Entrepreneurship & New Venture Planning ElectronicsBrief introductionIndian electronics companies had majorly benefited from the economic liberalization policies of the 1980's, including the loosening of restrictions on technology and component imports, delicensing, foreign investment, and reduction of excise duties. Output from electronics plants in India grew from Rs1.8 billion in FY 1970 to Rs8.1 billion in FY 1980 and to Rs123 billion in FY 1992. Most of the expansion took place in the production of computers and consumer electronics. Indian Production of Computer rose from 7,500 units in 1985 to 60,000 units in 1988 and to an estimated 200,000 units in 1992. During this period, major advances were made in the domestic computer industry that led to more sales. Consumer electronics in India account for about 30% of total electronics production of the country.

In 1990 the electronic production included 5 million television sets, 6 million radios, 5 million tape recorders, 5 million electronic watches, and 140,000 video cassette recorders. The Indian engineering sector is large and varied and provided around 12 % of India's exports in the mid-1990s. Two subsectors, electronics and motor vehicles, are the most dynamic in all the sectors.Despite the global economic slowdown, growth of Indian electronics industry in 2009 was on par with the previous year at 9.9%, although this was decreased according to the double-digit growth achieved in 2006 and 2007. In 2010 output grown by 13.6% and in the medium to long-term India will continue to show strong growth driven by a large, fast growing domestic market, significant foreign investment and an improving regulatory environment. The global electrical and electronics industry has various adjunct sectors. Few of them are Electronic Components, Computer & Telecommunications, Office Equipments, Consumer Electronics as well as Industrial Electronics.Market capitalizationThe Indian electronics market was at US$11.5 billion in 2004, then the market wgrew worldwide over the next several years. Indian Electronics Industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 23% by 2010 to reach US$40 billion. Though its total output will be far behind China electronics market, worth US$271.97 billion in 2004, India promises a better market with the bears watching. Low manufacturing costs in skilled labor and raw materials, availability of engineering skills, and opportunity to meet demand in the populous Indian market, are driving its electronics market.Size of the industryIn the year 2005 India's electronic consumption was around 1.8 %. It is likely to touch 5.5 % in 2010. According to a study conducted by ISA and Frost Sullivan, India's semi-conductor market would grow by 2.5 times. The end-user products of semi-conductor would include mobile handsets, desktop and notebooks, PCs, etc.Total contribution to the economy/ salesIndian electronics industry today stands at US $ 25 billion and is ranked 26th in the world in terms of sales and 29th in the world in terms of production. It is growing at over 25% CAGR and is expected to be worth US $ 158 billion by 2015. Electronic industry is one of the fastest growing industries in the country and is driven by growth in key sectors such as IT, Consumer Electronics and Telecom.

The demand for electronics is expected to be fuelled by the growth of Telecommunications (250 million subscribers by the next few years) PCs and Notebooks (5 million every year) Broad-Band connectivity reaching rural areasTop leading CompaniesVideo Projectors: Phil Systems, Keltron Projectors, Birla 3M, Samrat Video VisionColour Television: LG Electronics, Philips, Sony; Sansui, Samsung, BPL, Videocon, Onida, Aiwa, Akai, Thompson, Panasonic.Cameras/Camcorders: Sony, Canon, Olympus, Fuji film, NikonEmployment opportunitiesAccording to a recent report presented by Ernst & Young, the Indian domestic demand for electronics products is expected to reach $125 billion by 2014 from the current level of $45 billion annually. The primary demand drivers for the Indian Electronic Industry are sectors like telecom, defence, IT and e-governance, automotive, consumer electronics, and energy. At these demand levels, until India creates its own electronics product industry, the imports of these products will create the single largest trade deficit item, which would even be larger than petroleum products. On the other hand, if this particular unique opportunity is utilized, it can create a large industry catering to domestic consumption, which will help achieve self reliance in strategic sectors like telecom and defence, while leading to large exports.Latest developments The Indian Electronic industry constitutes less than 1% of the global market. However, demand for these products are growing rapidly and investments are flowing in to augment manufacturing capacity. Today India remains a major importer of electronic materials, components and finished equipment amounting worth of $20 billion (Rs84, 000 crore ) in 2007. The country imports electronic goods mainly from China In past four years, production of computers has grown at a compounded annual growth rate (CAGR) of 31%, which is highest among the various electronic products in India. And then the production is followed by communication and broadcast equipment (25%), strategic electronics (20%) and industrial electronics (17%). The consumer electronics segment has grown at a CAGR of 10% in the last five years includes a wide range of products such as DVD, VCD/MP3 players, television sets and microwave ovens. The growth in demand for telecom products has been high, with India adding two million mobile phone users every month, which serves as one of the main reasons for the growth in production of electronic goods. This growth is expected to continue over the next decade, too. To attract foreign investment the government has adopted Chinese style Special Economic Zones with the aim to provide islands of excellence where the infrastructure is world standard. Fifteen-year tax breaks given to foreign investors and SEZs are treated as foreign territories for the purpose of trade operations, duties and tariffs. India has been a great success story in the IT services industry and the next great opportunity is to create our own electronics product industry, which will help to move up the value chain and create global technology brands. Today the market is at the threshold of a decisive phase in our growth where, if the government and entrepreneurs take concrete steps it can create a $100 billion electronics product industry from India in the next 10 years. Multi national corporations provide growing electronics market to India at lower costs by manufacturing semiconductors in India. India has the potential to come up as the next electronics and hardware destination in the world. The chip design and other complex components electronic device can be acquired from the Indian companies at low cost. India is growing up to be one of the biggest markets for electronic instrumentations. The consumption value of electronic equipment in India in 2005 is estimated as US$ 28.2 billion. The main factor pertaining to the success of the Indian Electronics and Hardware Industry is the growth in the market demand. The growth in the manufacturing of semiconductor serves as the key driver in the emergence of India as one of the leaders. The advantages pertaining to the taxes and duties, the access to technical and engineering expertise, proper manufacturing facilities, lucrative investment offers, etc.

Clothing Brief IntroductionIndian Textile Industry has earned a unique place in our country. It is among one of the industries which were earliest to come into existence in India. It accounted for 14% of the total Industrial production, contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture. This industry provides one of the most basic needs of people and holds importance; maintaining sustained growth for improving quality of life. It has an image of self-reliant industry, from the production of raw materials to the delivery of finished products, with substantial value-addition at each stage of processing which forms a major contribution to the country's economy. India textile industry is one of the leading in the world. Currently the Indian Textile Industry is estimated to be around US$ 52 billion and is also projected to be around US$ 115 billion by the year 2012. The current Indian domestic market of textile is expected to be increased to US$ 60 billion by 2012 from the current US$ 34.6 billion

Indian industry of Textiles can be divided into several segments, some of which can be listed as below: Cotton Textiles Silk Textiles Woollen Textiles Readymade Garments Hand-crafted Textiles Jute and CoirToday most of the international brands like Marks & Spencer, JC penny, Gap have started procuring most of their fabrics from India. In fact, Wal-Mart, who had procured textile worth $ 200 million last few year, intends to procure $ 3 billion worth of textile in the years to follow.Size of the industry The Indian Textile Industry today has approximately 1200 medium to large scale textile mills in India. 20%of these mills are located in Coimbatore (Tamilnadu). The industry has 34 million cotton textile spindles for manufacturing cotton yarn which account for 70 percent of India's textile exports. (China has 40 million cotton spindles.) Of the Indian textile yarn exports, almost 80 percent come from coarser yarns (counts below 40's). Consequently, there is a need to upgrade the technology. The domestic knitting industry is characterized by small scale units with facilities for dyeing, processing and finishing. The industry is concentrated in Tirupur (Tamilnadu) and Ludhiana (Punjab). Tirupur produces 60 percent of the country's total knitwear exports. Knitted garments account for almost 32 percent of all exported garments. The major players include Nahar Spinning, Arun Processors and Jersey India.Total contribution to the economy/ salesIndian textile industry is one of largest Industries in Indian Economy. In 2000-01, the textile and garment industries accounted for about 4% of GDP, 14%of industrial output, 18% of industrial employment and 27% of export earnings. Indian textile industry is significant in global context also, ranking second to China in the production of both cotton yarn and fabric and fifth in the production of synthetic fibers and yarns.The Indian textile industry constitutes 14% to industrial production, 4% to the country's gross domestic product (GDP) and 17% to the country's export earnings, according to the Annual Report 2009-10 of the Ministry of Textiles.Domestic and Export ShareAccording to the Indian Ministry of Textiles, the cumulative production of cloth during April'09-March'10 has increased by 8.3 % when compared to the same period of the previous year. The total Indian textile exports have increased to US$ 18.6 billion during April'09-January'10, from US$ 17.7 billion during the same period of the previous year, registering an increase of 4.95 % in rupee terms. Gradually the share of textile exports in total exports has increased to 12.36% during April'09-January'10, as per the Ministry of Textiles. During April-March 2009-10 textiles has registered a growth of 5.5% according to the Index of Industrial Production the data released by the Central Statistical Organization (CSO). Cotton, white wool, silk and man-made fibre textiles have registered a growth of 8.2 % while textile products including apparel have earned a growth of 8.5%.

Top leading CompaniesSome of the reputed names in the Textile companies in India are: Raymonds, Arvind Mills, Reliance Textiles, Vardhaman Spinning, Welspun India, Morarjee Mills, Century Textiles, Ginni Filaments Ltd, Mafatlal Textiles, S. Kumar Synfabs, Bombay Dyeing Ltd, BSL Ltd, Banswara Syntex, Grasim Industries, Oswal Knit India, Fabindia, Laksmi Mills, National Rayon Corp, Mysore Silk Factory and many more.Employment opportunitiesThe Indian Textile Industry of India is vast and growing with presence of several national and international brands. The main segments of the Indian textile industry are Man-made Textiles, Cotton Textiles including Handlooms, Silk Textiles, Woolen Textiles, Handicrafts, Coir, Readymade Garments, and Jute. Job opportunities are diverse in nature in the textile industry ranging from production, designing, distribution and sales. The need for manpower for the textile industry is growing to keep up with the growing demand; freshers are finding numerous job opportunities in the textile industry of India. The Indian textile industry offers opportunities to fresher's from various academic backgrounds as nature of job is diverse. A textile engineer must have an engineering background; either B.E. or B.Tech is preferred. The industry considers even the textile diploma for jobs. One more interesting demand for textile industry is the textile faculties which are in rise, for which a post graduate degree is mandatory. Textile sales executives is another opportunities required by the apparel stores where graduates are recruited from all disciplines. Textile designing requires the Knowledge of softwares like Photoshop, Corel Draw, etc.PollutionIndian Textile Industry comes under the category of 'Orange' which represents marginally polluting units.Latest developments Indian Textile Industry covers 61 % of the international textile market and 22 % of the global market Indian Textile Industry is known to be the 3rd largest manufacturer of cotton across the globe. This industry of India claims to be the 2nd largest manufacturer as well as provider of cotton yarn and textiles in the world India holds around 25 % share in the cotton yarn industry across the globe India Textile Industry contributes to around 12 %of the world's production of cotton yarn and textilesInvestments in the Textile IndustryAround US$ 5.35 billion of foreign investment is expected to be made in India in the textile sector over the next five years.The textiles industry has attracted foreign direct investment (FDI) worth US$ 817.26 million between April 2000 and March 2010, according to data released by the Department of Industrial Policy and Promotion. S Kumars Nationwide has formed a joint venture (JV) with Donna Karan International to design, produce and distribute the entire range of DKNY menswear apparel across the world except Japan for 10 years. The new venture will invest US$ 25 million for expansion of Donna Karan's menswear brand and expects to record sales of about US$ 140 million in the next three years. The Andhra Pradesh government has allocated over 1000 acres of land for the Brandix India Apparel City (BIAC) in the state's special economic zone (SEZ), which was inaugurated in May 2010. The apparel city is expected to attract an investment of US$ 1.2 billion (around Rs 5,400 crore). Private equity firms TPG and Bain Capital have picked up stakes in children apparel retailer Lilliput Kidswear for US$ 27 million and US$ 60.7 million respectively. Italian sportswear maker Lotto is planning to invest US$ 10 million over the next five years to capture 7 % of India's branded sports apparel and equipment market. This brand started its stand-alone retail chain in India in the year 2008, has 31 stand-alone stores across the country and plans to open 200 more such stores by 2015. World's leading lingerie brand, Germany-based, Triumph International, plans to invest over US$ 217 million in India to open 12 more flagship outlets and 30 additional EPS (Exclusive Partner Stores) during 2010.

PharmaceuticalBrief introductionToday in India, Pharma Industry rank's first of India's science-based industries with wide ranges of capabilities in the complex field of drug manufacture and technology. The industry is estimated to be worth $4.5 billion, which is growing at 8-9% annually. It is one of the best and highly organized sectors. The sector specializes in term of technology, quality and range of medicines manufactured. The product of the industry ranges from simple headache pills to sophisticated antibiotics and also complex cardiac compounds.

Pharma industry promotes the sustainable development in the vital field of medicines by boosting the quality producers and many units approved by regulatory authorities in USA and UK. The companies associated with this sectors which are international have stimulated, assisted and spearheaded the dynamic development in the past 53 years and helped to put India on the pharmaceutical map of the world. The growth of Indian Pharma Industry has grown tremendously since 2008-09 in terms of exports. The Indian pharmaceutical industry has grown from a humble Rs 1,500 crore turnover in 1980 to approximately Rs 1,00611 in 2009-10.Market capitalizationThe Indian Pharmaceutical industry consists of more than 20,000 registered units which are highly fragmented. It has been expanding in a tremendous manner in the last two decades and includes 250 pharmaceutical companies which control 70% of the market.Size of the industryThe Indian Pharma Industry has around 70% of the country's demand for bulk drugs, drug intermediates, pharmaceutical formulations, chemicals, tablets, capsules, orals and injectibles. 250 large units and about 8000 Small Scale Units, form the core of the pharmaceutical industry in India. The units produced have the complete range of medicines which are ready for consumption by patients.Total contribution to the economy/ salesThe growth of Pharmaceutical industry in India is US$ 3.1 billion with growing rate at 14% year. As India is most advanced countries among the developing countries.

Domestic and Export ShareIn India the output of Indian Pharmaceutical industry increased to Rs260 billion in the financial year 2002, which accounts for 1.3% of the global pharmaceutical sector. The bulk drugs accounts for Rs 54 bn (21%), the remaining Rs 210 bn (79%) for formulations, imports were Rs 20 bn while exports were Rs87 bn in year 2002. There is huge expansion of Domestic Pharma sector which estimated US$ 11.72 billion (Rs 55454 crore) in 2008-09 from US$ 6.88 billion (Rs 32575 crore) in 2003-04. India exports its Pharma Products to various countries around the globe including highly regulated markets of USA, Europe, Japan and Australia.Top leading Companies GlaxoSmithKline (GSK), India Novartis India Limited Wyeth India Limited AVENTIS PHARMA INDIA PFIZER INDIA LIMITED AstraZeneca India Ltd JOHNSON & JOHNSON (ETHNOR DIVISION) Cipla Limited Ranbaxy India Limited Dr.Reddy Laboratories Nicholas Piramal India Limited SUN PHARMA LIMITED RPG LIFESCIENCES LTD UCB Pharma Ltd E Merck India Ltd ELI Lilly and Company (India) Aurobindo Pharma Ltd Aventis Pharma Ltd Cadila Pharmaceuticals Ltd Cipla Ltd Dabur Pharma Ltd Dey's Medical Stores Mfg. Ltd Dr. Reddy's Laboratories Ltd Elder Pharmaceuticals Ltd Glenmark Pharmaceuticals LtdEmployment opportunitiesCareer in pharmaceutical industry or in Phamacy requires a candidate to take up D.Pharma or B.Pharma after completion of 12th class. Both PCB and PCM stream students can apply for these courses. D.Pharma:It's a two-year diploma course in pharmacy. B.Pharma:It's a four-year degree course in pharmacy.The job opportunities that pharmacy courses offer are as follows: Pharmacist Drug Therapist Hospital Drug Coordinator Preparing Prescription to Patients Drug Inspector Chemical / Drug Technician Research Officer Pathological Lab Technician R&D Scientist Bio-tech IndustriesYear of commencement & periods of developmentIn the 1960's the government started to encourage the growth of drug manufacturing by Indian companies, and also passed the Patents Act in 1970. India currently holds a modest 1-2% share, but it has been growing at approx 10% per year in terms of global markets. India with its innovatively-engineered generic drugs and active pharmaceutical ingredients (API), has gained a good foothold in the global scene. And today India is seeking to become a major player in outsourced clinical research as well as contract manufacturing and research.PollutionWorld's highest pharmaceutical pollution is measured in India itself. As the researchers analyzed vials of treated wastewater taken from plant where about 90 Indian drug factories dump their residues, they were shocked and surprised. Too much of single, powerful antibiotic was being dumped into the stream each day to treat every person in a city of 90,000. That particular Indian factories produce drugs for much of the world, including many Americans. The result: Some of India's poor population was consuming an array of chemicals that may be harmful, and could lead to the proliferation of drug-resistant bacteria. Last year, The Associated Press reported that concentrations of pharmaceuticals had been found in drinking water provided to at least 46 million Americans. But the wastewater downstream from the Indian plants contained 150 times the highest levels detected in the U.S.Pollution handling and environmental issues faced by the industry.The Indian Pharma industry is characterized by large plants with highly advanced technology. Usually the cleaner production improvements come from redesigning processes or from recycling of major waste streams such as solvents. Case studies are the best sources of information for these solutions. The low-cost options such as improved housekeeping, dry cleaning, and solvent substitution maintenance can also offer significant savings and reduce waste. Cleaner production requires pollution guides for the chemical industries, for hospitals and medical research organizations which have to renew according to timely gaps. Most of the Environment Health and Safety reports are found in the websites which provide many good ideas by number of the leading pharmaceutical companies.Bio- TechnologyBio-Technology is study of Biology and Technology. It deals with pure biological sciences like genetics, microbiology, animal cell culture, molecular biology, biochemistry, embryology, cell biology, and is also dependent on knowledge/methods from outside the sphere of biology like chemical engineering, bioprocess engineering, information technology, biorobotics, etc. It is mainly concerned with many subjects like Agriculture and Animal Husbandry, Immunology, Virology, Cropping system and Crop Management, Ecology, Cell Biology, Soil science and Soil Conservation, Bio-statistics, Plant Physiology, Seed Technology. Biotechnology is process of using micro organisms, such as bacteria or yeasts, or biological substances, such as enzymes, to make specific industrial or manufacturing products.Latest developmentsToday the Indian Pharmaceutical market is worth US$ 13 billion, with the domestic retail market expected to cross the US$ 10 billion mark in 2010 and reach an estimated US$ 12 billion to US$ 13 billion by 2012. The outsourcing opportunities are on the verge for growth of US$ 53 billion in 2010 from US$ 26 billion in 2006. The industry was estimated to be around US$ 13.2 billion in 2006-07. Out of which the domestic consumption of pharmaceuticals accounted for nearly 57 per cent while the rest 43 per cent was constituted by exports. In 2006, the market of Pharmaceutical witnessed an accelerated growth of more than 17%, primarily on account of increased clarity on tax reforms especially the Value Added Tax (VAT) implementation. The country's pharmaceutical market is expected to maintain a healthy growth rate of 12-13 per cent and expected to cross the US$ 10 billion mark by 2010 and reach approximately, US$ 12 to 13 billion by 2012.Latest DevelopmentsIndian Pharma Industry emerged as developing industry which has been able to prepare H1N1 vaccine. The National Institute of Allergy and Infectious Diseases (NIAID), part of the National Institutes of Health, funded the scientists and the vaccine was developed. This new vaccine works against the old virus because the 1918 and the 2009 strains of H1N1 influenza share features that allow vaccine-generated antibodies to recognize both viruses. One more mile stone in the Industry is that India's first domestic vaccine against swine flu was made possible.

JewelleryBrief IntroductionThe Indian Jewellery Industry is growing with a whopping rate & boom in the domestic and exports of Indian jewellery, these shining materials of India brings more sparkle to the economy. Exports of Gems and jewellery make India the second major foreign exchange earner for the country. As more money is flowing into the industry, a new avenue is open for professionals to enter the field with changing taste and the jewel is taking new shapes and charm.

There are different kinds of jewellery in India like: Custom jewellery which is personalized jewellery. Fashion jewellery also called costume jewellery, Filigree workis done on silver and involves lots of precision and technicality Jewellery that is made from the tusk of an elephant is called ivory jewellery. Jadau jewellery forms are good examples for high skilled craftsmanship of Mughals. The art of kundan work reached Rajasthan from Delhi. Lac Jewelleryis also called as lacquer jewellery which has its origin in Rajasthan and has gained considerable popularity in India. Meenakari Jewelleryare precious stones which are set with gold. Navratna Jewelleryhas nine auspicious stones which are used in a single ornament together to ensure well being of the person who wears it. Pachchikam Jewelleryfor craft is good example of jewellery that has come back once again.Total contribution to the economy/ salesIndian jewellery is valued at Rs.70000 crore in the year 2007. It is anticipated to grow at a rate of 8% by 2009-10. The CAGR amounts around 14% from 2007-08 to 2010-11. India remains the world's largest gold consumer.

Domestic and Export ShareIn the year 2003-04 the exports of this sector increased by 16.8% and crossed a level of US$10.5 billion. An interesting industry from an Indian standpoint, it involves imported raw materials, domestic value added, and global markets and provides skilled employment.

Employment opportunitiesJobs in Indian jewellery industry are growing as there are new avenues for training and development, skill enhancement in jewellery design and production. The institutions offering training in gemology and jewellery designing are many in the country like the National Institute of Fashion Technology (NIFT) have opened many training centers across India which is imparting training to professionals for a glittering career. As there is an increase in jewellery exports, more national and international companies in the field are setting up new centers in India and recruiting trained professionals to keep the pace with growing international market. A trained gemologist or jewellery designer in India can find attractive job and sparkling career abroad.Latest developments The industry is growing at a rate between 8-10% and is expected to grow much more. Though China and Thailand are slowly increasing their manufacturer of jewellery Indian exports are strong, major markets being USA, Canada, parts of Europe. The Indian Jewellry industry will be relieved if the tax structure is simplified and as the gold prices are heading north the expectations are more bullish movements in the stock market. India consumes around 800 tonnes of gold that account for 20% of global gold consumption and nearly 600 tonnes is used in jewellery making in the country. According to the study of KPMG the Indian Jewelery Industry is estimated to be US$ 13.5 billion in fiscal 2006-07, accounts for 8.3 % of the global jewelery sales. In the year 2006-2007 the xports from Indian Jewellry Industry yielded US$ 17.1 billion which was against US$ 16.64 billion in 2005-06 with a growth of 26%. Today the diamonds accounted for 64 % of the total exports,gold jeweleryaccounts for 30.47 %, colored gem stones and others accounted for 1.44 % and 1.04 % respectively. In the year 2006-2007 due to the increase in purchasing parity of the middle class and surging income levels resulted in consumption growth of gems and jewellry for about 11% in the 5 years. The Industry also contributes over 15% of the total exports of country and provides employment to 1.3 million people directly and indirectly. The contribution of gold jewellery is about 80% of the total jewellery market, with the balance comprising fabricated studded jewellery, which includes diamonds as well as gemstone studded jewellery. Indian jewellery Industry is supported by Government policies and the banking sector, with around 50 banks providing about US$ 3 billion credit to the Indian diamond industry.

2. Objective 1) For analyzing the environment of various types of shops and compare them2) To learn about the observation techniques by using various organs of senses.3) To observe various behavioural aspects of working of jewellery shop3. Research MethodologyNATURE OF RESEARCHThe nature of research is exploratory research, which helps to identify and define a problem or question.

SCOPE OF RESEARCHThe study is conducted for electronic, textile shop, pharmaceutical and 2jewellery shop which is quite limited in itself. As well as no statistical tools are used this makes its scope still limited. In future a whole lot of information can still be collected using similar techniques.

TYPE OF RESEARCH DESIGN:A research design is an arrangement of conditions for collection and analysis of Data in a manner that aims to combine relevance to the research purpose with Economy in procedure. It constitutes the blueprint for collection, measurement and analysis of data.The research was both exploratory and descriptive in nature.

Collection of Data:In dealing with any real life problem it is often found that data at hand are inadequate, and hence, it becomes necessary to collect data that are appropriate. The researcher can collect data through primary source.

Primary data: These are those data which are collected afresh and for the first time, and thus happen to be original in character. Primary data was collected by conducting interviews with owners of the Umiya mobiles, Anjani fashion, Medi point, Vrundavan jewelers and Radhika Jewellers as well as through observations.

SAMPLING:

Sample SizeSample size determination is the act of choosing the number of observations to include in a statistical sample. The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample. 3 people were interviewed for the projects.

Place & Time of study:The study was conducted in surat, Gujarat, India in 2015.

Survey tool & method:The survey tool used for conducting the study was Interview and observation.

Limitations of Study:The limitations of the study are:-

1) The study does not consider the financial and technical aspects2) Due to time lapse between collection of data and presentation certain facts and signs might not have been cleared.

Write about entrepreneur relating to topicThe Nareshbhai Patel family runs the Umiya mobile while the Anjani fashion is run by Nitesh shah and family, Medi point is run by kush Patel located in outskirts of the Surat city. The Umiya mobile shop was built in 2001, Anjani fashion was started in the year 2008, Medi point was started in 2000. The industry are running quit good all these firm have faced initially a bad phase and incurred a loss but slowly and steady they started earning now the shops are running good all are earning profits in their own field. Now these shops are well known for the buyers of the Surat city.The cowards escape, blame and quit, the warriors stay, watch and build. The ability to hold on at the time of greatest pressure and most difficult situation and convert the disguise into an opportunity, mark the characteristics of an achiever.Naresh bhai of umiya mobile had not studied much he is 12th pass student he was not interested in studies, his interest was in gadgets so he opened his own shop of mobile. Nitesh shah owner of Anjani fashion is BBM passed from Bangalore but as his interest was in doing business he came back to Surat and started his own shop of selling saree in market, where as Kush patel of Medi Point has a degree of B.PHARM and M.PHARM. Observation about the overall shop which u select + Que ans (write it in paragraph)Part 1The following questions were asked in a survey conducted in an restaurant for analyzing the environment of the restaurant while combining with the experience I had while conducting the survey What is the height of the ceiling? What are the smells that you perceive? What are the sounds that you hear? What does the display look like? How are the products arranged? How do the staff members interact with the customers, and with you? How do these things affect your overall experience?Kyber restaurant has an area of 1600 square foot restaurant with and height of 11 feet. The restaurant has an very peaceful atmosphere and the polite/slow music complements it perfectly with it. The restaurant has a mild smell and a mixture of rose and jasmine which gives a very pleasant atmosphere for dinning experience. This smell complements the soft music as well. The appearance of the restaurant is light. The dinner experience comes under a bluesih plain light at night time but during the day time sun light makes its present predominantly felt. The restaurant has a capacity of nearly 120 people with the counter of payment and order delivery on left hand side- few steps away from the entrance which itself is designed darkish blue glass. The restaurant with its bluish light has around 20 tables with 4 per table capacity and rest are 6 per table capacity. Those 6 sitter tables are placed all around the walls of the restaurant will all lesser capacity tables are all arranged in zik zak manner in center of sofa tables. Wooden Seats were colured in an different version of blue with cloth napkins set in triangular fashion with roundish plates designed on Half plates and plane of the other half. Glasses placed up side down also from designed half way down. A cold drink machine is placed right at the corner of the counter table. There is a garad at the door for welcoming. Other interiors of the restaurant includes the white-blue-purple colored walls with matching glass decoration at various places which it is segregating the tables from each other. Another thing which highlights the interior is an cake corrner which is at corner of the restaurant where dilutions cakes are displayed in an glass refrigerator for visual look for the customers. Walls have small painting hanging on it but with contrasting colours of blue and red. Paintings has a colour combination of orange and black. This is all what the setting of the restaurant looked like. The interaction between the employees and the customer is pretty pleasant not only within dinning premises but also at the entry and exit from the restaurant. The guard welcomes with a smile as well sends off in the same way while opening and closing the door at both times. The only other point of interaction as per observation was while taking orders was quite pleasant to see. Even vitnsed customers being confused at some time while selection of items for dinner, the waiter / employee handled such situation with easy and was able to make customers understand what was best and also was able to convince them. Customers also had smiles at the end of that conversation as the choice of words selected and the voice modulation in those conversation was liked by customers too. The ability of understanding the taste was quite good as well. This were some reason why they were happy after those conversation. The delivery of food item was excellent as well. So i rate all interaction between customers and an employee was quite excellent. I rate my interaction with employees as excellent as I experienced same thing with me too. Polite, good manners, good listening skills and very good ability to explain their point of view I characterize as key things in the conversation which I had with them as well as by observing others.

Case study Shop 1 : Tulip spa and saloon

a. Height of the celling : 9 feet b. Smell of the surrounding : Vanilla flavored aroma c. Sounds : chill songs, easy rock, classic rock d. Display arrangements: All the products are neatly arranged, Sober display going with the ethnic theme. e. Staff behavior towards customers: Professionals are hired from different cities of the country. Friendly and smooth services are provided.f. Experience: The overall experience of visit to the saloon was quite memorable because of the following reasons: Excellent interior, good positive atmosphere beneath the roof. Gentle treatment towards the customers is what I liked the most in here.

Case study Shop 2 : blue heaven

a. Height of the celling : 7 feet b. Smell of the surrounding : No pleasant aroma c. Sounds: Televisions volume too loud, irritating sounds in the back store.d. Display arrangements: Products are arranged properly in the front desk but not properly displayed in the cutting area and in the waiting area. e. Staff behavior towards customers: Rude, busy in their own work, shouting while they work. Unpleasant atmosphere.

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