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CASE STUDY

HOW MUMBRELLA BESPOKE CREATED A BLOCKBUSTER WEBINAR DURING LOCKDOWN

THE CHALLENGE

Web Profits are a digital growth consultancy company that provide assistance to organisations wanting to accelerate their digital strategy. In March, following the Coronavirus lockdowns, Web Profits realised current and potential clients were baffled about approaches to pandemic marketing. They wanted to help marketers grapple with the business ramifications of COVID-19 whilst establishing themselves as a leading solutions provider in the process.

CAPTURE THE INDUSTRY’S ATTENTION WITH A MUMBRELLA BESPOKE WEBINARTHE WEB PROFITS EDITION

Bespoke Digital | 2 |

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CAPTURE THE INDUSTRY’S ATTENTION WITH A MUMBRELLA BESPOKE WEBINARTHE WEB PROFITS EDITION

Bespoke Digital | 3 |

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THE SOLUTION

Mumbrella Bespoke proposed an hour-long live video webinar with Web Profits titled “First Principles: How to market during the COVID-19 pandemic,” hosted by Tam Al-Saad Head of Growth for Web Profit’s and Mumbrella Bespoke’s Ruby Feneley.

The webinar leveraged Web Profits research drawing on historic pandemic modeling and current responses to the crisis. It suggested that while circumstances had changed and would continue to, marketers shouldn’t throw out the rule book. Instead, there were tried and tested methods marketers could use to boost their brand during the crisis.

The session ended with a moderated 20 min Q&A where attendees submitted their unique business challenges and received a live consultation from Tam. To ensure the webinar addressed the Mumbrella audiences’ most pressing concerns we asked attendees to submit questions along with their registration - this meant that in the lead up we could continue to optimise the content and maximise relevance during a rapidly evolving situation.

THE RESULTS

CAPTURE THE INDUSTRY’S ATTENTION WITH A MUMBRELLA BESPOKE WEBINARTHE WEB PROFITS EDITION

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Almost

Registrations3000

Over

submitted questions prior to the webinar

1500

Over

tuning in live1300

The webinar was an outstanding success with

Mumbrella Bespoke promoted the webinar with content across web and social as well as a comprehensive trade marketing campaign that delivered over

100,000 impressions for Web Profits

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ATTENDEE FEEDBACK

“Really great presentation and thoughtful way to deliver this content”

“Great points about what we can be doing to make people’s lives easier”

“The best webinar I’ve been on recently”

“A great session”

“Thank you for hosting a brilliant webinar today! Kudos to you and the team at Mumbrella Bespoke!”

CLIENT TESTIMONIAL

Tam Al-Saad: “We partnered with Mumbrella because we wanted our webinar to reach a high number of marketers at large organizations very quickly.”

“As well as lead generation, we wanted to leverage Mumbrella’s brand for credibility to help establish our position as thought leaders in the digital marketing space. We generated close to 3000 leads and the feedback we’ve received on the webinar has been fantastic - I think it’s safe to say we’ve enhanced our brand as a result of the initiative.”

Di�t�CAPTURE THE INDUSTRY’S ATTENTION WITH A MUMBRELLA BESPOKE WEBINARTHE WEB PROFITS EDITION

Bespoke Digital | 5 |