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1 Divided by Skin Color: The Influence of Skin Tone and Racialized News Messages on Latino Partisanship Spencer Piston Syracuse University Logan Strother Syracuse University Acknowledgments We thank, first and foremost, the instructors of the ICPSR course “Designing, Conducting, and Analyzing Multi-Racial and Ethnic Political Surveys,” Lorrie Frasure-Stokely, Ricardo Ramirez, Gabe Sanchez, and Janelle Wong; course participants Chinbo Chong, Na Youn Lee, and Vanessa Cruz Nichols also provided valuable feedback. The experimental design was informed by suggestions from Scott Clifford, Thomas Leeper, Michele Margolis, Tim Ryan, and Emily Thorson. A previous version of this paper was presented at the 2015 Annual Meeting of the Midwest Political Science Association; we thank attendees for their feedback, especially Seth Goldman, the discussant, and Zoltan Hajnal. Participants at the Center for Political Studies Workshop at the University of Michigan also provided helpful comments, especially John Garcia, LaGina Gause, Vince Hutchings, Hakeem Jefferson, Don Kinder, Rob Mickey, Fabian Neuner, Rosemary Sarri, Chris Skovron, Lester Spence, and Nicole Yadon. Scholars at Stony Brook University also provided helpful comments during a presentation there, especially Alexa Bankert, Jason Barabas, Richard Cho, Andy Delton, Peter DeScioli, Leonie Huddy, Stanley Feldman, Reuben Kline, Yanna Krupnikov, Milton Lodge, Ben Newman, John Ryan, Jeff Segal, Yamil Velez, and Johanna Willmann. Finally, we thank Matt Barreto, Scott Clifford, Jenn Chudy, Nathan Kalmoe, Kristyn Karl, Adam Seth Levine, Ian Haney Lopez, Roque Planas, Karthick Ramakrishnan, Sean Richey, Tim Ryan, John Sides, Nadav Tanners, and Michael Tesler for their important reactions to early results from this research project, some of which were presented on The Monkey Cage Blog at www.washingtonpost.com.

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Page 1: Divided by Skin Color: The Influence of Skin Tone and ...€¦ · The Influence of Skin Tone and Racialized News Messages on Latino Partisanship Spencer Piston Syracuse University

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Divided by Skin Color: The Influence of Skin Tone and Racialized News Messages on Latino Partisanship

Spencer Piston Syracuse University

Logan Strother

Syracuse University

Acknowledgments

We thank, first and foremost, the instructors of the ICPSR course “Designing, Conducting, and Analyzing Multi-Racial and Ethnic Political Surveys,” Lorrie Frasure-Stokely, Ricardo Ramirez, Gabe Sanchez, and Janelle Wong; course participants Chinbo Chong, Na Youn Lee, and Vanessa Cruz Nichols also provided valuable feedback. The experimental design was informed by suggestions from Scott Clifford, Thomas Leeper, Michele Margolis, Tim Ryan, and Emily Thorson. A previous version of this paper was presented at the 2015 Annual Meeting of the Midwest Political Science Association; we thank attendees for their feedback, especially Seth Goldman, the discussant, and Zoltan Hajnal. Participants at the Center for Political Studies Workshop at the University of Michigan also provided helpful comments, especially John Garcia, LaGina Gause, Vince Hutchings, Hakeem Jefferson, Don Kinder, Rob Mickey, Fabian Neuner, Rosemary Sarri, Chris Skovron, Lester Spence, and Nicole Yadon. Scholars at Stony Brook University also provided helpful comments during a presentation there, especially Alexa Bankert, Jason Barabas, Richard Cho, Andy Delton, Peter DeScioli, Leonie Huddy, Stanley Feldman, Reuben Kline, Yanna Krupnikov, Milton Lodge, Ben Newman, John Ryan, Jeff Segal, Yamil Velez, and Johanna Willmann. Finally, we thank Matt Barreto, Scott Clifford, Jenn Chudy, Nathan Kalmoe, Kristyn Karl, Adam Seth Levine, Ian Haney Lopez, Roque Planas, Karthick Ramakrishnan, Sean Richey, Tim Ryan, John Sides, Nadav Tanners, and Michael Tesler for their important reactions to early results from this research project, some of which were presented on The Monkey Cage Blog at www.washingtonpost.com.

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Abstract

In light of the changing racial demographics of the new century, we extend scholars’

understanding of race and partisan preferences by examining two interacting factors shaping

Latino partisanship: phenotypic variation in skin tone and media-driven racialized images of the

parties. We argue that skin tone shapes the choice set available to Latinos as they navigate an

increasingly biracial (White/Black) partisan landscape in the United States. Examining three

nationally representative survey datasets, we find that light-skinned Latinos are less likely than

dark-skinned Latinos to identify as Democrats and to vote for Democrats, especially in recent

years. We also present evidence of the mechanism underlying this relationship, demonstrating

experimentally that news media communications linking the Republican Party with Whites and

the Democratic Party with Blacks strengthen associations between Latino skin tone and

partisanship. The concluding section discusses implications of these findings for the study of

partisanship and race in the twenty-first century.

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Party identification has been described as “the key concept of U.S. electoral research”

(MacKuen, Erikson, and Stimson 1989), and it plays a central role in the formation of public

opinion as well (e.g., Slothuus and de Vreese 2010). Notably, recent research on mass

partisanship finds substantial evidence of partisan social polarization (Iyengar, Sood, and Lelkes

2012; Mason 2015). That is, partisans are increasingly active, biased, angry, and likely to dislike,

even loathe, their opponents. Relatedly, scholarship has also identified racial polarization of the

mass base of the two major political parties. For example, over the course of Obama’s first term

as president, white identification with the Democratic Party declined while black identification

with the Democratic Party increased (Tesler forthcoming). Furthermore, among whites, partisan

identification is increasingly bound up with racial attitudes (Sears and Valentino 2005),

including opposition to interracial marriage (Tesler 2013). Among Blacks, meanwhile, partisan

identification is also tied up with racial attitudes, namely group solidarity (Tesler forthcoming).

Vote choice in the past two presidential elections has also been influenced more by racial

prejudice than it was in previous elections (Kinder and Dale-Riddle 2012; Pasek et al. 2014;

Piston 2010), as has vote choice in Congressional elections (Luttig 2015).

Existing scholarship, then, tells us a lot about mass partisanship – about its determinants,

its importance for electoral outcomes and public opinion, and its social and racial polarization in

recent years. Yet extant research, and in particular research on the topic of race and partisanship,

also has important limitations. First, it focuses primarily on White and Black Americans,1 even

as racial demographics in the U.S. are rapidly undergoing dramatic changes. In particular,

Latinos, an admittedly broad classification that incorporates many different nationalities, have

recently eclipsed African Americans as the country’s largest single ethnic minority.

                                                                                                               1 Tesler (forthcoming) focuses on the attitudes of Whites and Blacks but also includes valuable analyses of Latinos in Chapter 8.

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Demographers predict that by 2050, non-Hispanic Whites will no longer constitute a majority of

the country’s population. Second, scholarship that does examine the determinants of partisanship

among Latinos (e.g., Hajnal and Lee 2011) has yet to explore the possibility that different

members of the broad category “Latino” are differentially racialized depending on an important

source of phenotypic heterogeneity – skin tone – with critical implications for Latino

macropartisanship. Third, existing research does not often consider the impact of political

communication that emphasizes the (changing) racial constituencies of the two major parties;

news media sources routinely perpetuate the image of the GOP, for example, as the party of

white people (Tesler forthcoming).

This project extends scholars’ understanding of race and partisanship in three ways: by

moving beyond the traditional focus on Whites and Blacks, examining the determinants of

partisanship among Latinos; drawing attention to an often-overlooked factor shaping Latino

partisan preferences, phenotypic variation in skin tone; and assessing the impact of changing

images of the two major parties as perpetuated by the news media. The first component of this

project develops theoretical expectations about the uneasy partisan status of Latinos in a “biracial

system” dominated by a black/white boundary (Bonilla-Silva and Dietrich 2009). Next, using

observational data from multiple national surveys across time, we demonstrate that skin color is

powerfully associated with Latino partisanship, such that light-skinned Latinos are less likely

than dark-skinned Latinos to identify as Democrats, even after controlling for standard factors

such as country of heritage and socioeconomic status. We also present the results of two original

experiments, allowing us to gain confidence in causal inferences about the impact of skin tone on

partisanship. We first show that priming skin tone through subtly manipulating its order in a

survey questionnaire is sufficient to increase its association with partisanship. Second, in a

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parallel study, we examine the mechanism behind the skin tone/partisanship relationship among

Latinos. We manipulate whether subjects are exposed to standard news communication

perpetuating racialized party images. The findings reveal that when the news media link the

Republican Party to Whites and the Democratic Party to Blacks, this polarizes Latinos by skin

tone: light-skinned Latinos become more likely to identify as Republicans, and dark-skinned

Latinos become more likely to identify as Democrats.

Based on these findings, we argue in the concluding section that in order to understand

the complex racial dynamics of partisanship in American society, the research community must

move beyond a binary conception of U.S. racial politics. As Whites, especially Whites who are

prejudiced against Blacks, move to the Republican Party, and as Blacks, especially group-

conscious Blacks, solidify their relationship with the Democratic Party, this increasingly stark

racial partisan divide has important consequences for Latino partisanship. That is, as news media

promulgate the image of the GOP as the party of Whites, dark-skinned Latinos have become

more Democratic, and light-skinned Latinos have become less so. Even within the racialized

category “Latino,” partisans are increasingly “divided by color.”

Theoretical Expectations: The Relationship between Skin Tone and Latino Partisanship

The United States racial hierarchy has often been described as a “biracial system”

dominated by a White/Black boundary (Bonilla-Silva and Dietrich 2009). As Wimmers (2008)

observes, “the “one drop rule” draws a sharp line between “black” and “white” and is largely

accepted by individuals on both sides.” Latinos do not fit easily into this dichotomy, yet they are

not free to reshape it – indeed, they are often asked to situate themselves within it. For example,

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federal policy often sets apart Hispanics and Latinos aside as an ethnic group and then asks them

to decide which racial category best describes them.

Patterns of macropartisanship in the United States reflect this Black/White paradigm.

Since the 1960s, Blacks have voted Democratic in overwhelming proportions, while Whites have

leaned Republican (Hutchings 2009; Kinder and Sanders 1996). Republicans are widely

perceived to be more likely than Democrats to represent White interests, while Democrats are

widely perceived to be more likely than Republicans to represent Black interests – a fact that

explains why racially prejudiced Southern whites have continued to migrate to the Republican

Party in recent decades (Valentino and Sears 2005). Latinos thus encounter not only a biracial

society in general but a biracial partisan landscape in particular.

Comparative studies of ethnicity document numerous instances of “strategic

repositioning” in which members of low-status ethnic groups attempt to expand the boundaries

of a dominant ethnic group in order to reap the benefits of that group’s status (Wimmer 2008). In

the case of the United States, given Whites’ dominant position in the racial hierarchy, it is in

Latinos’ interest to affiliate themselves with Whites when possible. Consistent with this

perspective, sociological research has routinely found that “most Latinos recognize the

advantages of a White racial designation when asked to self-identify” (Frank, Akresh, and Lu

2010).

But the opportunity to affiliate oneself with Whites is not uniformly present. In particular,

we argue that skin tone shapes the choice set available to Latinos as they encounter the racialized

political system in the United States. Existing research documents substantial porosity in the

White/Latino boundary, especially in comparison with the White/Black boundary. For example,

Whites are much more likely to marry Latinos and live in neighborhoods with Latinos than they

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are to marry or live next to Blacks (Bonilla-Silva and Dietrich 2009). For those with the

opportunity of affiliating with Whites – of becoming “honorary Whites,” as Bonilla-Silva and

Dietrich (2009) put it, taking advantage of this opportunity comes with an increase in status. But

phenotype – in particular, skin color – determines whether this option exists. Whites may be

more likely to discriminate against dark-skinned Latinos than light-skinned Latinos in the labor

market (Frank, Akresh, and Lu 2010), and whites may be less willing to marry – or even live

next to – dark-skinned Latinos as well (Bonilla-Silva and Dietrich 1999). Light-skinned Latinos,

then, are more likely to have an option that dark-skinned Latinos do not: the option of affiliating

themselves with whites and distancing themselves from blacks.

The consequences of skin tone for Latino partisanship, therefore, are as follows. Research

indicates that the two major parties are evaluated in large part based on the social groups they are

thought to represent (e.g., Green, Palmquist, and Schickler 2004; Kinder and Dale-Riddle 2011).

To the extent that light-skinned Latinos have the opportunity to affiliate themselves with Whites

and distance themselves from Blacks, they should be less likely to align themselves with the

party perceived to represent Blacks, the Democratic Party, and more likely to align themselves

with the party perceived to represent Whites, the Republican Party.

Of course, skin tone is not expected to be the only factor influencing Latinos’

partisanship, or even the primary one. Other determinants include economic status (Hajnal and

Lee 2011), religion (Lee and Pachon 2007), country of heritage (Bonilla-Silva and Dietrich

2009), and acculturation (Cain, Kiewiet, and Uhlaner 1991). Given the importance of these

factors, we should not expect to find, for example, that the modal light-skinned Latino is a card-

carrying Republican. Yet we expect that skin tone nonetheless plays a powerful role in Latino

partisan preferences and voting decisions.

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Empirical Analyses

Observational Analyses

We have argued that light skin tone leads some Latinos to affiliate themselves with

Whites, and accordingly with the party thought to represent Whites: the Republican Party. If this

is correct, we ought to witness a relationship between skin tone and partisanship among Latinos,

as well as a relationship between skin tone and vote choice. Furthermore, we should see that

among Latinos light skin tone is positively associated with favorable views of Whites and

unfavorable views of Blacks.

To subject these propositions to empirical scrutiny, we conduct analyses of nationally

representative survey data, focusing on the 2012 American National Election Studies (ANES)

time series survey. This survey suits our purposes admirably for a few reasons. First, it includes

an oversample of Latino citizens. Second, the quality of this sample is high: address-based

sampling was used and Spanish-language interviews were conducted in some cases in order to

ensure that the survey could reach a wider range of Latinos (n.b., Lee and Perez 2014). Third, the

dataset includes measures of the concepts central to the argument advanced here: skin tone,

partisanship, vote choice, and racial attitudes.

Only the face-to-face component of the 2012 ANES is analyzed, since the Internet

component did not include a measure of skin tone. Of the 472 Latinos in the face-to-face

component, 458 have non-missing values for skin tone, and 431 of these have non-missing

values for all control variables in the regression analyses; listwise deletion is used to deal with

missing data.

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Skin color was measured by the interviewer at the beginning of the pre-election wave of

the 2012 survey. See Figure 1 for details; note that in the analyses presented below, the scale is

reversed such that higher values indicate lighter skin tone. Ethnicity and racial identification

were measured separately, and the racial identification question allowed respondents to select

more than one category, allowing individuals, for example, to identify simultaneously as Latino

and white (and/or black). Party identification was measured through a standard seven-point scale,

and racial attitudes were measured through standard stereotype batteries and group thermometer

scores (n.b., Hutchings 2009; Piston 2010). Exact question wording for measures of ethnicity,

racial identification, and racial attitudes can be found in Appendix 1.

[Figure 1 about here]

The analyses of the 2012 ANES are supplemented with analyses of two additional

nationally representative survey datasets: the 2008 Collaborative Multi-racial Post-Election

Survey and the 1989-1990 Latino National Politics Study. These studies also include large

samples of Latinos, including Spanish-language interviews and weights for national

representativeness. Because these studies measure skin tone differently, asking respondents to

rate their own skin color on a 1 to 5 scale, the inclusion of these datasets allows us to assess the

robustness of any results we find across measures of this key independent variable. Unless

otherwise indicated, all analyses of these survey datasets are weighted for national

representativeness. Throughout the manuscript, all statistical tests reported are one-tailed, and all

variables are transformed onto a 0 to 1 scale.

Experimental Studies

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We also build on the observational studies with two experiments, which are designed to

provide analytical leverage on the question of causation. First, if skin tone truly shapes Latino

partisan preferences, we should find that priming skin tone increases its relationship with

partisanship. To investigate this possibility, we conducted an experiment on Latino respondents

from Amazon’s Mechanical Turk in August 2015 (MTurk: N = 806); while samples from MTurk

are not representative of the national population, many canonical experiments have been

replicated on MTurk survey participants (Berinsky, Huber, and Lenz 2013; Weinberg, Freese,

and McElhattan 2014). The experiment manipulates the order of the skin tone measure in the

survey questionnaire. Subjects are divided into two groups: in the Priming Condition,

respondents are asked to rate their skin tone (using the same measure as in the 2012 ANES) just

before they are asked their partisanship, while in the Control Condition, respondents are not

asked to rate their skin tone until after the partisanship question, at the end of the survey

questionnaire.

We have also hypothesized a mechanism for the Latino skin tone/partisan relationship:

that light-skinned Latinos seek to associate themselves with whites, leading some to affiliate with

the Republican Party. If this is correct, the skin tone/partisanship relationship should increase

when the Republican Party’s ties to whites and the Democratic Party’s ties to blacks are made

salient. To examine this proposition, an additional experiment, also conducted on MTurk in

August 2015 (N = 603),2 manipulated the salience of the perceived racial constituencies of the

two major parties. This manipulation took place as follows: subjects were randomly assigned to

three groups. One-third of the respondents, those in the Racialized News Condition, read a

                                                                                                               2 In order to maximize statistical power, these two experiments were conducted simultaneously, and they share a control condition, in which skin tone was asked at the end of the questionnaire and subjects did not read about racialized constituencies of the parties.

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(fictional) newspaper article – a modified version of an actual article3 about the racial

composition of Democratic and Republican voters in the 2012 election. Another third were

randomly assigned to the Non-Racialized News Condition, and these respondents were asked to

read an article that was nearly identical to the first except that mentions of race were stripped out.

The final third of the respondents, those in the Control Condition, were not asked to read

anything: these latter two conditions establish two different baselines against which to compare

the condition in which respondents were exposed to racialized descriptions of the two major

parties. Afterward, all respondents were asked the standard seven-point partisanship question,

enabling us to assess the impact of news media communication on the relationship between skin

tone and partisanship. Experimental stimuli can be found in Appendix 2.

Results

Distribution of Skin Tone

The distribution of skin tone among Latinos in the 2012 ANES can be found in Figure 2.

As the figure shows, the vast majority of Latinos fall on the light end of the skin tone scale

(reverse-coded from 0 to 10). Indeed, about 92% of the sample falls in the lightest six categories,

while the remaining 8% is distributed among the darkest five categories. This skewed

distribution affects the interpretation of regression coefficients, as will be addressed later; also

noteworthy is that substantial variation in skin tone is evident in the sample. Furthermore, such

variation is not solely a function of country of heritage. Additional analyses examining

                                                                                                               3 Nate Cohn, “Southern Whites’ Loyalty to GOP Nearing That of Blacks to Democrats,” New York Times, April 23, 2014. Last accessed on October 22, 2015, at: http://www.nytimes.com/2014/04/24/upshot/southern-whites-loyalty-to-gop-nearing-that-of-blacks-to-democrats.html?_r=0

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exclusively those Latinos who identify as Mexican, Mexican American, or Chicano (N = 305)

yield no meaningful change to the distribution.

[Figure 2 about here]

Assessing the Relationship Between Latino Skin Tone and Partisan Identification

If we are correct that skin tone shapes Latinos’ partisan preferences, we ought to see

associations between skin tone and party identification. To test this hypothesis, below we present

the results of three separate ordinary least squares regression models: one from the 1989-1990

LNPS, one from the 2008 CMPS, and one from the 2012 ANES. In each of these models, the

dependent variable is the standard seven-point party identification measure, ranging from Strong

Republican (low values) to Strong Democrat (high values).

In each of these regression models, the independent variable of interest is skin tone. The

models also control for a series of variables plausibly related to both skin color and partisan

preferences: (1) demographics: education, age, gender, income, and home ownership; (2) nativity

and language of interview; (3) country or region of heritage; and (4) religion. Demographic

variables are included given the relationship between skin color and socioeconomic status among

Latinos (Frank, Akresh, and Lu 2010) and the long-standing relationship between socioeconomic

status and party identification (e.g., Brooks and Manza 1997). Nativity and language of interview

are included as a result of the relationship between acculturation and partisanship (Cain, Kiewiet

and Uhlaner 1991) and a potential relationship between acculturation and skin tone, while

heritage is included due to the possibility that any relationship between skin tone and

partisanship actually reflects differences between, for example, between Cuban Americans and

Mexican Americans (n.b., Bonilla-Silva and Dietrich 2009). Finally, religion is included due to

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its association with vote choice among Latinos (Lee and Pachon 2007) and the possibility that

Latinos with different skin tones might have different religious affiliations.

As Table 1 shows, skin tone is strongly associated with party identification across all

three datasets: Latinos with light skin are less likely to identify as Democrats. In the 2012 ANES,

this relationship is particularly strong; as the coefficient indicates, movement from the darkest to

the lightest skin tone values is associated with movement of nearly one-quarter across the party

identification scale. Furthermore, this relationship is statistically significant at the p<0.01 level.

To be sure, as mentioned above, the distribution of the skin tone variable is skewed toward the

lighter end. But even accounting for this by exclusively examining the results for just those 92%

of Latinos in the sample at the light end of the skin tone measure still yields a large association

of one-seventh of the scale, or one full point of the seven-point partisanship measure.

Strong as this relationship is, it is important to note its limits. For one thing, the

coefficient on skin tone and partisanship is substantially smaller in the 1989-1990 LNPS and the

2008 CMPS than in the 2012 ANES. This is consistent with the argument advanced here, which

is that the increasingly (bi-)racialized images of the two major parties magnify the impact of skin

tone on partisanship. That said, it is also consistent with alternative explanations: perhaps the

ANES measure of skin tone contains less random error, due to the fact that it has more variation.

Another sign of the limit of the skin color/partisanship relationship is as follows: even among the

lightest-skinned Latinos in the 2012 ANES, the predicted value for partisanship when control

variables are set to their means is between Independent and Lean Democrat. Light skin tone,

then, might be said to weaken, not reverse, the tendency for Latinos to lean Democratic.

[Table 1 about here]

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Relationship between Skin Tone and Latino Vote Choice in the 2012 Presidential Election

If light-skinned Latinos are less likely to identify as Democratic, they should be less

likely to vote for Democratic candidates as a result. To examine this possibility, we conduct two

logistic regressions; in both, the dependent variable is vote choice in the 2012 presidential

election (2012 ANES). Only those respondents voting for one of the two major-party candidates

are included. The results (Table 2, Model 1) show that indeed, light skin tone is negatively, and

powerfully, associated with vote choice for Obama in the 2012 presidential election (p<0.01).

The magnitude of the effect is displayed in a predicted probability plot in Figure 3, in which

control variables are set to their means. Here we see that among the darkest-skinned Latinos the

predicted probability of voting for Obama is 0.97, while among the lightest-skinned Latinos the

predicted probability of voting for Obama is 0.43, a decrease of 54 percentage points. Even

restricting the interpretation to those 92% of the Latino respondents at the lighter-skinned end of

the measure yields a large association, from a predicted probability of voting for Obama of 0.87

at the dark end of the scale to a predicted probability of voting for Obama of 0.43 at the light

end, a decrease of 44 percentage points.4

We have argued that light-skinned Latinos are less likely to identify as Democrats and

are therefore less likely to vote for Democratic candidates. If this causal chain is correct, one

observable implication is that the relationship between skin color and vote choice seen here

ought to be attenuated when party identification is included in the model. In order to test this

hypothesis, the analysis of vote choice in the 2012 presidential election in Model 1 of Table 2 is

                                                                                                               4 Additional analyses indicate that while associations between light skin tone and vote choice for House and Senate elections are in the expected direction (in which light-skinned Latinos are less likely to vote Democrat), these findings are only marginally statistically significant (p<0.07 in both cases), possibly because the sample size drops substantially due to rolloff.

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replicated identically except for one thing: party identification is added as an independent

variable (Table 2, Model 2). Indeed, and as expected, the results show that the coefficient on skin

tone is closer to zero in the model that includes party identification, and no longer statistically

significant.

[Table 2 about here]

[Figure 3 about here]

Robustness of Relationships between Latino Skin Tone and Partisanship, Vote Choice

It is important to note that the pattern of results described here extends to a variety of

analytic approaches. First, the findings apply to a range of alternative dependent variables

beyond those presented here; for example, light-skinned Latinos are less likely to feel warmly

toward Obama, as measured in both the pre- and post-election waves of the 2012 ANES. Light-

skinned Latinos are also more likely to think the Obama administration favors blacks, consistent

with the interpretation that racial attitudes play a critical role in Latino partisan preferences

(more on this below).

Second, the results are not driven by a relatively small number of respondents at the dark

end of the scale. Up until this point, the darkest-skinned respondents have been included in all

models, although they have sometimes been excluded from estimates of the magnitude of

associations in order to deal with skew in the skin tone variable. But re-estimating the 2012

ANES analyses in Table 1 while excluding the 8% of respondents falling in the darkest five

categories on the eleven-point scale changes little (Appendix 3).

Third, factors related to the survey interview are also important to consider. For example,

due to concerns about potential bias in interviewer measures of respondent skin color (Hannon

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2014), it is important to note that the findings are almost identical when controlling for

interviewer ethnicity and skin color (n.b., Hill 2002).5 Furthermore, breaking out the 2012 ANES

analyses by respondents interviewing in English and respondents interviewing in Spanish reveals

that both sets of respondents are contributing to the findings, which is important given concerns

about whether English and Spanish survey items are functionally equivalent (Perez 2009).

Additionally, up to this point an alternative hypothesis, that any relationship between skin

color and partisan preferences is due to a confounding relationship between skin color and

country of origin, has been dealt with through including controls for region of heritage. As an

additional approach, we now re-estimate the 2012 ANES analysis presented in Table 1 but

restrict the analysis to those respondents who identify as Mexican, Mexican American, or

Chicano. This supplementary analysis results in limitations on statistical power due to the

decrease in sample size. But the general substantive pattern in which light-skinned Latinos are

less likely to identify as Democrats and to vote for Democrats remains evident. The association

between skin color and party identification, moreover, approaches conventional standards of

statistical significance (p<0.07).

Finally, removing pure Independents, “don’t know” and “refused” responses from the

analysis, on the grounds that the decision of whether to engage with the party system is prior to

the decision of which party to align with (Hajnal and Lee 2011), only strengthens the results

reported here. In other words, the relationship between skin tone and the party identification

scale is strongest among those Latinos who explicitly choose a party.

The Skin Tone Priming Experiment

                                                                                                               5 These findings are not presented here, since about 60 respondents had missing values for these variables.

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We now build on these findings of observational associations between skin tone and

partisan preferences, examining experimental results in order to obtain increased analytical

leverage on the question of causation. Among Latino respondents in the Skin Tone Priming

Experiment, we see no difference in average partisanship across conditions: the mean partisan

score for Latinos who were asked the skin tone question prior to the partisanship question was

indistinguishable from the mean partisan score for those who were asked their skin tone after

being asked their partisanship. However, this null aggregate result masks important

countervailing findings.

Figure 4 displays the marginal effect of assignment to the Priming Condition (y-axis) by

skin tone (x-axis). The marginal effects are only displayed for those Latinos in the six lightest

categories of the skin tone measure, since less than one percent of respondents fell in the four

darkest categories. Among those primed to think about skin tone when answering the

partisanship question, we see a clear pattern of polarization: light-skinned Latinos become more

Republican, as anticipated, and additionally, dark-skinned Latinos become more Democratic.

Both effects are statistically significant (p < 0.05). Furthermore, the slope of the line is

statistically significant; the relationship between skin tone and partisanship grows when Latino

respondents are primed to think about skin tone when answering the partisanship question. This

experimental finding leads to increased confidence that skin tone causes partisan preferences.

[Figure 4 about here]

Assessing the Mechanism: the Role of Racial Attitudes

We have argued that racial attitudes play a key role in the relationship between skin tone

and Latino party identification. Specifically, light-skinned Latinos are more likely than their

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dark-skinned counterparts to have the option of becoming “honorary whites.” And part and

parcel of affiliating themselves with whites – and distancing themselves from blacks – is

identifying with the party widely perceived to look out for whites’ interests, the Republican

Party, while turning their backs on the party widely perceived to look out for blacks’ interests,

the Democratic Party. If this is correct, than certain empirical consequences follow.

First, we should see a correlation between Latino skin tone and attitudes toward blacks

and whites. That is, lighter-skinned Latinos should be more likely than dark-skinned Latinos to

identify as white and to say positive things about whites, and less likely than dark-skinned

Latinos to identify as black and to say positive things about blacks. As Bonilla-Silva and Dietrich

(2009) put it, “honorary whites” such as light-skinned Latinos should “be in the process of

developing whitelike racial attitudes befitting of their new social position and differentiating

(distancing) themselves from the collective black.” To consider this possibility, we estimate a

series of regression models identical to those in Table 1 except the dependent variables are

measures of racial attitudes rather than party identification and vote choice. The results are

presented in Table 3.

The first column of the table displays the results of a logistic regression analysis in which

the dependent variable is coded “1” if the respondent identifies as White and “0” otherwise.

Consistent with expectations, Latinos with lighter skin are substantially more likely than dark-

skinned Latinos to identify as White. A calculation of the predicted probabilities (in which

control variables are set to their means) reveals that this association is substantial in magnitude;

among those Latinos at the darkest-skinned end of the scale, the predicted probability of

identifying as White is 31 percent, while among Latinos at the lightest-skinned end of the scale,

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the predicted probability of identifying as White is 78 percent, an increase of 47 percentage

points. This association is statistically significant (p<0.05).

In the second column, meanwhile, we see that light skin tone is negatively associated

with self-identification as Black among Latinos. Here too calculating the predicted probabilities

is necessary, since it is difficult to interpret the magnitude of the effects from a logistic

regression coefficient alone. Among those Latinos at the darkest-skinned end of the scale, the

predicted probability of identifying as Black is 54 percent, while among those Latinos at the

lightest-skinned end of the scale, the predicted probability of identifying as Black approximates 0

percent. In short, and as expected, skin color is strongly associated with how Latinos self-

identify racially.

Indeed, this pattern is evident not only with respect to self-identification but also with

respect to evaluations of Whites and Blacks. The remaining three columns of Table 3 present the

results of models in which the dependent variable is a differential of ratings of Whites and

Blacks (n.b., Hutchings 2009). Respondents rate the work ethic of both Whites and Blacks, for

example, and a measure of the differential between the two is created by subtracting how

hardworking the respondent rates Blacks on a 1 to 7 scale from how hardworking the respondent

rates Whites (n.b., Hutchings 2009). A similar process is used to calculate an intelligence

differential for Whites and Blacks as well. Finally, respondents are asked how warm they feel

toward Whites and Blacks on a 0 to 100 scale; here too a differential is constructed.

As expected, the table shows that light-skinned Latinos are more likely than dark-skinned

Latinos to rate Whites favorably relative to Blacks. Since the regressions have ordinary least

squares specifications and since the variables are mapped onto a 0 to 1 scale, the magnitude of

the association is easy to discern: between 7 and 14 percent of the scale across these three

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dependent variables. The associations are statistically significant in two of the three cases and

marginally significant in the third, the intelligence stereotype (p<0.07). Furthermore, additional

analyses breaking these White/Black differential measures into these component parts reveal that

evaluations of both Whites and Blacks are contributing to the effects presented here. Consistent

with our argument, light skin is positively associated with Latino identification as White and

positive evaluations of Whites; it is negatively associated with Latino identification as Black and

positive evaluations of Blacks.

[Table 3 about here]

An additional observable implication of the claim that skin tone affects partisanship

through racial attitudes is as follows: the relationship between skin tone and party identification

should be attenuated when racial attitudes are included in the model. To assess this possibility,

we estimate an ordinary least squares regression identical to that in the first column of Table 1

except that the racial attitude measures from Table 3 are also included as independent variables.

The results, presented in Table 4, show that indeed, with racial attitudes held constant, the

relationship between skin tone and partisanship is cut substantially and drops from statistical

significance.

[Table 4 about here]

The Racialized Partisan Images Experiment

We now turn once again to an experimental approach, this time in order to more directly

speak to the causal role of racialized images of the two major parties. Here we compare two

groups of respondents: those in the Racialized News Condition, and those in either the Non-

Racialized News Condition or the Control Condition. This analytic approach is taken to

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maximize statistical power, since we found no differences between these latter two conditions.

As in the case of the previous experiment, we see no net effect of assignment to experimental

condition on average partisanship. Here too, though, we see important polarizing effects of

racialized images of the two major parties on Latino partisanship.

That is, Figure 5 shows that among Latinos exposed to media messages emphasizing the

changing racial constituencies of the two major parties, light-skinned Latinos become more

Republican, and dark-skinned Latinos become more Democratic. Both of these effects are

statistically significant (p<0.05). Furthermore, the slope of the line is statistically significant; the

relationship between skin tone and Latino partisanship is magnified when Republicans are linked

with Whites and Democrats with Blacks in the news media. This finding increases our

confidence that (bi-)racialized images of the two major parties are a key mechanism underlying

the relationship between skin tone and Latino partisanship.

[Figure 5 about here]

Conclusion

Despite the valuable contributions by previous scholarship, we know much less than we

might about how Latinos situate themselves in the increasingly (bi-)racialized partisan landscape

of contemporary American politics. This project takes some initial steps to address this question.

We argue that Latinos with light skin tone have an opportunity to distance themselves from

Blacks and affiliate with Whites. This decision to affiliate with Whites, we argue, also spurs

affiliation with the party perceived to represent Whites: the Republican Party. Consistent with

this argument, we find an observational relationship between skin tone and partisanship across

three nationally representative datasets – indeed, light-skinned Latinos are not only more likely

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to self-identify as Republican but also more likely to have voted for the Republican candidate,

Mitt Romney, in the 2012 presidential election. Furthermore, priming skin tone increases its

relationship with partisanship, substantiating the argument that skin tone has a causal effect.

In further support of the argument that light-skinned Latinos are more likely to seek to

affiliate themselves with Whites and the party perceived to represent them, we also present

evidence that light skin tone is associated with unfavorable views of Blacks and favorable views

of Whites. Indeed, an experiment shows that exposure to news media messages linking Whites

with the Republican Party increases the likelihood that light-skinned Latinos identify as

Republican. Latinos face a biracial partisan landscape, and how they navigate that landscape

depends on the interaction of their skin tone and the racialized messages they receive about the

two major parties.

One limitation of the research presented here is that we have not yet addressed an

additional possible route through which skin tone might influence Latino partisanship: dark-

skinned Latinos might be more likely to experience discrimination, leading them to the party

perceived to be more likely to protect Latinos against discrimination, the Democratic Party.

While we have not yet been able to address this possibility thoroughly here, we intend to do so in

a future iteration of this manuscript.

These findings have important implications not only for the study of race and

partisanship but also for the study of race in political science more generally. While the scholarly

consensus is that race is a social construction, in practice many studies treat racial groups, along

with racialized panethnic groups such as Latinos, as fixed, exogenous, and internally racially

homogeneous. Such a decision results not from intellectual sloppiness but from the need for a

meaningful starting point: indeed, it is hard to imagine that scholars could have made so much

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progress in the study of the relationship between race and partisanship otherwise. But we argue

that in at least one important case, the case of those individuals bounded together in analyses

under the category Latino, there is politically consequential and racially relevant phenotypic

variation within this group that has been missed by previous research. Some Latinos are lighter-

skinned than others, powerfully conditioning their relationship to the partisan structure of the

American political system. By ignoring this critical within-group phenotypic variation among

Latinos, existing scholarship has actually underestimated the extent to which American partisans

are “divided by color.”

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Figure 1. Measure of Skin Color in the 2012 ANES

The New Immigrant Survey included a skin color scale developed out of work by Massey and colleagues (2003); this scale was the basis for the measure used in the 2012 ANES. Instructions to interviewers are as follows: “As you know, human beings display a wide variety of physical attributes. One of these is skin color. Unfortunately it is a reality that some respondents may answer questions differently depending on theirs and your skin tone. They may not be comfortable being honest about their opinions, for example, if they are worried they might offend you. In order to detect such discrimination, it is important that the study include a measure of skin color. In order to address the potential bias that skin color may introduce, we will ask you to record the skin color of the Respondent using a Scale of Skin Color Darkness. This is an 11-point scale, ranging from zero to 10, with zero representing albinism, or the total absence of color, and 10 representing the darkest possible skin. The eleven shades of skin color are depicted in a chart, with each point represented by a hand, of identical form, but differing in color. You should be careful to assess the Respondent's skin color regardless of his or her race or ethnicity. It is important that you become familiar with the scale so that you do not access it during the interview. Respondents should never see this scale.” In the analyses presented in this paper, the scale is reversed such that higher values indicate lighter skin color.

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Figure 2. Distribution of Skin Tone Among Latinos

Source: 2012 ANES. Only those respondents with non-missing values for control variables in regression analyses (see Table 1) are shown here (N = 431). Including all Latinos (N = 458) does not meaningfully change the distribution. The analysis is unweighted. For the measure of skin tone, see Figure 1.

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Figure 3. Effect of Skin Tone on Latino Vote in 2012 Presidential Election Based on Table 1, Model 1

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Figure 4. Priming Skin Tone Increases Its Relationship with Latino Party Identification

Source: 2015 MTurk Study. Y-axis represents the effect of assignment to the skin tone priming condition on partisanship (higher values indicate more Democratic partisanship).

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Figure 5. Racialized Coverage of the Parties Increases the Relationship between Skin Tone and Latino Partisanship

Source: 2015 MTurk Study. Y-axis represents the effect of assignment to the condition in which the parties are described in racialized terms on partisanship (higher values indicate more Democratic partisanship).

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Table 1. Associations Between Latino Skin Tone and Partisanship 1989-90 LNPS 2008 CMPS 2012 ANES Skin Tone -0.09** -0.09* -0.23** (0.04) (0.05) (0.10) Education 0.01 -0.05 -0.10 (0.06) (0.04) (0.07) Age 0.28*** 0.04 0.05 (0.05) (0.04) (0.07) Male -0.03 -0.06** -0.09** (0.02) (0.02) (0.04) Income -0.03 -0.12* 0.07 (0.04) (0.05) (0.08) Income - Missing -0.06 -0.05* -0.04 (0.04) (0.03) (0.06) Own Home 0.04 -0.01 -0.03 (0.02) (0.03) (0.03) Born in U.S. 0.04* -0.01 0.02 (0.02) (0.03) (0.06) Spanish Interview -0.03 0.02* -0.03 (0.03) (0.01) (0.09) Constant 0.55*** 0.85*** 0.93*** (0.09) (0.07) (0.09) N 1766 1390 431 R-squared 0.27 0.10 0.14

*** p<0.001, ** p<0.01, * p<0.05; cell entries are ordinary least squares regression coefficients (standard errors are in parentheses). The dependent variable is the standard seven-point measure of partisanship, in which the highest value indicates self-identification as a Strong Democrat. Higher values of the skin tone variable indicate lighter skin. Models also control for country/region of heritage and religion, and the 2008 CMPS has an additional control for missing values of the age measures, in order to minimize loss of sample size due to listwise deletion. All variables coded 0 to 1. All analyses run using weights for national representativeness.

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Table 2. The Relationship between Latino Skin Tone and Vote Choice in the 2012 Presidential Election

(1) (2) Skin Tone -4.95** -3.73

(1.73) (3.18) Party ID (Dem.) 9.48***

(1.65) Education -0.76 0.58

(1.13) (1.31) Age -1.81** -3.09**

(0.59) (1.22) Male -0.22 0.13

(0.51) (0.71) Income 1.06 3.03

(1.32) (1.83) Income – Miss. -0.89 -0.55

(0.72) (0.81) Own Home -0.67 -1.22

(0.53) (1.35) Born in U.S. 1.62* 1.91*

(0.70) (0.83) Spanish Interview 1.68* 4.51***

(0.94) (1.31) Constant 5.23*** -1.58

(1.41) (2.51) N 232 231

R-sq./F-stat. 3.10 6.06 Cell entries are logistic regression coefficients; dependent variable is vote choice in the 2012 presidential election (higher value indicates voting for the Democratic candidate, Obama). See Table 1 for additional notes.

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Table 3. Latino Skin Tone is associated with Racial Attitudes

Identify as

White Identify as

Black

Blacks Lazier than

Whites

Blacks Less Intelligent

than Whites

Blacks Rated Less

Warmly than Whites

Skin Tone 2.34* -7.10** 0.14** 0.07 0.14*** (1.01) (2.79) (0.06) (0.04) (0.04)

Education -0.57 0.01 0.00 -0.03 -0.04 (0.70) (0.86) (0.04) (0.02) (0.03)

Age 1.27* 0.22 0.02 0.01 -0.00 (0.54) (1.38) (0.03) (0.02) (0.02)

Male 0.02 -0.18 -0.02 -0.01 -0.01 (0.33) (0.51) (0.02) (0.01) (0.01)

Income 1.74** 1.22 0.06* 0.02 0.01 (0.70) (1.12) (0.03) (0.03) (0.03)

Income – Miss. 1.02* 1.73* -0.01 -0.00 -0.02 (0.44) (0.85) (0.02) (0.02) (0.02)

Own Home -0.20 -1.64** -0.00 -0.01 0.03** (0.28) (0.66) (0.01) (0.01) (0.01)

Born in U.S. 0.71** -0.84 0.00 0.01 0.01 (0.30) (0.57) (0.02) (0.01) (0.02)

Spanish 0.61 0.14 0.05 -0.05* 0.05* Interview (0.50) (0.81) (0.03) (0.02) (0.03) Constant -2.23** 1.77 0.43*** 0.53*** 0.40***

(0.75) (1.92) (0.06) (0.04) (0.04) N 435 435 402 401 396

R-sq./F-stat. 3.07 5.46 0.10 0.07 0.12 Source: 2012 ANES. Column heading indicates dependent variable. Racial identification (first two columns) is a dichotomous variable, and logistic regressions are used; all other models are ordinary least squares regressions. See Table 1 for additional notes.

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Table 4. Racial Attitudes Attenuate the Skin Tone/Party ID Relationship. Party ID (Dem.) Party ID (Dem.)

Skin Tone -0.23** -0.14 (0.10) (0.10) Resp. IDs as White 0.04 (0.03) Resp. IDs as Black 0.06 (0.07) Blacks Lazier than Whites -0.02 (0.17) Blacks Less Intelligent than Whites -0.11 (0.15) Blacks Rated Less Warmly than Whites -0.41* (0.17) Education -0.10 -0.13* (0.07) (0.08) Age 0.05 -0.01 (0.07) (0.06) Male -0.09** -0.10** (0.04) (0.04) Income 0.07 0.03 (0.08) (0.09) Income - Missing -0.04 -0.06 (0.06) (0.06) Own Home -0.03 -0.00 (0.03) (0.04) Born in U.S. 0.02 0.04 (0.06) (0.07) Spanish Interview -0.03 0.01 (0.09) (0.10) Constant 0.93*** 1.13*** (0.09) (0.15) N 431 387 R-squared 0.14 0.17

See Table 1 for notes.

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Appendix 1. Question Wording, 2012 ANES Skin Color See Figure 1. Ethnicity “Are you Spanish, Hispanic, or Latino?” Hispanic subgroup (heritage) “Are you Mexican, Mexican-American, Chicano, Puerto Rican, Cuban, Cuban-American, or some other Spanish, Hispanic, or Latino group?” Stereotypes

[This question was also asked for whites.]

[This question was also asked for whites.] Warmth “Using the same thermometer scale which you used earlier in the interview, how would you rate:”

[This question was also asked for whites.]

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Appendix 2. Racialized Partisanship in the News Experiment

Non-Racialized News Condition

Southerners’ Loyalty to G.O.P. Growing President Obama’s landslide victory in 2008 was supposed to herald the beginning of a new Democratic era. And yet, six years later, there is not even a clear Democratic majority in the country, let alone one poised for 30 years of dominance. It’s not because Mr. Obama’s strong coalition of voters failed to live up to its potential. They again turned out in record numbers in 2012. The Democratic majority has failed to materialize because the Republicans made large, countervailing and unappreciated gains of their own in the South.

Mitt Romney addresses a group of supporters during the 2012 campaign.

From the high plains of West Texas to the Atlantic Coast of Georgia, Southerners opposed Mr. Obama’s re-election in overwhelming numbers. In many counties 90 percent of Southerners chose Mitt Romney.

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President Obama speaks in front of a large crowd.

While Southerners have been voting Republican for decades, the large size of the gap was new. Mr. Obama often lost more than 40 percent of Al Gore’s support among voters in the south of the line of the Missouri Compromise. Southern politics are deeply polarized.

Racialized News Condition

Southern Whites’ Loyalty to Republicans Nearing Blacks’ Loyalty to Democrats President Obama’s landslide victory in 2008 was supposed to herald the beginning of a new Democratic era. And yet, six years later, there is not even a clear Democratic majority in the country, let alone one poised for 30 years of dominance. It’s not because Mr. Obama’s strong coalition of black voters failed to live up to its potential. They again turned out in record numbers in 2012. The Democratic majority has failed to materialize because the Republicans made large, countervailing and unappreciated gains of their own among white Southerners.

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Mitt Romney addresses a group of mostly white supporters during the 2012 campaign. From the high plains of West Texas to the Atlantic Coast of Georgia, white voters opposed Mr. Obama’s re-election in overwhelming numbers. In many counties 90 percent of white voters chose Mitt Romney; approaching the loyalty of blacks to the Democratic Party; 95% of black voters in the nation supported Mr. Obama.

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President Obama speaks in front of a large, predominantly black crowd of supporters.

While white Southerners have been voting Republican for decades, the large size of the gap was new. Mr. Obama often lost more than 40 percent of Al Gore’s support among white voters south of the historically significant line of the Missouri Compromise. Two centuries later, Southern politics are deeply polarized along racial lines. It is no exaggeration to suggest that in these states the Democrats have become the party of African Americans and that the Republicans are the party of whites.

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Appendix 3. Same analysis as Table 1 except those with darkest skin tones are excluded

Party ID (Dem.)

Skin Tone -0.22* (0.11)

Education -0.10 (0.07)

Age 0.06 (0.07)

Male -0.09** (0.04)

Income 0.08 (0.08)

Income - Missing -0.04 (0.06)

Own Home -0.03 (0.03)

Born in U.S. 0.01 (0.06)

Spanish Interview -0.04 (0.09)

Constant 0.92*** (0.10)

N 424 R-squared 3.56

Source: 2012 ANES