DNS-1200-05

Sales Guide

AGENDA

Market Outlook

D-Link NAS Strategy

Target customer profile

DNS-1200-05 hot selling points

Competition

Collaterals

Confidential! Internal Use Only!

AGENDA

Market Outlook

D-Link NAS Strategy

Target customer profile

DNS-1200-05 hot selling points

Competition

Market Outlook

Definition

Stand-Alone NAS Market Revenue

Low-End NAS Revenue Forecast

Less Than US$ 5,000 NAS Market Share

SOHO NAS Is Important

Definition

* Low-end NAS -> Low-end NAS means the unit price is less than $ 25,000 price band

* SOHO NAS -> SOHO NAS refers to low-end NAS targets small offices with less than $2,000

price band

All definitions of different market segments used in this sales guide are quoted from:

1.Gartner “Market Share Business Network Attached Storage worldwide, 2009“

2.Gartner “Market Share Consumer & SOHO Network Attached Storage, Worldwide 2009”

3.Gartner “Forecast NAS Worldwide, 2009 ~ 2014”

Stand-Alone NAS Market Revenue

Less Than $5,000

$5,000-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000 or More

0.0

200.0

400.0

600.0

800.0

1,000.0

1,200.0

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

450.3527.6

369.1

801.2

1,044.7

458,386

46,567

10,851 12,945 6,777

Market Size Shipping Q'ty

Total Stand-Alone NAS market size is USD 3,192M

Low-End NAS market size is USD 977.9M

Less than USD 5,000 market size is USD 450.3M

Total Stand-Alone NAS shipping q’ty is 535,526 units

Less than USD 5,000 shipping q’ty is 458,386 units

Less than USD 5,000 has 85% of total stand-alone NAS market shipping q’tySource: Market Share Business NAS, Worldwide, 2009, Gartner

Million Units

Low-End NAS Revenue Forecast

2009 2010 2011 2012 2013 2014

Less Than $5,000

451224 613628.54208

797339.723150621

1023698.0918353

1312057.36276603

1637961.9152182

$5,000-$24,999

39674 41937.4532762001

43279.996967931

46664.6593588115

50454.0770214416

55121.230508156

100,000

300,000

500,000

700,000

900,000

1,100,000

1,300,000

1,500,000

1,700,000

Ship

pin

g U

nit

s

Source: Forecast NAS Worldwide, Gartner

Less than USD 5,000 CAGR since 2009 to 2014 is 29.4%

USD 5,000 to USD 24,999 CARG since 2009 to 2014 is 6.8%

Less than USD 5,000 is the target market

Less than US$ 5,000 NAS Market Share

Buffalo Technology12%

Netgear10%

QNAP7%

Iomega- EMC6%

Synology5%

Dell4%

LaCie3%

HP2%

Overland 1%

Fujitsu1%

Others48%

There is still a 48% of market size for other brands of NAS , there is no dominate player in “Less than USD 5,000 NAS” Market.

Note: This “Less than US$ 5,000 NAS Market Share” is by Revenue

Source: Market Share Business NAS, Worldwide, 2009, Gartner

SOHO NAS Market Is Important!

SOHO NAS shipping q’ty occupied 77% of total shipping q’ty of “Less Than USD 5,000” market.

Note: The “SOHO NAS (Less than USD 2,000) Market Share” is by Shipping Q’ty

Source: Consumer & SOHO NAS, Worldwide, 2009, Gartner & Forecast NAS Worldwide, Gartner

77%

23%

SOHO NAS (Less Than $2,000)

Less Than USD 5,000 NAS Shipping Q’ty Ratio

AGENDA

Market Outlook

D-Link NAS Strategy

Target customer profile

DNS-1200-05 hot selling points

Competition

D-Link NAS Strategy

Providing full line of SMB NAS products• Target market is “Low-End NAS” market segment, specially, focus on “Less

Than US$ 5,000” market• Tower 4 drives & 5 drives are developed for SOHO market, the success of

tower type models is the foundation of developing Rackmount NAS market

Unified Storage architecture• Unified Storage is NAS embedded iSCSI protocol, unified storage is not only for

file sharing but also storage devices for application servers

High Performance• High performance SMB NAS is able to handle heavy business production tasks

Full business NAS feature sets & complete backup solutions• One of important SMB NAS application is backup, complete backup solution

incl. local backup to cloud storage backup

AGENDA

Market Outlook

D-Link NAS Strategy

Target customer profile

DNS-1200-05 hot selling points

Competition

Target Customer Profile

DAS NAS(SMB NAS)

SAN

Company Profile

Small & Medium Business / enterprise

1. 1 to 200 employees2. Limited IT & storage

expertise staffs

1. 100 to 1000 employees2. Experienced IT staffs3. Plenty IT budge

Pros & Cons Pros: Simple deployment Cons:1. Single point of

management without central management capability

2. Low storage utilization efficiency

Pros:1. Easy & central data

management2. Low deployment cost3. Embedded data

management feature setsCons:4. Limited bandwidth

Pros:1. High bandwidth2. Central data management3. High storage utilization

efficiencyCons:4. Professional IT staffs are

required5. High deployment cost

Applications 1. Primary storage 2. Database3. File sharing4. Messaging 5. Data mining

1. File sharing2. Backup & Recovery

1. Database2. File sharing3. Messaging4. Data mining5. Backup & Recovery

Capacity Fixed capacity per array Scalable Scalable

Storage solutions

1. Server storage expansion

1. Data centralization2. Data achieve

1. Disaster Recovery2. Replication3. Storage consolidation

AGENDA

Market Outlook

D-Link NAS Strategy

Target customer profile

DNS-1200-05 hot selling points

Competition

DNS-1200-05 Hot Selling Points

Windows AD Support

Remote Access

Unified Storage Design

Dual Giga LAN

DFS Support

Green Technology

Snapshot

Thin Provisioning

Encryption

Great Performance

Total Backup Solution

Windows AD Support

Active Directory is a technology created by Microsoft to centralize and standardize system that automates network management of user data, security, and distributed resources, and enables interoperation with other directories. Active Directory is designed especially for distributed networking environments.

Benefits:• With AD support, D-Link DNS-1200-05 is able to obtain user accounts from Windows AD

server seamlessly. The users are able to access the D-Link DNS-1200-05 with their account and password without further configuration.

Remote Access

Remote access provides the service to access the data in the NAS from a remote site. D-Link NAS Remote Access is with HTTPS technology to secure the data security during remote access process, also it supports DDNS protocol to provide a convenient way to access the data without typing IP address.

About DDNS: • DDNS is an acronym of Dynamic Domain Name Service. If the NAS supports

DDNS, user does not need to type IP address to access the data in NAS, instead of that user is able to register a DDNS domain name for the NAS, and access the NAS by this specialized domain named created by user.

Unified Storage Design

Definition: A unified storage system consolidates both file & block based access in a single device. Unified storage NAS system supports file sharing feature and also be an external storage device for application serves, such as Exchange server, SQL … etc.

Benefits:• Flexibility to allocate storage pool for file server or application server without

buying additional NAS or SAN storage. • Worry free for overbuying storage capacity or under buying storage capacity

by planning both block & file based storage at the same time.• Unified storage design contributes two major vantage points.

Virtual disk expansionFlexible storage deployment strategy in virtualization technology

Virtual Disk Expansion

Virtual Disk Expansion allows the D-Link NAS to expand its capacity. By using the iSCSI protocol, D-Link NAS will be able to connect to other iSCSI targets on the network and turn them into virtual disks. These virtual disks will therefore be seen as multiple single volumes on the master NAS.

Benefit: • With Virtual Disk Expansion feature, the D-Link DNS-1200-05 is able to expand

its capacity when it is required.

Note: This sales guide is for internal use ONLY!

D-Link NAS

Virtualization Application Sample

Vmware ESX

Vmware ESX

OS

APP

OS

APP

NAS

Server 2

Server 1

The server 1 & Server 2 data goes to the configured volume 1 & 2, this is the block level type of data

The client 1 & client 2 data goes to the configured NAS volume for file share, this is the file level type of data

Here the data is generated from both servers & clients

Block level Data

FileLevel Data

Dual Gigabit LAN

Dual Gigabit LAN provides following features.Features Description Benefits Figure

Link Aggregation

Link Aggregation combines of 2 or more network cables/ports into a group in order to increase the link speed beyond the limits of any one single cable or port.

1. Performance enhancement

2. Throughput enhancement

Load Balancing

Load balancing is a way to spread data traffic (workload) between two or more computers, network ports, or other resources, in order to achieve optimal resource utilization, maximize throughput, and minimize response time.

1. Network connectivity optimization

Failover Failover automatic switches over redundant system component (e.g. server, system, network, or network port) when the previously active system component has failed.

1. Network reliability improvement

2. Reduce the downtime of network disconnection

- Using 1 cable: Workload on cable is 100%

- Using 2 cables w/ load balancing: Workload on each cable is 50%

DFS Support

Distributed File System is a set of client and server services that allow an organization utilizing Microsoft Windows servers to organize many distributed SMB file shares into a distributed file system. DFS provides location transparency and redundancy to improve data availability in the face of failure or heavy load by allowing shares in multiple different locations to be logically grouped under one folder, or DFS root.

Benefit:• Simplified data management via a

single port to manage data spreads in other NAS on the network.

Green Technology

Hard Drive HibernationHard Drive Hibernation reduces the power consumption and noise, and also extends the life of the hard drives

Low Power ConsumptionD-Link’s NAS devices are powered by low power consumption CPUs without performance decline

Smart FanAuto fan rotation adjustment on temperature measurement to dissipate heat and conserve the power

D-Link Green EthernetD-Link Green Ethernet delivers the NAS to optimized power usage based on dynamic detection of cable

Schedule Power On/OffThe schedule power on/off feature offers the option to flexible operates the device per users’ desire

Snapshot

D-Link NAS Snapshot technology is “Volume Snapshot” which is an image of data on a volume at a specific moment. It is essentially a photograph of the state of the data at that moment in time.

Benefits:

1. Shorten the time of data backup

2. Instant restore the data to the designated time

3. Easy management of data backup

Thin Provisioning

Thin Provisioning is the transparent allocation of physical storage space for data when it is written (“just in time”) rather than in advance of anticipated consumption. Space savings stems from avoiding media pre-allocation although additional space saving techniques can also be applied.

Benefits1. Enhancing storage capacity

utilization

2. Capacity upgrades with actual business usage

3. Saving operation cost

Encryption

D-Link NAS Encryption technology is based on “Volume”. All of the files in this volume is protected by AES 256 bits encryption technology. The data cannot be read without both encryption password and decryption dongle key plugs on the USB port.

Benefit:• The important data is protected by encryption technology, administrator is

also to configure the read/write authority to this designated encryption volume.

Great Performance

DNS-1200-05 is designed to be a high performance NAS in the market. D-Link NAS is with a multiple cores processor with RAID, De-Duplication hardware acceleration engine.

Benefit: 1. It reduces the latency to access the data stored in the DNS-1200-05.2. Powerful processor to handle the heavy daily business applications.3. Dedicated hardware acceleration engine for De-Duplication without data I/O

performance impact

Great Performance

Performance test: • Testing software: IOZone• Why IOZone? 1.IOzone is a file system benchmark tool that generates and measures a variety

of file operations. 2.IOzone is OS and application neutral, i.e. it does not rely on or use OS-level

optimizations, such as optimization agent implemented by Microsoft Vista for file copy operations.

3.IOzone ability to easily test throughput over a range of file sizes makes it easy to obtain valuable insight into NAS performance

Note: Above information is from www.smallnetbuilder.com

Testing Scenario: • “Testing Plan Revision 3” from www.smallnetbuilder.com• Original data hyperlink:

http://www.smallnetbuilder.com/nas/nas-howto/30682-how-we-test-networked-storage-devices-revision-3?tmpl=component&print=1&layout=default&page=

• Performance report is attached.

Great Performance

Performance Comparison

Qnap TS-559 Pro Netgear ReadyNAS Pro D-Link DNS-1200-05

Write 88.75 49.4744666666662 90.429

Read 49.5477333333333 48.4135333333333 54.1038666666663

5.00

15.00

25.00

35.00

45.00

55.00

65.00

75.00

85.00

95.00

Performance Comparison

Thro

ughput

(MB

/S)

Note: Confidential information; Internal Use ONLY!

Total Backup Capability

DNS-1200-05 provides following data backup solutions.1. Disk to Disk Backup2. Schedule Snapshot3. Remote NAS Backup4. Cloud Storage Backup

Cloud Backup

Cloud Storage Partners

Note: Cloud storage backup partners are still under process now.

AGENDA

Market Outlook

D-Link NAS Strategy

Target customer profile

DNS-1200-05 hot selling points

Competition

Competition

Competing against Buffalo

Buffalo models: TeraStation III TS-XL/R5, TeraStation III iSCSI TS-IXL/R5

D-Link DNS-1200-05 advantages:• High performance NAS storage• Unified storage design brings the flexibility of storage capacity planning • Virtual Disk Expansion • Thin Provisioning

Competition

Competing against Netgear

Netgear models: Netgear ReadyNAS NVX, ReadyNAS Pro

D-Link DNS-1200-05 advantages:• DFS support• Encryption Technology• High performance

Competition

Competing against Qnap

Qnap models: TS-559 Pro

D-Link DNS-1200-05 advantages:• High performance • VLAN

Thank You & Q & A