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We are more than a warehouse. We are more than a fleet of trucks. We are over two hundred professionals that love beer as much as much as any brewer and we are dedicated to your beer.
Why Choose Us?
Our mission is to show peoplethat there’s a better way
Craft
Long Viewthe
We don’t collect brands
We build them
2009 2010 2011 2102 2013
12,526
20,914
42,542
55,355
74,045CE Annual Growth
Long Viewthe
We don’t collect brands
We build them
2009 2010 2011 2102 2013
11,847
22,576
37,008
57,759
83,462CE Annual Growth
Long Viewthe
We don’t collect brands
We build them
2009 2010 2011 2102 2013
41,062
73,304
123,584
165,522
201,977
CE Annual Growth
Successis growing ALL 30+ breweries we represent: not just a few.
we are the #1 distributor for 80% of our distributed brands.
2009 2010 2011 2012 2013
602,331
832,204
1,209,788
1,496,233
1,867,045
Overall Growth
Successis knowing how to launch a newbrand in our local market.growing new business without undercutting existing portfolios
Launchthe
of a new brand is easy when you know how
44,578 CE’sfirst nine months:
Launchthe
of a new brand is easy when you know how
10,255 CE’sfirst six months:
How do we pull this off, time after time?
We know who we ain’t.• We don’t hire seasoned “pros”• We don’t pay-to-play• We don’t do incentive-based sales
We sell the right beer to the right account.
StructureThe success of our business is derived from the core structure of the organization. This sets us apart.
Delivery Systems• Cicerone Certified drivers
• Proper handling of beer means our network get the very best you are brewing
• Bio-diesel powered refrigerated trucks• We won’t deliver anything less than cold, fresh beer• Carrying beer with 4 semi-tractors, 8 trailers, and 42
delivery trucks• Refrigerated warehousing
• Two warehouses totaling over 85,000 sq. feet with 36,000 sq. feet of cold storage
• Expansion plans in 2014
Dedicated Support Staff• Key Account Managers
• Dedicated grocery• Sales & Event Staff
• We hire goal oriented, craft-trusted beer geeks• Marketing & Media Support
• Staff of 16 professionals in art, design, and PR• Custom POS and launch material support
Go-to-MarketWe partner with your brewery to create a successful launch. It sure doesn’t happen by accident.
Strategy Points• We are NOT brand collectors• We are NOT dollar oriented• We DO agree to goals• We find the RIGHT beer for the RIGHT accounts• We GROW each brewery account without
undercutting other portfolios
Territory Coverage
• 40,000 sq. mile service
area
• 20,000,000 population
base
• Sub-distributor partners
covering grocery channel
Bell Curve for Craft Sales
Craft Beer BarBottle Shop
High End Independent Chain Restaurant
Big Box Off Premise Grocery
Some C-Stores.Some groceryTraditional bar that sells all domestic
Profit – Craft RevolutionStyle, choice, food pairings
Cool, new, rare
More Price Elastic
Questions?
LEFT OVERSTotal Wine & More “Vendor Scorecard”
• Stone Distribution was ranked #1
Value of code-dating
Growth projection based on position in house• Initial• 3 years out
eoStar