DOCUMENT RESUME ED 302 222 IR 013 584 … · ED 302 222 IR 013 584. AUTHOR Thombs, Michael TITLE Marketing ... Office ot Educational Research and ... was responsible for the format

DOCUMENT RESUME

ED 302 222 IR 013 584

AUTHOR Thombs, MichaelTITLE Marketing via Computer Diskette.PUB DATE 88NOTE 76p.; Ed.D. Practicum, Nova University.PUB TYPE Dissertations/Theses Practicum Papers (043)

EDRS PRICE MF01/PC04 Plus Postage.DESCRIPTORS *Admission (School); Advertising; *Computer Assisted

Instruction; Computer Science Education; * ComputerSoftware; Higher Education; *Marketing; *MaterialDevelopment; Surveys

IDENTIFIERS *Software Evaluation

ABSTRACT

This report describes the development and evaluationof an interactive marketing diskette which describes the

characteristics, advantages, and application procedures for each ofthe major computer-based graduate programs at Nova University. Copiesof the diskettes were distributed at the 1988 Florida InstructionalComputing Conference and were mailed to prospective applicants forthe computer-based graduate programs. An evaluative questionnaire wascompleted by academic officials of the university, one academicofficial from another un.versity, and colleagues. The results of theformal evaluation showed a favorable reaction to the new mediaapproach, with respondents describing the diskettes as professionalin quality, concise, attractive, and appropriate for their intendeduse. Several participants indicated that they would now considerinitiating a similar project for their own institution. Nineappendixes include print-outs of the hardcopy listing and the colorand monochrome screens for the diskette, flowcharts of the screensequence, and a copy of the survey instrument. (12 referenced)(Ew)

************************************************** Reproductions supplied by EDRS are the best* from the original document.*************************************************

**g********************

*

**g*******A****1A*****

that can be made

P R A C T IC U

Center for theAdvancement of Education

Ed.D. Program

301 College Avenue

oft Lauderdale. Florida 33314

05/475-7300

U S. DEPARTMENT OF EDUCATIONOffice ot Educational Research and Improvement

EDUCATIONAL RESOURCES INFORMATIONCENTER (ERIC/

t This document has been reproduced asreceived from the person or organaaDonoriginating a

O Minor changes have been made to Improvereproduction OutaitY

Points of view oropmons stated in thtsdocu-ment do not necessafdy represent officialOERI position or policy

t:C.'

t )" rt

MARKETING VIA COMPUTER DISKETTE

'PERMISSION TO REPRODUCE THISiAATERIAL HAS BEEN GRANTED BY

Michael E.Thombs

TO THE EDUCATIONAL RESOURCESINFORMATION CENTER (ERIC)."

[OVA UNIVERSITY

REPORT-1.TXT

MARKETING VIA COMPUTER DISKETTE

by

Michael Thombs M.A., M.S.

COHORT 4

A Practicum - I Report submitted to the Ed. D. Program inComputer Education in partial fulfillment of the require-ments for the degree of Doctor of Education in ComputerEducation.

NOVA UNIVERSITY

May 1988

REPORT-1.TXT

TABLE OF CONTENTS

ABSTRACT 1

Chapter

I INTRODUCTION 2

II STUDY OF THE PROBLEM 3

III EXPECTED OUTCOMES AND EVALUATIONINSTRUMENTS 5

IV SOLUTION STRATEGY

OVERVI W 6

PRELIM1 ,RY INVESTIGATION 7

SYSTEM bESIGN 9

SYSTEM DEVELOPMENT 9

IMPLEMENTATION 8

V RESULTS, IMPLICATIONS, ANDRECOMMENDATIONS 9

LIST OF REFERENCES 12

APPENDIX

A EVALUATION FORM

B MAINTENANCE PLAN

C ORIGINAL PROPOSAL (Dr. Al Mizell)

D MONOCHROME SCREENS

E COLOR SCREENS

F HARDCOPY AND COVER LETTER

G EVALUATION SUMMARY

H SYSTEM FLOWCHART(s)

I WRITER'S WORKBENCH SUMMARY

REPORT-1.TXT

ABSTRACT

Marketing Via Computer Diskette.Thombs, Michael E. 1987: Practicum - I, Nova University.Ed. D. Program in Computer Education.

Descriptors: Marketing/ Disk/ Diskette/ Public Relations/Sales/ Marketing Strategy/ Story Board/ Authoring.

This project addressed the marketing and promotionalneeds of a major university for its graduate programs.Institutions that grant formal degrees and are involvedwith computer-based educational offerings are interested ininnovative ways of marketing their programs. Admis- sions'representatives and program directors at Nova Universitywere frustrated when they met a potential candidate whosaid, "This program is just what I have been looking for.Why haven't I heard about this before?". Nova University'sComputer-Based Learning graduate programs became the subjectfor a new computer-based marketing strategy.

The project resulted in the development of an interact-ive marketing diskette covering the major computer-basedgraduate programs at NOVA University and the production of1000 copies. Most of these were distributed at the 1988Florida Instructional Computing Conference (FICC) in OrlandoFlorida. The remaining diskettes were mailed to perspectiveapplicants for the computer-based learning programs. Thecontents of each diskette describes the characteristics,advantages, and application procedures as well as thebenefits of each computer-based graduate degree program.Data was collected from current college catalogs, fliers,and interviews with program directors. The total cost ofproducing each diskette was just under one dollar.

A review of the literature and a survey of othercomputer-based marketing/advertising showed that there is anoticeable new trend in marketing strategies that made useof diskette recording media. FORD, GMC, and BUICK have allproduced interactive computer-based marketing diskettes.FORD produced an upgraded version this year. The Aprilissue of PC-Week features the new version of the FORDdiskette that had a driving simulator on it.

The results of a formal evaluation showed a favorablereaction to the new media approach. Respondents to theformal evaluation described the diskettes as being ofprofessional quality, concise, attractive, and appropriatefor their intended use. Several participants in the formalevaluation process indicated that they would now considerinitiating a similar project for their own institution.

1

REPORT-1.TXT

CHAPTER I2

This practicum was proposed to improve the marketingactivities of University's Center for Computer-BasedLearning (CBL) and for the Computer Education Department(CED). The project consisted of collecting data fromcurrent catalogs and from interviews with admissionsrepresentatives and program directors. This information wassynthesized and transformed into an online computer-basedmarketing diskette. I played the part of an independentconsultant who developed the system on diskette. NovaUniversity was responsible for the duplication of diskettesand the process of printing the diskette labels.

It was my responsibility to select the appropriatedevelopment software package, learn how to use each package,and develop the marketing diskette. Nova Universityprovided all the software, manuals, and blank diskettes. I

was responsible for the format and appearance of the finalfinished product. I designed all of the monochrome andcolor screens, the interactive panels, and the sequence ofthe presentation used on the diskette.

CHAPTER2.TXT

CHAPTER II3

Nova University offers several degree programs in thearea of computer-based learning. Nova University needed aprecise, inexpensive, and efficient way of contactingindividuals who might be interested in any one of its degreeprograms. The computer-based advertising strategy wasdeveloped to help Nova University reach prime candidates forsuch a degree. A prime candidate is anyone with a prerequi-site degree in a related area, is currently working in aneducational or industrial training setting, and owns a PC.The diskette was distributed to hundreds of educators at therecent 1988 Florida Instructional Computing Conference(FICC). In total, 1000 copies were made for distributionand mailing. Cost for development was based on an originalestimate of producing 3000 diskettes.

The marketing diskettes were produced for a cost ofsixty-two cents each. The use of student labor and bulkpurchase of computer diskettes contributed to this low peritem cost. Traditional distribution methods include collegecatalogs and brochures. These documents are costly and donot guarantee that they will reach those who may beinterested in the program(s). A preliminary study showedthat a computer-based promotional document could be producedat a cost equal to or less than the cost of the productionof a traditional document. The worksheet presented inFigure - 1 itemizes the costs for the project.

AuthoringSystem(s):

Development of 3000 Diskettes;

IBM StoryBoard:(Owned *) 00,00TTA - Raster: (IBM-PC) 395.00Development(Student Labor) 0.00Diskettes X 3000 @ .35/each--1050.00

Labor(copy) 1 copy = 1 min50 hours @ 4.00 / hourPrinting Labels

200.00200.00

Figure 1 $ .62 /each

It seemed appropriate that a university with programsin the area of computer-based training and learning wouldmake use of those same means to market and advertise. Wouldthat not be the best form of advertising? Those who may beinterested in such a program would most appreciate thecampaign. Those who may be currently enrolled in theprogram would be best suited to produce the marketing media.Today, a diskette is a valued item. At least, it can bereformatted and reused. The label and the sleeves wereprinted with the Nova University name, address, and logo.Even if the diskettes were used for other purposes, theprinted advertising would still survive.

CHAPTER2.TXT Page 4

Only those who own or have access to a PC could use andreview the diskette. Two assumptions were made: first, thatmany traditional catalogs were thrown away by uninterestedindividuals and would never reach a candidate, and second,the diskette would reach candidates who would use it, passit along, or pass along a duplicate to someone else.

The computer-based learning programs at Nova Universityare primarily tuition-driven programs. The university hasonly a few candidates enter into its programs each semestel.The diskette was designed specifically to increase thevolume of applicants to the degree programs. When I inter-viewed the directors of the programs I found that many ofthe people that joined a program had searched several monthsand even years. The diskette was designed to helpcandidates find the right program. Word of mouth hascurrently been the most effective means of transmitting thenews about each of the programs. Some of the programs mightbe consolidated or dropped if new sources of applicants arenot found. The diskette was an attempt to reach thatmarket.

FORD, BUICK, GMC, and Verbatim Disk companies havealready produced similar diskettes. Buick (Flint, MI) andFord Motor (Dearborn, MI) are using animated floppydiskettes as an alternative to showroom sales brochures.Buick plans to distribute 75,000 copies of the Macintoshversion and 100,000 copies of the IBM version. In a poll of200 recipients of the Buick diskette, 10% planned topurchase a new Buick. Other surveys showed that of PCusers, 42% earned over $50,000/year, 72% are collegegraduates, and 51% are 35-54 years old. According to SoftAdGroup (Sausalito, TX) who created the Buick and GMCdiskette, 93% of the audience is male and 72% are married.

Lincoln-Mercury created a diskette, which was releasedon August 17, 1987. They received 80,000 requests for thediskette from business executives that own or operate a PC.Seven percent of these requests came within the first threeweeks of the campaign. The promotion had a 21% responsefrom a mailing of 123,000 PC users. Two hundred and sixtycar sales and 75 leases have been attributed to the successof this program, according to M. Hogan, Exec. VP, BeaumontBennett, the firm that handled the direct mail program.

Business Marketing (formerly Industrial Marketing) isusing floppy diskettes to capitalize on the desktopmicrocomputer explosion. Their diskettes, distributed attrade shows, contain color graphics routines, and sound andhardcopy options. Diskettes allow customers to explore suchfunctions as determining media costs, thereby giving areason to retain the diskette. Business Marketing officialscited one drawback: they feel that top executives are lesslikely to pass information stored on diskettes to col-leagues, than they would with traditional advertisements.

CHAPTER3.TXT

CHAPTER III

Page 5

The evaluation procedure for this project proceeded asfollows: I drafted a one-page formal survey form andattached an introductory cover page, see appendix A. Alongwith the letter and survey form, I enclosed a copy of theNova diskette. The packets were sent to the departmentchair of Information Systems Science, the Academic Dean, theProvost, and the Director of the Graduate IndependentStudies Programs at Salve Regina College, Newport R.I. I

asked each of the above to complete an evaluation form.Twenty more evaluations were given to colleagues using thesame form. The provost and the academic dean did notrespond to my request. I feel that the survey base of 22respondents are enough to draw reasonable conclusions inthis type of project.

As a result of performing this practicum, I had hopedthat I could interest future clients in similar marketingdiskettes. Two of the respondents asked me to author adiskette for their company, Davis Publications, WorcesterMass. This job was completed (March 17,1988), and theirdiskettes were distributed at the Virginia EducationalTechnology Conference (Norfolk, VA. March 21-24, 1988). 500diskettes were produced at a cost of $1.21 per diskette. Thediskette provided monochrome screen and hardcopy listings ofsample lessons from their Technology Series. I am nowconsidering the production of a diskette for the HanoverInsurance Companies in their underwriting and claimsoffices. Informal feedback suggested the use of this typeof media was popular and may be the beginning of a newtrend.

A formal survey (see appendix - G), showed that 82%thought that the diskette represented a new and innovativeform of marketing strategy, 90% felt that it was a usefulmarketing strategy, 77% felt that the diskette was wellstructured, 90% found the diskette easy to use, 82% thoughtthat it was of a professional quality, 72% felt that theyhad could use a similar diskette in their area ordepartment, and 100% felt that the diskette was well worththe production cost of $1.00. Since I had to go off campusto conduct many of the surveys, the last question waseliminated in this synthesis.

The use of marketing diskettes is still new and willgenerate interest at various levels for some time to come.There may also be some indirect advertising through journalarticles that are likely to be written about this uncommonapproach to marketing.

i

CHAPTER4.TXT

CHAPTER IV

Page 6

The following is an outline of the design, development,and implementation of the project following the traditionalsteps of a four-phase system life-cycle method. The copyingof diskettes, printing of labels, and distribution ofdiskettes was performed by NOVA staff. Each phase is thenelaborated upon in the remainder of the chapter.

Phase I: Initial Investigation:

- Study the problem, research and collect availabledata for the project

- List constraints, rank objectives and definesystem output specifications

- Present a recommendation from several alternativesolution strategies

- Report system feasibility

Phase II: System Design.

- Determine hardware and software requirements- Write program design specifications- Create a working model(prototype) and evaluate

Phase III: System Development.

Code and test individual elements of the project- Schedule and monitor deadlines- Complete hardware and software needs, supplies,

documentation, and training requirements for theoperational system

- Test system

Phase IV: Implementation and Post ImplementationEvaluation.

- System turnover and sign off- Return of software & hardware, manuals, diskettes

and other related supplies- Reimbursement for materials purchased/rented- Post Implementation evaluation- Complete system documentation- Develop maintenance procedure

10

CHAPTER4.TXT

Phase I: Initial Investigation (Preliminary Study).

Page 7

I began the study phase of this project by reviewingthe current literature on the subject of the use ofdiskettes in marketing strategy. My first search producedlittle useful information. However, another search ofbusiness related subjects produced several relevantarticles. In the second search I learned of the attempts ofFORD, BUICK, and GMC to address new audiences. In an April,1988 issue of PC-WEEK, there appeared an article thatsummarizes the efforts of the car manufacturers listed andsome others. This article speaks of a university that willgenerate a computer-based marketing strategy that willcontain an interactive application form. After the reviewof the literature, I conducted interviews with keyadministrators at Nova University. I was able to conductsome of these at the 1987 winter institute. Others weredone online with the UNIX electronic mail facility. Printedmaterials were collected from current catalogs and previewmaterials. Materials were supplied by the office ofComputer Education and Computer-Based Learning.

I reviewed several authoring systems and story boardingsoftware packages before selecting TTA by Raster SciencesIncorporated and IBM StoryBoard, IBM Corporation. The mostimportant selection criterion was the ability to distributefreely the final product without restrictive copyrightlimitations. TTA by Raster Sciences imposed no copyrightlimitations, and IBM StoryBoard only required a copyrightstatement on the face of the diskette for the StoryTellerruntime module.

The original proposal called for the production of adiskette that would contain an Apple computer-based versionon one side of the diskette and an IBM or MS-DOS compatibleversion on the opposite side. The the two versions wouldlimit the storage capacity of each side of the diskette to162KB. This idea was abandoned. It made more sense at thetime to produce a diskette that could be used on bothmonochrome and color PC's and compatibles. I reviewedseveral authoring systems and storyboard software packages.I selected TTA by Raster Sciences, Incorporated to host themonochrome version and IBM's StoryBoard software to host thecolor version. A simple MS-DOS-based menu system and aseries of batch files gave the diskette the capability ofprinting hardcopy information about the University to alocal printer. A later enhancement allowed the user to viewthis information on either the monochrome or the colorscreen. Both the monochrome and the color-based versionswere interactive. A sample of this effort is obtainable bywriting Nova University, 3301 College Avenue, FortLauderdale, Florida 33314.

11

CHAPTER4.TXT

System Design

Page 8

After I collected the necessary data, I developed a

prototype of the final system. This prototype was reviewedby the directors of each of the programs involve: in themarketing campaign. A flowchart of the sequence of themonochrome and color screens accompanied the prototype.Feedback from each document was then used to develop thefinal design specifications. A series of batch files andthe DOS procedure were developed to aid the user setup andexecute the programs contained on to diskette.

The Main Menu and all sub menus were defined an re-viewed by the Director of Ed.D/CED. The sequence of screenflow followed the flowchart approved in the study phase.Copies of main menus, sub menus, and panels formed most ofthe Design Specification for this phase and the developmentphase of the project.

System Development

Coding and testing of panels, menus, and su menus wereperformed in this phase of the project. System documentat-ion was created at this time. A system maintenance procedurewas also created to simplify future changes. updates, andadditions to new programs of study. Two master disketteswere delivered to Nova University far duplication.

Implementation and Post Implementation Evaluation

Labeling and duplication were arranged by Ed.D/CEDstaff at Nova University. Procedures for this process weredefined in tle development phase of the project. Staff atNOVA were responsible for the purchasing of diskettes andlabels, printing, and the distribution of the finaldiskettes. A maintenance procedure was defined and can befound in appendix - B.

In the implementation phase, the goals and objectivesof the project were achieved. The marketing diskette wasproduced for a cost of under one dollar each. It containedmonochrome and color versions of current catalog listings;it was interactive; and it was available in time foriistribution at the Florida Instructional. Conference inJanuary 1988, The format and style of the diskette reflectsthe best of similar works, such as Ford, GMC, andVerhatum Corporation diskettes.

0

CHAPTER5.TXT

CHAPTER VPage 9

The diskettes were released and distributed January25-29, 1988 at the Florida. Instructional Computing Confer-ence (FICC). Nova diskettes were issued to administratorsat Nova University. Diskettes that were left over from theconference have been mailed to interested parties thatcontact Nova by word-of-mouth, US mail, or telephone.

Since this project was not research oriented, therehave been no plans to conduct a research-based follow-up todetermine the effect it may have had on enrollment andapplication solicitations.

The diskette was completed in time for reproduction anddistribution at the conference (FICC January 2J, 1988). It

contained a color storyboard, an interactive monochromepresentation series, a hardcopy print option that containeda cover letter, and a summary of critical information forfuture reference. The diskette ran on an IBM/PC/XT/AT,although significant changes in presentation speed werenoticeable when run on an PC/AT. IBM clones and compatiblescould have been used. Color graphics, or color graphicsemulation, was necessary to see the slide show presentation.A standard configuration was all that was necessary to usethe other options. If a local printer was not attached, anoption was provided for screen viewing of the hardcopy text.

The diskette has already drawn some attention to NovaUniversit_. There were several informal inquiries at theFICC, January 1988. The diskettes "sold like hot cakes."The decision to make all the diskettes MS-DOS compatible didnot deter many Apple users. When the problem of format wasdiscussed, it was found that most Apple and MacIntosh usershad access to an IBM or IBM compatible either throughanother" department or in an administrative office at theirinstitution.

The diskette is now obsolete. Changes to thecurriculum, new courses, and revised programs requireconstant disk updating. A maintenance procedure is attachedand can be found in appendix - B. An Apple, CP/M, and/orMacIntosh version would be a fins addition but would notsignificantly increase the audience base. Concurrentversions would make yearly maintenance prohibitive. Anotherversion could not be counted as a practicum project unlessit contained research and/or comparisons with the previousMS-DOS version. If an Apple version were constructed, theuse of an authoring system or story boarding softwarepackage is strongly recommended. A research-based practicumcould be done by analyzing the response rate to thediskettes. The practicum could compare the use of disketteswith that of traditional media. The FoTd Motors diskette

13

CHAPTER5.TXTPage 10

was mailed in response to a request form attached to afull-page ad. Seven percent of the those who requestedcopies of the diskette did so within the first three weeksof Ford's campaign. The survey period may :equire a span ofseveral months to collect data.

If I were to repeat this project, there are severalthings I would do differently. I would search for anauthoring system or desk-top publishing package that wouldsupport both the color and the monochrome versions. I wouldalso recommend the use of prototyping in the problemdefinition and design phase of the project. In apresentation oriented project, traditional means of dataacquisition and systems analysis are hard pressed foreffective results. A prototype can be distributed forreview and comment among persons representing a broaddemographic domain. A ;:orking prototype can signifik_antlyreduce the time spent in the development phase. A prototypethat does not satisfy end-users could eliminate largeamounts of wasted time and effort.

I shared this practicum with staff and faculty at SalveRegina college. The Director of Salve Regina's GraduateIndependent Studies Programs was interested in a similardiskette for her external degree programs. A publicationcompany in Worcester, MA., Davis Publications, reviewed theNova diskette and requested a similar diskette fordistribution at an educational technology conference thatwas held in Norfolk VA, on March 21-24, 1988. The diskettewas published and distributed for *;IaL conference. The costof the diskettes averaged $1.21, and contained monochromeand hardcopy printouts of sample lessons from theirtechnology series. A total of 500 diskettes weredistributed. Executives at Davis considered the project asuccess. I also shared the diskette with the members of themanagement at the Hanover Insurance Company. They wereinterested in a training diskette in the agent agency area.

This project was the foundation for a major appliedproject at Nova University (MAP). The MAP is the equivalentof a doctoral thesis. Production of the Nova diskette gaveme several ideas for this project. When the punched cardwent out of existence it took with it a wonderful businessfunction, the turnaround document. A turnaround document isgenerated by an institution, then sent to a customer andprocessed. The document, after it has been processed, isreturned to the source. The document is machine readable.The name "turnaround document" comes from its ability to bereread by the machine that created it. This eliminates costly

I ,1

CHAPTER5.TXTPage 11

data entry procedures that may permit the introduction oferroneous data, typos, and misspellings. I foresee thepossibility of computer-based diskettes acting as turnarounddocuments in special environments. This project shows thatdiskettes are an effective means for distributing informat-ion. The question now remains, should diskette technologybe used to collect data, and if so, how?

1.5

REF-LIST.TXT

LIST OF REFERENCES

Page 12

HDF-Retailing Home Furnishings February 8, 1988 v. 62 no. 6p. 81,93 "Panasonic to Add Audio Tape; May Introduce FloppyDisks"

Sports Marketing News February 1, 1988 v. 3 no. 3 p. 8 "ProSports Beat: Fuji Photo Film USA"

Advertising Age February 8, 1988 v. 59 no. 6 p. 30"Carmakers Take Spin With Computer Discs'

Adweek's Marketing Week January 25, 1988 v.29 no. 4 p. 59"Carmakers Steer Disks to PC Users"

USA Today November 4, 1987 v. 6 no. 37 p. 18 "Disk MakersTry to Drive Sales"

Friday Report October 2, 1987 v. 0 no. 0 p.3 "BuickContinues to Market 1988 Models Via Floppy Disk Approach"

Advertising Age October 19, 1987 v. 58 no. 45 p. 124"Swimsuit Software"

Adweek's Marketing Week August 17, 1987 v. 28 no. 38 p. 6-8"Market Monitor: Disk Drive"

Folio: The Magazine for Magazine Management September, 1987v. 16 no. 9 p. 76 "Compute's PC Magazine"

Marketing & Media Decisions August, 1987 v. 22 no. 8 p. 14"A Little Help From Cable's Friends"

Business Marketing June, 1987 v. 72 no. 6 p. 40 "The FloppyDisk Pitch: Companies Find New Ad Media"

PC Week April 1988 "Ads on Demo Disks Target PC Users"

16

APPENDIX A

Evaluation Form and Cover Page

EVALFORM.TXT

To: S. Sheila Megley, ProvostMr. Christopher Kiernan, Academic DeanS. Leona Misto, Dir Graduate Independent StudiesMrs. Katherine Miller,Chair: Information Systems Science

From: Michael ThombsInformation Systems Science

Date: 880115

Re: Marketing Diskette for Nova University (Ed.D Program)

Would you please take some time to review a marketing

diskette I am having published for Nova University? The

diskette will become available to interested parties this

February, at the FICC (Florida Instructional Computing

Conference). The diskette will constitute the major part

of a practicum I am completing for the Doctor of Education

in Computer Education Degree. To review the software, you

will need access to an IBMPC/XT/AT with a color terminal

and a CGA/EGA/VGA adapter board. When you have toured the

media please take a few minutes to complete the .?.valuation

form and jot down any helpful comments that you feel will

be constructive. I thank you in advance for the time you

spend helping me achieve one more goal in the program.

MET:Encl 4 Evaluation Forms

Marketing Diskette

_18

EVALFORM.TXT

EVALUATIONFORM

Practicum Project for NOVA University

Please take a few moments to jot down some comments andopinions concerning the presentation on computer-basedmarketing strategy. Your comments will provide me with thefeedback I need to complete my first practicum experience atNOVA University.

Thank

Name:

Title:

1)

you.

Date: / /

Did you find the ideas and media strategyinnovative? Yes No

2) Is this, in your opinion, a useful newmarketing strategy? Yes No

3) Was the diskette well structured? Yes No

4) Would you say that the Diskette is easyto use? Yes No

Rate the following A-E, A being the highest rating.

4) Professional quality of the diskette.

5) You would be interested in using thistechnique in your deparLment/ area.

6) Do you feel it is worth $1.00 perdiskette to produce and distribute.

7) There may be more applications for computer-based interactive materials on campus.

Comments:

ABCDE

ABCDE

ABCDE

ABCDE

3 9

APPENDIX B

Maintenance Plan

MAINT.TXT

Maintenance:

The diskette consists of several subdirectories, onefor each major functional component of the presentation.The diskette has four functional compartments:

1. The color presentation.2. The monochrome presentation.3. Hardcopy of general information.4. Softcopy(screen) of general information.

The color presentation resides in a subdirectory called±STORY. In this subdirectory are all the frames(INT##.PIC),the story sequence program(NOVA.SH§), and the IBMStoryBoardStory Teller program (ST.EXE). Use the Picture Maker (PM)program to change any frame. If you add or detract frames,you will also have to update the NOVA.SH§ sequence programusing the Story Editor program (SE).

The monochrome presentation is supported by TTA byRaster Incorporated. All changes to this system componentare completed with the TTA development software. Load thesoftware with the TTA command. A series of self explanatorymenus will guide you through the update process. All thesupport modules and picture frames are contained in asubdirectory celled ±PAGES. Change to this directory beforeattempting any changes.

Both the hardcopy and softcopy data files along withthe driver batch programs are contained in a subdirectorycalled ±BATCH. Data files have the .TXT file extension andbatch files have the .BAT file extension. The text/datafiles are 20 lines in length. The softcopy(screen) displayversion feeds these files to the screen one at a time. Thehardcopy(printer) version links these three at a time with alinefeed and carriage return between each set of three.Each batch file calls the menu program when it completes itintended action. This will restart the diskette allowingthe user to select another option. The main menu isdisplayed from a .TXT file found in the ±BATCH subdirectory.I recommend the use of EDLIN to change any batch or textfiles. Be sure to erase all .BAK files after you are donewith using EDLIN.

21

,--777',..-k4r"r4511111FNMEIMENMENt

APPENDIX C

Original Proposal,

Dr. Al. MizellNova Universtiy

AlaseemaolESwensnmes.

OLD -AL.TXT

GRANT PROPOSAL #3

"TITLE: "MARKETING VIA COMPUTER DISK"

PROJECT DESCRIPTION:

Rationale:

When marketing a computer-based program, it seems logicalthat computer-related tools should be used. This isespecially true when such tools can be produced at a lowercost than comparable print tools. Ford Motor Company hasled the way by sending out MSDOS format computer disks toprospective purchases of their new models. Theseinteractive computer disks can engage the consumer in theproduct and build an allegiance that isn't possible withordinary one-way advertising. A similar approach isrecommended for the various CBL programs at Nova University.

Assumptions:

1. It is assumed that the planning of an effective market-ing disc can be accomplished by a graduate CED student aspaft of a stipend- supported practicum and as part of theirprogram activities.

2. It is assumed that the total cost for developing and re-producing such a marketing tool will be less than $1/disk.

3. It is also assumed that such programs can be developedin the three most common formats so they will run on AppleDOS, CP/M, or MSDOS.

4. It is further assumed that potential students will havetheir attention caught by such a marketing tool and beanxious to show it to friends - thus increasing the exposureof our programs.

5. By preparing attractive and informative labels for thedisk, it is assumed that even if the recipient reformats thedisk, the label will still attract others to the programs atNova University. The free disk will still be a relativelyinexpensive marketing premium for serious inquiries.

6. Since those making inquiry will be asked to write back(return a card) indicating the type of computer they use inorder to receive a free disk with further programinformation, it is assumed that only "serious" inquirieswill be sent a disk.

77, U

OLD -AL.TXT

PROJECT OBJECTIVES:

General Objective #1: An interactive marketing disk will beproduced that covers the major computer-based programs atNova University and describes their advantages,characteristics, and application procedures as well as thebenefits of each degree.

General Objective #2: The resulting interactive programwill work in any of three common computer system formats(Apple DOS, MSDOS, and CP/M).

General Objective #3: Student aides will be able to re-produce and label 3,000 of these disks within the next year.

General Objective #4: The disks will be distributed toserious inquires with 2,000 given out at conferences and1,000 via mail.

ENVIRONMENTAL SCANNING REFERENCES:

Observing the interest displayed by casual viewers of theFord Motor Company interactive marketing disks and thebehavior of participants at professional conference exhibitareas, it appears :hat a unique marketing tool will be wellreceived. The fact that it is inexpensive andinformation-packed suggests that it will be an effectivetool for marketing directly and it may also market ourprograms indirectly through journal articles that are likelyto be written about this unique approach to marketing. Ourcomputer-based programs have shown steady but slow growth.One of the most common comments heard is that "You have justthe program I've been looking for. I just saw a noticeabout it and couldn't believe it. I've looked everywhereand nobody knew anything about this kind of program beingavailable!"

ALTERNATIVES CONSIDERED:

Printed catalogs, brochures, etc. are currently used. Theamount of information they can convey is limited. They willcontinue to be used, however, because they are traditionaland reliable. Printed materials do not offer interactivityand they do not allow you to demonstrate some of the programutilities and features as may be done on a disk. Inaddition to experiencing simulations of actual UNIX programutilities and typical student work online, inquirers cancustomize the information they receive by asking for whatthey want to know in the order in which they want to hearand see it.

OLD -AL.TXT

OTHER FUNDING SOURCES:

My program budget is the only other source considered. Itis a chicken-and-egg issue. I have already committed all ofthe advertising funds that I can afford with a small studentbody. I can't attract more students without massive andunique advertising. I need some support to help identifysuch new marketing tools so when we commit program funds tothem in the future, we will be confident that they are worththe expenditure.

PROGRAM STRATEGIES/ACTION:

A graduate student will take on the programming project asa funded practicum. Student aides will duplicate the disks.Office staff will mail disks to inquiries once we know theircomputer format.

IMPLEMENTATION PROCESS:

1) When the project is approved, we will notify students inthe various CED programs that they can apply for a practicumstipend to help support their work in developing themarketing disks. The funds will insure that the productsbelong fully to Nova University.

2) The CED/CBL staff will plan the labels for the disks andarrange with the Print Shop to have these produced.

3) The student selected will plan the programs with theEd.D/CED and CBL staff.

4) The preliminary program plans (pseudo-code) will be re-viewed by the staff and then coding will occur. A

developmental testing student will go through the materialsas they are developed and initial revisions will be made.

5) The completed draft version of the program will be triedout by a sample of our online cbl students and appropriaterevisions made.

6) Once the disk is approved in all three formats, one ormore student aides will be contracted to duplicate the disksand to apply their labels.

25

OLD -AL.TXT

RESPONSIBILITY:

The Ed.D./CED Director will coordinate t e project with theprogram's assistant managing the details for reproduction,labeling, and mailing as well as provision of the disks atthe Nova Booths at appropriate conferences.

PERSONNEL NEEDED:

A graduate practicum student willing to combine program act-ivity and a Nova project plus one or two student aiues to dothe duplication and labeling.

TARGET D ES:

Once approved in December, 1986, the general guidelines forthe marketing effort will be agreed upon by the CED programsdirector, the CBL Center Director, and the CAE MarketiagStaff. The labels will also be designed and submitted tothe Print Shop by January 15th.

Planning and programming will occur between January 15, 1987and April 15, 1987. Disks will be duplicated and labeledbetween April 15 and May 1, 1987. They will be put into useby June 1, 1987. Evaluations of their value will becollected between June 1 and February 20, J988.

EVALUATION SCHEME:

Approximately one month after the mailing of each disk, afollow-up questionnaire will be sent for the individual'sreactions to the disk and to the program. A similar surveywill be sent to a random sample of 1000 inquirers who didnot receive the disk. If there is no significant differencebetween the responding groups and there is no significantdifference between the numbers from each group who actuallyapply within one year, then the least expensive method willbe recommended for future use. If a large amount of outsidepublicity occurs as a result of this approach, it may becontinued for its indirect marketing value.

SUNSET PROVISION:

The evaluation results will be summarized withia two monthsafter the last of the 1000 disks is mailed. If we did notreceive expanded publicity from other sources as a result ofusing this approach and/or we did not attract more studentsto the program through its use, then we will considerdiscontinuing the disk approach. If we also find that weget more positive comments from the printed materials onlythan we do from those receiving the disks we will definitelydiscontinue their use.

0#6

APPENDIX D

Monochrome Screens

27

00

00,00,23n EIOn

" 02222"n

" 122322"" 22 N 0 V A University" 2222"" 22222"neip.n

n

"C"C Press Fl C "

"C to QUIT! C"CCCCCCCCCCCC/50000Cr

0,00,23

Computer-Based"Graduate Programs in"Computer Education"

n iNan

Program Overview"

11

Doctor of Education .Ed.D.) in Computer Education."

Doctor of Arts in Training and Learning (DATL)."

Doctor of Arts in Information Science (DAIS)."

Educational Specialist (Ed.S.) inComputer-Based Learning."

11

Master of Science (M.S.) in Computer-Based Learning"

"OWThree computer-based graduate degrees in the area of computer"education are available to you through telecommunications:"

n Eon

The doctor of education in computer education"n cipu

The educational specialist in computer-based learning""EQ"

The master of science in computer-based learning""@11.0

In add tion to these three degree programs in computer education, "

Nova University offers two computer-based doctor of arts degrees:"

The doctor of arts in information science"

The doctor of arts in training and learning ""Eire

"DDIMDDDINNEWIDDDDVDDINHODODODDDIMDDINEMODDDIMDDIMDDDIMDDDDIMDDDINNEMD"Computer-based Programs for Professionals Delivered Through UNIX. "

II@E411

" * UNIX is a trademark of AT&T ana Bell Laboratories."Heel,

1000 28

1

0,p0,:20n@pu

" ' Study Areas"11

11

11

Each degree program includes the completion of specified formal "

study areas. Each of these study areas, directed by a senior"national lecturer, introduces students to the topic through a"printed study guide and structured online and and offline activities. "

Students meet with the national faculty at the institute sessions. "

Assignments and questions are submitted electronically to the "faculty. Exams for the study areas are administered at the "institute meetings. "

"MI"You may now take a look at the computer-based programs offered"

by NOVA University that best match your needs:"

11

41000200030001

00000,00,23

11

1. Master of Science degree programs."2. Educational Specialist degree programs."3. Doctoral degree programs. "

4. O U I T !"

ZDDDDDDDDDDDDDDDDDDDDDDDDDDDD?"3 Master 3"3 3"3 of Science in 3"3 3"3 Computer-Based Learning 3"ODDDDDDDDDDDDDDDDDDDDDDDDDDDDY"

With Specialization Areas in

" ZDDDDDDDDDDDDDDDDDDDDDDDDDDDD?" 3A Computer-Based Program for3" 3 Professionals Delivered 3n 3 Through UNIX 3" ODDDDDDDDDDDDDDDDDDDDDDDDDDDDY

11

Adult Education (AE)"Computer Applications (CAP)"Computer Education (CED)Electronic Education (EE)"Information Resource Management (IRM)"Information Systems (IS) "

Training and Learning (TL) "11

" Nova University" 3301 College Avenue" Ft. Lauderdale, Florida 33314 "" DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD" * UNIX is a trademark of AT & T Technologies and Bell Laboratories."11E1E01

103000000 0

29

0,23H ereI.

II

It

II

CoursesC This degree is offered cooperatively by the Center for r"C the Advancement of Education and the Center for Computer-r"C Based Learning. r i.

The courses in the CAP and GED specialties are arranged in three 9-"credit modules. There is also one 3- -credit course and a six-credit"practicum to complete the 36-credit program. CAP and CED students "

attend three one-week institutes in Florida during the 18-month pro-gram. A small tuition stipend may be available in these two special- "ties for educators.

.,

'I

'I

"In the other five specialties (AE, EE, IRM, IS, and T&L), students take a common""core of eight three-credit courses during the first year of the program. They "

"take two additional courses and a six-credit practicum in the specialty area "

"during the last six months of the program. These students attend two week-long""institutes in Florida. n

n u

103000

000,00,23

Graduate from any one of these master's degree specializations will be"prepared to apply for the computer-based educational specialist (Ed.S.) or"doctoral degrees (Doctor of Education in Computer Education or the Doctor"of Arts in Information Science or Training and Learning) offered by Nova"University. "

n a011

ol@fpn

n Sequence of Instruction"Il

Students begin online work as soon as they are accepted into the program."The eight common core courses and the four courses specific to the AE, EE, "

IRS, IS, and T&L specialties are listed below (3 credits each) u

" @ @"

CBL5501 An Introduction to Digital Computers and Telecommunications"C8L5502 Online Information Systems un

CBL5503 Statistics, Measurement, and Quality Control n

n CBL5505 Database Management Systems u

CBL5507 The Theory of Human FactorsCBL5508 Systems Analysis and DesignCBL5520 Strategic Management, !eadership, and Finance u

C8L5530 Case Analysis u

u n

"Specialties: AE and EE: Introductory and Advanced Pascal "

IRM: Telecommunications and Emerging Technologies in IRM nH

IS: Plan/Management and Emerging Technologies in IS"T&L: Courseware and Emerging Technologies in CLOT n

Precticum Proposal and Report in Specialty Areas(More: Courses and format are subject to change.) "

"DVDDDUDDDDIMODODWIDDDDDDDDDDDDDDDTIDDUDDDDDDDDDDDDDDIMPODDDDDDDDDDIEWDDDDONIDD"11000C)

C)

1

C), 0

0,20" ZDUDDDDDDDDDDDDDDDDDDDDDDDDDDDDD?

3Enter an option (1-3) to see 3II

" 3additional information on one of32 "

30 Nova University"

11

ne@

"Pra"

U

612101310141015101001

00000,00,23

3the specialties offered(i.e. AE,320"3CED, or T&L) or you may choose E20"3to review other administrative 320"3information on the program. 320"ODDDIMDDDDDDINEMPDDDINEMBUDDDY20"2'7',722222222222222222222222222220"

1. ADULT EDUCATION (AE) SPECIALIZATION."

2. COMPUTER EDUCATION (CED) SPECIALIZATION.

3. TRAINING and LEARNING (TL) SPECIALIZATION."

4. PROGRAM ADMINISTRATION."

5. RETURN to previous menu."

6. 0 U I T !"

"Egli"

"W."(AE) Adult Education Specialization (Overview)"

" Applications are reviewed each month by t1-1,. Admissions Committee. As soon""as students are accepted, they begin their online work on an individual basis.""Nova faculty will provide the student with telecommunications access information""and the appropriate study guides for each course.

" Students register for two courses every three months. This means that eight ""three-credit courses should be completed during the first year in the program.""Students are expected to attend a one-week institute in Florida during their "

"first summer in the program (last week in July) and a second institute the next""summer. At the start of their second year the program, students register"for two specialty courses in the specialization area; in this case the courses""are Introductory and Advanced Pascal. Programming. They also register for a six-""credit action practicum where they apply the knowledge and skills they have"gained in the use of high technology to help solve a problem in their work"setting." Graduates are eligible to apply for the Ed.D. or D.A. doctoral programs. "

"Graduates should be able to complete the doctoral program in less than the"usual time since there is some overlap between the programs.

DDDDDDIMDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDWIDDDDDDDDDD"11000

0C)

00,0,23

31h@ce

(CED) Computer Education Specialization (overview)"11

"@@"" Students may apply for this specialization area at any time. When accepted,""they will immediately begin their online orientation to telecommunications. m

"However, the official starting date is in January with the rest of the Master's""students electing this specialization area. (The group of students is known as""a 'cohort.') Students register for one nine-credit module and a single three-""credit course each six months. Tuition is paid on a quarterly basis. Two mod-""ules are completed during the first year. The three modules are: 1) Telecom- m

"munications, 2) Human Factors, and 3) Pascal. A three-credit course on Soft- ""ware Quality Assurance and a si,;-credit practicum on the use of technology in "

"computer education completes the 36-semester hour degree program. "

" Students in the CED specialty attend a one-week institute every six months "

"(on campus in Ft. Lauderdale in late July and in Orlando., Florida in late Jan-""nary). Three such institutes are required. To help offset the cost of the "

"third institute, a small program stipend may be available to educators. m

" Students interested in a compressed (four year) program combining their"master's and doctoral degree in computer education should select this special- m

"ization area. It is also valuable for those who prefer more frequent personal "

"contact than once each year at the summer institutes. m

II

1100

0000,00,23

II

II

11

II

'I

11

11

I'

II

II

110000

000,00,23"M""MM"

11

11

@ @ "

(TL) Training and Learning specialization II

II

Trainers in business and industry should select this option in which"they take the same eight common core courses as the students in the AE m

specialty. During the second year, they will take two specialty courses"in the training and learning field and complete their six-credit prac-"ticum in this specialty area.

Students may apply and be accepted any month of the year. They will "

begin their coursework as soon as they are accepted. These studentswill attend a summer one-week institute during the first summer they "are in the program and again during the next summer. This is usuallyduring the last week of July on campus in Fort Lauderdale.

An interesting aspect of the M.S. CELL degree is the use of the Elec-tronic Classroom when all students in the course join their instructorat a preset time for 'live class sessions' online. Graduates will beeligible to apply for the Ed.D. or D.A. doctoral programs when they "graduate.DDDTAMDDIPWIDDDDDODDDDDDDDDWIDDDDDDVDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD"

Program Administration"32

FEES and TUITION POLICY (a/f 1987 1988)n DDDDDDDDDODDDDDDDDDDDLiDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDODDDDDDVDDDD"11@aill

11

II

II

II

II

11

Application fee"WWI"

Tuition-Master's level"ae

Registration feen @eu

Online fee

"EJEd"

Late registration feeIlyd I'"eao

"Elul"

"Elaou @ce

"eal"

11000

0

00,00,23

20'30

0

0

0

00,00,23

$30,00 (nonrefundable) "

$3000/year or $125/credit hour"

$15.00 per three-month term"

$140.00/20-hour packet ($7.00/hour)"per three-month term"

$25.00 if tuition is not received by due date"

NOVA UNIVERSITY"

GRADUATE PROGRAMS IN COMPUTER EDUCATION"

Educational Specialist (Ed.S.) "

inComputer-Based Learning"

11

Specializations in:"ZDDYDDDWENNEMDDVDDDDDDDD2"3 Adult Education 3"3 Electronic Education 3"3 Training and Learning 3"ODDWEENNEMDDDDUTDDVDDVDY"

"12E4""El

Courses and Study Areas"

"MEI"11

11

fi@Lafi

11

The four major components in the Ed.S. program are:"

Three online study areas (6 credits each)"Four three-credit courses in the specialty area"Three one-week institutes during the program"Completion of a formal practicum. "

3There are three four arare rourse

m program. Each study area consists of two three-credit courses."Students also select a specialty area consisting of four three-credit "courses. There are two specialities in the computer education area:"

"W"Adult Education"

m Electronic Education ""&11"

Students may also select a third specialty offered by the Center for"Computer-Based Learning. "

205000000,00,23

Training and Learning"

"Latli"

Institutes"m m

All educational specialist students meet at a formal week-long"institute every six months for the year and one-half of the "

m program. Each student must attend three institutes during the"eighteen-month program. Depending upon when the student begins"the program, this means attending one summer and two winter "

Il institutes or one winter and two summer institutes. The winter "H institute is held at the site of the Florida Instructional Cam -"

puting Conference (usually in Orlando, :1orida) in January or"February for six days. This usually involves missing four"

m days of work. The summer institute is held on the Nova "University main campus in middle to late July for a period of 9"days (including two weekends). Study areas begin approximately"

m one month prior to each institute, and conclude with an exam at"the institutes. Networking with colleagues and professionals in "

the field also takes place at the institutes and is an import- "tint element of the program. "

208000

00,00,';'7;

II

FIRST YEAR"(24 semester hours)"

ZODDIPMDDDIMDDDIMDDIMDDIMDDDDIVMDDIMDDDIMDDIMDDIVMDDIMDDIPMDD7 "

3 TERM I 12 credits30 "3 303"3 STUDY AREA #1 - DIGITAL COMPUTERS and TELECOMMUNICATIONS 303"3 303"3 303"3 CED 7710 Digital Computers in Education 303"3 303"3 CED 7712 Applications in Telecommunications and Networking 303 "

3 303"3 al 303"3 STUDY AREA #2 EDUCATIONAL RESEARCH and EVALUATION 303"3 303"

n

209000000,002311@@11

11

11

II

11

II

11

11

"@@"210000

01

0,00,20"W""@@"n

303"S CED 7721 Educational Research and Evaluation 303"3 303"3 CED 7722 Applications of Educational Research and Evaluation 303"3 (One Winter/Summer Institute (January/July) in South Florida) 303"ODDIMDDIMDDIMDDDDIMODDIMDDIPMDDIMDDIMDDIPMDDIPMDDIMDDIMDDDDY03"

000000000000000000000000000000000000000000000000000000000000000000003"DDIPMDDIVMDDDIPMDDIPMDDIMDDT:21.177DDDIPMDDIMDDDIMDDIPMDDIPMDDDY"

FIRST YEAR(Continued)11(24 semester hours)"

ZDDDODDDIMDTIDDIMDDIPMDDDDIMDDIMDDIPMDDIJDDIMDDIPMDDIPMDDIMDDIMDD? "

3 TERM II 12 credits30 "3 303"3 3033 ACTIVITY #3 PRACTICUM #1 303 "

3 303"3 CED 7701 Practicum in the Utilization of Computers in Education303"3 ( 6 credits) 303"3 303 "

3 303"3 303"3 STUDY AREA #4 DATABASE MANAGEMENT SYSTEMS 303"3 303"3 CED 7745 Fundamentals of Database Management Systems 303"3 303"3 CED 7746 Applications of Database Management Systems 303"3 (One Winter/Summer Institute (January/July) in South Florida) 303"OTIDDODDDDIMODTODDIMDDIMDDIMDDDIMDDIMDDIMDDIMDDIMDDIMDDODDDDY03"

000000000000000000000000000000000000000000000000000000000000000000003"DIMODDIMDDODDIMDDIMDDDVDDOODODDDIAWDDIMODDIPMDDIMDDDIMODDDY"

SECOND YEAR"(12 semester hours)"

.11A." c

I:.

. C After completing their first year, all students will take four C"" C three-credit courses in their specialty. To review the specialty C"" C area courses, select one of the following menu options: C"II

1. ADULT EDUCATION (AE) SPECIALTY"

2. ELECTRONIC EDUCATION (EE) SPECIALTY"

3. TRAINING AND LEARNING (TL) SPECIALTY"

4. PROGRAM ADMINISTRATION"

35. RETURN to Previous MENU"

"eP."

5212022102.:20

241010000000,00,2311@e

I/

It

II

II

Il

21000o000,00,27

I.

/I

II

11

II

II

II

II

11

11

II

Year7 DDDD3 1 1

3 .

.

3 .

.

3 1

3 4

.

3 1

3 .

,

3 .

.

3 .

.

Two-Year Summary of the Adult Education (AE) Speciality"

TermDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDliDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD2"

1 3 CED 7710 Digital Computers in Education 3"3 CED 7712 Applications in Telecommunications & Networking 3"3 CED 7721 Educational Research and Evaluation 3"3 CED 7722 Applications of Educational Research & Evaluation 3"3DDDVDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD3"

2 3 CED 7701 -- Practicurn in the Utilization of Computers 3.,

3 in Education (6 credits) 3"3 CED 7745 Fundamentals of Database Management Systems 3s,

J CED 7746 Applications of Database Management Systems 31.

3DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDODDDDDDD3"3 , CED 5571 - Administrative and Management Applications of

New Technology311

3"CED 7732 Application of CBL Design Principles in a 3"

Structured Programming Language 3"CED 7775 Advanced Pascal 3"CED 5575 Specialized Projects in the Adult Education, 3"

Higher Education, or VTO Setting 311

eDDDDDDD9DDDDEDDDDDDDDDDDDDUDDVDDDDDDDDDDDDDDDDDDLIDDDDDDDD!;DOL'DDDDDDDDDDDDY"

Electronic Education (EE) Specialty"ZDDDDDDDDDDVDDD DDDI1DDDDDDD ?"3 Students employed in K-12 settings and majoring in 30"3 electronic education will take the following courses: 30"3

3

3

33

3

33

33

33

3

#1 CED 5571

#2 CED 7732

#3 - CED 7775

#4 CED 5574

30"Administrative and Management 30"Applications of New Technology 30"

30"Application of CBL Design 30"Principles in a Structured 30"Programming Language 30"

30"30"30"30"30"30"

Advanced Pascal

Specialized Projects in theK-12 Setting 36

ODDDDDDDDDDDDDDDDDDDDDVDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDY0"00000000000000000000)0000000000000000000000000000000000000000"

222000000,00,23

0

DDDDDDDDDDY"210000

00,00,23

0

11@@II

'I

00,00,23

I I

II ' II

I I

11@@II

'I

I

Two Year Summary of the Training and Learning Specialty"

21000

Year TermZ____DDDD DDDVDDDDDODDDDDDDDDDDODD3DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD?"3 1 1 3 CED 7710 Digital Computers in Education 3"3 3 CED 7712 Applications in Telecommunications & Networking 3"3 3 CED 7721 Educational Research and Evaluation 3"3 3 CED 7722 - Applications of Educational Research & Evaluation 3"3 3DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDbDDDDDDDDDDDDDDDDDDDDDDDDDDDDD3"3 2 3 CED 7701 Practicum in the Utilization of Computers 3"3 3 in Education (6 - credits) 3"3 3 CED 7745 Fundamentals of Database Management Systems 3"

u 3 3 CED 7746 - Applications of Database Management Systems 3"3DDDDDDDDDDDDDDDDDDDDVDDDDDVDDDLTDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD3"3 2 A CBL 5531 CAI Authoring Systems 3"3 3"3 CBL 5532 - Analysis and Design of Computer-Based Training 3"3 Programs 3"3 CBL 5535 Management and Finance of CBT Programs 3"3 CBL 5536 Special Problems: Case Analysis in Trianing 3"DDDTJDDTJDDDDJJ 13 Ii Ti IJDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD h1

I I

II ' II

I I

21000

Year TermZ____DDDD DDDVDDDDDODDDDDDDDDDDODD3DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD?"3 1 1 3 CED 7710 Digital Computers in Education 3"3 3 CED 7712 Applications in Telecommunications & Networking 3"3 3 CED 7721 Educational Research and Evaluation 3"3 3 CED 7722 - Applications of Educational Research & Evaluation 3"3 3DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDbDDDDDDDDDDDDDDDDDDDDDDDDDDDDD3"3 2 3 CED 7701 Practicum in the Utilization of Computers 3"3 3 in Education (6 - credits) 3"3 3 CED 7745 Fundamentals of Database Management Systems 3"

u 3 3 CED 7746 - Applications of Database Management Systems 3"3DDDDDDDDDDDDDDDDDDDDVDDDDDVDDDLTDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD3"3 2 A CBL 5531 CAI Authoring Systems 3"3 3"3 CBL 5532 - Analysis and Design of Computer-Based Training 3"3 Programs 3"3 CBL 5535 Management and Finance of CBT Programs 3"3 CBL 5536 Special Problems: Case Analysis in Trianing 3"DDDTJDDTJDDDDJJ 13 Ii Ti IJDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD h1

37

Two Year Summary of the Training and Learning Specialty"

II

37

0000,00,23"@@""@@"m Program Administration"

D@Cg

II

II

FEES and TUITION POLICY (as of 1987 1988)DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD"

"In"m Application fee $30.00 (one-time nonrefundable)""@EJ"D Tuition-Master's level $3,700/year (or $925 quarterly plus 25.00"

quarterly registration fee)"Registration fee $50.00 per six-month term"

ligiclu

Excess online charges;

"@@"Late registration fee

$250.00/year (Approximately $10.00/hour for"online time OVER the 100 hours allotted)"

$50.00 if tuition is not received by due date"firlE0

SI Service fee, due upon "11 acceptance into the program $350.00 *"

" * If the service fee is not paid within one year of the interview, a $100.00"m reinterview fee will be charged. m

2100C)

0000,00,23111-511@"

I'

'I

II

'I

I'

I'

I'

H

I'

I'

H

I'

H

'I

II

It

"@@"

"@@"1 35000001

0,0

C

Nova University Doctoral Degree Programs"

C

C The Doctor of Education in Computer EducationC

C The Doctor of Arts in Information ScienceC

C"C"

C u

C"C"

C"C The Doctor of Arts in Training and Learning C"C C"CDDDDDDDDDDDDDDDDDDDDDDDVDDDDDDDDDDDDDDDDDDDDDDDDDDDYDDDDDODDE"C C"C Computer-Based Programs for Professionals C"C Delivered Through UNIX* C"C C"CDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDC"C C"C C"

Offered through the Center for the Advancement of Education."Offered through the Center for Computer-Based Learning."

* UNIX is a trademark of A T & T and Bell Laboratories. "

38

II

0,20"Ole" ZDADDADDADDADDADDADDADDADDADDADDADDADDADDADDADDADDADDADDADD?"" 3 To learn more about one of the three current doctoral 3"" 3 programs, please enter the option for your choice at the 3"" 3 prompt: ZDADDADADDADADDAPADADADADADADADADADADADADADADADODY"" ODADADDADDY

ZDADDADDADDADDADDADDADDADDADDADADADADADADDODADADADADD?03 1. The Doctor of Education in Computer-Education 3"003 and program overview. 3"003 3"003 2. The Doctor of ARTS in Information Science 3"003 3"003 3.,

00S 3. The Doctor of ARTS in Training and Learning 3"003 3"003 3"003 3..

003 4. EXIT to review Master's and/or Educational 3"003 Specialist Degree Programs 3000DADADDADDADDADDADDADDADDADDADDADDADDADDADADADDADDADDY"000000000000000000000000000000000000000000000000000000"

440005000600010000000,00,23n ee"

" Study Areas"

"elD"

"OEI"

The five major components in this program are: "

The eight online study areas"

Two one-week institutes eath year"

The professional Experience Project (PEP) "

Three practicums"

A comprehensive synthesis of the three year's work"

Students will be expected to declare an area of specialization"within the program topics by the beginning of their second year."

402000000,00,23NOE°

n ue

39

Professional Experience Project (PEP)

fl Each student must plan an individual professional growth and"dissemination experience project and have it approved. It "

must contain he equivalent of participation at two annual"conferences of a major professional association related to "computer-based learning including presentations and service"to the profession. It must also incorporate other activitiesdesigned to enable the student to grow professionally. "

n ee,

I n@e4"

"Eiee

"m"

"M""e@"McipM

H een

neten ee"" @ @"

" @ @"

403000000,00,23nee""m"

Summer and Winter Institutes"

411000000,01,23

All students are brought together from across the country tomeet in Florida twice a year for one-week institutes. Each "summer and winter, a formal institute is held in South Florida"for t least a full week (up to nine days) to complete the "following activities:"

Presentations"Completion of Exams"Informal Interactions"Seminar 41(4ivities in New Areas"Lectures"Discussion "

Emphasis at the institutes is on the key issues in computer "education. Students are required to provide their own lodging,"meals and travel expenses for these institutes. "

"EJEJ"

Practicums"11

11

1140

Practicums are applied research projtcts designed to promote"solutions to current problems in the student's institutions"or their rofessional field throu h the a .lication of micro-"

it

--q4,14-mematriummmmlumw

computers and/or telecommunications. Students must success-"fully complete three practicums. The third practicum is the"major practicum; it is broader scope and impact than the first

11 two. "n aon

It

405000000,00,23

Programming Proficiency"

It is the responsibility of each student, during the first two "years of the program, to acquire--outside the program- -and to"be able to demonstrate competency in advanced BASIC and intro-"ductory Pascal programming. This must be completed prior to "registering for Study Area #7(Advanced Structured Programming)"in the student's third year. "

[email protected]

"E412"

Doctor of Education in Computer Education (ED.CED)""PP"

Summary"

The doctor of education in Computer education (Ed.D.) program accepts"educators and trainees holding a master's degree and with sufficient"computer literacy to operate a word processor. The Ed.D. is a three-"year program consisting of 72-semester hours. Up to six semester hours"

11 may be transferred into the Ed.D. program if they are recent and of"doctoral level. The major components of the Ed.D. program are:"

" Z13,9131313131313131313131313DDIMDDIMDDIMDTIDDIMDDIVMDDIMDDIMDDIMUDDDIMDDIMDDIMDDIMDDIY"" 3# STUDY AREAS 3 PEP 3"n 3

" 31. Digital Computers and Telecommunications" 32. Educational Research and Evaluation" 33. Learning Theaory and Computer-Based Learning" 34. Database Management systems" 35. Courseware" 36. Instructional Sstems" 37. Advanced Structured Programming" 38. Management and Leadership in the Use of Technology 3 RESEARCH PROJECTS"" 0131313131313DDIMDDIMUDDIMDTIDDIMDDPMDDDIMDDDDIMPDDLIDDODDDBDIMDDIMDDDIMODDDDY"350C)

00

3131313131372727213131313721313131372131372D3"

3 Six Winer/Summer 3"3 Institutes 3"3131313131372721372131272131372131313721313723"

3 Two Six-credit 3"3 PRACTICUMS 3"3721313131313131372131372721312137272131313123"

3 One MAJOR APPLIED3"

I000, 0

,23"CL""Ead"

Doctor of Arts in Information Science"

The D.A.I.S. program consists of six 5-credit study areas and five "practicums (i.e. real-world problem-solving activities using com-"puters or telecommunications to help solve the problem identified)."The study areas are: "

n @alu

Digital Computers for Management"11@@"

41

111.1MOVID1211.

350000000,01,2311@e11

11

nee""MP"

"alia"

"elen

nom-neon

6010C)

0C)

C)

0,01,23"10@"

.273FFalwe--,m,mw2401210;2114%"22122123:811185}2422CMIIMM12612MalligUMIMMIComputer-Based Research and Statistics for Information Science"

Strategic Management for Libraries and Information Centers"

Telecommunication, Networking, and Computer Applications in "

Information Science"

Systems Analysis, Systems Design, Ooperations Research, and"Computer Simulation in Information Science"

Database Management Systems, Text Processing, and Information"Retrieval"

Doctor of Arts in Training and Learning"

The D.A.T.L. program is based on the premise that training personnel"today are managers of information. In this context, their role has"been similar to the information scientist. Students in this program"take a core of courses in information science that is similar to the"DAIS program. The first part of the program involves the student in "

the following:"

Digital Computers for Management"

Computer-Based Research and Stastics for Information Science"

Database Management Systems, Text Processing, and Information"Retrieval"

D.A.T.L. (Continued)"11 11

The second part of the DATL program focuses on cultivating the "skills needed by today's training professional. "

The new demands on specialists in the computer-based trainingfield require them to collect the RIGHT information and packageit in a form that leads to effective training programs. Coursesin the specialty include the following: "

Instructional Systems in Training and Learning"

Human Factors in Software and Courseware Design"

42Software and Courseware Design for Computer-Based Learning"

11

11

11

"'Wan

As in the DAIS program, the students are required to complete "" four practicums, a major field project, and a comprehensive"n examination. In-person seminars, as well as , online presentations"n are given. "

"e@""@O"350020"Great !""VERY GOOD !""CORRECT !""YES !""FINE !""GOOD, Let's continue""Correct ! Let's continue""Good Work, try another . . .""RIGHT !""GOOD WORK !""Close, but not quite right.""almost...but another answer is better""very close . . .""almost . . . Let's review.""NO, not correct.""Incorrect !""That's Not Correct.""No, let's review""Wrong, let's review"nu

200,0

43

M,,92M.,SID,E,"

APPENDIX E

Color Screens

4 4

11111111111iircilif11'11 :111,1 ,i; "hr ',11"11111"" 1 I

I

1 ,,1114 `41

I. I I

iljilill

111.1111

iln

1191 111101

IIII

11,11

1

11

iII, ,ill

III

,,1.1'10'1' 1, ,,I IIIIIIIIIII:14' 11

I IIII I.li

I PII It

, Ill11,111, fl

li IIIIIIII '' ,III IIIIIIJ:IIIIII,

I1 I 1 4 IAIIIII

IIII 'II

In "I'l

I li Illil ', v 1

,,, 1,11

,I

lIlliillillli,,i ,,1I ":-' Ill ,Ilit'llliil

IL a°!111

1

1

/!, 111111i:t!ii!::11.01 " 'II! !

il 11 r!'I I Iii

,eini :11,,T,.1,1

1 iii,if,, , I .,

11

11 1. i!I , t,!!!1 ill 1 't '.I 414'1111'11111:1111dill'I'l! P,:1,19 1,!li

' 1

1 111%111 !I. 1:

1 1111 11 '4111111111 1 ! 1 . HI 1111111 II!'10.1i

11 i k i :11 iI:' ' ,11 , III in nitiii iill 1 n i' I 11 4 Sid i 1 I

I 1:111,1111V,iiik

111

1 h1,1r'"'111,,,i

11 1,

111 I :11

il, iiiiill:

1` Ind'11 i

'Int n I

liif, I

i!11!" if, 1

11111111 :1

1,1,1,,t1 ,,,,,11111111, oiva niversi

I It

1,111;1'41,1,111,iiiiiiill i 1 111111

,

111'11' I ,I II'', , , , I, ,n 5111ii111111111}11111,10,10,1111

1

, i 1111For, ,

11r iI '11111

I11 1,1,1 ,11,!" 1:11 ditil 1,11" I m111

1'1111'1i ,if 11:[,:1141.11 1;1 /141111' 11/11'1111 11

i 311111riiiil" .s it i1111 id 11111 I I I

'Ztio

1114.6.744fei ..fitiPT.etk !FT:41'it.T.0145-='!'" )c: !la ,-won.

45

CI

111111111!

, 1111111'11

',,,111111111110,1,

nil 1141111,01i 411 '1 111111 4' 11,41111,,P,Ik4,Til"

Cililiir::'1"s,11;1111101111g111111

9011,1,,,,,,,1 olv,

IDo otq en, qcyli, A HHI

IV 1,41;i ;', 111,

11f

ill, 1

ii,110

111] ,,111 111111# 111;1111.[};(1,1111111,t,111111,11111'111:1411111111111',

III '09;1 0111111;1 I ; ; 0114' 1"111P1;;; ;At ,1 1p1,111

,11111,;1' 111"1,1: 111,11,114,.;; '1 ,1' " '1111'1;111'11 111111'1,s.,14. 1;4

,11111,11' ,,1,1111:111, 111'111',""11' [1111',1111

1"J11111111

,11 1 ;

jos.

I; I

IIllrf

p;

041,411,1141,Iy!I!:: If 'II

IV 4 lilt41'1'4; ;;; ,; I ; tl ; ,=;1 It 11, ;It ;Is

,r1:10; ; 1411I ;

I; I1 I

11 Ilt 'i;

.dt'4;1 ,

I

ki

la tij lip.,

11

ft, t

1 if 1:411"111

1111/111111C0,1:ir it110

111111:1:1!1:Ikk"lrlillA1.1 1111.1,tjlil 1111j10i114;11x;ilio 1,16 1,1111

itkiarkingI;

V

110

1,

111' itig-mad t6lavel'"ol

'It ';;;;;;;;;;

1;1 1111,1;11.

4111,11pIt

I ; . 11,;1V.r; " i1,11;p110,

111

Ii

wit 'peop'III i

, !,4401C11 I!171!11

1

11

1;10

1!;q

11;1, 111

,

1111

111,q;iw 1;;;!

t II

titi 4 rOil ifil

1 111 AR P.' AA

Il11,11110;,',

11 1' ; ":1"111;11rilill111;1111 /1 imk.111',1;111141` 11

1 1

1111111i

1,101 ii; 1 ;11, ; 1 I

1

W

i III II 4 10'1

I I 1'1

,

II,,1

gip! 0,41!( 11

;,,, n}177 "'V"' tr I 4 r I it! .111,

111111'11111 teac in an 11tisii %tti!;!1'0 10'1111

I fil,H1;:iiiiieff. 07071,1, BR, 1 if i

1

; 1 " 1 11 1

1

1 ;411111 VII I,!111' 1111 1,1,1.1,11;;;1 11;1 1"1111'11 111. ; 1111;;,;011 11;1111; 1111 I 141111111 III 11:11111111;1; 1'11 1;11' ;' " ; II 1 1 1 I 1,

111

1,11111 1 I- ;1I/11, '11111i1 1111 1 ;11111Y1111 1/111 1'411'111 .1111 1111,1 1111111111.=111; ;IP IT 1 " 111 1 11

1 , 1,1I 111;;IT ,'1,,,101711111ìt1111/11: 11'111 11,11,11 111111111111111 1111111111111,14:111111,:,:.' , c11111,11i111111"10141 I

;111-,1,,10;111111_111111111 iimit,111111+110. !:1,1111111,111 111, 4;11 I

1 :,,11 111 ,,;11 W.111111111 1111 I

11 1 1 I 11 1 ;11;11,,,, 111 11, 11111111 ;111;1 , ,I111111i1 10,1, 1101 11/1,111 1111111y," 1'11 1 14,1'11 I 1411 1 11111111:1011111111111111 .1 1 1 I 1111 II, II 1 1 I

;II ;I 111111111111,';;,111;11ki,a,,. ',t111;,111111111 mut111,11 11111111111;lii; ,111iL,;;;,,,,,,;;;1111111111111111iiii1111;;;I Ili; 1111 I 111111 I II I ; I I

k-LWa:**-454W.zstIca:,16,7 -.

4 6

IJ

1 11mats; ;._11 '111111111111111111 1111111 11111111111111.1'11111'

11

Itit;;I!..,;: 1.:1;1:1111111;:;111111111,1111:1111(11111;111111 i I i i 11 I

`.114;i41112 ffiglan "rh

11 mow; ; 1111 milim11111; m11mmil111 1111 ,,"m" i 1" "" n 111111 1 11(1111! a.no I

; iit1111 p ;I 1 iirt "III

, 111141 1:111 11)0111111,11111 ,41 ; ;;.,:iii"111,011 , '; 1 ; 1 111 Iiii;1111111111111111111,111 .11.111.1.11.1,1

I!It i h

1 I 0111 1111111 1111111

I . ; ; ..... 1;.,, 1 11111111(1i111111111111111111i1111111i

4 rillginlin11/1111111111111,11111211111;1011111ifi111111] Ill 11111111 11

dUIM1111111111111111111111111111111111F.d1 ItH111111 Hun ii

J ,,1,11"iiiti44.In..

ii,,, !i.i.,Iiiii:11,1:1::::illiliiiiii riiiilmilidiii11111,1111,111111;,..:100ww

.,..:iiii.....; :,..,1:.ki,,, ,r, .kr, .., :.,1:kk.,1:...,1:..., :., ,., :,..!1,..1,1111.101.101...101.1,

II",:di'1111111111'10111111;i::'.11.,:alii:%.".11iii".11',.:":".1;.::'.1,1i:.::11;;:".11::::.::::"1111;::11") 11111.1.P.:Iiii.'.1":;!!'",:1101110:111i 11 I

i lin 1,1, ki:kik.ki....1.1,. ..,...,,k,........, ..1,..n.....,..,....kin kis.,,, ink., kkikilikun km IHI 1 ..,,i ils"" l' ''11' 11 il 11111

11(i mill Eltilhniqre ^', '''' ,t .Ire,, , 4+ H.E4410iRtittil, e'j, . I`- VIIIP,Ir r '''ffig114111 It

.11111011N0';');4Z;;;'; hi ; ' '° ,'11i'l'64'''1=1;f1;;;;;J:;`' T;i1,4";;',1i1111'01 01{1:11101 illUtillal.a;;.::alliii14.37;,:hilmiiiiiiimiuwalillithr....twiluiUsuslimilliniinhouhunit 11,44111;;(1111iiii li

III

I 1!

47

E

'

,`,111111a

,1

utitti 111 4111111101

0i1 i101,44I l',,11 lq 1 I, II 1111111.;1111111

1 ''1);j0011 , 1,11 t)L 11111 1, 0 11 tio 0,1,11t, ,11;01 1111,i P' 1!1 p 4 ',11,01111110'111111,1,11 11

1,11,1:11:1 1 11

I

il! 0111'41

I 1'1 1'1'111 11 i' ,f1 'Ili i1,1 11 1; 11; ;011111;1 ,;i1 1;1

111 111

0 1 11i 11h1

r11111111-4i1;1171111111

sil:4111111111.111.; Ifs; s'ss ,; ii11!,1111.11iii s' 1, 1 '1,00 s

11111111; 1111111N1111 1011 1111 11;111 ;11:1111111

1 ;1;111

11111,1Si°' V11111111

1 11'111+114;11

i11111';

11111,

111;

I

,,i

11ir

it11, .,ii ii,,,,,:,,,,., !h, .i 1,4. ii 11,11,, 11011, ,A(pliiIti 711ii,ii:11,1,1-,1;,,,,,,vi 1",iiii1,11i-1,1 r, i ,,,,,,i

ri-- i

1 1

111,1, 1111411,11i,ilp"Iti Fi.10,01 11110 "i,,,,,, ,, 11,,,,, r111, 1,0,1141; 11! 0

iiiill .,1110,1111,i1,01101111 illi 1,01 1 .;,iiiiil;u ;,iiiiiiiIiiirliiilirriiH1111,1 iliiiiJralliiil

la il .11,1,11,..., 1,,,, , 1

oil 1, .1.1,1111,11111, !,! i!, 11

i. t i .:.,..... 1

01, us.,,,.,,r1.0 ,11,,r. 1iv

,1

:..i.d1111;1111.1,11111tyl.,...i ,!1.,

ill illilliol;iivoliiii,,

till,Ii

jilliili;,!! 1,11,1:1'111-1,illIll'ili'll'ili'i::ili11!'illiit,i'llIiii1i,t'il'i',11'111'11111,.,11,111:111

11 , 1,11111iiii,:1,111

11

1,1 ,! , ,11,111;

11 11111111 P 1' ' 1

1 1 ili, ., All III r

I I, li

II I

7 siimit,:::=-,..s...,;, :, s-: .:, ...s.,: ... sosITes!!.,51:11e7.-toss,

is 1 1111111111 .ar,m,zs -sair'sar -art orsriarlar.iirlarcarrsarrar'+olor 'L-or ar.ar 'ar 4-.

a ar ar sies or say sar,airAr sar Jr arm ar a. Jr,ar.;...ssar .11r;air imrA. -4...s. asors Ar if ..nrallr ir ariar;aut Ar,-..ar.or ;.era: dire,-ar.sr..-,-

.11r.,"sar... ..::;m, ars ar ar ar sai,ar.or sarar., amN,:".ir'sar Ay,' es,:s'amr.,?..'11.1wzs,a,

"1101pH1110111111111{;,111;1 1,1

'tt1i itt 111

; ik

1111 I 41

17111111k

'1 111111ill1111 .;11

11H ;

11 1;1 1,r41

1, 11

11111 I 1 III ;11111

1111i11111111ill 1 1

1111 I 11 1 .:;;

141 !1 1 1

1'1'11111'111'11111111"` 11 1 111 ill 11

I nun nu nun 1,11 II 111111 :1.11nm!

It;

I

1101110.111 011010111114111110 /

41F40

I 11

01 11,14[0111 11

I

1\11#1, tglf4 ( 1111i111111

,

iti'i;1"'u'iul ii

1,i iti,1:1

1.111111411111in

6111 Ili 1/11111111111111/111111.1 ,

}Ili"' la 141 1111,1:1,11 16.. di ,e I

10

11

Ili II

111111

1111I 1 1111"1111111111111111131111/ "

11,4kIkkk k'lik1111 W91111.111114

11;11,11i1141.1111:%11111 it I 11 1,11

111 I III arrAlaNkTallnaMt,,,114/11111 101 I

1

it41' 11 Itilill'i111i111:1

qr. 'qr\I 0111111,11) 11

,

H 11 10 T11,1,111111 1!1111( 11i1

III 1

11 II II ''Ìlli111111111111

; ;11 I 1; iin '111 I 'I:111111;1,11;

49

1 9'

.11

luirilnpliipliq 1101111

1 t.

r ; ilk

I .111'

111111 1111'11 11111 {1

" I 11:1111:1,F"'I l

111111 III IHIu u11 { I III

, hi m lot hilli1' Ill' 16

11'"'111111111

fi3A

1

1

11""11111111

11!

1 1

li! 11; II 11111' 111j11! 111111111;1' 1!"

I ; itI

1 :I II ,11, I 11111; 1111;1 1[111 fl 1111 10:1111111i' 11'1;11111I

,

1! ,

oc

111111

1111

1111

tr's `,..41Akt!'

1

11

1111 '11111"11!' 11111F1'1111

1',.1 1111 DI ;poet !I

it; I, Itt 111 11, )01

T,

'f111

111 1,11 '11 11 1111 111

11111 f

111 111 r111" 111 11 1111111 /;11:'11

,11' 1:: 1111111/11:

111114

1 I!

'111

I I 1 I I kl .;111'141111111'1, I

II I11 I 01110't,,,,11101,11,11,111'1,,

111,1; 1,, 111, 1'11 111! 111 111- 1 i

,t

1

11; I, ;',011

411

"

1,11;lijiir1111,1111! 111/111 11011141Y

11111'11411Ill'i

'

1,4,1111; ',I III '1' 111,11' ;1111,1,,1111,1",,H,1,11 ;10 1'4'1

11,1 " oblItuAi 1, la 1,tikiiiioli , I, inDliftiOittiVdtt , 1 I , 11

II .3141_111111:1. a Sial 0 5 i)&2:7. !Fog. ti i II

9 ; ; In III ; ; 1; 101 ; ,- p EP a Ili il

:1111,!' ql P, ,i li '1!,lil. il rii ii ill 111111,11911011 Iv lull iiiiiiiiicAlii.1,11p1p110,1110,,' mil JilIllpiliiiiiiiiiill ,,,i , ,,

, i ,i, ,, ,1,1,1,1;,1 ,,,, iiii11 itiliiii , 1.1,10 , ,1, ,, ill:,,,i,, ,,,,,, will 11,,,,Ili ,, !illoll

1p;1:,11,,,,,illi,i 11,1.1 1 1il ,101{1;11q,111111111111 , 111 ', 1,!;111111111i111' 1',` 1;1 1)11L ',11 11 11 !11111"11'ii.'1 11'1 "' ,1,1,,i11,11,1! ',!, 1 1,

11111'0.'11 1,1111! 11111 1 I 1' ',111',,!`111111,1i11..1i1,111;d1,1',',' IN111,11 1111 11,111

I ',it I I, II, I

11 11 111,,11111,1 11111 11

1, "II 1 ti 11,11 111;11111i11.111 ;111111,, II;

11 111 411 , 11111,41,1`' 1 11 1111,11 II," I

I11,1 11:',111, 11 I

151

1

1

1

i.vi'll. $1111111111 III'

,.-,,ifi to 411 7

Ili '

,11 PIP I !III, 11111 I'111, III Ill! HO11 Ir. 1,1 III!'

11111 FIII Ili

1k, ;

Mt', 'tt'll

T

111111, 1`t! 11 111

1

I Illf I tI

111 1111101111

111

-a1

I

i

f111, ': 1,,1111

,,,, II, 1 101 11 17,1 !II ill; 11'11111111 IliTii, ' I:III ! : itIIIII IIII71, Ili 41;j,'kil 11 IIIII 1' 11Tittl 11';1,PIY,1111;1111 IIVIII"iililiffii!:fi 111W! :illiliii lift'Ai l'iiil II ill i

11

1'11,11

1

,1111 11

1,111

111

111 1,11

1r;

I IP, ,,11

11,

r44

I

1.1 ill', t III IIItI!itL

II

111 11111IIIIII!:'I:1114F'197!!!"7;,;:;t1,11111,,,,,,ouill

rurrrrrrnnrirrrr" '+.

tatIfillli1111111111111111111111111

110914../&IN1

matoossrowase.

'11111111 "IF! :111' 11111111111111111111IIIIii1""""""""'"11$'511 !I !! r4;',1 1

I '" 11'11

11111111111=!Ili_-.1111

111111i,1777.1.

11 . "7.......60

-OM.:

.in

IIIIIIIII

II

Pr' 111111

irk

III

n

111111111111111111a!Inicuillii 1111!!!t!!ii

n,

III

I

51

111!!!11-..110

1111

At!

I

;i hit 11 11

HtiI -A11111111111111111111111111111111111111111111111111111111111111111,111111111111

1111111

00111111111',111111111111111110111111111111111111181111111111171e

11111111111111111111!!IIIIIIIi111111111111111111111111111111111011111111111

Illitiliolllilliom11111110111111111illiM11111111111111111111111 IIIIIISII

II1:W1 11, ilrrI,11111(1010,1101:1111 .1111111111111111111111

111

,,11,1-1111 ,110,11,1'111:41,11111

iii1111.ilin,11 ,1,11,T; , yr lilt I NV 1:11'III i I 110

,111;10110.11. -I

I. 11114v(

j, ri'l"i!,! 1111

7.0 1111i'1111 ill

"1.11111:::,

0111

t . ..... Qe0 legittrkq....... i

ilimot,,,O)1 I1,1,11I iiP4i...."7"...:::..::..',,, ' I I 11 t, I I 141,1 AlAin,..........

11 ,1,11I1111 ,I,1i i' , .11.1',N..,"Ii,,,

!II,fll 11 ilosti,'Htsillitillall,',H:, ' IIIIII4111,111,

1,,,

ii l I 1Iiiii IIT'llip 1 1PIII!1;i' ,i;:.,11111111111111' III' ;I'm 111'111", In il 1,:,,I,I. ,'',.',r'' Hi 1,si1,!1,111!1,,,111:1.ill'''H1'

. ''''''''11li 11' '11 '111111:"1

11114 1 1 I I1

ill,11j, i,Iiiiiii 1111Pifliiiiili 11,11;;LI ','.,1111;,','1!1,,,i!121;-Il'i111;111'!" '4. 4:

0 CII;Pil GaTAsjiti giii,i,s,,rta title inf.9titi,v111:111,10111110111,ri 1,r(: Jifiltnpuilontitim,q1,; , iatiFil 111Aly 111, 1111ci111 1111

I. ' '11,11;'11,11;1;11,1,';itil'IlI111,I,III,I,r IIII'' III ;111,11i1,1:11W "' 111,1111/,' 1111;1111111111 IIII:,i! I 1111/01 I' II !i.

e plat! traft,t,el'IltriS,,,e 1,oiio `+';1111,,,,

matflriiimmuullontfh,010,110linupititi:. !..! 01111,11,11110,00$lrfull)141 1 Ilili I , 1

111,1 01

Il Illii 11111,111;;i!!11111illiii11.1'1:1'ilil:iiliiii!liislii;;:,;',1!:/:),11.1.;i1:1.14;!ill.il'iiiililit[iiiiii!liiiiilitgl iiii1111111 Lial h'.. , 'ili'), .

)II II III .111: 11 '" 0, 1,

i"1 11,

11 III 11:1;1;lit. It li Iiiiliii.s1

,,.h , I:1111°1,1:1: liiiii''', cll''111!11 li:

,N1!' '',IVi'i11111:, II

III, 11 illi,iltillsi

Is 1 ,s , II Illiiiiii 1 1111" III''''

I* 1

'611.1.,1,,

II II

1 111 I,: r ,111,01,1,

liffii111;;III

111r, '.1 4:,,,ii:i i' ', 1:,jili, ili,,'1;11;',

11111,111i 11',11:,'.1 VI ,ii;;Iiiiiil!',11iiici,'il

....iit444a. : 1,1i l'

'IL II 11

!I!tillj of illy; Iq

:lif;111.111!111 II41.11,,'11111111111' 111111:1

11111,1111

III

11,111

Af,Pil'AlPiiqu'l HP 1

ly 1,11

Ii M1 hill III 1:0'1

II '1.1I

I 1111:11 Iro111111110,1111,'11

:II

111 11, oh'1,1;11,1

'

J1 11111

11,1P1

1,11111 st'iti111111 111111:1111111,11j:1'1i:14'11,i

j1,11;i

111111ili Oil 11 03.: 1,1.11i:1!! 11;11 111'111

52

" 1

'A

+111

uqi4041'

OD. f!itrirogr a.m s

I 1 I '

iI 1

mp

earn! ' ter-T-Basied.1 'Jetta-Fit:Mg

1

-4;

-1/4,gatt,Ta-

11

r,11111

1r11111111,11111,111,1101111,1,111j1iiiiiiililiplii111111;,1111,01101111111,1#10,1,11

11 11 1111 11 III 11 I 11

111;1111

1

11111111 II .11111

111111111 11 s

11

ht

I

ts I

"11111i:tit 0"rrrili,:;' I. I

,1 11 rit ot, r r" I ,itt)13iri 111 0 r'

11111111111111 4411

3 IIli

1 I

III

11111iii''''llittli"':401j°'r411,11111111!

0 ill

01 11'1 i"

area11, 111

"" i't till

th:II

I) it,1,111 It'

11 110001,1 ,1/4,011 d1101101 41 11et 11,1'

:m,tti

ill '1, ii,,111

11111,111111111

1111

1111111

101111[4 111

0 111

1101100 1 1111111141 1111,1:1111 1,1,11 ;(101,1111

11 111111

11.11,'119,111, !we,.

111i,111'1111,1111

leh

I

rikutril '".,114:q3""1'I:1111:p:;1111:1,:,,,,i

1,,.,1 till ,

II

i

11

Iltlitarma titan; II

IiIL

ill

1

;11111? I. '1

L

i

. 1,1 ,q

tt It 1111011i,,

I ItI

I it 'S0 )1101. 11111",

I WI 4111

II

lj

r

r

. 4 1 rt 4(1, 11 .1, '610,k;

I

4 1111',!1;1 1' 114 " ti11111.',11111111', I Yi1:1 11,11111;r '5I, i1111 111,1111 0111)11:10.111

il111111111 1:111,11,11111 lit 611 11411111111 1114,!Nillililfilillirill;111 1;11/111/111

II

11/16,111/111/1//11}

it :141111.ii 1111;1111

11'

1010t

53

1111

I

111111

1

1 Ili' I i i011111'01

II 1114,

rilin..Int ,t1I,A,;,111;1,,I,,,i,;1110i1;11,;,(1,,,,..11.,..,",.1.1,

opilip,iiii.;111101;;Im.,.1...ill:11,..ii;1.:11:11111;;Ji,i;;Iiiiiiiimilli

1,iii,iiir,,104;141141,,,,,,,;;;;,;11,,p,top,',,i1;:111,1.,,ili

I

s,

11111'111111,:,

1117 ;111111i141I141111;11, ,,I;i1114 , 1{;',11,111111111,:

1i,1

h!4,1111111111

,11111 ,10 114 d-'; 1, '1111 i

.1

au). rile 1 434..0 ()tit11

1 it I ttrwIlli ,;1,11", ,1

,"!1111, 11'111 [4I

1'111; 11

,;', r:11,1

I.,G;tlia ate Pi

I II,, , v

Basedn 11111 )1

litflop

1 HI 11111111,1d:1i.

.iiililiiiii','I'.':;,',I '''', ',, '1,i1 ',,;,Ìii,', , i',110 ;111i',1'"Ici I mittitir, I,. ,,,, ,1 :11111111

1,1 :,Il i ilv, , ,,, 1,1, 1IIIIIip,Pil'iliii1,11III i , ., ,,I,,

i 10.1,411''''''',,I. '111,-, ,,L''I',',li,11, I ,1,11i ,,,;,,i,,i,1,1,11 III "i 1 II

,,i,v,,,,,v,11.011,1,,,,,,,1,1,,,I,111,,,,,p,01, ,,, ','"1111111.11'

1,

,,,:;; , ,,,,,,,,,,,Iiii ', ,,, I

,, 1.,111 1,1i'li,,,I,',1llii

111-1(1,,i,, ,,,, ,,

11

upigl,,

rove Tis,111ill Pi , I I,

6WOn . pute-1, IF I,

1111 IghtidsYM 111t,11. 111111 11111111

Stijl,lhill1r,in,151i 11

II allt4liiuidi 1 1 1"111 1''1,11 111111111 1111 L'l lI ii 11 III1. Doctor of Education (Ed. D.)

in Computer Education2, Doctor of Fh in Training

and Learning (D.A.T.L.)3. Doctor of Arts in Information

Science (D.R.I.S.)4. Educational Specialist (Ed, S.)

in Computer-Based Learning5. Master's of Science (M.S.)

in Computer-Based Learning milli

ILI: .c.11.111) 11 ::11 V II ;n; 1..11'irni1111 ::.e

54.

L. ., "

V) Haim

,I

NE

1 11 111'1

il,,111,111'11,11101 1111'11 1[11 ivii I iii;;;:ii:ir

II !II si, ittosi,,if , ,,,I, 1,,,i,,,,,,,1:,:,, i'l:irlItitic pp 4 lilliliiiii iIiI:',,tt Till '0111 115 11 11 III, P,

1i 111t11i1II1111 iii't

1111; 1110, Ili! l'.;";,''''',111,11. I .; 1.'i11 ,- , skis tIt, 'Ithi,11' 11111 I 1,,',1,11(11 I

I

Is

iI 11

ill 111 !Iv, 1111111

11W11111,0;:i1;101111111 1111'1 '11,1

O ;hi 1111 il I

;;;!I1111111P11;011,1

I .1

I Nil .1 fa la,

te",104,0.attar:.

, Ava iI

1 II 01 I vim I 0 I 111111 0101

'11 ; ,11..

vor Doc:tor Oil ArtsNut 1119I

0,1,;111:.10-putti 0,1111r1""u"IIII,1110.;

I

11411, I1111rii3 '10/11,1111

11,,I I .10,141111; Irii

II 110,11,ill'il

`

.0I , di ;Pig, t

"

IIit

it iii ti

II 1111,11, 11,111'0111III' Ii1.111;t'

"I', 'IIII111It; 1. I II

nirkgimailltag HUiwi

I r itrdi 111, . 01 1 II III

1111. ain g0111111111 i ; 40REGEinitin II)

1YRpin glige d ito RIGve daIllitbuot 14411F Ilir 11111111ffilfilitalar War

111,11}liritie rift II empile ymerrit fire Ste r,ifirea 41,f icAd,

i_i:1111,,,;1;:,!!;'),!!;t11,,;11,1111,

forI 111 In !ill it! I

ear,ningt,fixamiisimagremilhollia,

1.1111111111}Fq ,r4 iilffillI IV' t Jh1110113,..A.11111111111,JIIHIMIKUMittlfr ' 11111 1 IMF 111" flail litill iliii; a tt1111111111114111

darild iit a flmariiimeimifif iralltio ye GrAs , i71....fIllq11111119111P QV II hmiumulhinummausur t' lurk Liimidur ir-giludailitulliar Dour

il pricilesgieirioil expetlielletn.,Bpx, buoillinmimumilinig wimp. him Abu Elm lumpy.

u1,13nt11111311111j:11.W1111131M.1i '1DTRmeultqizuigiemmritnmepur

111417)efistuccessleil f,t. con-ipleliore 1,,cli 0 seiv, ep igf:ore 4cowr ses,

.. .11ir ,1,,,,,,fflimmffiffililliviiilinidillly .ffilunifia.... ,,,,h u.,,, , .., t_,5.,,,,_L,,,i,u...,- 111,1;f11111rtstrf e-1311P2tit_t_ii_t2tZlitt111:111111111nr

tiiitl?t,7-i,eielipid

-fiadicuimst1-09 i it yle!jor '1 Field riPRtill,Lilietztk-...1FIP1,_-.), 0, ori dur ,.:!_sli_ip, ,,..rp ithillEZ:2111a;11111111111ififillititillifilaitY a ..11ffillturillur F ittilmtitillt wi" 14" ufip.,lit,auttlittlintt111141, du' dello ,,rill[!,,

dtteiridertme idf 6112 griectionaligeniiTat-fs.11111111111111111111111:111111111111111 11111111F 11/4lir 1 111ir '11111tredifilll num, ' muntmmuu itallu mu,

_ ,I;t:1 ,11thtt,ti_;:..i .,-.,ii.ti,i1;1:IiiiartiTIII'ily,::.,.:2111111!211,1 gill;I;halt;I:;:IliiiIIII;111111.111112111WIAIIIIIIIiiiii '1Iiri..,'",'" alit;i- t.;iiiii,ittititi:14- .-11+1111111,1,,,i .,,,,,,,,t,, , , ,,,Iiitill,,,,1,,,, ,, ,:,, ,., ;1,101,,i,,,Illit tit -,., 4,,,, ,,,,,I, , ,, ,,,,,,, ,,,1011%.,11,,,,.;,, , 1

, , , , ,

' ,1 , ,,,,, ,,.i.,,,,,,I...I'i..I...`...'..h.......lt......It......t........it.. I. iligiglii1 , ,,, , , , It Otitt 111j iii, , t ,

1111111II" 1111 IT11;11

I itt; 1,11 t 11,11 tit 1,,

I !ill OW 111,144111111d

I ;II I;AI; 1,111;illot,,, 1 it

t 1); ; 1%1 1

il!!

'1'1,

11[11

it

,

1 ii it-:e

r4

11 11 1i

;I ft,,liii:11.11,:rrl';',1,:',Pr,;11 : , iltrl: d .tiolit,'1,1 ',,p,w,p110,10 ,,,, tp ,,,I oh ..,,,,,,,,, ,

pillitip,,i,,,,,p1.',;,,,,',I'';',l'Ull'imi toil; 'i',;'1'0;;;;,,,,,,l;,1'11 ;'11 ,, .',',o, It Alp; q,-- ,,,,;411',1,111rils,:i411,1111',' ',II, Ploopropp,

' Iii 1,,q1,1','0',9;'," 1,1"1,1hil , 114 Ill :i 1!, ;1114 lir, ',, ', ,, r,, ;1 l, 1 ,:i;,111,1,, 1,,,', ;11:1111111,01,1.,,10

I I' 11,111qiii11.:11, 41... ,, 111°,1; I, 1 11111101w Jk,o,-,, - . ,',,,,,li,,i,,0 , '11',',.1 op 1111,111111,11"; `,11h10111;:all

1, oi)i- 1, f II -11111q1,, ',110 10,111 i 1 loll; , ,i` ii,, I, :,,i,i'dOprE.,itiilli,,,,,, Ili' ,:, `, 1 01,', p.;:,;11. .111t

i' 1' '' ' Ilii:1:11'; 1 ; 'll 'llii!',',":111,::',111'',1 '' 41":'iii,"',1, ',II! v,;11,1,01,,'0,'..'11'1'pliiii.;till'I',i';;;01'1111i ,

1111 1 111'11;111i '11111111(111141:;,,,i ', ',,,ill'or11;;;;,;;;114,1;01111!IIINI`r;! II 11 Ir1;414t:;1,;',' ::',1,11

,,;',1 Ili . qi ' lot fliiIir -,!.,,,i;,`, 1,11,,11,'Opi,;.,',,,,i,,,,}TI:',,b1,1111,111r;,';i1.01'..i,,;,11,0

i 1 I IIIIII1 " '11'11' 'I'llIr III I .' tollgt; ,;tI :,q,itIr;!,, 11 t !III' tIti;;;;0, .4,11

ii111111111,1111.1o:11',111111;0111 %.;11.'011i111111111`,11;v11;11'11;,'",,.';',",11

ril, 11 1,01 ,::11;;;;;,:,,,;I:jp, ,,:,',!,:',:',1-:.,.iii ,!,1,11:4p,,:,:ir,,i',,,,',,,i'l

11111111',011111101,1iii'1:!!!Iii;Iliiii11111;11111iiliiiiiiilltii,`,O11,111,, ,,, 1,, ,,,i ,,,,i;,, . :II ,,,,, ,i ,c ,,,,,1. ,,, ,11 ,,,,

, opi,l,fopop:,,p,,,., ,,,o, 1,%, .0,1 ,ppt',,1,,!,,

n-kvemi* '

LI: aft 43-rn--s lin0.04414. rliwatewiti 611pAltaeghistIasid Lilriiri, lilt

II 1 twatmazisii likam otatirreiatalamoII o ion Ili imor tiro moon 1,11 uonoo I HMI !HI 1111/ii I oio Alm ion NI 1orr Doctorho Artiinihformation Science

'y IlCG ql A. Ctilll110101111ffillgit

gri,,illgrd it 11 have

eox

restetiis deme,aludlir Ber P.111i111111111MIW gr

em' 1111 ;;,11111111

ii '111

eempipyrnerbit 19 fit trionippqlliitgumpurginugungr ligggitumumrillmungoulyr .111 Mg 11111111I 1116. 111111W1111110r

dicftf {419 !sago cofimp MM srland

,riup ituddirmimminia .1; 11. 410 iill11111R1

1.I

li

Arfaalidtiizing,,ReAdirernerits:,.;filigningunaguguguu tuullIllituLBRIIF 1111}1011110111. .111V

gnhe esmeessluil ornpleliore 4cowNses,dmir himu.nohnal nufiguilie '10 hipline' olltiP"U"'"Itliilliffifiliniirigitioc-tiekums;11-le Foeld F,LitiogeetkryiER)orqui

-111'14 atugellifir aF thininutituw,

(01tericiaanee fief grieq-icupciliserritritaris.11111111101111MI fill 1111191111111111111i 11111111/1111IIIItir

."11"1""7".".' n''''''.-7117"7"117'17'."""111P" IINIIIIIMill'ir'"I'dilinG3111D1111111"11 '11' hdittli.;,;;;;waii; 11 fluiluni. E.. dt;;;;;;4;di i 1 11 1211111 /1

+mu, - oni,;.;1' l'intr;1,, ,:1,;1111111,;;;,0;;11i, I

11 I 1

;ti* ,1,11; ....1.111111111.11iillitIt".1411111111:1111111:11111111131111111111:111:, I "r".

5 7

41;1i:4i-C.nni 'MOE

01 '1'

111

:41;:p110191101rirlill r11, :1011111p1011, if01:l111

,,141411'loll 1111111

I

11101111I1 ofIdi

I

ilt

I

II

,Ifil

I .1,!if I I; 11 II ' 0,1111ii:1

11:'

72M2ErMINIZSIBEMEREAT

liver sitIl

P Po ilpilPePli!RihAIAilli 4,0411,11,

"` " fling

1 VH"'Illi.,P,04411:Iii"i';11"01111 1111totilliolff",

4i1141111,q,

itm Hro,'1111,111:11

ssIII

Ili Ili14,1!litlIfinotrvt

I:11111'1'1P'

lI

111.11111111:1,11 '1111141!

Irf111111 I II' I 1) 41111 Ilf!

I 111,111111

1f .'

1;11)yill,i;I lir

/I:

141 0101111; I t

11:::11/11

!I

11,1;:1; ;ill 11 $1,1,111"

I

Ii I1) I. tip 411 .111141,bli

I 41111.."I' ria tie

cìmP' 1"±"Hur Hil11,1 II 11.41 0111 II 111 I I 1 11 t

iu1111111It

teH celcuEsitu,c,

1{411

111111 I III 1. 11

Eiru.lcaitTo S p eja IsitsA irfiltiSt.)th antwifiluidutnahnimpuni vitmuiltuttuunflinamn "ilifl.fulawurullughutuunumnaim PIAUI!!!

C:0 m p e,,11111 EllieLagn,ilimpufituffm.,donn lipanumuu utiihmmilinnfilming .tuilihuvimmurinlimumuli,suu,

Spec Pal Fziaftluo ni me-as,illughollimila minuNgbiffinminm

*jib Rrau.11-011 nill,tuillhumiliffinnnintfil I

n roA, Edd-u.lic-aitib nob,TUIT1111111111111111101 Itunitnnuliniufluntilltpunknunfludiummuu

n g an di Pear n in gcliNullumunqunfflimuh.,iii mmuumgium vimilindlusum %unsaid )1

11-.100 1101 0011 1 )11 T1111110111110111111111'..111 011 111 111 i 11111111.1111111i

' 11' .1 1 11111 t,' 11 111 011 ;1110 11 1101011110 ,111111:iiilit, '1 T. 1"41/it'111,1 1'11 1, ,.I

111110101111111101111111111111111110111111111101111001111111111111111111111111111111111

58

i ill I il hOl

i mil F?-fi's

VIE!.ro II 11"11[,),

likTitAMERmi Niriti

II, 1.:i1,1*.i;i11.11i" 11111111"h irqhlimirquiRAtmr- 111110111M ,1111R11440

HUMINHIMOMIHUIMIHNIIHMI40111111hilliniihNIMIIHOW111011110HHHOHIMMOHOHluillIMUHOhNOOMMAIHOOlifilifilinfinumiummilf inii

h. pagolitheuttit Kiipu u. ion eCgRED)egitmo itidurg

3 Trualining iltrezerumnd cng('IEBeET;1?)unilind null:m*1111; 911.ei "Lill ° ...,

.Infaminmilm.% -all tu vagaosullilltnims. -g-C-01J9p p stil lee-11Rip

-; ; imllupoprimilluommtur- Nu lin'

ditraiS Egrd'aibz9-1.1k-i o ODEIDIDIalnummeiram,Allinnu luptipinuf7., iiP--1."uAll111

7611.1 arg.115t$111,0111ihi R.1

1Buhl vomaraluiliNniiirandUelgumularniittilnutiiiitudillt .N11110111hil.111

11111

,0

II"" II.'" 111111""i; 11:11 "0:: 'Cl1 -IF :El: 0 r" II" l! "IL: 11"o uo-

....., .1. "11,11 H"" 0 "11" 11:11 H"" "H: H HoH, Hlrh

..1" p H .1 1"1, "I I I Hull 11"" .1, 11...

" IL 'hid. 4.a. 11.11 11d. ,4:11 ":11 II 11"h

11"1i 11:IHEP II II: y II rh 0"b e e cil II..II e hill. H"" II

Art

AMPEREM15:35656ik

."1111 1 El II i1 .1,F1 hi RI lir, VIII 1,;,I h1 "1"1 fill :iriluilltimiolimilllelliiiminiiilllotiilliiipiliilleillesiiii

jilimili1U1114 IP]

..

11111111111{11111111fIllill Mii

60

I ri t' 1;i:1 01 1-1 1 1.;11 I"' 1'1;

11111iliill, 'I01111P1

1-'1$:,1"INNEll."'I Ii1r.t"

114 ir11.11 III-al

lI t011l

Rh

111:111/, 11P11.1.11111111111,11111111111Irill1111

11?,1 .1 I 11!11.i1 I I 1:::11,F.1 11.111 11111 l"I11.111IU 11, 1111111111111111111511g11"111104F.P1 111.1.11.111.911.)1

I.. 1,11.1i 1,F.11.iii IA I I ,:;1,11.1,i1,1,1,1 1

lit4111111111 ifiltEllinI111111111111111111Millilliiii 4111 NE111

441'17;111 1;;;'

1%111 1411111111

1,1111Hillli '111111111111 101111111i

111;1111,i'l 15'1' 111 c.1 1 t, 1.11.1111111.7:1: rfm12mlNln+llf`'ull

11111111flitiiturliiiinitill;ulannunntiiitnnurliii iiimungutiligirmiulLiiiimmlb.

1.1 .. 0.1 1 00 6010

1:1 1"i"i 1.;,11

MI

/nil itiMirzillig911111 I

1 '1' 1',

r,,, IL al hi I I:151 1:151 11'1 1.1milinimumulmuutu .uunun,i1 Tuna miumituanunntutniutuati

Jl1 11,1'111111111 ,5[1111111 P1117;:11111 1111

iii 14

llollillilh !lull 1 i

imml!irit' 4111 flIlff1fI4l4fi4Il114IDint 1111111111111111111111 11411 )

1-111111

nuntir-i, tin

li4hi 14141 1 : a 74: X I / 1 7 1 1 " :

I It:..1111 h ...,.,

Sun .4

L

71111 1

,..... ... gI111,11 1111, %.4

17::1 [1

....-.... ..." f:L dd.' - 1

11:1111(16...

iipplit, ,all

011111 ii4111i I ill ! I I 14 110

It ,_ ,. -!_t!., ,

FIIN [It' 11141

liii,giti1

splih

1

11111i,i1C-111111111 011190 II

11111i1 reloolgA!loroh:101 1,1111,.,.. ,,t. :. i:II ! .,..-,.r.,:loi..

II

iifillT1111111

1 1::1 1."

1111 1111

lir, fit iner;u1

i Ii 1111 I

01Pigi %II

I7::11119nimantilrmiumnuumI... 1.. III I III:, Nib,

unniiitiiiiintiimiiii lantihmimilisnliim

i pi ly.01,i, .9uhll, ulail

.11111011 11111klill51, iliii,111111 (Mill

111

14%1 IF.:01111, n.

,1101111'

1!,1 'I: 1,,:irti-Tr- I::: El 1:i?

I

II f

171 'J. 1 1 1 HatiPm' 1111411111'

im irk)Ihmiumultuu Haul, minimum Iii

t! II 11,11,,,[1,1,,, 1;,(11, ti 11111 II

llF

III., "I I1IIllII' III If

L,ti Iii tpipigil ' ittittln(tIVntUMCWitrAttll RA' antiiitt t tylit

.....,.....

...--...,.-11: 'Ill ilt>I II I 'II "'"'. ,., 1

.s,..., prrfl 1

lUNdii, if i,

..9c,.. l'.. II1 .--.:4, 1 9e i If

d 4,t4Li,

0111111 111111.111/ Pill '"'i

I'll' 1 HO . ,

I f 1

I

I Ili II 1

-7.. . .... --,- =.1.1, : -

i ,1111,1111,,q!iiiii i i 111':,. -li, ''',1;11 1 ' i', t"' !

I

,ii

'AI T' 1111;1)11 IiiillithII Ili 1 .1

lip Ilmt,i,,1,,1,, 1 :11,11fi,1,111`;,,I,,,,L,,,,liu,.,,i1k,,, hi 'till 11:11011iill ililiiiiiiii!ilail 11 11 I

I

111 44,

1.1.4

Jill 11.14 4 a :it 0111111

....."-,!!,:,11Es

irk! 1111 1111;11.

V11'41100'1'!1

1

iI01

.ii* 1.11 61111111314111 .411.1I1111 I 111

APPENDIX F

Hardcopy Listing

62,

Ailible. I:UMW

What is "Computer-Based Learning?"

Imagine that you are coming in your front door after a long,hard day at work. As you settle down in your favorite chair, yousuddenly remember that this is one of your class nights and you'llhave to bolt down your dinner and quickly hit the road to cla.s.Oh well, you can "relax on the interstate" as you head For class.

Of course, there is another way. The previous scenario couldhave started out the same way - but as you settled down in yourchair, you could nave sighed, "Boy, I'm sure glad I can relax andeat in peace before I move over to my computer at the desk to getonline for my class tonight!"

Ir Nova University's computer-based graduate programs, almostany evehing or weekend, you could find a number of our more than200 students across the country engaged-in this second scenario.They are using modern technology to take some of the stress out oftheir graduate study.

They work just as hard as traditional graduate students - buttheir energy can be put into their studies not in getting to andfrom classes. Instead of "hitting the road" for class,these modernstudents sit down at their home computer, and use their modem todial a local number on their regular telephone line to Tymnet;thisis an international packet switching network that then connectsthem into Nova University's VAX 11- -780 running the Berkley 4.2version of the UNIX* operating system. After loging on, what sortof things might you, as one of our "electronic students," do?

On a typical evening, as a student in one of the computer-based master's, specialist, or doctoral programs, you might checkto see what electronic mail (email) had arrived for you, save themessages you want to keep in a sub-directory and reply (using asingle keystroke) to those asking you a question. Then you mightupload a 1500-word paper that you had prepared offline for anassignment in one of your courses. Next, you e-mail your assign-ment to your instructor in "the Electronic Student" (ES). ESautomatically sends a notification to the faculty member,preservesa copy of the assignment in an archive, and updates your studentrecords. You then send a question to the instructor about the"Electronic Classroom Session" (ECR) that is scheduled for thisSunday afternoon when you and all of your classmates will be on-line to interact in realtime as your give your five-minute "oralreport" to the rest of your class and your instructor. Of course,they then get a chance to ask you questions in "real time." That'show it becomes a "live" discussion.

* UNIX is a trademark of AT&T Technologies and Bell Labs

63

What degree programs are available to you now? Although youneed to request a copy of the current prospectus/applicationpacket and the catalog for details on the particular programs ofinterest to you here are some of the general highlights:

You need to own or have access to a personal computer(almost any make) and modem for evening/weekend access. Youshould be able to use a word processor. You can transfer upto six credits (taken after your last degree) if they weretaken at an accrer'ited institution within the last ten yearswith a grade of "B" or better and they parallel content inthe degree program you plan to ;,nin. You can expect to put inan c.verage of 1-2 hours work on your program each night onthe average. Generally, students tend to mass their work andput in longer periods once or twice a week. They usuallycheck-in online for their mail every second or third eveningand on the weekend. Although many of the additional readingsand articles you need are provided or you can search for themonline, you still need access to a suitable library in yourarea for reference work.

To apply for one of these programs, you should look in theProspectus/Application packet for the particular program of inter-est to you. Near the end of the packet, you will find severalblank forms. Fill-out and return the application form, requestofficial transcripts of your prior college work, and arrange forthree letters of recommendation - using the forms provided. Ofgreat importance are your answers to the series of questions pro-vided in the section known as the "Portfolio." This is a seriesof questions wnere we get to see your ability to use a word pro-cessor, the quality of your written communication skills, and howwell prepared you are to handle this type of graduate work. Youneed to be aware that in a self-paced, distance learning program,you must be a self-disciplined, motivated individual and ableto handle frustration that frequently accompanies the use of hightechnology...in programs that are on the "cutting edge" as thesetend to be

Once your application materials arrive and are reviewed, youwill be notified of your status. In the case of the Ed. D. andthe Ed.S. programs (including the combination M.S./Ed.D.), anoral interview (by telephone) will be scheduled for you if youare being considered for acceptance. If you don't hear from uswithin two weeks, please call collct to check on the status ofyour application. In applying for the M.S. program, a decisionon admissions will be made based upon tne materials f*ubmitted andyour prior academic record. You will then be able to officiallybegin the program on the first of the next month after you havebeen accepted. In the CAP and CED specialty options, someonefrom the central office will also call to discuss your applicationwith you Students in these two options begin their online orien-tation sessions as soon as they are accepted;they do not official-ly register until the next institute (January or July). However,even during the orientation period, you will be allowed to startworking on your first class assignments.

64

Tuition tends to change each year in about the same amountas the cost of living. Consult the appropriate catalog orprospectus for the current tuition and fees. The doctoral andEd.S. tuition includes approximately 100 hours of online timeeach year. The M.S. tuition is lower but students purchase allof their online hours. Thus, the overall costs are comparable.The institutes represent an extra cost for travel, room, andboard ... depending upon how far you travel. However, in allcases, the total costs should be similar to the total direct andhidden costs involved if you have to take time off from work fortravel and residency in a more traditional program.

If your highest earned degree is a master's degree (rom anaccredited institution), you have a choice of advanced programsoffered through our Center for the Advancement of Education. Youcan apply to enter the doctor of education in computer education(Ed.D.!CED) three-year degree program or you can select the 1 1/2year educational specialist degree in computer-based learning(Ed.S./CBL). Our Center for 7-Aputer-Based Learning also offersthe doctor of arts degree in information science, informationsystems, and training and learning.

If your highest degree is a bachelor's degree, then you canapply to begin either of these programs:

- The eighteen-month master of science degree program with amajor in computer-based learning (MS/CBL). You also selectone specialty area from these seven options:

Adult Education (AE)Computer Applications (CAP)Computer Education (CED)Electronic Education (EE)

Information ResourcesManagement (IRM)Information Systems (IS)Training and Learning (TL)

The CAP and CED options tend to provide greater human contactbecause these students attend three institutes along with thedoctoral students. There is a greater probability that students inthese options will decide to continue on for their Ed.S. or Ed.D.degree in computer education. (There is also a slight partialtuition scholarship for selected educators in these two optionsthat may help offset the cost of the third institute). The AEoption is geared toward college and university faculty and admini-strators; the EE option is designed for I( -12 educators. The otherthree options are operated by the Center for Computer-Based Learn-ing.

The compressed, (i.e. less than four years) combinationmasters/doctoral program in computer education (M.S./Ed.D.).(This compressed program is designed for exceptionalindividuals who feel motivated to pursue tneir doctorate butthey do not hold a master's degree. They must be able towork independently, in a highly concentrated and focusedmanner to finish a program that combines the master's anddoctoral work in one intensive program of study. Althoughdesigned to reduce the time it would normally take tocomplete the masters (1 1/2 years) and the doctorate ( :3

years) to a total of four years, it i.s conceivable that itmay be done even more rapidly by some individuals).

65

*****************************************************************The following are program highlights for the computer-based

programs offered through the Center for the Advancement ofEducation excerpted from the various publications so you cancompare them in one place ...

ENTRY REQUIREMENTS

Ed.D./CED

Priordegree: Master's

Plsnnedprogramlength: 3 years

Ed.S./CBL

Master's

18 months

ENTRY REQUIREMENTS (Continued)

Ed.D./CED Ed.S./CBL

M.S./CBL M.S./Ed.D.

Bachelor's

18 months

M.S./CBL

Bachelor's

4 years

M.S./Ed.D.

Numberinstitutes: 6 3 3 in CAP 7

and CAE options;2 in all others

Numbercredits: 72

Transfercredits: 6

Experientialcredits:

36 36 7.6

6 6 6

3 3 3

Number ofpracticums: 0 1 1 7;

Please contact us at Nova Univrv-sity if we may answer anyquestions for you or you would like current information on anyof our computer-based programs.

Dr. Al P. MizellNova University CED3301 College AvenueFort Lauderdale, Florida

33314

Phone: (305) 475-7445 or 7440

(12588)

66

APPENDIX G

Evaluation Summary

67

EVALSUMY.TXT

EVALUATIONFORM

Summary

Practicum Project for NOVA University

A summary of 22 evaluations of the Nova University diskette.

1) Did you find the ideas and media strategyinnovative?

2) Is this, in your opinion, a useful newmarketing strategy?

3) Was the diskette well structured?

) Would you say that the Diskette is easyto use?

Yes18 No _.4

Yes20 No_2

Yes17 No_.5

Yes2O No_2

Rate tne following A-E, A being the highest rating.

4) Professional ,Iulity of the diskette.

5) You would be interested in using thistechnique in your department/ area.

6, Do you feel it is worth $1.00 perdiskette to produce and distribute.

ABCDE18 4 0 0 0

ABCDE16 5 1 0 0

ABCDE22 0 0 0 0

7) There may be more applications for computer-based interactive materials on campus. ABCDE

n / aComments:

The author's name should be accredited somewhere on thediskette if it is to be used for Nova.

Some typos in the monochrome version.

Col)r version should be able to run by itself, in n.loop for demo purposes.

Colored diskettes would be appropriate. .39/each.

Write protected ,ttes would prevent people from re-using them (as quickl,

68

APPENDIX H

Screen Sequence Flowcharts

PROGRAMOUERUIEN

STUDY AREAS

CONCEN-TRATIO

AREASN

CONCRI-TRATI

AREASN

ADULT ELECT.ED.

TRAINING &LEARNING

CORE++

SPEC

OTHERSPEC.

MEDHOUA11527.CHTCD: 870527UD: 870527

XEYFHNNN FOIL NUMBERIOMMM2EACH FLOWCHART SYMBOLCONTAINS ONE OR MOREFOIL NUMBERS I.E. FI08IS FOIL 100.

login F1

PHILOSOPHY ANDMISSION

PROGRAM OVERVIEWCOMMUNICATION

PROCESS

ELECTRONIC TOOLS

FIOF28F38F48F58F60F78788F98

DEGREE PROGRAMS1. MASTER S2. EDUCATIONAL

SPECIALISTB. DOCTORAL4. EXIT

MASTER'SDEGREE

F100B

F100A

DOCTORALDEGREE

F:008

GENERAL INFO. FI010

CONCENTRATIONS 1I82011038

1.ADULT EDUCATION2.LLECTRONIC ED.3.TRAINING ANDLEARNING

4. PROGRAMADMINISTRATIOt I

AE

FI200F.210

-1

F1100

F2888

F2OSO

EDUCTIONALSPECIALISTDEGREE

F3888F3C10

GENERAL INFO.CONCENTRATIONS

1.ADULT EDUCATION2.ELECTRONIC ED.3.TRAINING ANDLEARNING

4.PROGRAMADMINISTRATION

F2100

GENERAL INFO.CONCENTRATIONS

1.DR. EDUCTION IHCONFUTER ED.

2.DR. OF ARTS ININFORMATION SCI

3.DR. CF ARTS INTRAINING ANDLZ4RNING

4.PROoRAMADMINISTRATION

F3580

AE WHICHCONCETATION

POMADMIN.

FI490F1410

112110"12128

ELECTRONICEDUCTIONCORE AND

SPECIALTY

TRAINING +

LEARNINGCORE ANDSPECIALTY

ADULT ED.CORE ANDSPECIAL

TRAININGLEARNINGCORE ANDSPECIALTY

ED/CED

F4088

F4110

ED.D CEDCORE ANDSPECIAL

WHICHCONCETATION

PONADMIN.

ELECTRONICEDUCTIONCORE AND

SPECIALTY

D.A. NFO.SCIENCECORE AND

SPECIALTY

YseeeF5010

ERMANADMIN

11318 111500115101E152011530FI548

F6888F6018

TRAININGTLEARNINGCORE ANDSPECIALTY

71550FI560FJ570FI53811590

'71

F2110F2428F2438F2440

F2458F2468F2478F2480F2498

PROGRAMADMIN

F360F3618F3620F3638

APPENDIX I

Writer's Workbench Summary

72

Ma} 24 19:24 1988 PROOFR OUTPUT FOR report.all Page 1

******-x*********************** SPELLING ******************* *********

Possible spelling errors in report.ell are:

Admis ence practicumCBL FICC prerequiCED GMC protectCHAPTER2.TXT HARDCOPY reformattedCHAPTER3.TXT hardcopy reusedCHAPTER5.TXT ive runtimedesktop logo SausalitoDISKETTE MacIntosh sionsDiskette ments SoftAddiskette min StoryBoardDiskettes Mizell StoF-yTellerdiskettes online Thombsdocumentat PC's TTAED.D PRACTICUM VerbatumEd.D Practicum

If any of these words are spelled correctly, later typespelladd wordi word wordn

to have them added to your spelldict file.

**4.-**********************X-**.# PUNCTUATION ************** **************

The punctuation in report.all is first described.

6 double quotes and 0 single quotes6 apostrophes24 left parentheses and 24 right ones

The program next prints any sentence that it thinks isincorrectly punctuated and follows it by its correction.

No errors found in -eport.all

**********-,-*************4i*** DOUBLE WORDS **** ***** ***** ***********

For file report.all:

o double words found

4(**************h*********4#** WORD ChOICE -*********************4*******

Sentences with possibly wordy or misused phrases are listed next,followed by suggested revisions.

May 24 19:24 1988 PROOFR OUTPUT FOR report.all Page 2

For file report.all

beginning line 187 report.allSeveral participants in the formal evaluation process*E indicatel*d that they would now consider initiating a similarproject for their on ins icution.

beginning line 216 report.allI designed *E all of 1* the monochrome and color screens, theinteractive panels, and the sequence of the presentation usedon the diskette.

file report.all: number of lines 66 number of phrases found 2

Please wait for the substitution phrases

Table of Sustitutions

PHRASE SUBSTITUTION

all of: use "all" for " all ofindicate: use " indicate" for " give an indication of"indicate: use "show, suggest" for " indicate"

I*****1*****************1** SFLIT INFINITIVES *******i(**********i(*******

For file report.all:

No split infinitives found

* Not all the revisions will be appropriate for your document.* When there is more than one suggestion for just one bracketed

word, you will have to choose the case that fits your use.* Capitalized words are instructions, not suggestions.* To find out more about each phrase, type "worduse phrase."

NOTE: If you want this program to look for additional phrasesor to stop looking for some, for instance to stopflagging "impact," type the command dictadd.

NOTE: Yout document is being compared against standardsderived from 30 technical memor.nda, classified as goodby managers in the research area of Bell Laboratories.

READABILITY

The Kincaid reacibility formula predicts that you'- textcan be read by someone with 13 or more years of schooling,which is a good score for documents like this

VARIATION

Variation in sentence length., type, and openingsprevents monotony. More importantly, a lack of suchvariation suggests that every topic and every sentence hasequal weight, which makes it difficult for the reader topick out the important points.

In this text 64% of the sentences are simple and 21%are complex. These percentages should be closer together.The difference between these percentages, here 43, should beless than 30.

Although the short, simple sentence is the most directand comprehensible form for an individual sentence,overusing such sentences may m.ake a document seemdisjointed. Writing instructors say that a document isbetter when less important ideas are grammaticallysubordinated to more important ones so that the grammaticalstructure emphasizes the logic,A1 structure.

This document could be improved by combining some ofthe sentences to subordinate minor ideas to major ones. Todo this join two simple sentences '-;y using a "that" clauseor an adverb, -Lich as "although." Put the less importantsentence in the su. ordinate clause after the "that" .:lauseor adverb. For example, the following sentences

a. The short. simple sentence is the most comprehensibleform for an individual sentence.

b. OverusLng such sentences may make a document seemdisjointed.

were combined in the paragraph above. The combined sentencesubordinates sentence "a" to sentence "b," thus emphasizingthat the information in sentence "b" is more important thanthat in sentence "a."

AL;Jitionally, the longest sentence is 8: words long.Sentences this long are frequently lists, which will beeasier to follow if you convert them inco a list format. Tofind all your sentences over CO words, type the followingcommand after this program is done.

May 24 19:29 1988 prose -mm -li -1 -tm report.all Page 2

style -qt :70 filename

Writing teachers also stress that no more than 75percent of the sentences in a ta;.t should begin with thesubject of the sentence; these start with the subject87% of the time Try starting more of your sentences withprepositions, adverbs, or conjunctions. This change willhave the added benefit of adding variety of sentence lengthand type.

73

SENTENCE STRUCTURE

Passives_and_Nominalizations

You have appropriately limited your use of passives andnominalizations (nouns made from verbs, e.g. "description").

% readability grades:(Kincaid) 12.5 (auto) 12.4 (Coleman-Liau) 13.8 (Flesch) 15.0 (36.6)

sentence info:no. sent 214 no. wds 3754av sent lenq 17.5 av word leng 5.32no. questions 3 no imperatives 1no. content wds 2336 62.2% av lenq 6.88short sent ((13) 31% (67) long sent 028) 9% (20)longest sent 83 wds at sent 105; shortest sent 4 wds at sent 6

sen2:ence types:simple 64% (137) complex 21% (45)compound 8% (18) compound-complex 7% (14)

word usage:verb types as % of-total verbstobe 39% (145) aux 16% (59) inf 11% (42)passives as % of non-inf verbs 27% (87)types ms % of totalprep 10.6% (397) conj 3.e% (144) adv ^ 3% (68)noun 29.9% (1121) ad] 22.1% (828) pron 3.9% (148)nominalizations 3 % (112)

sentence beginnings:subject opener: noun (47) pron (2.0) pos (1) adj (42) art (67) tot 87%prep 5% (10) adv 2% (4)verb 1% (2) sub conj 4% (8) con' 0% (0)expletives 1% (3)

76

Documents

DOCUMENT RESUME ED 302 222 IR 013 584 … · ED 302 222 IR 013 584. AUTHOR Thombs, Michael TITLE Marketing ... Office ot Educational Research and ... was responsible for the format