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The realm of telemedicine and women empowerment 30/09/2015

doctHERs for Corporates 1

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The realm of telemedicine and women empowerment

30/09/2015

“Communities and countries and

ultimately the world are only as strong

as the health of their women”

- Michelle Obama

*The Pakistan Medical & Dental College Statistics 2013

Out of >50,000 licensed female

doctors, only 13% ever get to

practice*

Dr. Sara’s Story

THE PROBLEM: “WHY

120 million Pakistanis live in

poverty 90% cannot access affordable quality

healthcare

Afroze’s Story Afroze’s Story

THE PROBLEM: “WHY”

Infant Mortality Rate: 74 deaths/1000 births

Births attended by Professional doctors: 28%; 52% births at home only

MMR: 260 deaths/100,000 births

Total Population of Pakistan: 199 Million

Women Unable to access Healthcare due to distance: 37%

Mortality rate of less than 5 yrs: 89 deaths/1000 births

9/30/2015 5 Orem's self care deficit theory

Pakistan Demographics & Statistics

*Pakistan Health and Demographic Survey 2012-13

Connecting two

market failures

To Marginalized

populations unable to access

Quality Affordable

Healthcare

Connects Qualified

Home Based Female

Doctors

Via Nurse Assisted

Video Consultation

The Solution: doctHERs

doctHERs OPERATIONS – “HOW”

Conversion of existing clinical

spaces into teleconsultation

centers

Using Specialized software &

recruitment of trained nurses

Video Consultation Window

Online History Taking Forms

Online Pathology & X-Ray Reports for

future use

Store & Forward Menu

Individual Patient Files

Specialized Features Of MD Consult Software

MD Consults Mobile Application

Live Consultations Special Peripheral Diagnostic Tools

MD Consults

SWOT ANALYSIS Strengths Weaknesses (Internal)

• An innovative approach

• Access to quality healthcare

• Cost effective (1$ in communities)

• Women Empowerment & Employment

• Leverage untapped human resources

• Need to hire COO & Finance Manager

• Need to develop own software in the long run

• Funding

Opportunities Threats (External)

• Provide Wireless quality healthcare services in

a vast network of corporate chains operating

in rural communities (Farms, factories, etc)

• 85% teledensity/mobile penetration in

Pakistan

• Acceptability/adoption of technology by both

providers and consumers

• Security situation in Pakistan

• Easy availability of Quacks at lower costs

• Potential lack of trust in a doctor sitting behind

a video screen

MD

Consult

Qualified Doctors

Peripheral Diagnostic

Tools

E-OPD & E- Medical

Prescriptions

Women Empowerment & Employment Opportunities

doctHERs Competitive Edge

Market Opportunity

Communities: 140 million rural and

urban slum dwellers with income bracket

$50-$300/mon

Corporates: 40 Million corporate

employees

Retail: 20 Million Retail Health

Consumers (Clinics & Pharmacies)

Target Market Segments

Demand Side: Rural and Urban

Slum communities with little or no health facilities

Supply Side: 60,000 non

practicing qualified female physicians

Market summary

Risks and Mitigation Strategies

•Backup of 2-3 broaddband internet if local ISP Disrupts

•DSL Services

•Wifi-Enabled USB Devices

•Deployment of Security Personnel

•Coordination with Local Police And security Services

•To maintain cordial relationships with all political agencies

•Ensure Community Partnerships

•Hire Locals as Community Mobilizers

•Hire DoctHERs with the local language skills

Cultural Risks

Political Risks

Technology Risks

Security Risks

Implementation Phase

Snapshots from the clinic

Telemedicine Clinics Globally

Global Telemedicine Market expected to grow from $ 9.8 billion

in 2010 to $ 27.3 Billion in 2016

*Market Research Report on Telemedicine Opportunities; BCC Research, January 2011

Prototype in 2014 Medium Skype

100 patients, 60 antenatal cases,

10 deliveries

Company Registration Q1,

Jan 2015

Pilot Phase: Q2, 1st clinic May

2015

2nd Clinic; Q3 June 2015

Partnership Signature with Tech Valley &

HCP Q3

Q4 Pipelines 2015: 3rd Clinic, Mansehra KPK

DKT Collaborative

deal for 5 Dhanak clinics up

gradation

Diagnostic Lab Partnership

(Essalab)

Prototype Phase; 2014

Q4;Corporate & Retail expansion

Pilot Phase Q1 Q2 2015

Expansion: Q3 2015

Our Journey

Fo

r C

om

munit

ies

• Existing available community resources CHW’s

• Door to door marketing F

or

Corp

ora

tes

• PR Agencies for ATL activities

• Specialized team for corporate development

Fo

r G

ener

al P

ubli

c

• Social Media Campaigns (PR Agency)

• BTL activities in public places (Business Development)

For

Go

ver

nm

ent

• Participation in government tenders

• Collaboration with government institutions

Go to Market

• $ 25,000 CRDF Global (2014)

• $ 5000 (GIST TECH – I (2015)

Winners& Final Runner ups

Business Accelerators

Capital Raised so far

Achievements & Capital Raised

Goals and Objectives

Five-year goals:

Recruitment, Reentry & Retention of 200 doctHERs in workplace

Increased job opportunity for 100 nurses in 100 doctHERs

Mobile App Development for doctHERs

To have 44 corporate, 9 community & 6 retail outlets in 2016 (by

partnerships)

Provide quality & Affordable health intervention to 100,000 people

from target population

Reduced Morbidity & Disease ratio in the target population by 20%

*KPK Health Sector Strategy 2010-2017 keeping in light the Millennium Development Goals 2015

Milestones to be Achieved

Ac

hie

vin

g S

ca

le

Target

Beneficiries

• Social Enterprises

• Pharmaceuticals

• Tertiary Care

Hospitals

• IT Companies

• Inclusion of Tele-

Medicine in

Healthcare Reforms

Network

•Establishment of

35 clinics

•Recruit 60

nurses in the

workforce

•Recruit 100

doctHERs

Revenue

•600/month/

clinic

•7200/ 1 Year/ 1

Clinic

•8 million +

people/2

Years/30 clinic

Collaborations

Collaborations via PAK

Government

• Healthcare Social

Enterprises to

expand in terms

of services

CHANGING THE FACE OF HEALTHCARE IN PAKISTAN

•PKR 53,002,400/ 36 clinics/ 2

Years

PERFORMANCE TARGET BY 2017

ADVISORY BOARD:

Sabeen F.Haque: U.S Women’s Consulate

Mansoor A Khan: Director of MENA & South Asia,

Kantar Media

Alex Kosik: CEO Gravitus

Dr. Asher Hassan

Chairman & Board of Director

Makkiya Jawed

Project ManagHER

Dr. Sara Khurram

Co-Founder & Project

DirectHER

Dr Iffat Zafar

Project DirectHER

Mahek Pathani

Project CoordinatHER

THE TEAM

Contact Details E Mail ID Phone No Skype

Dr. Sara

Khurram

[email protected]

+92-3333751232 Sara.saeed6

Dr. Iffat Zafar [email protected]

+92-311-8859475 Iffi.zaffi

Mahek Pathani [email protected]

+92-310-0104040

Makkiya Jawed [email protected]

+92-321-2169174 Makkiya.jawed

THANK YOU

For Any Queries please feel free to Contact us at the given contact

details