125
DIY in Context: From Bricolage to Jugaad Victor Viña fadfest Open Design Shared Creativity Barcelona, July 3rd, 2012

DIY in Context: From Bricolage to Jugaad

Embed Size (px)

DESCRIPTION

How do sustainable, creative strategies found in informal economies of emergent countries relate to contemporary design and new media practices? The lecture, through research case studies from India, Colombia, Brazil and China identifies local design principles relevant to global design practices.

Citation preview

Page 1: DIY in Context: From Bricolage to Jugaad

DIY in Context: From Bricolage to JugaadVictor Viña

fadfestOpen Design Shared CreativityBarcelona, July 3rd, 2012

Page 2: DIY in Context: From Bricolage to Jugaad

DIY / Open Design

· Everyday Solutions

· Shared Knowledge

· Grassroot Innovations

· Collaborative Networks

Page 3: DIY in Context: From Bricolage to Jugaad

Informal Economies

· Rebusque. Colombia

· Gambiarra. Brazil

· Jugaad. India

· Shanzai. China

Page 4: DIY in Context: From Bricolage to Jugaad

DIY

Page 8: DIY in Context: From Bricolage to Jugaad
Page 10: DIY in Context: From Bricolage to Jugaad
Page 11: DIY in Context: From Bricolage to Jugaad

[ Leroy Merlin, . 2006 ]

Page 12: DIY in Context: From Bricolage to Jugaad

Royal College of Art, London, 1999-2001

Page 13: DIY in Context: From Bricolage to Jugaad

Interaction Design Institute Ivrea, 2001-2003

Page 14: DIY in Context: From Bricolage to Jugaad

Ecole Cantonale de Art de Laussane, 2005

Page 15: DIY in Context: From Bricolage to Jugaad

Glasgow School of Art, 2005-2007

Page 16: DIY in Context: From Bricolage to Jugaad

Technical University, Eindhoven, 2010

Page 17: DIY in Context: From Bricolage to Jugaad

Holon Institute of Technology, Tel Aviv, 2010

Page 18: DIY in Context: From Bricolage to Jugaad

Elisava School of Design, Barcelona, 2005-2010

Page 19: DIY in Context: From Bricolage to Jugaad

Institute for Advanced Architecture of Catalonia. Barcelona, 2007-2010

Page 20: DIY in Context: From Bricolage to Jugaad

Universidad Javeriana de Bogotá, 2005

Page 21: DIY in Context: From Bricolage to Jugaad

Universidad Nacional de Medellín, 2007

Page 22: DIY in Context: From Bricolage to Jugaad

Escuela Técnica Everardo Dos Pasos, Saõ Paulo. 2009

Page 23: DIY in Context: From Bricolage to Jugaad

Srishti School of Art, Design and Technology, Bangalore, 2009-2010

Page 24: DIY in Context: From Bricolage to Jugaad

Peepal Groove School, Andrha Pradesh, 2009

Page 25: DIY in Context: From Bricolage to Jugaad

Trias Culture, Dakar, 2011

Page 26: DIY in Context: From Bricolage to Jugaad

Designers don't need the precision and accuracy that scientists usually do in

order to explore the poetries of interaction. They work well with the making-the-best-of-what-we-have approach, using materials at hand, and are comfortable

with the idea of hacking existing technology.

[ Usman Haque, Low Tech Sensors and Actuators, 2003 ]

Page 27: DIY in Context: From Bricolage to Jugaad

[ Arduino Booklet. 2006 ]

Page 28: DIY in Context: From Bricolage to Jugaad

· Maximize available resources.

· Reappropiate existing technologies.

· Integrate different parts and components.

· Develop iterative, non-optimal, good enough solutions.

Page 29: DIY in Context: From Bricolage to Jugaad

Informal Economies

Page 30: DIY in Context: From Bricolage to Jugaad
Page 31: DIY in Context: From Bricolage to Jugaad
Page 32: DIY in Context: From Bricolage to Jugaad
Page 33: DIY in Context: From Bricolage to Jugaad

In Medellin twenty thousand people work in informal activities considered as

rebusque, mainly at the city center, but also in the periphery, in the slums and even in commercial malls. They apply creativity to keep themselves active,

included and productive. Itʼs a service-based survival economy.

[ http://www.caracol.com.co ]

Page 43: DIY in Context: From Bricolage to Jugaad

Everyday Solutions

Page 48: DIY in Context: From Bricolage to Jugaad

India today is this unusual combination of a country with millions of people

making $2 and $3 a day, but with a growing economy, an increasing amount of cheap connectivity and a rising number of skilled technologists looking to make

their fortune by inventing low-cost solutions to every problem you can imagine.

[ Thomas Friedman, Do Believe the Hype, NY TIMES, 2010 ]

Page 53: DIY in Context: From Bricolage to Jugaad

The Hindi term of Jugaad roughly translates as ʻovercoming harsh constraints by

improvising an effective solution using limited resourcesʼ. It is the art of creative improvisation — within a framework of deep knowledge and experience. [... ] It is

a tribute to native genius and lateral thinking.

[ Navi Radjou et al, The Conversation, 2010 ]

Page 56: DIY in Context: From Bricolage to Jugaad

· Maximize available resources.

· Reutilize materials and components.

· Employ durable and robust connections.

· Outsource production locally when needed.

Page 58: DIY in Context: From Bricolage to Jugaad

Gambiarra is an improvised amendment to a dysfunctional artefact, normally by

the means of its combination with another object. One of the most exemplary gambiarras is the use of wire wool in TV antennas to compensate deficient

signal reception. [...] Gambiarras are born from deception and failure.

[ Gabriel Menotti Gonring, Gambiarra: The Prototyping Perspective. 2011 ]

Page 62: DIY in Context: From Bricolage to Jugaad

Open Knowledge

Page 65: DIY in Context: From Bricolage to Jugaad

Brazil is a ciberpunk nation, simultaneously hyperconnected and precarious. We

spend more time online than any other country. We have developed great skills using online social platforms. We can find low-profile computers on

supermarkets, cybercafés in every corner and cell phones at reasonable prices, all of which is transforming everyday life for a big part of the population.

[ Felipe Fonseca, Laboratórios do pós-digital. 2011. http://efeefe.no-ip.org ]

Page 67: DIY in Context: From Bricolage to Jugaad

[ Telecentro, Centro Marista de Inclusão Digital, Metareciclagem 2011 http://cmidsm.wordpress.com/ ]

Page 69: DIY in Context: From Bricolage to Jugaad

· Recycle products, methods and strategies. Everything can be recycled.

· Share generated knowledge. Allow free distribution and modification.

· Reappropiate, reinvent, occupy, reply. Keep reciclying forever.

[ Felipe Fonseca, Laboratórios do pós-digital. 2011. http://efeefe.no-ip.org ]

Page 70: DIY in Context: From Bricolage to Jugaad
Page 71: DIY in Context: From Bricolage to Jugaad

It is an irony of modern consumerism that junk products are packed in tough

cartons. While the frail human body consumes and digests the junk, it is the environment that has to grapple and reckon with the tough, non-biodegradable

waste.

[ Arvind Gupta, Little Toys, 2002 www.arvindguptatoys.com ]

Page 72: DIY in Context: From Bricolage to Jugaad
Page 73: DIY in Context: From Bricolage to Jugaad
Page 74: DIY in Context: From Bricolage to Jugaad
Page 75: DIY in Context: From Bricolage to Jugaad
Page 76: DIY in Context: From Bricolage to Jugaad

Grassroot Innovations

Page 77: DIY in Context: From Bricolage to Jugaad

[ Disposable clay chai cup, Mumbai. http://www.flickr.com/photos/taylorandayumi/4801645407 ]

Page 80: DIY in Context: From Bricolage to Jugaad
Page 81: DIY in Context: From Bricolage to Jugaad
Page 82: DIY in Context: From Bricolage to Jugaad
Page 83: DIY in Context: From Bricolage to Jugaad
Page 84: DIY in Context: From Bricolage to Jugaad
Page 85: DIY in Context: From Bricolage to Jugaad

When you combine a scarcity of resources with an abundance of knowledge,

sustainable solutions are a common result. Those at the grassroots inherently look for ways to co-opt nature and conserve energy. […] Rural innovations tend

toward sustainable solutions with frugality, durability and multi-functionality being part of the mix. Solutions developed by producers who are also users reflect the

concerns of both the production and consumption environments.

[ Anil Gupta, Finding Innovation in Every Corner, Design Observer, 2010 ]

Page 86: DIY in Context: From Bricolage to Jugaad

[ Mitti Cool refrigerator by Mansukhbhai Prajapati. Gujarat http://www.sristi.org/anilg/ ]

Page 87: DIY in Context: From Bricolage to Jugaad

[ Mitti Cool cookware by Mansukhbhai Prajapati. Gujarat http://www.sristi.org/anilg/ ]

Page 88: DIY in Context: From Bricolage to Jugaad

[ Gas-powered iron by K Linga Brahman, from Andra Pradesh. http://www.sristi.org/anilg/ ]

Page 89: DIY in Context: From Bricolage to Jugaad

[ Pressure-cooker coffee maker from Bihur. Mohammed Rozadeen. http://www.sristi.org/anilg/ ]

Page 90: DIY in Context: From Bricolage to Jugaad
Page 91: DIY in Context: From Bricolage to Jugaad
Page 92: DIY in Context: From Bricolage to Jugaad
Page 93: DIY in Context: From Bricolage to Jugaad

· Save energy considering alternative solutions.

· Combine durability with multifunctionality.

· Promote environmental consciousness.

· Consider life cycle of products.

· Use biodegradable materials.

Page 94: DIY in Context: From Bricolage to Jugaad

Collaborative Networks

Page 101: DIY in Context: From Bricolage to Jugaad

By working outside of the dominant infrastructure of mobile producers, shanzai

makers went wild with producing mobile phones with new features that were relevant for low-end users. Shanzai mobiles have democratized technological

access to a huge sector of the population. Shanzai is moving beyond the perception of being a copycat culture to a bottom-up innovation culture.

[ Tricia Wang, A recipe for disruptive innovation? 2011. http://www.triciawang.com/bytes-of-china/ ]

Page 102: DIY in Context: From Bricolage to Jugaad

· Design nothing from scratch, build on what others have done.

· Innovate at small scales for speed and cost savings.

· Share as much as you can to add value to your process.

· Sell it before you make it.

· Act responsibly within the supply chain to preserve your reputation.

[ Shanzaii Rules. http://www.openfabrication.org/?page_id=185 ]

Page 109: DIY in Context: From Bricolage to Jugaad
Page 110: DIY in Context: From Bricolage to Jugaad

[ Door to door ironing service. Yelahanka New Town, 2009 ]

Page 111: DIY in Context: From Bricolage to Jugaad
Page 112: DIY in Context: From Bricolage to Jugaad

[ Fresh Lime Soda local production, Bangalore, 2009 ]

Page 113: DIY in Context: From Bricolage to Jugaad
Page 114: DIY in Context: From Bricolage to Jugaad

[ Dabbawallah, Mumbai, 2009 ]

Page 115: DIY in Context: From Bricolage to Jugaad

[ Dabbawallah, Mumbai, 2009 ]

Page 117: DIY in Context: From Bricolage to Jugaad

[ Dabba delivery code, Mumbai, 2009 ]

Page 118: DIY in Context: From Bricolage to Jugaad

[ Dabba delivery code, Mumbai, 2009 ]

Page 119: DIY in Context: From Bricolage to Jugaad

[ Dabba delivery code, Mumbai, 2009 ]

Page 120: DIY in Context: From Bricolage to Jugaad

· Inclusion, not exclusion.

· Bottom-up participation, not top-down command and control.

· Flexible thinking and action, not linear planning.

· Thrift not waste.

[ Navi Radjou et al, The Conversation, 2010 ]

Page 121: DIY in Context: From Bricolage to Jugaad
Page 122: DIY in Context: From Bricolage to Jugaad
Page 123: DIY in Context: From Bricolage to Jugaad

I want the concentration of wealth, not in the hands of a few, but in the hands of

all. Today machinery merely helps a few to ride on the backs of millions. [...] For instance, I would make intelligent exceptions. Take the case of the Singerʼs

sewing machine. It is one of the few useful things ever invented, and there is a romance about the device itself.

[ Gandhi, Hind Swaraj, 1913 ]

Page 124: DIY in Context: From Bricolage to Jugaad
Page 125: DIY in Context: From Bricolage to Jugaad

Thank you.@vicvina