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Ditching Generational Bias A other adventures in HR
Amanda Blackwood Jessica Kriegel
Managing Partners, OE Consulting Group
Four Generations in the workforce
• Born before 1945
• Currently over 72 years old
Traditionalists
• Born between 1945 – 1964
• Currently between 53 and 72 years old Baby Boomers
• Born between 1965 – 1980
• Currently between 37 and 52 years old Generation X
• Born between 1981 – 2000
• Currently between 17 and 36 years old
Millennials (also Gen Y)
Baby Boomers are the volunteer generation
Millennials are the volunteer generation
Statistically Gen X volunteers the most
Millennials yearn for job security and want opportunities to advance within a single organization
Companies must cater to Millennials or face high levels of turnover
Stacy Campbell
Jean Twenge
Generational differences in
psychological traits and their impact on
the workplace
Generational Differences
1. Every generation has more self-esteem than the last
2. Every generation has less need for social approval than the last
3. Every generation is becoming increasingly external in their locus of control beliefs
4. Every generation is getting more anxious
5. …and more depressed
(Twenge & Campbell, 2008)
Numerous other peer – reviewed studies show that Millennials like learning online more than
Baby Boomers
My peer – reviewed study shows that preference for online
learning and generation have NO CORRELATION
Why do we stereotype? Ambiguity Uncertainty is a threat that triggers an alert response
Predictability The less ambiguity, the greater the reward sensation
Dr. David Rock - Neuroleadership
I’m going to feel bad, have low self-esteem, be upset for the rest of the day, and eat a lot of ice cream. I failed at this presentation! I conclude that you are unengaged because you disagree with what I’m saying. I assume that the group is unengaged. I know that lack of participation can sometimes mean lack of engagement. I notice that many have been silent. I’ve been presenting to you for a while now. I’ve been seeing your faces and hearing your reflections.
Our beliefs affect what data we select next time
7. 6. Millennials operate differently than other generations 5. Millennials don’t know how to be appropriate at work. 4. I assume that a lot of Millennials dress inappropriately at work 3. That dress code is not appropriate in the work place 2. I notice a woman wearing a short skirt and high heels in the elevator 1. There are more millennials in the workplace these days
Our beliefs affect what data we select next time
Unconscious Bias:
Mental shortcuts based on social norms and stereotypes. Don’t even realize that you doing it.
Common types of bias
Perception Bias:
Forming an opinion based on a stereotype or assumptions which make it impossible to see things objectively.
Common types of bias
Affinity Bias: Connect quickly with folks that look, think, dress, or act like you
Common types of bias
The Halo Bias:
Everything about them is good because I like them.
GOALS then ROLES
Common types of bias
Confirmation Bias:
We take small bits of data to confirm our pre-conceived theory.
What can you do about it?
https://implicit.harvard.edu/implicit/takeatest.html
Take the Implicit Association Test
LOSE THE LABELS
• Especially when marketing!
TRAIN ON IT
• Evaluate your collateral
• Initiate an internal campaign
CHECK YOUR BIAS
• Ask yourself if your thinking is influenced by your bias?
CRITICAL THINKING
• Think critically about “expert” information.
GATHER DATA
• Get to know your employee population
COMMUNICATE
• Get personal with your colleagues – see beyond the stereotype.
WATCH YOUR LANGUAGE
• There’s a fine line between statistics and stereotypes
What can you do about it?