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DMA client benchmark 2012 national client email report

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Page 1: DMA client benchmark 2012 national client email report

Dela Quist: CEO Alchemy Worx

Page 2: DMA client benchmark 2012 national client email report

How Good Do We think We Are?

Page 3: DMA client benchmark 2012 national client email report

What Is Holding Us Back?

Page 4: DMA client benchmark 2012 national client email report

How Happy Are We With Our Efforts?

Page 5: DMA client benchmark 2012 national client email report

With Very Little Marketing Resource

Page 6: DMA client benchmark 2012 national client email report

Bread & Butter Programs Work

Page 7: DMA client benchmark 2012 national client email report

•A 100g potato with skin has 535 mcg of potassium • % of potassium in the skin is about 7% • % of potassium in the skin is about 0.39% • The skin has a much higher % of potassium. • But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin

ROI Is For The Show (But Numbers Are For The Dough)

Sourced from the Silverpop blog

Page 8: DMA client benchmark 2012 national client email report

The Basics Still Driving Revenue

Page 9: DMA client benchmark 2012 national client email report

Life Cycle Marketing Programmes Deliver Too

Page 10: DMA client benchmark 2012 national client email report

End Of The Fear?

Page 11: DMA client benchmark 2012 national client email report

A Look To The Future

http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be