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Document provided by Global Name Registry for informational purposes only. Opening Up the Opening Up the Second Level Second Level ICANN Public Forum ICANN Public Forum Montreal, Canada Montreal, Canada Wednesday 25 June 2003

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Opening Up the Second Level ICANN Public Forum Montreal, Canada Wednesday 25 June 2003. Document provided by Global Name Registry for informational purposes only. Global Name Registry’s Vision. A .name for Everyone A top level domain intended for use by individuals, not businesses. - PowerPoint PPT Presentation

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Page 1: Document provided by Global Name Registry  for informational purposes only

Document provided by Global Name Registry for informational purposes only.

Opening Up theOpening Up theSecond LevelSecond Level

ICANN Public ForumICANN Public ForumMontreal, CanadaMontreal, Canada

Wednesday 25 June 2003

Page 2: Document provided by Global Name Registry  for informational purposes only

2The Global Name Registry, Limited

Global Name Registry’s VisionGlobal Name Registry’s Vision

A .name for Everyone

A top level domain intended for use by individuals, not businesses.

Allow consumers to address themselves as individuals, in a crowded space where the distinction between company names and individual names has become blurred.

Provide end-users with both an email address and a web address in a personal namespace.

Page 3: Document provided by Global Name Registry  for informational purposes only

3The Global Name Registry, Limited

Current Product OfferingCurrent Product Offering

GNR currently offers names on the 3rd level

• Email: [email protected]• Domain: aname.anothername.name

Registrations must consist of “personal names” - meaning a name by which a person is commonly known.

Registrants may add numeric characters to the beginning or ending of the personal name to differentiate their registration from others, e.g. john.smith2.name or john.smith1955.name.

All domains on the 2nd level are currently reserved by the Registry or ICANN.

Page 4: Document provided by Global Name Registry  for informational purposes only

4The Global Name Registry, Limited

Proposed Additional Product OfferingProposed Additional Product Offering

Open the space for registrations at the 2nd level, permitting registration of, e.g., “johnson.name” or “bobjohnson.name” or “RobertJohnsonII.name”

2nd level .name registrations will correspond to .biz and .info (standard EPP) and be very close to .com and .net (RRP).

2nd level .name registrations will be provisioned and function in exactly the same way as most TLDs such as .com, .net, .biz and .info

For existing 3rd level customers there will be no changes.

Page 5: Document provided by Global Name Registry  for informational purposes only

5The Global Name Registry, Limited

Why Add 2Why Add 2ndnd Level Level .name.name Registrations? Registrations?

Respond to consumer desire for familiar 2nd level registrations• Registrants accustomed to current domain offerings will find 2nd

level .name products more familiar.

• Registrars will now be able to easily package .name with their standard product offerings such as hosting and email

Enable Registrars to treat .NAME like any other gTLD• Include .name in standard Registrar sales processes, eliminating need to

create additional input field.

• Include .name in standard Registrar product bundles.

• Facilitate Registrars use of resellers by making the product familiar within and compatible with existing reseller channels.

Facilitate the integration of .name registrations with 3rd Party offerings currently tailored to 2nd level products

Page 6: Document provided by Global Name Registry  for informational purposes only

6The Global Name Registry, Limited

Preserving the Character of Preserving the Character of .name.name

Maintain current eligibility requirements:• Registrants must be individuals; and• Individuals may register names by which they are commonly known

only.• No “dot” required between first and last name element.

Current Standard and Premium Defensive Registrations retain their functionality on the 3rd level, and provide similar functionality on the 2nd level

Namewatch-type tools widely available in the marketplace for 2nd level registrations.

Current Dispute Resolution requirements to remain in place and to apply to 2nd level registrations.

Page 7: Document provided by Global Name Registry  for informational purposes only

7The Global Name Registry, Limited

Avoid Interference withAvoid Interference withCurrent 3Current 3rdrd Level Registrations Level Registrations

The Addition of 2nd level registrations will not negatively impact existing or prospective 3rd level registrants.

• Post-fix reservations

• Pre-reservation of common surnames by .NAME Registry

• Pre-reservation of common surnames - governmental input

Page 8: Document provided by Global Name Registry  for informational purposes only

8The Global Name Registry, Limited

Post-Fix ReservationsPost-Fix Reservations

.name Registry will reserve all 2nd level names ending in designated strings or string sets.

• “family” - and translations such as “famille”, “rodzina”, “famiglia”, and “familia”

• Permits [email protected] or [email protected]

• No limit to what precedes the post-fix

• All registrations within these strings at the third level

Page 9: Document provided by Global Name Registry  for informational purposes only

9The Global Name Registry, Limited

Pre-reservation of Common NamesPre-reservation of Common Namesby the Registryby the Registry

The .name Registry will reserve a set of “Common Names” widely used by the population of a country or region. These Common Names will be made available exclusively in connection with the Registry’s third level products.

As reflected on the following pages, research indicates that even a very limited number of surnames in a country often represents a very high percentage of the population.

Page 10: Document provided by Global Name Registry  for informational purposes only

10The Global Name Registry, Limited

% of Population (Y) sharing # of Surnames (X) * compiled by Global Name Registry

Distribution of Surnames ChinaChina

Distribution of Surnames JapanJapan

China

0

10

20

30

40

50

60

70

80

90

1

21

41

61

81

Number of names

Pe

rce

nta

ge

Japan

0

10

20

30

40

50

60

70

80

90

1

1001

2001

3001

4001

Number of namesP

erce

nta

ge

Page 11: Document provided by Global Name Registry  for informational purposes only

11The Global Name Registry, Limited

United States

0

10

20

30

40

50

60

70

80

90

1

626

1251

1876

2501

3126

3751

4376

5001

5626

6251

6876

7501

8126

8751

9376

10001

10626

Number of namesP

erc

en

tag

e

% of Population (Y) sharing # of Surnames (X) * compiled by Global Name Registry

Distribution of Surnames GermanyGermany

Distribution of Surnames United StatesUnited States

Germany

0

10

20

30

40

50

60

70

80

90

1

1071

2141

3211

4281

5351

6421

7491

8561

9631

10701

11771

12841

13911

14981

16051

17121

18191

19261

Number of names

Perc

en

tag

e

Page 12: Document provided by Global Name Registry  for informational purposes only

12The Global Name Registry, Limited

Government Input in Pre-reservationGovernment Input in Pre-reservation

Global Name Registry will invite members of the GAC to provide input regarding name distribution patterns in their respective countries and to make suggestions about the Common Name reservation strategy before 2nd level registrations become available.

GAC will also be invited to inform non-participating national governments about this opportunity to provide input.

To avoid inappropriate reservations or unanticipated outcomes, submissions will be reviewed against available data.

The number of names to be reserved will vary to reflect Internet penetration and usage in particular countries or regions.

Likewise, reservations will be made for fixed periods of varying lengths to reflect national or regional Internet penetration and usage.

Page 13: Document provided by Global Name Registry  for informational purposes only

13The Global Name Registry, Limited

Impact on ICANN ConstituenciesImpact on ICANN Constituencies

.name’s 2nd level product will:• Provide a new and more attractive product to Registrars and

resellers;• Allow Registrars to offer their user base an address on a

personal namespace without adapting to the 3rd level .name model;

• Benefit end-users because the .name space will be easier to access, more supported by distributors, more widely used, and well protected as a space dedicated to individual consumers;

• Continue to protect intellectual property interests, because Defensive Registrations and dispute resolution requirements will continue to apply;

• Provide businesses with opportunities for enhanced marketing and the provision of value-added services; and

• Expand ISPs offerings to consumers.

Page 14: Document provided by Global Name Registry  for informational purposes only

14The Global Name Registry, Limited

Next StepsNext Steps

GNR has submitted a formal request to ICANN Board to amend the Registry Agreement to permit GNR to provide additional registry service.

Consistent with General Counsel’s 21 March 2002 criteria, GNR has requested expedited consideration of this proposal: • The proposal retains the fundamental character of the .name space and

does not present a danger to the legitimate interests of a third party;

• Consideration sought at the next telephonic meeting of the ICANN Board (late July).

GNR has initiated consultation with GAC regarding this proposal.

We expect full implementation on or about 31 October 2003.

Page 15: Document provided by Global Name Registry  for informational purposes only

15The Global Name Registry, Limited

Q&A 1Q&A 1

Will the registry continue to sell both 2nd and 3rd level names?• Yes, the Registry will continue to sell and operate both the 2nd and the 3rd level model.

What will happen to existing 3rd level domain and email Registrants?

• Current registrants will not notice any differences to their domain and email products.

What will happen to the defensive registrations?• The standard defensive registrations will work as today for 3rd level products, with the

additional benefit of also getting the 2nd level reserved for the 2nd level of the standard defensive registrations.

• The premium defensive registrations will work as they do today for 3rd level products. The 3rd level (and higher) on 2nd level domains will work as 4th level (and higher) currently do on a 3rd level registration.

Page 16: Document provided by Global Name Registry  for informational purposes only

16The Global Name Registry, Limited

Q&A 2Q&A 2

Will there be changes to the EPP protocol?• No, the only difference is in the validation of the domain name - 2 dots are no

longer required.

Will registrars need to be reaccredited?• No, the protocol (EPP) will remain unchanged and there are only minor changes to

Registry/Registrar business processes.

Will there be any differences between 2nd level .name domains and .biz/.info/.com/.net?

• The 2nd level .name will be identical to .biz and .info and very close to .com and .net.

Will this make it simpler for registrars to sell .name products?

• Yes, special adaptations to accommodate .NAME products are no longer needed.

How will WHOIS work for .name ?• In addition to current functionality, lookups on the 2nd level will be supported.

Page 17: Document provided by Global Name Registry  for informational purposes only

17The Global Name Registry, Limited

Q&A 3Q&A 3

What will the move to 2nd level domains do to the size of the .name name space?

• The theoretical size of the name space will decrease, but the practical size of the name space will increase due to the fact that popular family surnames are already reserved on the 2nd level due to the existing 3rd level registrations.

• The name space will also accommodate both john.smith.name and johnsmith.name thereby increasing the perceived size of the name space for people’s names.

Will there be a first come first served model for both 2nd and 3rd level?

• Yes, there will be first come first served model for both levels.

• When a 3rd level registration is done, the 2nd level will be reserved for additional 3rd level registrations.

• When a 2nd level registration is done, there can be no 3rd level registrations on that 2nd level.

How will the technology for .name operate with the 2nd level model?• Only minor changes to the .name solution will be needed to open the 2nd level.

How will the addition of the 2nd level affect registrar partners?• Partner programs operated by Registrars currently selling 3rd level .name can

continue as today.

Page 18: Document provided by Global Name Registry  for informational purposes only

18The Global Name Registry, Limited

Impacts on EPPImpacts on EPP

Opening the 2nd level will not require any changes to the EPP (05/03) mappings

Modification of EPP string validations• After the move the domain mapping will also accept domains with only

one “.” in the domain name string

• Example. Today the domain name string rasmussen.name will not be accepted because it contains only one “.” but geir.rasmussen.name will be accepted. After opening up the 2nd level, both strings will be valid domain names

Registrars can use the same EPP mappings regardless of what products they want to sell:

• Only 2nd level names (exactly as .biz and .info)• Only 3rd level names (exactly as current offering)• Both 2nd and 3rd level names

Page 19: Document provided by Global Name Registry  for informational purposes only

19The Global Name Registry, Limited

Thank-you!