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ANDREA JONES | ONLINEDREA.COM
DIYSOCIAL MEDIA
AUDIT & WORKBOOK
Hi - I'm Andréa,
B R O U G H T T O Y O U B Y A N D R É A J O N E S / / H T T P : / / O N L I N E D R E A . C O M
Introduction
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It’s not always easy establishing an online presence while working on
building your brand, products, and services. It can be challenging to know
how to start, where to focus your attention, and how to get results.
Honestly, it's something I deal with every day.
To break through some of the "noise," I've created this workbook to guide
you through your next steps on social media.
Whether you're setting up an account for the first time or whether you're
looking to add on another social media account, it's important to start with
an audit to see where you are currently.
Use this workbook to figure out where you are active online and maintain
consistency as you grow your brand.
I'm excited to get started!
Where are you online?
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Overview
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Pay attention to both accounts you've set up and unofficial accounts
created by past employees, etc.
Google +
Snapchat
YouTube
Quora
Tumblr
Take notes
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Using the accounts that you've checked off on the previous page, take notes
for using the below chart.
Site URL Profile Name # of Followers
Profile Completeness
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Now take a look at the completeness of your profile. Ideally, you want every
profile to have the same logos, cover photos, and about sections.
Are all your profile pictures the same or similar?
Are your profile cover photos the same or similar, if applicable?
Does your about section or bio speak to what you do?
Is your website link accurate and up-to-date?
Are your business location and information all up to date?
Is there a link to your products or services that is easily accessible?
Are you following accounts that are related to your niche?
Do you have your business contact information displayed, if applicable?
Active & Access
For those accounts that you own, check the following:
Who has access to these accounts?
For inactive accounts, do you have a post directing users to your active
accounts?
Social Media Goals
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Understanding
PurposeW W W . O N L I N E D R E A . C O M . C O M
Now that you've got an idea of where you currently are on social media,
let's take a look at some of your goals for the future. Select all that apply.
Drive Website Traffic
Improve Engagement
Promote Positive Brand Message
Respond to Negativity
General Customer Service
Increase Visibility
Create a Community
Sell Products or Services
Establish Your Brand as an Industry Leader
Generated Leads
Build a Mailing List
Connect with Influencers
Generate buzz
Step 1: Identify Your Top 5 Performing
Posts
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Analyze
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Take a peek at your analytics and figure out which posts have the most likes,
comments, and shares.
Step 2: Identify WHY They Performed Well
Step 3: Create More Posts That ...
One of the most important parts of this audit is analyzing your content to
figure out what your audience wants to see and why.
Next, take a look at what kind of content that post was in order to better
understand why your audience would enjoy it.
It seems simple but that doesn't make it easy! I've given you the next few
pages to work through your top erforming posts in order to gudie you into
figure out what your audience likes and why.
Identifying WHY
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What day was this post shared? What time was this post shared?
Brand Colors Used
Logo Was Used
Featured People
Large Text
Linked-based post
Image-based post
Text-based post
What was the post caption?
List any hashtags used.
Select any of the following visual aspects that relate
In a few words, describe what kind of post this was? (ie. quote, article, etc.)
Identifying WHY
B R O U G H T T O Y O U B Y A N D R É A J O N E S / / H T T P : / / O N L I N E D R E A . C O M
What day was this post shared? What time was this post shared?
Brand Colors Used
Logo Was Used
Featured People
Large Text
Linked-based post
Image-based post
Text-based post
What was the post caption?
List any hashtags used.
Select any of the following visual aspects that relate
In a few words, describe what kind of post this was? (ie. quote, article, etc.)
Identifying WHY
B R O U G H T T O Y O U B Y A N D R É A J O N E S / / H T T P : / / O N L I N E D R E A . C O M
What day was this post shared? What time was this post shared?
Brand Colors Used
Logo Was Used
Featured People
Large Text
Linked-based post
Image-based post
Text-based post
What was the post caption?
List any hashtags used.
Select any of the following visual aspects that relate
In a few words, describe what kind of post this was? (ie. quote, article, etc.)
Identifying WHY
B R O U G H T T O Y O U B Y A N D R É A J O N E S / / H T T P : / / O N L I N E D R E A . C O M
What day was this post shared? What time was this post shared?
Brand Colors Used
Logo Was Used
Featured People
Large Text
Linked-based post
Image-based post
Text-based post
What was the post caption?
List any hashtags used.
Select any of the following visual aspects that relate
In a few words, describe what kind of post this was? (ie. quote, article, etc.)
Identifying WHY
B R O U G H T T O Y O U B Y A N D R É A J O N E S / / H T T P : / / O N L I N E D R E A . C O M
What day was this post shared? What time was this post shared?
Brand Colors Used
Logo Was Used
Featured People
Large Text
Linked-based post
Image-based post
Text-based post
What was the post caption?
List any hashtags used.
Select any of the following visual aspects that relate
In a few words, describe what kind of post this was? (ie. quote, article, etc.)
Congratulations!
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Conclusion
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You're well on your way to conquering social media!
If you have any questions about this guide or any of my other content, feel
free to connect with me on social or email me.
Talk soon,
Connect with Me
Snapchat
YouTube
