Do You Need Jmp Pro12

JMP Pro is the advanced analytics version of JMP, created for power users who need sophisticated modeling techniques to better anticipate the future and plan well for tomorrow. Built with scientists and engineers in mind, JMP Pro statistical analysis software from SAS provides all the superior capa-bilities for interactive data visualization, exploration, analysis and communication that are the hallmarks of JMP.

In addition, JMP Pro offers a multitude of sophisticated techniques: predictive modeling with cross-validation using a number of different methods, modern modeling techniques, model compari-son and averaging features, advanced multivariate techniques, reliability block diagrams, covering arrays, mixed models, uplift models and advanced computational statistics methods.

Having access to all the rich advanced analytics in JMP Pro removes road-blocks to statistical discovery and enhances your ability to uncover more clues in your data. Therefore, you make breakthroughs more quickly, enabling you to become more proactive and take greater control of the future.

Key features

Predictive modelingAt the heart of data mining are the advanced tools to fit large models that generalize well with new data. JMP Pro

includes a rich set of algorithms for building better models with your data. Two of the most useful techniques for predictive modeling are decision trees and neural networks.

The Partition platform in JMP Pro automates the tree-building process with modern methods. The bootstrap forest, a random-forest technique, grows dozens of decision trees using random subsets of the data and candidate variables, and then averages these trees. The boosted tree technique builds many simple trees, repeatedly

Sophisticated techniques for

advanced analytics

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fitting the residuals from the previous tree. The Partition platform in JMP Pro also fits K nearest neighbors (K-NN) models. Using these methods lets you build models that often predict better than simple decision tree models.

The advanced Neural platform in JMP Pro lets you build one- or two-layer neural networks with your choice of three activation functions and also provides automatic model construction using gradient boosting. This platform automatically handles missing values and transformation of continuous Xs,

JMP Pro statistical discovery software from SAS is built for analytics power users like you.

which saves time and effort. In addition, it includes robust fitting options.

Both the Partition and Neural platforms in JMP Pro take advantage of using cross-validation. The purpose of valida-tion is described in the next section. In addition, stepwise regression, logistic regression (both nominal and ordinal) and discriminant analysis in JMP Pro support the use of a validation column.

Cross-validationFor effective predictive modeling, you need sound ways to validate your model, and with a large model, you can easily get into trouble over-fitting. Large models should always be cross-validated, and JMP Pro does this through data partitioning, or holdback. Dividing the data into training, valida-tion and test data sets has long been used to avoid over-fitting, ensuring that the models you build are not reliant on the properties of the specific sample used to build them.

The general approach to cross-valida-tion in JMP Pro is to use a validation column. You can easily split your data into different sets for different purposes using the validation column utility (either

with a purely random sample or stratified random). The training set is used to build the model(s). The valida-tion set is used in the model-building process to help choose how complex the model should be. Finally, the test set is held out completely from the model-building process and used to assess the quality of the model(s). For smaller data sets, k-fold cross-validation also can be used in some platforms.

Cross-validation helps you build models that generalize well to tomorrows data about new customers, new processes or new risks so you can make data-driven inferences.

Model comparisonIn the real world, some kinds of models fit well in certain situations but fit poorly in others. With JMP Pro, there are many ways to fit, and you need to find out which one is most appropriate in a given situation. A typical approach to model building is that you will try many different models: models with more or less complexity, models with or with-out certain factors/predictors, models built using different kinds of modeling methods, or even averages of multiple models (ensemble models).

Each of these models will have common quality measures that can be used to assess the model: R2, misclassification rate, ROC curves, AUC, lift curves, etc.

Using model comparison in JMP Pro, you can compare all the saved predic-tion columns from various fits and pick the best combination of goodness of fit, parsimony and cross-validation. JMP Pro makes this comparison automatically. At the same time, you can interact with visual model profilers to see which important factors each model is picking up. Model comparison in JMP Pro makes it easy to compare multiple models at the same time, and also to do model averaging, if desired.

Modern modelingGeneralized regression is a class of new modeling techniques well suited to building better models, even with challenging data. It fits generalized linear models using regularized or penalized regression methods.

Standard estimation techniques break down when you have predictors that are strongly correlated or more predic-tors than observations. And when there are many correlated predictors (as is

Reliability Block Diagram lets you build and understand the reliability of complex, multicomponent systems.

as easy as any other modeling person-ality in Fit Model simply identify your response, construct model effects and pick the desired estimation and validation method. JMP automatically fits your data, performs variable selection when appropriate, and builds a predictive model that can be generalized to new data. You can also use a forward stepwise technique, perform quantile regression or simple fit using maximum likelihood.

Finally, Generalized Regression gives options to choose the appropriate distribution for the response you are modeling, letting you model more diverse responses such as counts, data with many outliers, or skewed data.

Advanced multivariate techniquesJMP Pro includes several advanced techniques to build better models when faced with data problems that require multivariate fitting methods.

Partial least squares. Are you trying to model data that is wider than it is tall? Traditional techniques wont work, but partial least squares (PLS) does. PLS is a powerful modeling technique to have in your toolbox, especially when you have more X variables than observa-tions, highly correlated X variables, a large number of X variables, or several Y variables and many X variables. All of these are situations where ordinary least squares would produce unsatisfac-tory results.

PLS modeling fits linear models based on factors, namely, linear combinations of explanatory variables (the Xs). The fac-tors are obtained in a way that attempts to maximize the covariance between the Xs and the response or responses (the Ys). In JMP Pro, you can build PLS mod-els with either continuous or categorical responses (PLS-DA), specify curvature terms or interaction effects and perform missing value imputation.

The bootstrap forest will identify all of the potential variables that could be affecting your responses for further investigation, ideally with design of experiments. A standard decision tree model will not always do this, as shown here.

often the case in observational data), stepwise regression or other standard techniques can yield unsatisfactory results. Such models are often over-fit and generalize poorly to new data. But how do you decide which variables to cull before modeling or, worse, how much time do you lose manually preprocessing data sets in preparation for modeling?

Generalized regression is a complete modeling framework. It takes you from variable selection through model diagnostics to LS means comparisons, inverse prediction and profiling. And its only in JMP Pro.

The regularization techniques available within the Generalized Regression personality include Ridge, Lasso, adaptive Lasso, Elastic Net and the adaptive Elastic Net to help better identify Xs that may have explanatory power. Harnessing these techniques is

Use cross-validation and build multilayer neural network models with automatically gen-erated SAS score code.

Variable clustering. When presented with a large number of variables to predict an outcome, you may want to reduce the number of variables in some way to make the prediction problem easier to tackle. One possible dimension reduction technique is the well-known method of principal com-ponents analysis (PCA). The variables resulting from PCA, however, can be hard to interpret.

An alternative strategy is to use variable clustering in JMP Pro to help you to understand whether your responses are grouped into clusters and to determine how many clusters the responses contain. Selecting any cluster within the report automatically selects the clusters most representa-tive column in the data table, making it much faster and easier to specify model terms or perform dimension reduction.

Reliability Block DiagramOften, you are faced with analyzing the reliability of a more complex analyti-cal system a RAID storage array with multiple hard drives, or an airplane with four engines, for example. With JMP, you have many tools to analyze the reliability of single components within those systems. But with JMP Pro, you can take the reliability of single components, build a complex system of multiple components and analyze the reliability of an entire system with the Reliability Block Diagram platform.

This platform allows you to better predict the reliability of the whole system and determine the expected performance based on the current performance of individual components. You can easily perform what-if analyses by looking at different designs and comparing plots across multiple system designs. You can also determine the best places to add redundancy and decrease the probability of a system fail-ure. Using the Reliability Block Diagram, you can easily design and fix weak spots

in your system and be better informed to prevent future system failures.

Covering arraysCovering arrays are used in testing applications where factor interactions may lead to failures. Each experimental run may be costly. As a result, you need to design an experiment to maximize the probability of finding defects while also minimizing cost and time. Covering arrays let you do just that. JMP Pro lets you design an experiment to test deterministic systems and cover all possible combinations of factors up to a certain order.

And when there are combinations of factors that create implausible conditions, you can use the interactive Disallowed Combinations filter to auto-matically exclude these combinations of factor settings from the design.

One of the huge advantages of cover-ing arrays in JMP Pro is that JMP Pro is a statistical analysis tool, not just a covering arrays design tool. You can do all sorts of statistical analyses in

JMP Pro. For example, there is currently no other software for covering arrays design that also lets you analyze your data using generalized regression.

JMP Pro also allows you to import any covering array design generated by any software and further optimize it and analyze the results. You can design the arrays yourself without having to rely on others to build experiments for you. Test smarter with covering arrays in JMP Pro.

JMP Pro continues to amaze me. There are always new modeling techniques and tools to make my life as a data analyst easier. The Generalized Regression platform is easy to use and fast. And the ability to create test/validation variables on the fly is great.

Dick De Veaux, C. Carlisle and Margaret Tippit Professor of

Statistics, Williams College

Mixed modelsMixed models let you analyze data that involves both time and space. For example, you might use mixed models in a study design where multiple subjects are measured at multiple times during the course of a drug trial, or in crossover designs in the pharmaceutical, manufacturing or chemical industries.

JMP Pro lets you fit mixed models to your data, letting you specify fixed, random and repeated effects; correlate groups of variables; and set up subject and continuous effects all with an intuitive drag-and-drop interface.

In addition, you can calculate the cova-riance parameters for a wide variety of correlation structures. Such examples include when the experimental units on which the data is measured can be grouped into clusters, and the data from a common cluster is correlated. Another example is when repeated measurements are taken on the same

experimental unit, and these repeated measurements are correlated or exhibit variability that changes.

It is also easy to visually determine which, if any, spatial covariance structure is appropriate to utilize in your model specification when building mixed models in JMP Pro.

Uplift modelsYou may want to maximize the impact of your limited marketing budget by sending offers only to individuals who are likely to respond favorably. But that task may seem daunting, especially when you have large data sets and many possible behavioral or demographic predictors. However, with JMP Pro, you can use uplift models to make this pre-diction. Also known as incremental modeling, true lift modeling or net modeling, this method has been developed to help optimize marketing decisions, define personalized medicine protocols or, more generally, to identify

characteristics of individuals who are likely to respond to some action.

Uplift modeling in JMP Pro fits partition models that find splits to maximize a treatment difference. The models help identify groups of individuals who are most likely to respond favorably to an action; they help to lead to efficient and targeted decisions that optimize resource allocation and impact on the individual.

Advanced computational statisticsJMP Pro includes exact statistical tests for contingency tables and exact non-parametric statistical tests for one-way ANOVA. Also, JMP Pro includes a general method for bootstrapping statistics in most JMP reports.

Bootstrapping approximates the sam-pling distribution of a statistic. JMP Pro is the only statistical software package that lets you bootstrap a statistic without writing a single line of code. One-click bootstrapping means you are only a

Use Generalized Regression in JMP Pro to build better models despite data challenges.

PLS models are useful when you have more factors than observations (wide and short data tables).

click away from being able to bootstrap any quantity in a JMP report.

This technique is useful when text-book assumptions are in question or dont exist. For example, try applying bootstrapping techniques to nonlinear model results that are being used to make predictions or determining coverage intervals around quantiles. Also, you can use bootstrapping as an alternative way to gauge the uncertainty in predictive models. Bootstrapping lets you assess the confidence in your estimates with fewer assumptions and one-click bootstrapping in JMP Pro makes it easy.

Connect to the richness of SASAs one of the SAS offerings for predictive analytics and data mining, JMP Pro easily connects to SAS, expanding options and giving access to the unparalleled depth of SAS Analytics and data integration. With or without an active SAS connection, JMP Pro can output SAS code to score new data quickly and easily with models built in JMP.

Share and communicate resultsJMP has always been about discovery and finding the best way of commu-nicating those discoveries across your organization. JMP Pro includes all the visual and interactive features of JMP,

making your data accessible in ways you might never have experienced. Through dynamically linked data, graphics and statistics, JMP Pro brings your investigation alive in a 3-D plot or an animated graph showing change over time, generating valuable new insights that inform both the model-building and explanation process.

Operating system guidelines

JMP Pro runs on Microsoft Windows and Mac OS. It includes support for both 32- and 64-bit systems. See jmp.com/system for complete system requirements.

Model Comparison

Automatic comparison of models built using JMP Pro.

Profiler.

Fit statistics (R2, Misclassification Rate, ROC curves, AUC, Lift Curves).

Model averaging.

Modern Modeling

Generalized regression

Regularization techniques: Ridge, Lasso, adaptive Lasso, Elastic Net, adaptive Elastic Net.

Forward selection.

Quantile regression.

Normal, Cauchy, exponential, Gamma, Beta, binomial, Beta binomial, Poisson, negative binomial distribution.

Zero inflated binomial, Beta binomial, Poisson, negative binomial, Gamma distribution.

Choice of validation methods: Validation column, KFold, holdback, leave-one-out, BIC, AICc.

Advanced Multivariate Techniques

Partial least squares (PLS) modeling

PLS personality in Fit Model supports continuous or categori-cal response; continuous or categorical factors, interactions and polynomial terms.

NIPALS-style missing value imputation.

Save randomly generated cross-validation columns.

A Standardize X option, which centers and scales individual variables that are included in a polynomial effect prior to applying the centering and scaling options.

Choice of validation methods: Validation column, KFold, holdback, leave-one-out.

Principal component analysis (PCA)

Variable clustering in PCA.

Reliability Block Diagram

Build models of complex system reliability.

Use basic, serial, parallel, knot, and K out of N nodes to build systems.

Build nested designs using elements from design library.

Key features exclusive to JMP ProJMP Pro includes all of the features in JMP, plus the additional capabilities for advanced analytics listed below. Learn more at jmp.com/pro.

Predictive Modeling

Classification and regression trees (partition modeling)*

Bootstrap forest, a random-forest technique.

Boosted trees.

K-nearest neighbors prediction (K-NN).

Support for validation column.

Neural network modeling

Automated handling of missing data.

Automatic selection of the number of hidden units using gradient boosting.

Fit both one- and two-layer neural networks.

Automated transformation of input variables.

Three activation functions (Hyperbolic Tangent, Linear, Gaussian).

Save randomly generated cross-validation columns.

Save transformed covariates.


Stepwise regression


Logistic regression (nominal and ordinal)


Discriminant analysis


Standard Least Squares


Cross-Validation

General approach using validation column and validation role in modeling platform launch dialogs.

Validation Column Utility

Automatic partitioning of data into training, validation and test portions; creation of validation columns.

Purely random or stratified random methods to create the holdback sets.

Validation column creation from platform launch by clicking validation column role.

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Covering Arrays

Design and analyze covering arrays.

Optimize designs after they are created for further run reduction.

Use disallowed combinations filter to specify infeasible testing regions.

Import covering arrays created by other software; analyze coverage and optionally further optimize.

Mixed Models

Specify fixed, random and repeated effects.

Correlate groups of variables, set up subject and continuous effects.

Choice of repeated covariance structure.

Variograms serve as a visual diagnostic to determine which, if any, spatial correlation structure is most appropriate.

Uplift Models

Decision tree method to identify the consumer segments most likely to respond favorably to an offer or treatment.

Incremental, true-lift, net modeling technique.


Advanced Computational Statistics

Oneway Analysis

Nonparametric exact tests.

Contingency Analysis

Exact measures of association.

General Bootstrapping

Bootstrap statistics in most reports in a single click.

*Generates SAS code ready for use with SAS Model Manager

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Evaluation copyTry JMP Pro for free and take statistical discovery to the next level. jmp.com/trial

Customer storiesSee how organizations get real work done with JMP. jmp.com/success

Application areasExplore the ways JMP products are applied in design of experiments, exploratory data analysis, statistical modeling and more. jmp.com/applications

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Do You Need Jmp Pro12