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Presented by Wendell Smith & Hank Li DNA Technologies China PASS 2012 Shanghai
Background
¨ Technology Transfer Group ¨ PhotoSecure, ¨ DNA Technologies China operation details
Transparency Equals Security
I open with thanks to earlier speakers who build a new theory of security that I call
Transparency Equals Security
David Howard Holistic concept David Brown – proving that customer action is key (nearly every speaker )
DNA Tchnologies Global China DNA Technologies a Canadian Company Started in 1993 with the forensic DNA taggant in inks
Formed a Licensed Reseller agreement With SVA Company China 2002
SVA gave up the idea – Manager Mr. Dong Formed a new company ToOpt Ltd.
Now ToOpt successful with DNA tagged inks In Shanghai Tobacco Printing Company
Now we hired a Chinese Technology manager are forming a Branch Office to support and control the Technology and grow the business. Details in Friday speech by Mr Hank Li
• Complete AntiCounterfeiting & Brand Protection Company
• In business since 1993 in US, now headquartered in Halifax, Canada
• Singular focus on Anticounterfeiting, Brand Protection & AntiDiversion
• Technology & security oriented company with a unique DNAbased tracking technology
• Patented (ten awarded; one licensed) and proprietary technology that is industry recognized & award winning
• Worldwide network of partners and agents in US, Europe, Australia and China
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• A waybill number for each item in the shipment • Digital printed bar code • Visible and invisible with forensic taggant • Initiated in the design of the label and package • Automatic data collection tuned to invisible ink • Integrated to the enterprise production shipping and financial reports
• Waybill number publicized and available to anyone
= SECURITY Transparency
Unique Applications
Protection of the Official Merchandise from the Sydney 2000 Olympic Games
Panda Cigarette Pack, Shanghai Tobacco Group
Avery Dennison produces high security woven labels for the branded apparel industry
BRL Hardy’s uses DNA from 100 year old grape vines to protect its high end wines
Thomas Kinkade marks all his limited edition prints with a DNA signature pen
DNA
¨ DNA is deoxyribonucleic acid, the building block of the gene chemistry of any living organism. The DNA of an individual is well known in the forensic field as “evidence of conviction” because of its uniqueness and is now accepted by the courts of justice worldwide as verified evidence of source. DNA has become synonymous with proof of authenticity and scientific accuracy and these powerful attributes make DNA a prime candidate for a unique security marker.
DNA Matrix™
¨ Our key product is the DNA Matrix™, a high security anti counterfeiting mark that cannot be reverse engineered or duplicated. The DNA Matrix™ can be a covert or overt mark, detectable with specially calibrated readers for “in the field” verification.
DNA Tag
¨ DNA taggants represent the ultimate marker for security purposes. The highly specific and detailed analysis required for forensic proof of identity is well accepted and represents a significant obstacle and deterrent for potential counterfeiters. DNA Technologies has the ability to offer unlimited numbers of unique inks, dyes and films to their customers, with a very high degree of security and reliability, providing a security system that is virtually impossible to be broken or duplicated by counterfeiters.
Smart Dye™
¨ SmartDye™ derives from PhotoSecure research into photoluminescence, which allows each ink batch to be customized with unique fluorescing characteristics. These include the frequency of light needed to activate them, the manner in which their fluorescence fades when that stimulus is removed, the exact color of the fluorescence, and other properties which can be detected and measured by designed scanners.
Benefits
1. Recover revenues and market share 2. Track distribution on an ongoing basis to control product piracy and diversion
3. Preserve the integrity of products in the marketplace
4. Increase consumer confidence in famous brands
Partners
¨ At DNA Technologies, we work with manufacturers, authenticators, license and trademark holders and publishers worldwide who share our concern with the production and distribution of counterfeit goods.
¨ This patented and proprietary technology has been used to protect the products and brands of Thomas Kinkade, Major League Baseball, National Hockey League, NFL’s Superbowl, HannaBarbera and the 2000 Sydney Olympics.
Information Coding and Serialization
Drug bottle
• Sophisticated software used to drive inkjet, laser, and other highspeed printing machines
• Variable data coding • Serialization empowers Track & Trace capabilities
Application
¨ The application of a DNA Matrix™ security mark will help distinguish authorized and legitimate goods in the global marketplace and bring credence to manufacturers and distributors who seek this channel support.
• Overt (visible) or Covert (invisible) • Printed using standard processes • Alpha numeric code or variety of
barcode symbols • Uses multi level encryption which
provides a moving target for counterfeiters
DNA Application and Test
¨ Variable data coding and marking for industrial packaging
¨ High speed & high resolution ¨ HewlettPackard print head
designed specifically for small character and bar code printing
¨ Produces clear, readable bar codes required by package vision verification cameras
Variable Date
¨ Inspects characters and codes for quality, angle, size, and spacing
¨ Uses advanced image analysis and processing techniques to rapidly locate and read 2D codes marked onto plastic, metal, glass, and paper
Fixed, Inline reader Hand held reader
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Covert machine readable mark with encoded data on security paper
Cigarette tax stamp tests
Covert mark, invisible to the naked eye
Covert mark identified, graded and captured
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SPECTRUM ANALYSER
λ
R
Label
PLOT OF SPECTRUM
LIGHT SOURCE
Step 1: Light source illuminates a label Step 2: Optical system collects reflected light Step 3: Spectrum analyzer measures energy of signal for different wavelengths Step 4: Decode marks
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Internal departments
Digital Workflow and Real Digital Workflow and Real time collaboration tools time collaboration tools Automated, streamlined and tracked process reduces Automated, streamlined and tracked process reduces production complexities, redundancies and errors production complexities, redundancies and errors
Courtesy Courtesy Design2Launch Kodak Design2Launch Kodak
External agencies
Dispersed corporate teams
Print service providers
Integrated EnterpriseWide Approach
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Combined Technologies
UV (Ultraviolet) Security feature
IR (Infrared) Printing B900 Ink
IR Printing
UV Security
Laminate
Passports/Visas
Driver’s Licenses & ID Cards
Color Image
Color Image
Coaxial Light Security Laminates
AssureTec
Combined Technologies
¨ The addition of covert security features to the overt security measures of a hologram or hot stamp foil, adds a layer of undetectable security that is extremely difficult to identify or replicate.
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Month and year of issue
Series and serial number
Holographic element with invisible taggant
Beverage type and volume
HOW THE OVERT AND COVERT TECHNOLOGY WORK TOGETHER
Collaborate
¨ We’d be happy to demonstrate our marking and scanning technology, and discuss how we can work with your manufacturing and distribution departments.
¨ Hank Li ¨ Email:[email protected] ¨ Telephone:+86 13571931290 ¨ www.dnatechnologies.com
¨ Wendell Smith ¨ [email protected] ¨ +1 203 550 7278 cell