Divvy - optimize every last drop.

a process book | Samantha Deherrera

Divvy - optimize every last drop.

a process book | Samantha Deherreraa

content

Design Brief

Process

Product

Marketing Collateral

Business Considerations

Environmental impact

Engineering considerations

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13

14

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Divvy, a water bag system that

optimizes water usage while camping.

bring the water to you. stay

hydrated. Conserve water. & cleanse.

1

design brief

{Process

U.S Average

My FootprintGal/Day

Home Diet energy Stuff all

100 1,056 700 232 2,088

5737 34 71 289 1,667

What is your water foot print?

2

this is a diagram showing the U.s average

water foot print and my personal

water foot print. when going camping

this number drops drastically so it

is important to be able to conserve

the little water you take with you.

{Process

this shows water usage during our camping

trip (Valley of Fire). I gave each student

a survey asking how many times they

actually did these activities while camping.

The majority used water for drinking and

cooking. The rest was used for cleansing.

Drinking

Showering Brushing Teeth

Washing Hands

Cooking

USe of water while camping

3

{ProcessHOW MUCH WATER SHOULD YOU TAKE CAMPING?

22 lbsTwenty-two pounds of water a day is an

average usage per person necessary while

camping. one of those gallons is strictly

drinking water. the rest depend on the

importance of the different activities

for personal use: Cooking & cleansing.

4

{Process

Adventurous

Impulsive

Spontaneous

Curious

Camping knowledge

Dj is a familiar camper that has been camping enough times to

know the ropes. He is not your ultra primitive camper but he

survives. He is high spirited and loves the outdoors. Although he

does not have the experience of an ultra camper he is interested

in getting out there. Dj is adventurous and cares about nature.

persona

5

{Productenvironment

The environment for divvy is hot, desert

like, and has little wild life. Water is

scarce so bringing water is essential.

This product also works in other

climates but is ideal for desert camping.

6

{Productideation - Patterns

sketches that helped design form,

proportions, and functionality. branding

ideas, names, and slogans were explored

as well for marketing. purposes.

patterns printed on plotter

paper and cut out in order to

have guides when cutting fabric.

7

{Productproduct renderings

renderings in solidworks to show form of water bag.

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isometric view side view front view

{Productuser experience map

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place bag around tree push tap down fill water vessel release tap

{Productproduct concept

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- The concept is to have each water bag near the task.

Example: Clean. would be by the designated restroom so

you can wash your hands when done.

- Each bladder has a water fact that reminds you how

scarce water is & why we should cherish it.

- Rationing your water while camping can help to minimize

overusage and under usage in each category.

- the concept is to have 3 water bladders categorized

by the things you use water for while camping: drinking,

cooking, & cleansing.

- Each water bladder can be hung around trees/rocks/

chairs to bring the water to the task .

Drink. cook. clean.

an american taking a 5

shower uses more water

than the average person in

a developing country slum

uses for an entire day.

780 million people

lack access to

clean water.

more people

have a phone

than a toilet.

{Productproduct photographs

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Marketing collateral

Color palette

Logo Stand alone logo logo relationship Color variations text variation

d i v v y

d i vvy

d i v v y d i v v yd i v v y

c = 11

M = 2

Y = 1

K = 0

c = 27

M = 8

Y = 3

K = 0

c = 82

M = 59

Y = 14

K = 1

c = 92

M = 77

Y = 40

K = 32

c =75

M = 68

Y = 67

K = 90

branding elements

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branding elements for divvy include light

blue’s, and have a water feel. Logo is

clean and simple. Typeface is ostrich sans.

Business Considerations

distributors: Outdoor retailer, REI

Altrec.com, Mountain gear,

cabela’s

Kirkham’s Outdoor Products,

backcountry.com, & other top

outdoor distributors.

joint ventures with other

similar companies to explore new

products after the first product

divvy is launched.

buyer-supplier relationships

with fabric companies in order to

assure available materials.

designing: Solid design team

manufacturing: Assembly of bag

out of country. Possible tooling

for nozzle. Sewing and heat

sealing done in factory.

delivering products: Shipping

products to U.S.. Factories then

shipped to local retailers.

Physical: divvy, the actual

product

intellectual: divvy, the concept.

also the design team that

creates the concepts.

Human: assembly & distributors.

Novelty or newness:

Divvy creates a break-through

function/need in the water

bladder industry. The need for

different bladders that can

be hung around a campsite for

different purposes of water use.

divvy Conserves water but also

reminds you to keep hydrated

while camping. optimization of

water while camping is a huge

problem because water gets

wasted, over used, and under

used in certain areas due to not

knowing how much has been used

and what is has been used for.

Co-creation:

Getting customers to engage

and write reviews about divvy

will let the product speak

for itself

outsourced to a partner: All

divvy products would be sold in

top outdoor retailer’s.

Niche Market: Special interest

in environmental awareness

and water conservation while

camping. Low cost. Highly

differentiated in concept but low

differentiated in the physical

aspect of water bladders.

Asset sales: Customers gain ownership of divvy or other purchased products by the

company when bought.

Value-Driven: Divvy is a highly differentiated concept with very high quality materials,

& functionality.

Key partners Key activities value proposition customer relationships customer segments

channel’s

revenue streams

key resources

cost structure

business model canvas

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Environmental impact

Production Mill Fabric Packaging Use

Nylon is a thermoplastic, silky material, first used commercially in a nylon-bristled toothbrush (1938), followed more famously by women's

stockings ("nylons"; 1940) after being introduced as a fabric at the 1939 New York World's Fair. Nylon is made of repeating units linked by

amide bonds and is frequently referred to as polyamide (PA). Nylon was the first commercially successful synthetic thermoplastic polymer.

nylon fabric

product life cycle analysis

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Engineering considerations

Design

Inputs

customer/USer needs

Target users

competitive products

product description

functional aspects

dimensional constraints

weight/geometric characteristics

material colors

estimated cost

life cycle duration

a way to ration water and keep track

of water intake in order to utilize the

low levels of water while camping.

car campers and backpackers that

are familiar with camping & need a

way to utilize their water intake.

simliar water bladders that come with

different sizes

3 water bladders categorized by drinking,

cooking, & cleaning with educational

information about conserving water.

- holds & dispenses water

- able to be hung on trees etc.

- faucet with option of holding down

for water or pushing up to let water

run alone

- Each gallon bladder is a little over 8.34 lbs

with water full

- half gallon bladder is a little over 4.17 lbs

- gallon bladders: 24 in. tall 12 in. Wide

- half gallon bladder: 18 in. Tall 8.5 in.

- nylon = Navy,

- faucet = grey

- straps, buckles, & thread = black

$26-$33 for all three

bladders

the expected life is 15+ years. only

maintenance needed is washing the

bladder and possible faucet replacement.

design inputs

16

Engineering considerations

plotter paper

heat sealable nylon

ots plastic washers

ots plastic nozzle

nylon webbing

ots plastic buckle

sewing thread

water

Print

pattern

cut

pattern

trace

pattern

Cut

out

cut length

iron pattern on cotton/

linen setting. use straight

edge to keep seal perfect

along pattern.

place faucet (with washer)

inside the hole on the cut out

heat sealable nylon. Place

other washer on inside with

fabric in between screw tight.

position & pin for sewing.

attach buckle to webbing.

sew webbing.

fill bladder.

Divvy water bladder

finished product

place 1 washer on faucet

Shell

Shell

seal

Shell

seal

carry

manufacturing process flow

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divvy

Divvy

samantha Deherrera

rose printing

ostrich sans - medium/black

Multi-disciplinary Design

design studio 3611

april 30th, 2014

product

designer

printing

typeface

major

class

date