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Immersion Junction, what’s your function
Frank Rogers
Heading 1. Immersion is the key to engagement
2. BYOD is driving blended events
3. Conversion is dependent on the right technology
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Topic #1: Immersion is the key to engagement
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Why is Immersion important?
“Immersive experiences drive engagement, which leads to conversion”
Immersion Engagement Conversion
To be submersed in an experience that completely captures your attention and senses
The bi-product of an immersive experience whereby the user is attracted and motivated to continue the interaction
Actions that are indicators your message and offerings are being consumed and understood.
You are watching Frank Rogers @
Engagement…there is a distinction!
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Multi Tasking
VS
Immersive
Doing multiple things with diminished capacity
Doing one task with outside to inside focus
Bad Good You are watching Frank Rogers @
Impression…there is a distinction!
VS
Traditional Immersive
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Passive Aggressive
Interruptive
Temporary
Has a place Is the place
Aggressive Passive
Choice Driven
Perpetual
You are watching Frank Rogers @
Immersion Mixology-Yum
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Design
Content
Technology
BYOD
Mobile
Audience Strategy
Rule #1 of Rainmaking Fish where the big fish are
Adopt a Mobile 1st Strategy!
What do you do when your audience has a smart device and ADD?
Deliver your content there!
Rule #1 of Accounting. Adapted for marketing
Information must be timely, accurate interactive, and relevant
Know your audience, purpose and brand, then
Keep it simple, cool, fast, useful, & multi-device
By 2015 mobile app/dev projects targeting smartphones and tablets will outnumber PC projects by
4:1
The number of people who bring their smart devices to work in US and Europe
2:3
You are watching Frank Rogers @
Topic #2 : BYOD is driving blended events
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Already we know that Immersion is the key to engagement and Engagement leads to conversion
You are watching Frank Rogers @
Questions we will Answer
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3 real-world case studies on BYOD and events Corporate Employee Education Channel – Customers-Partners Social Events
BONUS! All participants will receive a complimentary 10-point BYOD preparation guide.
3 . How can we help you take advantage of BYOD?
1 . Why is BYOD important? 5 surprising statistics on device adoption The Natural Outcomes What do you do when everyone in our
audience has smart device and ADD
2 . What can you do to leverage BYOD?
BYOD and the rise of blended events Preparing your facilitators and presenters for
BYOD Winning over your IT staff
BYOD Fact #1
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Do Don't
% of Americans use their mobile device for work purposes
81%
You are watching Frank Rogers @
BYOD Fact #2
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Do Don't
% of companies allow some form of BYOD
66%
You are watching Frank Rogers @
BYOD Fact #3
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Do Don't
% of workforce is considered “mobile” 29%
You are watching Frank Rogers @
BYOD Fact #4
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Do Don't
% of executives have a smart device
82%
You are watching Frank Rogers @
BYOD Fact #5
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Do Don't
% of business conference attendees have a smart device
70%
You are watching Frank Rogers @
This just in from Gartner….
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Do Don't
% of enterprises that will require employees to supply their own devices by 2017
50%
You are watching Frank Rogers @
With BYOD…There is a new behavior!
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Q: What impact has BYOD made on the audience?
A: It made us the
same…immersed
And that’s good!
100% Yes
17 year old girls …OMG
Age Content Industry
The Old Schema’s go away
Not Really
You are watching Frank Rogers @
BYOD Lives the Conversion Message
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“Immersive experiences drive engagement, which leads to conversion”
Immersion Engagement Conversion
To be submersed in an experience that completely captures your attention and senses
The bi-product of an immersive experience whereby the user is attracted and motivated to continue the interaction
Actions that are indicators your message and offerings are being consumed and understood.
You are watching Frank Rogers @
Audience Analytics: Collect better Data
8/23/2013 18 You are watching Frank Rogers @
Look more awesome
8/23/2013 19 You are watching Frank Rogers @
It’s Feedback Time
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What do you do when everyone in your audience has a smart device and ADD?
If you are ready for it!!
You are watching Frank Rogers @
BYOD and the rise of Blended Events
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Q: Where Blended Events is the Chicken and BYOD is the Egg, what came first?
A: Oh yeah, the
egg definitely.
What came first?
100% Yes
You are watching Frank Rogers @
The Blended Event
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Convention Center
It’s LIVE!! Leverage BYOD Power-up Content Get a pulse on crowd Stay connected when
they leave the event
Sports Arena
Entertainment Convention Center
Audience Response
Digital Companion Webcasts
before
during
after
What do you do when everyone in your audience has a smart device and ADD?
“Immersive experiences drive engagement, which leads to conversion”
You are watching Frank Rogers @
Why Blended Events?
8/23/2013 23
Goal: Increase Sales Gain audience mindshare Retain the audience
Strategy Leverage mobile and BYOD Create feedback channels
for insight and course correction
Provide interactive and immersive takeaways
Monitor post event usage & interests
Provide post event updates and tools
Audience Gain More Cross Selling T-Commerce
Leverage Mobility Build Relationships Use Big Data
82% Encourage Live Monitor Social Win
maximize the moment and ROI
“Immersive experiences drive engagement, which leads to conversion”
Value Proposition
You are watching Frank Rogers @
Topic #3: Conversion is dependent on the right tech
8/23/2013 24 You are watching Frank Rogers @
Already we know that Immersion is the key to engagement
and
Engagement leads to conversion
and
BYOD impacts everything
LEFT BRAIN RIGHT BRAIN
Mobile / Ubiquitous
Cloud Based Solution
Rich-Interactive Content with Analytics
• Leverage Data Centers • Fast Distribution • Security • Access anywhere
• Leverage BYOD • Access anywhere • Update Quickly
• Great User Experience • T-commerce • Content Conversion
Audience Engagement: Immersion & Response
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Sitting @ the Keynote Standing in the Exhibit Hall Attending a breakout session Meeting with others @ lunch During networking sessions While traveling home
When?
You are watching Frank Rogers @
The impression you leave and “Life after event”
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Warm your audience Get them relaxed about travel Introduce your topics Let them get to know you Provide tools for planning Set expectations for after
Before After During
Your Event
Why?
You are watching Frank Rogers @
The Living Document: An Event Companion
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Webcast for Reach [Live and Simulive]
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Rebroadcast for Coverage
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Language Localized Available Anytime Available on PC and Mobile Large population delivery Analytical Insights
Why On-Demand?
bienvenida
accueil
добро пожаловать willkommen
歓迎 boas-vindas 欢迎
welcome
welkom
Register
View
Analyze
You are watching Frank Rogers @
Virtual Show Experience – Extend the Show
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Integrate your Webcast and virtual meeting rooms with a virtual show experience that features:
• Auditoriums • Exhibit Halls • Exhibitor Booths • Networking Lounges • Scheduled Chats • Idea Storming • Blogs • Surveys • Downloadable
Resources • Electronic Badges • Digital Carry bags • Lead Reporting Extend the look and feel of your event with a fully interactive event that lasts months past your brick and mortar delivery.
You are watching Frank Rogers @
Audience Analytics: Engagement Response
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Webcast Analytics: Immediate Feedback
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What are the registration/attendance metrics?
What are people saying?
What were peoples level of engagement?
You are watching Frank Rogers @
The Event Timeline
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Live Remote
On Demand
Before After During
Your Event
ePublication
Content-Video Surveys-Interaction Stats and Commentary Message Re-enforcement Online Workbooks Engagement Analytics
Event Dynamic Geo Facilitation Engagement Stats
Readiness Resources Articles/Video’s Set Meeting Tone Build event buzz
Rebroadcast
2nd Screen Live Audience Webcast
All
Immersive Feedback Analytics
Easy Access Language Localized Mobile Access
Who
Your Event
ePublication
Your Event
ePublication
Virtual Show
You are watching Frank Rogers @
Blended Event Components
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Live
Remote
On Demand
Producer
• Venue Alignment
• Video/Audio
• Content Creation
• Event Mgt
• Live & Onsite
• Boost Excitement
• Immerse Users
• Track engagement
• Event Excitement
• View Anywhere
• Video/Audio
• Record for later
• Companion App
• Rebroadcasts
• Virtual Show
• Microsites
Audience Engagement Webcast for Reach
Immersive Content Production Services
You are watching Frank Rogers @
Let’s talk about your use case!
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Your Event
Live Audience Response Webcasts Interactive Companion
Virtual Show Experience
Build your event brand with InteSolv
Blended Event technologies and creative
services.
“Immersive experiences drive engagement, which leads to conversion”
You are watching Frank Rogers @
Blended Event Team
36
www.intesolv.com
InteSolv-San Francisco 71 Stevenson Street #400 San Francisco, CA 94105 o: 415.489.7111 InteSolv-West Coast 4038 South Demaree Street Visalia, CA 93277 o: 559.733.7500
InteSolv-Austin Worldwide Headquarters 8303 N. Mopac, Ste C-240 Austin, TX 78759 USA o: 512.681.7272
Frank Rogers Senior Consultant o: 512.681.7272 x338 f: 888.779.3217 [email protected]
Diana Silva Marketing Coordinator o: 559.733.7500 x31 f: 888.779.3217 [email protected]
Mike Kordell Strategic Accounts Manager o: 512.681.7272 x23 f: 888.779.3217 [email protected]
Lauren Andre Event Producer o: 512.681.7272 x305 f: 888.779.3217 [email protected]
Matthew Tschetter Digital Media Architect o: 512.681.7272 x302 f: 888.779.3217 [email protected]
Tyler Allen Senior Development Architect o: 512.681.7272 x14 f: 888.779.3217 [email protected]
twitter.com/intesolv company/intesolv /intesolv
Matt Drew Solution Specialist o: 512.681.7272 x37 f: 888.779.3217 [email protected] Tommy Huynh Enterprise Sales Consultant o: 512.681.7272 x307 f: 888.779.3217 [email protected]
Dave Walker Solution Specialist o: 559.733.7500 x17 f: 888.779.3217 [email protected]
Contact Information
8/23/2013 You are watching Frank Rogers @