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“Communities and countries and
ultimately the world are only as strong
as the health of their women”
- Michelle Obama
*The Pakistan Medical & Dental College Statistics 2013
Out of >50,000 licensed female
doctors, only 13% ever get to
practice*
Dr. Sara’s Story
THE PROBLEM: “WHY
120 million Pakistanis live in
poverty 90% cannot access affordable quality
healthcare
Afroze’s Story Afroze’s Story
THE PROBLEM: “WHY”
Infant Mortality Rate: 74 deaths/1000 births
Births attended by Professional doctors: 28%; 52% births at home only
MMR: 260 deaths/100,000 births
Total Population of Pakistan: 199 Million
Women Unable to access Healthcare due to distance: 37%
Mortality rate of less than 5 yrs: 89 deaths/1000 births
9/30/2015 5 Orem's self care deficit theory
Pakistan Demographics & Statistics
*Pakistan Health and Demographic Survey 2012-13
Connecting two
market failures
To Marginalized
populations unable to access
Quality Affordable
Healthcare
Connects Qualified
Home Based Female
Doctors
Via Nurse Assisted
Video Consultation
The Solution: doctHERs
doctHERs OPERATIONS – “HOW”
Conversion of existing clinical
spaces into teleconsultation
centers
Using Specialized software &
recruitment of trained nurses
Video Consultation Window
Online History Taking Forms
Online Pathology & X-Ray Reports for
future use
Store & Forward Menu
Individual Patient Files
Specialized Features Of MD Consult Software
SWOT ANALYSIS Strengths Weaknesses (Internal)
• An innovative approach
• Access to quality healthcare
• Cost effective (1$ in communities)
• Women Empowerment & Employment
• Leverage untapped human resources
• Need to hire COO & Finance Manager
• Need to develop own software in the long run
• Funding
Opportunities Threats (External)
• Provide Wireless quality healthcare services in
a vast network of corporate chains operating
in rural communities (Farms, factories, etc)
• 85% teledensity/mobile penetration in
Pakistan
• Acceptability/adoption of technology by both
providers and consumers
• Security situation in Pakistan
• Easy availability of Quacks at lower costs
• Potential lack of trust in a doctor sitting behind
a video screen
MD
Consult
Qualified Doctors
Peripheral Diagnostic
Tools
E-OPD & E- Medical
Prescriptions
Women Empowerment & Employment Opportunities
doctHERs Competitive Edge
Market Opportunity
Communities: 140 million rural and
urban slum dwellers with income bracket
$50-$300/mon
Corporates: 40 Million corporate
employees
Retail: 20 Million Retail Health
Consumers (Clinics & Pharmacies)
Target Market Segments
Demand Side: Rural and Urban
Slum communities with little or no health facilities
Supply Side: 60,000 non
practicing qualified female physicians
Market summary
Risks and Mitigation Strategies
•Backup of 2-3 broaddband internet if local ISP Disrupts
•DSL Services
•Wifi-Enabled USB Devices
•Deployment of Security Personnel
•Coordination with Local Police And security Services
•To maintain cordial relationships with all political agencies
•Ensure Community Partnerships
•Hire Locals as Community Mobilizers
•Hire DoctHERs with the local language skills
Cultural Risks
Political Risks
Technology Risks
Security Risks
Implementation Phase
Telemedicine Clinics Globally
Global Telemedicine Market expected to grow from $ 9.8 billion
in 2010 to $ 27.3 Billion in 2016
*Market Research Report on Telemedicine Opportunities; BCC Research, January 2011
Prototype in 2014 Medium Skype
100 patients, 60 antenatal cases,
10 deliveries
Company Registration Q1,
Jan 2015
Pilot Phase: Q2, 1st clinic May
2015
2nd Clinic; Q3 June 2015
Partnership Signature with Tech Valley &
HCP Q3
Q4 Pipelines 2015: 3rd Clinic, Mansehra KPK
DKT Collaborative
deal for 5 Dhanak clinics up
gradation
Diagnostic Lab Partnership
(Essalab)
Prototype Phase; 2014
Q4;Corporate & Retail expansion
Pilot Phase Q1 Q2 2015
Expansion: Q3 2015
Our Journey
Fo
r C
om
munit
ies
• Existing available community resources CHW’s
• Door to door marketing F
or
Corp
ora
tes
• PR Agencies for ATL activities
• Specialized team for corporate development
Fo
r G
ener
al P
ubli
c
• Social Media Campaigns (PR Agency)
• BTL activities in public places (Business Development)
For
Go
ver
nm
ent
• Participation in government tenders
• Collaboration with government institutions
Go to Market
• $ 25,000 CRDF Global (2014)
• $ 5000 (GIST TECH – I (2015)
Winners& Final Runner ups
Business Accelerators
Capital Raised so far
Achievements & Capital Raised
Goals and Objectives
Five-year goals:
Recruitment, Reentry & Retention of 200 doctHERs in workplace
Increased job opportunity for 100 nurses in 100 doctHERs
Mobile App Development for doctHERs
To have 44 corporate, 9 community & 6 retail outlets in 2016 (by
partnerships)
Provide quality & Affordable health intervention to 100,000 people
from target population
Reduced Morbidity & Disease ratio in the target population by 20%
*KPK Health Sector Strategy 2010-2017 keeping in light the Millennium Development Goals 2015
Milestones to be Achieved
Ac
hie
vin
g S
ca
le
Target
Beneficiries
• Social Enterprises
• Pharmaceuticals
• Tertiary Care
Hospitals
• IT Companies
• Inclusion of Tele-
Medicine in
Healthcare Reforms
Network
•Establishment of
35 clinics
•Recruit 60
nurses in the
workforce
•Recruit 100
doctHERs
Revenue
•600/month/
clinic
•7200/ 1 Year/ 1
Clinic
•8 million +
people/2
Years/30 clinic
Collaborations
Collaborations via PAK
Government
• Healthcare Social
Enterprises to
expand in terms
of services
CHANGING THE FACE OF HEALTHCARE IN PAKISTAN
•PKR 53,002,400/ 36 clinics/ 2
Years
PERFORMANCE TARGET BY 2017
ADVISORY BOARD:
Sabeen F.Haque: U.S Women’s Consulate
Mansoor A Khan: Director of MENA & South Asia,
Kantar Media
Alex Kosik: CEO Gravitus
Dr. Asher Hassan
Chairman & Board of Director
Makkiya Jawed
Project ManagHER
Dr. Sara Khurram
Co-Founder & Project
DirectHER
Dr Iffat Zafar
Project DirectHER
Mahek Pathani
Project CoordinatHER
THE TEAM
Contact Details E Mail ID Phone No Skype
Dr. Sara
Khurram
+92-3333751232 Sara.saeed6
Dr. Iffat Zafar [email protected]
+92-311-8859475 Iffi.zaffi
Mahek Pathani [email protected]
+92-310-0104040
Makkiya Jawed [email protected]
+92-321-2169174 Makkiya.jawed
THANK YOU
For Any Queries please feel free to Contact us at the given contact
details