finished slides for legibility.

definitions of termsAs you proceed through this Guide, you will tind several terms used that may not befamiliar to you. To be certain that you understand the terminology, read the followingdefinitions carefully before using the Guide.

Artwork anything (other than copy) to aPPear oil a slide that must be drawn orpainted, such as lines and circles as well as realistic or cartoondrawings

Camera-ready artwork and/or copy that is in its final form and will be photographedto make the finished slide

Copy words, letters, or numbers

Format/Layout arrangement of the elements (copy and/or artwork) on the slide

Labels copy with arrows or identifying lines pointing to specific areas ofartwork or photographs

Rough Sketch a quick rendering of the proposed layout in which color, illustrations,and copy appear approximately as they will on the finished slida

ave you already decidedwhich points in yourpresentation you need toillustrate? If not, do so now.

9

designing slides

SELECTING A WAY TO PRESENT THE POINT

1. When designing slides, you will need several items tomake the rough sketches from which the artist preparescamera-ready material. Assemble these items now:

a pad of scratch paperpencils with erasers

colored pencils (if your slides will require color)a ruler

copies of the SKETCH FORMYou will find a sample Sketch Form in the backof this booklet. Count the number of points youwish to illustrate and make several more copiesof the Sketch Form than the number of pointsyou have to illustrate (use any duplicatingmachine or draw them).

2. The first step in designing any slide is to formulateyour reason for it; that LI, to state the idea you wantthe slide to illustrate or what effect you want iton the audience.

Careful consideration of your material at this point will

make all subsequent steps easier.

2


For each point you wish to illustrate, do the following:

A. Write a descriptive paragraph that includes

your reason or need for the slide

the necessary items, parts, colors, etc. that mustbe included in the slide

B. Check reference material to be certain yourstatements are valid and up-to-date.

ii

Example from a presentation on water po

I want my audience to seof water helps to purifyshow filtration beds (24grLded gravel), the direwater, and what happensthe water.

Example from a presentation on malnutr

I want my audience to sappearance of the eyesserious deficiency of Vto show a diagram of anormal size and color adiseased eye showing swflamed tissue area.

0 PRESF.NT THE POINT

illustrate, do the following:

e paragraph that includes

ieed for the slide

ems, parts, colors, etc. that musthe slide

:, material to be certain yourand up-to-date.

ii

..1111111.

Example from a presentation on water pollution

I want my audience to see how the filtrationof water helps to purify it. I will have toshow filtration beds (24" of sand and 18" ofgraded gravel), the direction of the ilow ofwater, and what happens to the impurities inthe water.

Example from a presentation on malnutrition

I want my audience to see the characteristicappearance of the eyes when a child has aserious deficiency of Vitamin A. I will'wantto show a diagram of a normal eye showingnormal size and color and a diagram of adiseased eye showing swelling and red inflamed tissue area.

3


3. Now, choose one of your points and examine thedescriptive paragraph:

Is there a generally accepted format for presentinginformation of this type?

Are there also other effective formats for presentingit? (See chart below for some general suggestions.)

Write down the possibilities if there are several.

TYPES OF FORMATS

MATERIALTO BEILLUSTRATED

COPYONLY

PICTORIALARTWORK WITHCOPY OR LABELS

NONPICTORIALARTWORK WITHCOPY

ARTWORKONLY

PHOTOGRAPHWITH OR WITHOUTCOPY OR LABELS

STATISTICALMATERIAL

Pictograph* Bar GraphPie ChartLine GraphStatistical

Table

_

P ROCEDU RES ORABSTRACT IDEAS

Lines ofcopy

Pictorialexampleswith explana-tory copy

Flow ChartSchematic

DiagramPert ChartGantt Chart

OBJECTS ORAREAS

Cross section,side view, orentire objectwith labelsor copy

Map with copyor labels

Cross section,side view, orentire object

Photograph ofobject or areawith or withoutcopy or labels

*Statistical material illustrated by pictorial forms that can vary in size, color,.orTiumber to indicate change (e.g., various sizes of baskets of wheat

to show grain production).

4


4. From what you know about your audience, which ofthe formats you listed would best communicate thepoint to them? (For example, to illustrate statisticalmaterial to a young audience, you would select apictograph, perhaps with cartoon figures, instead ofusing a line graph or statistical table.)

Into which of the following categories does your wayof presenting the point fall?

(a) Copy (written material) only Go to Page 6.

(b) Realistic drawing or cartoon drawing and linesof copy (written material) Go to Page 10.

(c) Realistic drawing or cartoon drawing andcopy labeling the drawing with or without atitle Go to Page 20.

(d) Nonpictorial drawing and copy with or with-

out a title.

Diagram with copyBar chart or pie chart with copyTable with copyGraph with copyMap with copy

Go to Page 20.

(e) Pictorial or nonpictorial drawing; no copyexcept for title Go to Page 28.

(f) Photograph with or without copy Go toPage 32.

1.

PREPARING SKETCHES (COPY ONLY)

1. Read over the descriptive paragaph to review the itemsthat must be included in the slide.

2. On a piece of scratch paper write out the copy; don'tinclude a title at this point.

Revise as follows:

Mark out any information not essential to the

point.

Make the wording as simple and concise as youcan. (Remember, the slide is an "aid"; you will beverbally explaining it)

3. Are there any technical terms which a large number of

persons in the audience could not define?

YESChange the technical terms to lay termsThen continue.

NOContinue.

6

14

EXAMPLE: Audience co

I

IPa :hOt oNr LevYi ew the itemse.

ite out the copy; don't

n not essential to the

ple and concise as youis an "aid"; you will be

which a large number ofot define?

al terms to lay terms

it

rao4cc=6.-aoot*ftdviewvosep--tgetemeic7-6,6

eeree.A.veze-od:pie.

Z4,0G96eLe et6odfzt,eiveducat.;424...

EXAMPLE: Audience consists of the general pub!ic.

..Z.a4e4rzta.e.A.eco*s.e,e4c244olas92x4d.dee.e. ei47gio-7c42/

.4a142z4AeoG


4. Are there any lay terms which would insult a largenumber of persons in the audience?

YESChange to appropriate technical terms

NOContinue.

5. CHECK for mathematical or grammatical errors now.

6. Rewrite the copy, if necessary, allowing a maximumof six words per line. How many lines are there?

SEVENor fewerGo to Step 8.

MOREthan sevenToo many for one slide.

Continue.

7. Is there an appropriate place to divide the copy sothat each part has seven or fewer lines? Try groupingrelated items and divide between the groups.

YESMark the division (each division will bedeveloped as a separate slide)

EXAMPLE: Audience consists o

Go to Step 8; complete the procedure foreach division of copy.

NOTry revising the copy to seven lines orfewer. If you succeed, go to Step 8; ifnot, return to Page 4, Step 3, and selectanother way to present the point.

1 5

onesHde

oneslide

Y ONLY)

h would insult a kru;nce?

iate technical terms

EXAMPLE: Audience consists of medical doctors.

rammatical errors now.

, allowing a maximumy lines are there?

r one slide.

to divide the copy sower lines? Try groupingen the groups.

(each division will bearate slide)plete the procedure forpy.

copy to seven lines or-Teed, go to Step 8; ife 4, Step 3, and selectesent the point.

7


8. You'll need the following things to do the roughsketch that you will submit to the artist:

the prepared copycopies of the Sketch Forma pencila typewriter

9. Will the slide need a title?

YESContinue.

NOGo to Step 11.

10. Compose the title and type it near the top Jf the6" x 4" rectangle on the Sketch Form.

IF the title has more than four words, use bothupper- and lowercase letters -..IF the title has four or fewer words, you mayuse uppercase only.

8

4

6''

INS-RUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

Changes the Pati

4"

(COPY ONLY)

ing things to do the roughmit to the artist:

PYetch Form

le?

1

d type it near tile top of thee Sketch Form.

?lore than four words, use bothcase letters =1.tour or fewer words, you mayly.

16

6"

TYPE:

NO.:

COPIES:

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

4"

Changes the Patient May Notice

TYPE:

NO.:

COPIES:


11. TYPE the copy double-spaced in the rectangle of theSketch Form

6"

Care of Persons Exposed to Dipt

Give penicillin by mouth or by injec

12. filre you designed a slide for every one of yourpoints and/or divisions of copy?

YESGo to Page 50, Step 1.

NOReturn to Page 4 and repeat the designprocedure for each remaining point.

17 ,

y one of your

peat the designning point.

17

9

PICTORIAL ARTWORK AND COPY IN LINES

Preparing a Rough Layout

1. Read over the descriptive paragraph to get a mentalpicture of the amount of copy and artwork.Then, ona sheet of scratch paper, t lock out areas for theartwork and copy. You may try several before youdecide on one

If you are unsure which arrangement is best, selectone anyway arid develop it into a rough sketch. Lateryou can ask the artist to modify the arrangement ashe sees fit.

2. Write out the copy; don't include a title. Revise as

follows:

Mark out any information not essential to the

point.

Make the wording as simple and concise as youcan. (Remember, the slide is an "aid"; you willbe verbally explaining it)--

10

IN LINES

to get a mentalrtwork. Then, ont areas for the,eral before you

t is best, selectgh sketch. Laterarrangement as

title. Revise as

t essential to the

nd concise as youm "aid"; you will

oto

e.opw/044A,

Gas.curie, ,ettc.r."4.:2d.49,040.ax.

1.e4wcoesez atistemr.";tio=:;,6-110,29everto6divenzve.i4

4.irte


3. Are there any technical terms which a large numberof persons in the audience could not define?

YESChange technical terms to more familiarlay termsThen continue.

NOContinue.

.=11110.

EXAMPLE: Audience consists of the gener

4. Are there any lay terms which would insult a large EXAMPLE: Audience consists of medical

number of persons in the audience?

YESChange the lay terms to appropriatetechnical termsThen continue.

NOContinue.

5. CHECK for mathematical and grammatical errorsnow.

18

ND COPY IN LINES

terms which a large numbere could not define?

nical terms to more familiar

EXAMPLE: Audience consists of the general public.

.4,760,167(.4,4d

ie4.4";:t# 4-426

ff444e/ow,

ae-A-4410-04

edvustese.4v2iXime:xf

Acove*.x.&K.4 a;vu4mix.ct4a,

a#x ztteleA.6

s which would insult a largee audience?

lay terms to appropriatermsue.

tical and grammatical errors 10


11

r-


6. Will the ARTWORK TAKE UP HALF OR MORE ofthe slide?

YESContinue.

NOGo to Step 9.

7. Rewrite the copy, if necessary, allowing a maxiriumof six words per line. How many lines are there?

THREEor fewerGo to Step 11.

MOREthan threeToo many for one slide.

Continue.

8. Is there an appropriate place to divide the copy sothat each part has three or fewer lines?

YESMark the division (each division will bedeveloped as a separate slide)Then p to Step 11.

NOTry revising the copy to three or fewerlines. If you succeed, go to Step 11; ifnot, return to Page 4 and select anotherway to present the point.

NOTE: The size and complexity of the artwork is thedeciding factor for the maximum amount of copyto use. When in doubt, use LESS copy.

12

onesl ide

onesl ide

20


9. Rewrite the copy, if necessary, allowing a maximumof six words per line. How many lines are there?

FOURor fewerGo to Step 11.

MOREthan fourToo many for one slide.

Continue.

10. Is there an appropriate place to divide the copy sothat each part has four or fewer lines?

YESMark the division (each division will bedeveloped as a separate slide). Thencontinue.

NOTry revising the copy to four or fewerlines. If you succeed, go to Step 11; ifnot, return to Page 4 and select anotherway to present the point.

NOTE: The size and complexity of the artwork is thedeciding factor for the maximum amount of copyto use. When in doubt, use LESS copy.

COPY IN LINES

allowing a maximumny lines are there?

r one slide.

to divide the copy soer lines?

(each division will beseparate slide). Then

copy to four or fewerceed, go to Step 11; ifge 4 and select anothere point.

of the artwork is theximum amount of copyLESS copy.

onesiide

azdoticad

02.4te we..xtotic&

A

.1111=4.701.momMEW

43" 441134.retd

6.7644, ait.S40>

I Ale+Ge.v v4e.x.ei

eau:.ti-11MIMMENIIMIENI 11=!11

13

PICTORIAL ARTWORK AND g::OPY IN LINES

11. Make a rough sketch of the artwork showing only theessential details. Was the copy divided?

YESContinue.

NOGo to Step 14.

12. Could the same artwork be used with both divisionsof the copy?

YESGo to Step 14.

NOContinue.

13. Make rough sketches of the illustrations for eachdivision of copy so that only the essential detailsshow.


the prepared copy and rough artworkcopies of the Sketch Form--a pencilcolored pencilsa typewriter

14

2 2

4

INSTRUCTIONS

CV:UAL:

CRITICAL COLOR:

AIDS:

IN LINES

showing only the9

t+h both divisions

rations for eachessential details

to do the ',7oughdst

artwork

22

6"

TYPE:

NO.:

COPIES:

nnuamta

anm:

r,

CRITICAL COLOR:

AIDS:



YESContinue.

NOGo to Step 17.

16. Cdmpose the title and type it near the top of the6" x 4" rectangle on the Sketch Form.

IF the title has more than four words, use bothupper and lowercase letters

IF it has foiir or fewer words, you may useuppercase only.

6"

23

Blood Circulation in a Normal Heart

..IRUCTIONS

COPY iN LINES

it near the top of theh Form.

n four words, use bothletters----

r words, you may use

6"

23

It

Blood Circulation in a Normal Heart

TYPE:

NO.:

COPIES:

TIONS

15

PICTORIAL ARTWORK AND COPY iN LINES

17. How many illustrations did you prepare?

ONERedraw the same rough illustration neat-ly in the 6" x 4" rectangle of the SketchForm, allowing space for lines of copy. Ifthere are areas of critical color, shadelightly with appropriate colored pencils.[NOTE: A critical color is a color thatmust appear a certain way in order forthe slide to illustrate the point.]

TWORedraw each rough illustration neatly inthe 6" x 4" rectangles of separate SketchForms. If there are areas of critical colorshade lightly with appropriate coloredpencils. [NOTE: A critical color is a

color that must appear a certain way inorder for the slide to illustrate thepoint.]

18. Are there any areas of critical color (shaded) on yoursketches?

YESIn the space labeled "Critical Color" oneach Sketch Form, write a description ofeach shaded area; leave a space after eachdescription

NOContinue.

16

INSTRUCTIONS

2 4

r;ENERAL:

CRITICAL COLOR: AgOld 44606[06 /144k4r)L0

&act, A24.46.04,9424.zox.,

AIDS :


19. Should the artist prepare the artwork exactly as youhave indicated?

YESWrite "Prepare artwork exactly as

shown" in the space labeled "General"on the Sketch Form. Then go to Step 21.

NOGive the artist an idea of how you intendto use the slide and, if possible, thepredominant audience level (age group,sex, education)

20. Will the artist need visual aids?

YESPrepare the aids as follows:

(a) Large objects: label with your name.

(b) Photographs: number.

(c) Small aids: put into a large envelopeon which you've written your name.

In the space labeled "Aids" on theSketch Form, write what each aid is andwhere the artist can find it

NOContinue.

GENERAL:

CRITICAL COLOR:

AIDE : 41=4/ 2,z3flidz.ist. 41,244f4 /062i249

luksrx. 4e,,e-tAtlqaed.

ND COPY IN LINES

the artwork exactly as you

are artwork exactly as

e space labeled "General"Form. Then go to Step 21.

t an idea of how you interdlide and, if possible, theaudience level (age group,

aids?

ds as follows:

ects: label with your name.

ohs: number.

s: put into a large envelopeyou've written your name.

e labeled "Aids" on the, write what each aid is andist can find it

.111111.

INSTRUCTIONS

GENERAL : aldt://740CL.,..eVd..eZ "4, .41.400:4444,0/..seie3-x.4.43+ di)".9001.4.g., 7(4044.2c.a.-12

06:422.4.14:24, 614.-re/Lx

CRITICAL COLOR:

AIDS:

INSTRUCTIONS

GENERAL:

CRITICAL COLOR: aiLar 41424:4436

AIDS: 19434:C1E tfoi-440C 4,2404. "a62.61tiptettat. sob - .4tfe-e

Azedixd

17


21. Type the appropriate copy, double-spaced, in therectangle of the Sketch Form (or Forms if the copywas divided)

18

26

ft

Below is a cross section of a normal

artery:

-9'3'"STRUZIONS

Y IN LINES

ble-spaced, in theForms if the copy

6"

Below is a cross section of a normal

TYPE:

NO.:

COPIES:

4"

TIONS

26TIONS

TYPE:

NO.:

COPIES:


72. Have you designed a slide for every one of yourpoints and/or divisions of copy?

YESGo to Page 49.

NOReturn to Page 4 and repeat the designprocedure for each remaining point.

27

PICTORIAL OR NONPICTORIAL ARTWORKWITH COPY OR LABELS

1. Read over the descriptive paragraph to get a mentalpicture of the artwork and copy or labels. On a pieceof scratch p,per, draw the basic lines of the artworkin pencil; add only essential details.

2. Wril.e in the copy; do not include a title at this point.

If you are using labels, draw the lines or arrowscarefully, being certain they point to the appropriatearea in the artwork

3. Revise the copy as follows:

20

Mark out any information not essential to thepoint

TIONS

6"

Make the wording as simple and concise as youcan.

4"

400

3

Number 20 0

of CasesReporta 100

:,2 t 441

TIONS

ARTWORK

ph to get a mentalr labels. On a piece

mes of the artwork

a title at this point.

Ile lines or arrowst to the appropriate

not essential to the

and concise as you

4"

tool

300.

Numborx 200.of CasesReporteci too.

-*7-1"4lallc.TIONS

0


4. Are there any technical terms which a large number

of persons in the audience could not define?

YESChange the technical terms to lay termsThen continue.

NOContinue.


YESChange them to appropriate technicaltermsThen continue.

NOContinue.

EXAMPLE: Audience consists of the-.4 6"

EXAMPLE: Audience consists of sta

4"

6. CORRECT any mathematical or grammatical errorsnow. 29

10,000

foo 0.

bpooIncome

i n 4poo

Dot tars2poo.

0

MO9

RIAL ARTWORK EXAMPLE: Audience consists of the general public.

erms which a large numbercould not define?

echnical terms to lay termse.

which would insult a largeaudience?

rn to appropriate technical

I I

6"

10,000 ,

21000 ..

6,000 .Income

g000.Dollars

Avera e Ligglgor or theSmo9 City Res+ oC Stec.

TIONS

EXAMPLE: Audience consists of statisticians.6"

4"

10,000.,

9,000.

'pew.Income

in 4poo.Dollars

zocio.

TYPE :

NO . :

COP I ES

for or t6emos Ci+y Rest of Staie

atical or grammatical errors TIONS

2921


7. How many words and numbers are there?

30or fewerGo to Step 10.

MOREthan 30Too many for one slide.

Continue.

8. Is there an appropriate place to divide the copy sothat each part has 30 or fewer words and numbers?

YESMark the division (each division will bedeveloped as a separate slide)Then continue.

NOTry revising the copy to 30 or fewerwords and numbers. If you succeed, go toStep 10; if not, return to Page 4 andselect another way to present the point.

9. Because the copy was dividedlitthe artwork may nowbe inappropriate for both divisions of the copy.

NOT APPROPRIATERedraw the rough artwork so_ _

that there is an appropriateillustration or diagram for eachdivision of copy; then writethe copy that goes with eachillustration or diagram.

APPROPRIATEYou will use the artwork withboth divisions of copy; contin-ue.

22

ao,

4"

.1411 6"

Ank.crior atAaniv-oceipi+al membrane

Apical 4en4at lisarn n

Aniarior archaWasEpi s+rophaws

Poa+eriorlon9i4utinat I igam

alev ce 4;6+:14e

AIons i41.4chnr;tiriisoomran+

Spinal Canal Occ.ipi+al bane

TIONS

R1AL ARTWORK

ers are there?

10.

or one slide.

ace to divide the copy sover words and numbers?

sion (each division will beseparate slide)

the copy to 30 or fewerbers. If you succeed, go toot, return to -page 4 andway to present the point.

idedthe artwork may nowdivisions of the copy.

draw the rough artwork sot there is an appropriatestration or diagram for eachsion of copy; then writecopy that goes with each

stration or diagram.

u will use the artwork withth divisions of copy; contin-

I I

atieI I

An+criOr ai4anica-occipits1 membrane

Apical tiental lisam

An4erior arc.h eAlas

Epis+rophekusPosterior

lonsi+uSmal ligswInver+ebral

Abrocar+ilese

AntariorIons 4 Ltclinal lisamen+

Spinal Canal Occipi+al bone of skull1.0d

Fbet atlan+o-occipital membrane.Pest arch ofatlas

TYPE:

NO.:

COPIES:

Floval lisamen+s

TIONS



the prepared copy and rough artworkcopies of the Sketch Forma pencilcolored pencilsa typewriter

31

4 '

INSTRUCIIONS

GENERAL:

CRITICAL COLOR:

AIDS:

NPICTORIAL ARTWORKBELS

following things to do the roughvill submit to the artist:

red copy and rough artworkthe Sketch Form

encilsiter

21

4"

TYPE:

NO.:

COPIES:

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

23



YESContinue.

NO--Go to Step 13.

12. 'Th::.4-03Z ti title and type it near the top of the6" x angle on the Sketch Form.

If.` the title has more than four words, use bothupper and lowercase letters

IF it hr, four or fewer words, you may useuppercase only.

13. Did you revise the artwork because the copy wasdivided?

YI'SRedraw each piece of artwork neatly inthe rectangles of separate Sketch Forms.Shade areas of critical color lightly withappropriate colored pencils. [NOTE: acritical color is a color which must appeara certain way on t: e slide in order toillustrate the; point.]

NORedrim artwork neatly in the6" x e." rt-;!tangles of each Sketch Form.Shade P..; r)f _,:ticai color lightly with

!sz)lored pencils. !NOTE: acritical color is a colf,.. whici, ..Imst appeara certain way oil the slide in order toithtrate the point1

24

Reported Cases of Bat Rabies

TIONS

L ARTWORK

t near the top of theForm.

n four words, use 1-)othters

words, you may use4"

because the copy was

e of artwork neatly ineparate Sketch Forms.tical color lightly withed pencils. [NOTE. aolor which must appearthe slide in order to

artwork neatly in thes of each Sketch Form.itical color lightly withed pencils. [NOTE: aolor which must appear

the slide in order to1

6"

Reported Cases of Bat Rabies

oe''"CZALTIONS

32

TYPE:

NO.:

COPIES:


14. Are there any areas of critical color (shaded) on yourSketch Forms?

YESIn the space labeled "Critical Color" oneach Sketch Form, write a description ofeach shaded area; leave a space after eachdescription

NOContinue.


YESWrite "Prepare artwork exactly as

shown" in the space labeled "General"on the Sketch Form; then go to Step 17.

NOGive the artist an idea of how you intendto use the slide and, if possible, thepredominant audience level (ace group,sex, education) .1.=11.It..

INSTRUCTIONS

GENERAL :

CRITICAL COLOR: atar41,04,-0,426 dioraWX,

a.442.4.1ezdec6

AIDS:

INSTRUCTIONS

GENERAL:

%/Zieeto >Wavle iaeaureavellMO6 kOar-6 j

CR I TI CAL COLOR:

AIDS:

IAL ARTWORK

11 color (shaded) on your

eled "Critical Color" onm, write a description of: leave a space after each

INSTRUCTIONS

e artwork exactly as you

le artwork exactly as

space labeled "General"'orm; then go to Step 17.

idea of how you intendde and, if possibie, theddience level (age group,101I.

GENERA'.

CRITICn =OR: ez,,A,L,42esodedic di,...._

AIDS:

INSTRUCTIONS

,444:1.6 ld - P'624,24r=dre (-4;<4GENERAL: rA4e-cei 74//4:e4,44AA)0XLIale 442"" ta:cerzead,:x442ed306

CRITICAL COLOR:

AIDS:

25

PICTORIAL OR NONPICTORiAL ARTWORKWITH COPY OR LABELS

16. Will the artist need visual aids?


(a) Large objects: label with your name.(b) Photographs: number.(c) Small aids: put into a large envelope

on which you've written your name.

In the space labeled "Aids" on theSl.etch Form, write what each aid is andwhere the artist can find it

NOContinue.

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS : .122riv442,42.4., ezzeitoc.

17. Type or print each division of copy in the appropriate6" x 4" ref...angle of the Sketch Forms

26

.11 6"

MUSCLES OF THE STOM

Obh(tue

84 TIONS

WORK

your name.

rge envelopeyour name.

ids" on thech aid is and

e appropriate

INSTRUCTIONS

GENERAL :

CRITICAL COLOR: adad 44241.40e14.414,07G-

aiadAda.064:6/1441-,926t-vC/-

01. AIDS: /7,4e&Z.,44424

MUSCLES OFTHE. STOMACH

carcha

funclus

longitudinal-circularpyi

34

at. ,

TIONS

TYPE:

NO . :

COl'IES :



YESGo to Page 49.

NOReturn to Page 4, Step 3 and repeat thedesign procedure for each remainingpoint.

35

ARTWORK-NO COPY

1. Read over the descriptive paragraph to get a mentalpicture of the artwork. On a piece of scratch paper,make a rough sketch in pencil of the artwork,showing only the essential lines and details.


the rough artworkcopies of the Sketch Forma pencilcolored pencils

fa* a typewriter


YESContinue.

NOGo to Step 5.

28

4

IRLICTIONS

GENERAL :

CRITICAL COLOR:

AIOS :

graph to get a mentaliece of scratch paper,

ncil oi the artwork,and details.

ngs to do the roughhe artist:

rrn

4 '

6'

TYPE:

NO.:

COPIES:

INSTRUCTIONS

GENERAL:

CRITICS COLOR:

AIDS:

ARTWORKNO COPY

4. Compose the title and type it near the top of the6" x 4" rectangle on the Sketch Form.

IF the title has more than four words, use bothupper and lowercase letters

IF it has four or fwer words, you may useuppercase only.

5. Redraw the rough artwork neatly in the rectangle ofthe Sketch Form. If your first illustration is neatenough, cut it out and tape it in the re( tangle. Shadeareas of critical color lightly with appropriate coloredpencils. [NOTE: a critical color is a color that mustappear a certain way on a slide in order for the slideto illustrate the point.]

6. Are there auy areas of critical color (shaded) on yoursketch?

YESIn the space labeled "Critical Color" onthe Sketch Form, write a description ofeach shaded area; leave a space after eachdescription

NOContinue. 37

EEG of Patient Experienci

TIONO

INSTRUCTIONS

GENERAL:

CRITICAL COLOR: atal-0421aeleiekl

AIDS :

n war the top of theForth.

m four words, use bothlters

'or words. you may use

..nly in the rectangle ofitst illustration is neatt in the rectangle. Shadevith appropriate coloredfor is a color that must_le in order k r the slide

shaded' on your

!ed "Criti;al Color onWrite a dcs4.11111011

EEG of Patliot ENE,11(!,.1 g Grard mat spirJr

o

ARTWORK-NO COPY


Y ESWrite "Prepare artwork exactly as

shown" in t:le space labeled "Ceneral"on the Sketch Form; then go to Step 9.

NOContinue. Give the artist an idea of howyou intend to use the slide and, ifpossible, the Redominant audience level(age group, sex, education)

S. Will the artist need visual aids?


(a) Large objects: label with your name.(b) Photographs: number.(c) Small aids: put into a large envelopt

on which you've written your name.

In the space labeled "Aids" on theSketch Form, write what each aid is andwhere the artist can rind it

Now go to Step 9.

NO-Continue

twork exactly as you

!rtwork exactly as

Ice labeled "General"!n-, then go to Step 9.

artist an idea of how1.e the slide and, ifminant audience level!cation)

1..S7p, C 7 10 S

RAI .L dAs

ati.tadte, .42e5

"aagoozo,44.,abel with your name.umber.I into a large envelopeye written your name.

eled "Aids" on thewhat each aid is and

!! find it

,4:7:LC

::!

ARTWOR K-NO COPY

9. Have you designed a slide for c one of yourpoints?

YESGo to Page 49.


PHOTOGRAPH WITH OR WITHOUT COPY

1. Read over the descriptive paragraph to review yourobjective and the items that must be included in theslides.

On a piece of scratch paper make a list of the thingsthat should show clearly in the photograph

2. Look through magazines, booklets, photograph col-lections, etc., for a photograph which meets therequirements on your list. The photograph shouldalso be of good quality; that is, it should be clear and

THOUT COPY

aragraph to review yourmust be included in the

make a list of the thingsle photograph

ooklets, photograph col-Traph which meets theThe photograph shouldiq it chnnid he clear and

ATt

4'&4frt4.0,7cia..1 eiezAsati;Ati

/24}A;0,4e,,t0LZ

nogootaic ',vac& Aaretz;x)


3. Is the photograph such, a closeup view that theaudience will have difficulty recognizing the subject?

4.

YESContinue.

NOGo to Step 5.

Look for an appropriate longshot view to introducethe subject to the audience.

FOUNDYou will make a separate slide foreach photograph

NOT FOUNDReturn to Page 4, Step 3 and selectanother way to present the pointperhaps artwork.

R WITHOUT COPY

uclt, a closeup view that theficulty recognizing the subject?

tate longshot view to introduceience.

vill make a sepal ate slide fornotograph

n to Page 4, Step 3 and selectway w present the point

os artwork.

t

,

X

h..t -rtst. .''

A

!N. A .1


5. Get permission to reproduce the photographs onslides and request a print.

Here are some guidelines:

Photographs from Photographs fromPublications Collections

Look for a by-line giving Write or ask the owner forcredit for the photograph. permission.If there is a by-line, writefor permission to both thepublisher and the photo-grapher; also request a

print.

If theie is no by-line, writefor permission to the pub-lisher; also request a print.

[NOTE: If you must wait for a reply, you could start thedesign procedure on Page 4, Step 3 for any other points.]

6. When permission is received, proceed with Step 7.Of course, if permission is denied, you'll have toselect another way of presenting the point perhapsartwork; return to Page 4, Step 3.


7. WM the slide have copy other than a title?

YESContinue.

NOGo to Page 46, Step 29.

8. Write out the copy on scratch paper; don't include atitle at this point.

9. Revise as follows:

Mark out any information not essential to thepoint.

Make the wording as simpl? and concise as youcan. (Remember, the slide is an aid; you will beverbally explaining it)

10. Will the copy be labels?

WITHOUT COPY

!het ttun 3 title'

r. Step 2(4).

Isich rapci ; don't include 3

IniAtion no es.vniis! to the

AS sunpk snd concise ss :-outie %lide is an aid; yu:s will be

40, Step 19,43

35


11. Are there alw technical terms whkh a large numbe.

of persons in the audience could not define?

YESChange th.: technical terms to by terms

NOCont,nue.


YESChange the lay terms to appropriatetechnical terms--

NOContinue.

13. CORRECT any mathematical or grammatical errorsnow.

36

EXAMPLE: Audience consistz of the general

fitAr..tecaLa4v

c;..eig.;24.e,re.t.4)! .426

4,;(42(Ajvc.e.x.Z

EXAMPLE: Audience consists of medical d

44.62.2c4c," au. 7"" dfi

Va.c.raA.

HOUT COPY

which a large numberd not define?

-al terms to lay terms

h would insult a largeonce?

terms to appropriate

EXAMPLE: Audience consists of the general public.


I or grammatical errors 44


14. Rewrite the copy, if necessary, allowing a maximumof six words per line.

Will the photograph take up half or more of the slide?

YESContinue.

NO--Go to Page 39, Step 17.

15. How many lines are there?

THREEor fewerGo to Page 42, Step 22.

MOREthan threeToo many on one slide.

Continue.

16. Is there an appropriate place to divide the copy sothat each part has three or fewer lines?

YESMark the division (each division will bedeveloped as a separate slide)Then go to Page 42, Step 22.

NOTry revising the copy to three or fewerlines. If you succeed, go to Step 22; ifnot, return to Page 4, Step 3 and selectanother way to present the point.

45

one10- slide

oneslide

WITHOUT COPY

cessary, allowine a maximum

up half or more of the slide?

0. Step 17.

re?

Page 42, Step 22.

)any on one slide.aue.

place to divide the copy soor fewer lines?

livision (each division will be,s a separate slide)Page 42, Step 22.

the copy to three or fewer()u succeed, go to Step 22; if

to Page 4, Step 3 and selectv to present the point.

45

oneslide

oneslide

37


17. How many lines are there?

FOURor fewerGo to Stv 22.

MOREthan fourToo many on one slide.

Continue.

18. Is there an appropriate place to divide the copy sothat each part has four or fewer lines?

'x'ESMark the division (each division will bedeveloped as a separate slide)Go now to Page 42, Step 22.

NOTry revising the copy to seven or fewerlines. If you succeed, continue; if not,return to Page 4, Step 3 and selectanother way to present the point.

NOTE: The amount of detail in the photograph is thedeciding factor for the maximum amount of copy. When indoubt, use LESS copy.

48

oneslide

ervaiti+0+11.46.7er 77'

OR WITHOUT COPY

there?

to Step 22.

o many on one slide.ntinue.

riate place to divide the copy soour or fewer lines?

he division (each division will beed as a separate slit,e)to Page 42, Step 22.

rising the copy to seven or fewerI you succeed, continu4 if not,to Page 4, Step 3 and selectway to present the poiW..

detail in the photograph is theaximum amount of copy. When in

46

oneslide

oneslide

39


19. For a photograph with labels, you must make a tissueoverlay:

A. In the white margin of the photograph, putGUIDE marks (+) in each corner (these marksare sometimes called tic marks or registrationrnoin+0) .1119=1.

B. Cut a piece of tissue to the size of thephotograph: place the tissue over the face ofthe photograph and fasten with tape -

C. With the overlay in place, carefully trace overthe guide marks in each corner

[The corner guide marks enable the tissue over-lay, if it is removed, to be replaced in its original

position.]

47

r----111111111111111---

=1111111111W _

HOUT COPY

ou must make a tissue

tha, photograph, put.11 corner (these marks

marks or registration

to the size of theissue over the face ofn with tape

ce, carefully trace over.orner

.; enable the tissue over-c replaced in its original

7.2411.n.

47

r

IMMM =IMMO mania w MI MIMM

;3,


CAUTION: When writing on the overlay, any pressure fromthe pencil will mark the photograph and will produce distor-tions in the finished slide. Writing or the reverse side of thephotograph may also mark the photograph.

20. With the overlay still in place, using P. soft lead penciland a VERY LIGHT TOUCH, draw the arrows orlines to the exact area on the photograph; write in thecopy

21. With the overlay in place, check the placement of thecopy. Does the copy obscure necessary elements inthe photograph?

YESChange the location of the copy; make anew tissue overlay if necessary.

NOContinue.

ammumaxemilll.

g

UT COPY

ny pressure fromill produce distor-everse side of the

g a soft lead pencilraw the arrows orgraph; write in the

tie placement of theessary elements in

f the copy; make aecessary.



the photograph(s) and any prepared copy orphotographs with tissue overlay in placecopies of the Sketch Forma pencila typewriter

A=MINI1..

49

4

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

H OUT COPY

hings to do the roughthe artist:

d any prepared copy ore overlay in placeorm 4 '

TM :

NO . :

conga :

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:



YESContinue.

NOGo to Step 25.

24. After you have composed the title, type it near thetop of the 6" x 4" rectangle on each Sketch Form.

IF the title has more than four words, use both

upper and lowercase lettersIF it f'eur or fewer words, you may useuppercase

6 "

50

11

Appearance of PoliomyelitisViruses, Magrified 200,000 Times

;t7.

T.1 S

MOUT COPY

he title, type it near theon each Sketch Form.

han four words, use bothletters

er words, you may use

50

6"

Appearance of PoliomyelitisViruses, Magnified 200,000 Times

43


25. What part of the slide should the photograph occupy?

Draw a straight line to mark off the area in therectangle of each Sketch Form.

Number the photograph on the back avoid

using any pencil pressure. Write "Use photo-graph number " inside the outlineThen attach the photograph to a Sketch Form.

Remember, if you are using a longshot photograph to

introduce the subject, keep the photographs insequence.

26. Type the appropriate copy, double-spaced, in therectangles of separate Sketch Forms

If you are using labels, type the copy in theapproximate places.

44

4'

.0 6"

Appearance of Poliomyelitis VirusesMagnified 200,000 Times

1a

4-`722t-dy:2140.44.G -0-4

TIONS

...46"

Appearance of Poliomyelitis Viruses1Magnified 200,000 Times

Viruses look like tiny spheres in the ele

microscope.

VIA

-

1

WITHOUT COPY

vuld the photograph occupy?flo mark off the area in the

Form.

graph on the back avoidressure. Write "Use photo-

" inside the witlineiutograph to a Sketch Form.

ing a longshot photograph tokeep the photographs in

Icopy, double-spaced, in theForms

the copy in the

6"


1)

TYPE: \

NO.:

COPIES:

Le'AUTIONSrft4r.-1

4"

6" 0


Viruses look like tiny spheres in the electron

microscope.

TYPE:

COPIES:


27. IMPORTANT: If the copy is divided, there should betwo fonns indicating the closeup; type the copydivision, double-spaced, separately in the 6" x 4"rectangles of these Sketch Forms


YESGo to Page 49.


4"

.01.

1

4"

..

c 6"

nedes aegypti Mosquitoin Adult Stage

Transmits Dengue and Yellow Feve

y, coe

' Ti.ONS

4 6"

Aedes aegypti Mosquitoin Adult Stage

Note the white lines on the thorax a

white rings on the tarsi of the legs.

e14206V-024.490',42A4ZU/7-

TIONS

R WITHOUT COPY

opy is divided, there should bethe closeup; type the copy, separately in the 6" x 4"ch Forms

slide for every one of yourof copy?

49.

Page 4, Step 3 and repeat thecedure for each remaining

4"

6" No-


Transmits Dengue and Yellow Fever.

eltu.. 61,024492fAdatefrtarad 7160z

TYPE:

COPIES:

II I I MI 1 I 1 MI

41 6"


Note the white lines on the thorax and the

white rings on the tarsi of the legs.

&2pta,GAoZ

TYPE:

NO.:

COPIES:

TIONS

45


29. You "11 need the following items to do the roughsketch that you will submit to the artist:

the photograph(s)copies of the Sketch Forma pencila typewriter


YESContinue.

NOGo to Step 32.

31. Compose the title and type it near the top of the6" x 4" rectangle on each Sketch Form.

IF the title has more than four words use bothupper and lowercase letters---

IF it has four or fewer words, you may useuppercase only.

46

4iMM=1

6" as.

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

6"

5 3

4"

Rate in the Control Group

HOUT COPY

terns to do tne roughthe artist:

orrn-

it near the top of theetch Form.

han four words use bothetters

er words, you may use

53

4'

1011.

TYPE:

NO.:

COPIES:

INSTMCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

It

C.

6" ee

Rate in the Control Group

-&"cTALIZTIONS

TYPE:

NO.:

COPIES:

PHOTOGRAPH WITH OR WITHOUT COPYr'.

32. Number each photograph that you have on the backin the margin area. Write "Use photograph num-ber " in the 6" x 4" rectangle of the SketchForm; then attach tl- e photograph to the Form

33. Have you designed a slide for every one of yourpoints?

YESGo to Page 49.


54

I I

1

Rats in the Control Gro

Y,A2J7J,21.4Da

L.MI.CT1ONS

IR WITHOUT COPY

ph that you have on the backWrite "Use photograph num-" 4" rectangle of the Sketchphotograph to the Form

a slide for every one of your

e 49.

Page 4, Step 3 and repeat therocedure for each remaini:ig

54

I I

I I

Rats in the Control Group

TYPE:

NO.:

COPIES:

47

TITLE SKETCHES

1. Do you want to use any Title slides to introduce yourpresentation or to introduce subgroups in yourpresentation?

YESContinue.

NOGo to Page 50.

2. Take a copy of the Sketch Form for each Title slideyou want to make. Under the word "Copies" in theupper right corner, write "Title Only"

3. Type each title on separate Sketch Forms in the6" x 4" rectangles.

IF the title has more tkm four wore.s, use bothupper and lowercase letters.

IF the title has four or fewer words, you mayuse uppercase only

4. Go to Page 50.

6"

4 '

411.711111111141

55

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

6"

t I

4" PREVENTIVE

TECHNIQUES

introduce yourgroups in your

rni

77.14t Only

I ORS

GIMP M L

r each Tile slide(XIII CA ' LOWS"Copies" in the

Ai Forms in the

; words, use both

words, you hiay

alD)-

6"

PREVENTIVE

TECHNIQUES

TYPE:

NO.:

COPIES:

49

ORGANIZING MATERIALS

1. Examine all of your Sketch Forms for errors. Ifpossible, make the examination the day after corn-pletifig the sketches. You will be more likely to catcherrors or omissions that you had previously over-looked.

2. Arrange your rough Sketch Forms in the order inwhich they will be presented. (The sketches could bespread out on a table or tacked to a board.)

Next, rehearse the presentation, correlating yournarrative with the sketches; make any sequencechanges needed.

3. In the upper right corner on each Sketch Form fill inthe following information:

(a) How the slide is to be finished

(b) The numbers in sequence of all yourSketch Forms, including those for titleslides

(c) The number of copies you will need.,

4. Duplicate the Sketch Forms, using any duplicatingprocess machine. If none is available, copy the SketchForms and file the copies.

56

50

S

etch Forms for errors. Ifination the day after corn-will be more likely to catchyou had previously over-

ch Forms in the order inted. (The sketches could becked to a board.)

entation, correlating yourches; make any sequence

on each Sketch. Form fill in

is to be finished

in sequence of all yours, including those for title

f copies you will need

TYPE : .A.Teic, son aft:de...

NO . : iof

COPIES : Cid

rms, using any duplicatingis available, copy the Sketch

56

A 1 1 1 M.111111Mi

ORGANIZING MATERIALS

Fill out a requisition for services. Most art depart-ments use a standard form, which includes a copy foryour files. If your art service does not have a form,you will have to ask the number of copies of therequisition required; always make an additional copyfor your files.

Your requisition should include the following infor-mation:

(a) Who is requesting the services; this is

usually your name or the unit, activity,etc., for whom you work

(b) Your address and phone number

Requisition for Art S

Requested by: Robert Smith,

1

Bldg. I, Room 216,

Date Requ

(c) The present date and the date thefinished work is required; usually artservices ask for 10-15 working days, but alarge number of complex materials mayrequire more

6. Your requisition should order the following services:

(a) That the necessary copy and artwork beprepared from each Sketch Form

(b) That the pieces of copy and artwork besubmitted to you when they are ready forchecking and approval before the finishedslides are made

7. File one copy of the requisition.

CONTINUED ON PAGE 53.

Prepare slides from Sk

2. Please send drawings apreviewed by me before

Iimormir

1,LS

gor services. Most art depart-im, which includes a copy forervice does not have a form,he number of copies of theays make an additional copy

include the following infor-

uesting the services; this is

r name or the unit, activity,m you work,

s and phone number

t date and the date therk is required; usually artfor 10-15 working days, but aer of complex materials may

Requisition for Art Services

Date: 2/15/70

Requested by: Robert Smith, M.D.

4 Bldg. I Room 216, Tel. Ext. 103

Date Required: 3/10/70

order the following services:

ecessary copy and artwork bem each Sketch Form

leces of copy and artwork beo you when they are ready ford approval before the finishedade

uisition.

-0-1. Prepare slides from Sketch Forms 1-6.

57

CONTINUED ON PAGE 53.

Please send drawings and copy to be

previewed by me before finalizing. 151

INFORMING ARTIST

READ STEPS ON THIS PAGE CAREFULLYBEFORE MEETING WITH THE ARTIST

8. Set up a meeting with the artist. When it is time forthe meeting, take the following items with you:

all Sketch Formsany photographs to be used on slidesany visual aids for the artistthe requisition and the required number ofcopies

9. At the artist's studio .. .

Are there any sketches with critical color indi,:ated?

YESContinue.

NOGo to Step 11.

10. Ask to see the artist's color charts. Select the bestcolor for each critical area and write the number oridentifying label for that color on the Sketch Formbeside the description of the critical color area

5811. Turn in all materials to the artist; answer any

questions.

I NSTR. ICT IONS

GENERAL :

CRITICAL COLOR : 41164fiLC.,AalaZZLGIe-,

attec-, atzdzot

AIDS :

II

IN THIS PAGE CAREFULLYH THE ARTIST

ith the artist. When it is time fore following items with you:

mshs to be used on slidesfor the artist

n and the required number of

ches with critical color indicated?

ie.

tep 11.

ist's color charts. Select the bestteal area and write the number or)r that color on the Sketch Formon of the critical color area

58erials to the artist; answer any

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS:

azzclece, - ;aetzetoe. _ -

53

CORRECTING COPY AND ARTWORK .

12. Wheu you havc; been notified that the copy andartwork are ready for checking ...

Take your duplicate copies of the SketchForms to the artist's studio. Check the copyand artwork against the Sketch Forms forerrors; also check the critical colors.

IF there are any errorsContinue.

IF there are no errorsGo to Step 14.

13. Write the corrections for each slide on separate sheetsof paper; also write that you want to see the revisedartwork and copy

Attach each paper to the appropriate piece; thenreturn the artwork and copy to the artist.

Repeat Steps 12 and 13 undl the artwork and copyhave been produced correctly. Then continue.

54

5 9

lit /6CAPiAscoti

..e.viaLse C(4eZie"nea,,tp.42.442.2 ts6te-40 /04.

LL/10.4.0-axyeti. )1(4/

AM.AI;GLW/-ackAzy aoLed

D ARTWORK

notified that the copy andecking .

cate copies of the Sketchist's studio. Check the copy4nst the Sketch Forms forhe critical colors.

rorsContinue.

..rsGo to Step 14.

each slide on separate sheetsyou want to see the revised

the appropriate piece; thenopy to the artist.

until the artwork and copyectly. Then continue.

59.017,

CHECKING FINISHED SLIDES

14. When you receive the f'*tished slide, cheek each onefor errors and legibil:cy.

Test the legibility of each slide by projectingit OR-- hold each slide one foot from your eyes andtry to read it.

ALL slides satisfactoryContinue.

ONE or more slides not sati3factoryType a requisition in duplicate (one copyfor your files) on which you indicate therevisions to be madeThen take the requisition and the unsat-isfactory slide back to the artist. Whenthe new slides are ready, repeat Step 14.

15. Does your agency keep a file of the artwork used tomake slides?

YESHave the artist turn artwork over to theperson in charge of the files.

NOFile the artwork and rough sketches inyour own files.

16. Complete any further preparations for your presenta-tion.

60

Date Reg

Requested by: Rob't Smith,

Bldg. I, Rm:._ 216

1. Lateral view of lung needthe upper lobe, apical arphotograph.

2. Please send revision for

approval.

1* U. S. GOVERNM

IDES

shed slides, check each one

each slide by projectingne foot from your eyes arid

ontinue.

tisfactoryn duplicate (one copyhich you indicate the

isition and the unsat-: to the artist. Wheneady, repeat Step 14.

file of the artwork wed to

ist turn artwork over to therge of the files.

ork and rough sketches ines.

eparations for your presenta-

11111110.

60

Date: 3/1/70

Date Required: 3110/70

Requested by: Rob't Smith, M.D.

Bldg. I, Rm. 216 Tel. Ext.: 103

1. Lateral view of lung needs more detail in

the upper lobe, apical area. See attached

photograph.

2. Please send revision for checking and

approval.

'"WIMIMBisi....74MINEMISIMMONOR

55

* U. S. GOVERNMENT PRINTING OFFICE : 1971 0 - 428- 228

TYPE:

NO.:

COPIES:

INSTRUCTIONS

GENERAL:

CRITICAL COLOR:

AIDS: