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2015 Perception of Southwest Florida Water Management District
Final Report
Project Directors:Phillip E. Downs, Ph.D.Joseph St. Germain, Ph.D.Rachael Powell Kerr & Downs Research 2992 Habersham Dr Tallahassee, FL 32309 850.906.3111 www.kerr-downs.comApril 2015
2015 Perception of Southwest Florida Water Management District
Final Report
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 i Southwest Florida Water Management District Perception Study
Table of Contents
ContentsIntroduction ........................................................................................................................ 1
Executive Summary ......................................................................................................... 3
Natural Water Resources ................................................................................................ 7
Perceptions of Reclaimed & Purified Water ...........................................................19
Perceptions of Southwest Florida Water Management District ....................31
Information Sources ......................................................................................................41
Lawn Irrigation ................................................................................................................61
Land Conservation ..........................................................................................................69
Demographics .................................................................................................................77
Questionnaire ..................................................................................................................85
INTRODUCTION
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict2 Southwest Florida Water Management District Perception Study April 2015
Introduction
Introduction
The goal of this study was to help Southwest Florida Water Management District (the District) be er understand public opinion, knowledge, a tudes, and behaviors regarding water conserva on, water quality protec on, and District percep on.
Methodology
The popula on for this study included adults living in the Southwest Florida Water Management District. The sampling frame consisted of all working landline and cell telephone numbers in these areas.
Data was collected from residents across four regions and sixteen coun es:
North Tampa Bay Heartland South Citrus Hillsborough Polk Charlo eHernando Pasco Hardee DeSotoLake Pinellas Highlands ManateeLevy SarasotaMarion Sumter
Interviews were conducted February 12, 2015 through March 15, 2015 from Kerr & Downs Research’s offi ce. There were 384 completed interviews in each of four regions, resul ng in a ±5 percentage points sampling error given a 95% confi dence level. The total sample across the en re region was 1,536, resul ng in a 2.8 percentage points sampling error given a 95% confi dence level. Ten percent of the completed interviews were validated by call-backs.
EXECUTIVE SUMMARY
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict4 Southwest Florida Water Management District Perception Study April 2015
Executive Summary
Executive Summary
Awareness & Perceptions of the DistrictAwareness of the Southwest Florida Water Management District has fl uctuated over the past fi ve years. In 2010, 50% of residents were aware of the District, and this fi gure rose to 66% in 2013. However, the current study shows only 57% of residents are aware of the District. One explana on is that the District, unlike a corporate or consumer brand such as IBM or Coca-Cola, is not in residents’ consciousness day-to-day. In other words, awareness of the District is not a stable construct; rather it is impacted by cri cal events, the media’s coverage of these events, and people’s daily conversa ons about these events. The District does not explicitly or ac vely a empt to promote its name or increase its “brand” awareness. Therefore, it is reasonable to expect that awareness of the District should not monotonically increase over me.
Residents who are aware of the District rate it higher in 2015 than they did in 2013 with 52% giving the District “Excellent” or “Good” evalua ons in 2015 compared to 46% in 2013. The percentage of “Excellent” ra ngs nearly doubled from 2013 (8%) to 2015 (15%).
Nearly half of residents believe the District is doing enough to protect rivers (46%), lakes (46%), springs (42%), wetlands/swamps (46%), water from the Aquifer (42%), and bays/estuaries (45%). These ra ngs are up six to nine percentage points from 2013.
Information SourcesTelevision news remains the number one source of news for residents of the District. It has been the number one source da ng to 2010 when Kerr & Downs Research conducted its fi rst “District Percep on Study” for the District. Newspapers have been the second most u lized news source for residents in all studies leading up to 2015, but the internet moved into second place in 2015, followed by newspapers. Nearly half of residents (48%) rely on the internet for their informa on. The percentage of residents relying on social media for their news increased from 11% in 2013 to 14% in 2015, yet social media are only the fi h most u lized news source.
Over half of residents (52%) use Facebook at least a few mes a week, up 11% points since 2013. One in three residents (34%) uses YouTube at least a few mes a week, up from 26% in 2013. One in six residents (17%) uses Instagram at least a few mes a week, up from 10% in 2013. Only 13% use Twi er or Pinterest at least a few mes a week, but usage is up from 9% and 8%, respec vely, from 2013.
Tradi onal media are much more trustworthy than social media according to District residents as 83% rate tradi onal media as at least somewhat trustworthy, while only 50% rate social media as at least somewhat trustworthy. Both of these percentages are up slightly from 2013.
Universi es and the DEP remain the most trusted ins tu ons that “speak” about water issues as 84% and 82%, respec vely, rate them as at least somewhat trustworthy. Across the six ins tu ons tested (DEP, universi es, US Geological Survey, local environmental groups, u lity companies, and the District), the District has the lowest trustworthy score with 67% of residents proclaiming that the District is at least somewhat trustworthy. This percentage is up 5% points from 2013.
Natural Water ResourcesThree in ten residents name the District as being responsible for managing and protec ng natural water resources in their area – this is down from 46% in 2013. This drop is consistent with the drop in the District’s brand name awareness, and perhaps for the same reason, i.e., since there is no explicit or concerted eff ort to increase the District’s brand name awareness, awareness and related constructs such as responsibili es of the District, are variable constructs that change based on the level of media coverage and the level of personal conversa ons about the District.
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 5 Southwest Florida Water Management District Perception Study
Executive SummaryResidents give higher ra ngs in 2015 compared to 2013 to the health of water bodies/sources. The percentages of “Excellent + Good” ra ngs follow with the change since 2013 in parentheses:
49% - Springs (+7% points)
47% - Lakes (+7% points)
47% - Groundwater or water from the Aquifer (+4% points)
46% - Rivers (+8% points)
43% - Bays and estuaries (not measured in 2013)
41% - Wetlands or swamps (+8% points)
Reclaimed & Puri ied WaterThe study tested residents’ willingness to use reclaimed water for various non drinking purposes. Residents were read the following: “Wastewater can receive diff erent levels of treatment that make it safe for diff erent uses. One level of treatment, let’s call it reclaimed water, is wastewater that has been treated and cer fi ed safe by the Na onal Academy of Sciences for certain non-drinking purposes.”
Percentages of residents who are willing to use reclaimed water for various purposes ranges from 55% to 79% (data from 2013 were available for only two uses):
79% - Water your lawn (-6% points from 2013)
72% - Wash your car (-7% points from 2013)
65% - Agricultural irriga on
57% - Increase river fl ows
55% - Raise lake levels
53% - Raise groundwater levels
The study also tested residents’ willingness to use purifi ed water for various purposes. Residents were read the following: A second level of wastewater treatment, let’s call it purifi ed water, is wastewater that has been treated and cer fi ed safe by the Na onal Academy of Sciences to exceed drinking water standards.”
Percentages of residents who are willing to use purifi ed water for various purposes ranges from 50% to 78% (data from 2013 are shown in parentheses, but it must be noted that the term “reclaimed” rather than “purifi ed” was used in the 2013 study):
78% - Water vegetables in your garden (+15% points from 2013)
70% - Take a shower or bath (+29% points from 2013)
66% - To swim in (+27% points from 2013)
60% - To add to exis ng water supplies (+23% points from 2013)
50% - To drink (+34% points since 2013)
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict6 Southwest Florida Water Management District Perception Study April 2015
Executive Summary
Lawn IrrigationHalf of residents in the District who have a lawn (51%) report having an in-ground irriga on system for their landscape. Their water u lity (36%) and their well (34%) are the most common sources for their in-ground irriga on systems, while only 17% use reclaimed water. Not quite half of residents with a lawn (44%) have rain sensors or soil moisture on their irriga on systems, while 79% of those with rain sensors claim their irriga on system automa cally stops their irriga on systems from turning on or stops them during rains.
Two out of three residents with a lawn (64%) water their lawns in the winter, no change since 2013, with 21% watering their lawns in winter at least twice a week (up from 19% in 2013). Four out of fi ve residents with a lawn (82%) water their lawns in the summer, up 2% points from 2013, with 50% watering their lawns at least twice weekly in the summer (up 10% points since 2013).
Land ConservationThree out of four residents support the idea of the District buying and managing undeveloped lands for conserva on purposes. Only four in ten residents are aware that the District purchases and manages undeveloped lands for conserva on purposes, and only 46% of these residents (18% of all residents) can name specifi c lands that are managed by the District. The Green Swamp Wilderness reserve was named by 3.2% of all residents. A plurality of residents (26%) believes the District purchases and manages these lands to conserve natural resources or to preserve the water supply (15%).
One in four residents (26%) reports using District land for outdoor recrea on, with hiking and fi shing being the two most frequent uses. On a ten-point scale with 10 being the most posi ve score, residents rate their experiences on District lands at 8.3 – this compares to an 8.0 ra ng in 2009.
DemographicsTypical residents in the study are:
50 years old
Male or female (49%/51% split)
Lived in their county for 13 years
Lived in Florida for 21 years
Full- me residents (95%)
Has a household income of $54,000
White (73%)
NATURAL WATER RESOURCES
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict8 Southwest Florida Water Management District Perception Study April 2015
Natural Water Resources
Natural Water Resources This sec on of the report explores residents’ a tudes and knowledge about natural water resources in their area. More specifi cally, this sec on includes the following ques ons:
Which agency is responsible for managing and protec ng natural water resources in your region?
How would you rate the health of natural water resources in your area?
How would you rate the health of rivers in your region?
How would you rate the health of lakes in your region?
How would you rate the health of springs in your region?
How would you rate the health of wetlands or swamps in your region?
How would you rate the health of groundwater or water from the Aquifer in your region?
How would you rate the health of bays and estuaries in your region?
While there is considerable varia on in responses to the issues above, about one in three residents (31%) believes that Southwest Florida Water Management District is responsible for managing and protec ng the natural water resources in their region. This is a dras c change from 2013 when 46% of residents believed the District was responsible for managing and protec ng natural water resources. Responses do not vary considerably across the four regions in the study (North – 32%; Heartland – 30%; Tampa Bay – 33%; and South – 28%). Just over one in three residents (34%, +18% points) indicated that they did not know which agency was most responsible for managing and protec ng natural resources in their region.
Just over half of residents (54%, no change from 2013) rate the health of natural water resources in their region as posi ve (excellent or good), while 12% (-3% points) give nega ve ra ngs (poor or terrible). Residents in the North give higher ra ngs (61% posi ve, +13% points).
Residents perceive some varia on in the health of various types of water bodies and wetlands. For example, 49% of residents give posi ve ra ngs to the health of the springs. Conversely, only 41% of residents give posi ve ra ngs to the health of wetlands or swamps. Nega ve (poor + terrible) ra ngs range from a low of 7% for the health of springs to a high of 16% for health of groundwater or water from the aquifer. Residents in the North give the highest level of posi ve ra ngs for the health of springs (62%), however, they also give the highest level of nega ve ra ngs for the health of wetlands (18%).
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 9 Southwest Florida Water Management District Perception Study
Natural Water Resources
To the best of your knowledge, which agency is most responsible for managing and protec ng natural water resources in your region?*
* Mul ple responses permi ed
30%
14%
14%
12%
8%
6%
7%
38%
44%
25%
7%
7%
4%
1%
3%
16%
Southwest Florida Water Management District
Local utility
Florida Department of Environmental Protection
Environmental Protection Agency
Tampa Bay Water
Florida Department of Health
Other
Don't know
2015
2013
32%
17%
16%
19%
5%
4%
7%
35%
47%
19%
9%
5%
3%
3%
8%
16%
Southwest Florida Water Management District
Local utility
Florida Department of Environmental Protection
Environmental Protection Agency
Tampa Bay Water
Florida Department of Health
Other
Don't know
2015
2013
33%
17%
18%
19%
13%
8%
8%
29%
45%
19%
6%
9%
5%
2%
4%
18%
Southwest Florida Water Management District
Local utility
Florida Department of Environmental Protection
Environmental Protection Agency
Tampa Bay Water
Florida Department of Health
Other
Don't know
2015
2013
31%
17%
16%
17%
7%
6%
7%
34%
46%
22%
8%
8%
4%
2%
5%
16%
Southwest Florida Water Management District
Local utility
Florida Department of Environmental Protection
Environmental Protection Agency
Tampa Bay Water
Florida Department of Health
Other
Don't know
2015
2013
28%
17%
17%
18%
2%
4%
7%
36%
48%
25%
10%
11%
4%
2%
5%
16%
Southwest Florida Water Management District
Local utility
Florida Department of Environmental Protection
Environmental Protection Agency
Tampa Bay Water
Florida Department of Health
Other
Don't know
2015
2013
Total
North Heartland
Tampa Bay South
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict10 Southwest Florida Water Management District Perception Study April 2015
Natural Water Resources
How would you rate the health of natural water resources in your region?
10%
42%
31%
9%
3%
5%
11%
44%
24%
10%
6%
5%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
16%
45%
21%
10%
4%
4%
10%
38%
31%
15%
3%
3%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
12%
45%
29%
9%
3%
3%
16%
46%
23%
8%
2%
6%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
12%
42%
30%
9%
3%
4%
11%
43%
27%
11%
4%
5%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
9%
38%
39%
8%
2%
5%
8%
44%
29%
12%
3%
5%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Total
North Heartland
Tampa Bay South
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 11 Southwest Florida Water Management District Perception Study
Natural Water Resources
Ra ngs for natural water resources
Total North Tampa Bay Heartland SouthRivers 46% 53% 40% 43% 48%Lakes 47% 51% 43% 46% 47%
Springs 49% 62% 45% 45% 42%Wetlands or
swamps 41% 42% 37% 39% 45%
Groundwater or water from
the aquifer47% 55% 43% 46% 44%
Bays and estuaries 43% 49% 44% 37% 45%
Rivers Lakes Springs Wetlands or swamps
Groundwater or water from the
aquifer
Bays and estuaries
Excellent 9% 10% 15% 9% 11% 9%
Good 37% 37% 34% 32% 36% 34%
OK 28% 26% 19% 25% 25% 26%
Poor 10% 12% 6% 12% 13% 8%
Terrible 2% 3% 1% 3% 3% 2%
Don't know 14% 13% 24% 20% 13% 21%
Excellent + Good Ra ngs
Total — Ra ngs for natural water resources
Poor + Terrible Ra ngs
Total North Tampa Bay Heartland SouthRivers 12% 14% 15% 13% 9%Lakes 15% 18% 12% 18% 9%
Springs 7% 9% 8% 6% 6%Wetlands 15% 18% 13% 17% 10%
Groundwater or water from
the aquifer16% 15% 16% 15% 17%
Bays and estuaries 10% 11% 10% 8% 10%
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict12 Southwest Florida Water Management District Perception Study April 2015
Natural Water Resources
How would you rate the health of rivers in your region?
9%
34%
25%
11%
2%
20%
12%
24%
23%
13%
5%
24%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
11%
42%
21%
12%
2%
13%
8%
29%
27%
16%
6%
14%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
11%
37%
33%
8%
1%
10%
8%
37%
21%
11%
1%
21%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
9%
37%
28%
10%
2%
14%
8%
30%
25%
13%
4%
20%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
7%
33%
32%
11%
4%
14%
6%
32%
26%
12%
3%
21%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Total
North Heartland
Tampa Bay South
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 13 Southwest Florida Water Management District Perception Study
Natural Water Resources
How would you rate the health of lakes in your region?
Total
North Heartland
Tampa Bay South
10%
36%
27%
15%
3%
9%
16%
30%
25%
13%
6%
9%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
13%
38%
17%
15%
3%
15%
6%
29%
24%
20%
5%
16%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
8%
39%
28%
8%
1%
16%
6%
38%
20%
12%
1%
23%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
8%
35%
33%
9%
3%
12%
7%
29%
29%
10%
2%
23%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
10%
37%
26%
12%
3%
13%
9%
31%
25%
13%
4%
18%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict14 Southwest Florida Water Management District Perception Study April 2015
Natural Water Resources
How would you rate the health of springs in your region?
Total
North Heartland
Tampa Bay South
13%
32%
19%
5%
1%
30%
13%
27%
19%
10%
5%
27%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
21%
41%
14%
8%
1%
15%
15%
33%
18%
12%
5%
18%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
12%
30%
18%
5%
1%
34%
8%
31%
17%
7%
1%
36%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
13%
32%
26%
6%
2%
22%
12%
31%
23%
8%
2%
23%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
15%
34%
19%
6%
1%
24%
12%
30%
19%
9%
3%
26%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 15 Southwest Florida Water Management District Perception Study
Natural Water Resources
How would you rate the health of wetlands or swamps in your region?
Total
North Heartland
Tampa Bay South
7%
32%
25%
15%
2%
18%
6%
22%
32%
10%
6%
24%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
9%
33%
21%
15%
3%
19%
8%
25%
20%
17%
6%
25%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
10%
35%
24%
8%
2%
21%
9%
31%
15%
10%
2%
34%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
9%
28%
31%
9%
4%
19%
5%
27%
22%
10%
4%
32%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
9%
32%
25%
12%
3%
20%
7%
26%
23%
11%
4%
29%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict16 Southwest Florida Water Management District Perception Study April 2015
Natural Water Resources
How would you rate the health of groundwater or water from the aquifer in your region?
Total
North Heartland
Tampa Bay South
10%
36%
25%
12%
3%
15%
11%
32%
25%
7%
6%
18%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
15%
40%
20%
12%
3%
11%
10%
37%
21%
12%
7%
13%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
12%
32%
24%
13%
4%
15%
9%
32%
23%
10%
2%
24%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
9%
34%
30%
13%
3%
11%
7%
36%
25%
12%
4%
16%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
11%
36%
25%
13%
3%
13%
9%
34%
24%
10%
5%
18%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 17 Southwest Florida Water Management District Perception Study
Natural Water Resources
How would you rate the health of bays and estuaries in your region?
9%
34%
26%
8%
2%
21%
11%
38%
18%
10%
1%
22%
9%
35%
32%
8%
2%
14%
6%
31%
26%
6%
2%
31%
11%
34%
28%
8%
2%
17%
Excellent
Good
OK
Poor
Terrible
Don't know
Total
North
Tampa Bay
Heartland
South
PERCEPTIONS OF RECLAIMED & PURIFIED WATER
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict20 Southwest Florida Water Management District Perception Study April 2015
Perceptions of Reclaimed & Purifi ed Water
Perceptions of Reclaimed & Puri ied WaterThis sec on of the report examines residents’ reac ons to reclaimed water including their willingness to use it for the following purposes:
To water their lawns
To wash their cars
For agricultural irriga on
To raise lake levels
To increase river fl ows
To raise groundwater levels
Over half of residents are willing to use reclaimed water for all of the above-men oned purposes. Residents are most willing to use reclaimed water for the following:
To water their lawns (79%)
To wash their car (72%)
Residents in Tampa Bay are more willing to use reclaimed water to raise lake levels than residents in any other county (81% willing).
This sec on of the report also examines residents’ reac ons to purifi ed water including their willingness to use it for the following purposes:
To water vegetables in their gardens
To take showers/baths
To drink
To swim in
To add to exis ng water supplies
Over half of residents are willing to use purifi ed water for all of the above-men oned purposes. Residents are most willing to use purifi ed water for the following:
To water vegetables in their gardens (78%)
To take showers/baths (70%)
1 - Residents were told reclaimed water is wastewater that has been treated and cer fi ed safe by the Na onal Academy of Sciences for non-drinking purposes.
2- Residents were informed that purifi ed water is wastewater that has been treated and cer fi ed safe by the Na onal Academy of Sciences to exceed drinking water standards.
1
2
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 21 Southwest Florida Water Management District Perception Study
Perceptions of Reclaimed & Purifi ed Water
In 2013, residents were asked if they would be willing to use reclaimed water for the above-men oned purposes. When asked if they would be willing to use purifi ed water for those same purposes in 2015, the percentage of willing residents increased across the board.
There are no signifi cant diff erences across regions in regard to using purifi ed water for diff erent purposes.
Willingness to reuse reclaimed water - Total
2013 2015To water your lawn 85% 79%To wash your car 79% 72%To water vegetables in your garden 63% 78%*To take a shower or bath 41% 70%*To drink 16% 50%*To swim in 39% 66%*To add to existing water supplies 37% 60%*
*Residents were asked their willingness to use purifi ed water for this use in 2015
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict22 Southwest Florida Water Management District Perception Study April 2015
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using reclaimed water to water your lawn?
Total
North Heartland
Tampa Bay South
79%
15%
6%
83%
15%
2%
Willing
Unwilling
Not sure
2015
2013
76%
15%
8%
83%
12%
5%
Willing
Unwilling
Not sure
2015
2013
83%
10%
6%
88%
9%
3%
Willing
Unwilling
Not sure
2015
2013
79%
15%
6%
88%
9%
3%
Willing
Unwilling
Not sure
2015
2013
79%
14%
7%
85%
11%
3%
Willing
Unwilling
Not sure
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 23 Southwest Florida Water Management District Perception Study
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using reclaimed water to wash your car?Total
North Heartland
Tampa Bay South
75%
20%
6%
77%
21%
2%
Willing
Unwilling
Not sure
2015
2013
71%
22%
7%
79%
16%
5%
Willing
Unwilling
Not sure
2015
2013
74%
21%
5%
81%
13%
6%
Willing
Unwilling
Not sure
2015
2013
68%
24%
9%
79%
17%
4%
Willing
Unwilling
Not sure
2015
2013
72%
22%
7%
79%
17%
4%
Willing
Unwilling
Not sure
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict24 Southwest Florida Water Management District Perception Study April 2015
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using reclaimed water in agricultural irriga on?
Are you willing, unwilling or not certain about using reclaimed water to raise lake levels?
65%
25%
10%
62%
28%
11%
61%
29%
10%
68%
23%
9%
70%
18%
11%
Willing
Unwilling
Not sure
Total
North
Tampa Bay
Heartland
South
55%
32%
13%
54%
33%
13%
52%
35%
13%
57%
31%
13%
81%
13%
6%
Willing
Unwilling
Not sure
Total
North
Tampa Bay
Heartland
South
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 25 Southwest Florida Water Management District Perception Study
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using reclaimed water to increase river fl ows?
Are you willing, unwilling or not certain about using reclaimed water to raise groundwater levels?
57%
29%
14%
58%
31%
11%
53%
32%
14%
59%
27%
14%
57%
27%
16%
Willing
Unwilling
Not sure
Total
North
Tampa Bay
Heartland
South
53%
33%
14%
50%
36%
14%
52%
34%
13%
56%
30%
14%
54%
31%
15%
Willing
Unwilling
Not sure
Total
North
Tampa Bay
Heartland
South
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict26 Southwest Florida Water Management District Perception Study April 2015
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using purifi ed water to water vegetables in your garden?
Total
North Heartland
Tampa Bay South
78%
16%
6%
62%
30%
8%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
81%
14%
5%
66%
26%
8%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
74%
19%
7%
62%
32%
6%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
78%
17%
5%
63%
29%
8%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
77%
19%
4%
60%
30%
9%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 27 Southwest Florida Water Management District Perception Study
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using purifi ed water to take a shower or bath?
Total
North Heartland
Tampa Bay South
71%
23%
6%
40%
50%
10%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
74%
21%
5%
45%
44%
11%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
69%
24%
7%
42%
50%
9%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
74%
21%
5%
45%
44%
11%
Willing
Unwilling
Not sure
North
2015 - Purified Water
2013 - Reclaimed Water
67%
26%
8%
40%
55%
5%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
70%
23%
6%
41%
50%
8%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict28 Southwest Florida Water Management District Perception Study April 2015
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using purifi ed water to drink?
Total
North Heartland
Tampa Bay South
54%
38%
8%
15%
77%
7%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
53%
39%
8%
17%
68%
14%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
47%
45%
8%
20%
72%
8%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
47%
41%
12%
11%
82%
5%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
50%
41%
9%
16%
75%
8%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 29 Southwest Florida Water Management District Perception Study
Perceptions of Reclaimed & Purifi ed Water
Are you willing, unwilling or not certain about using purifi ed water to swim in?Total
North Heartland
Tampa Bay South
67%
24%
9%
38%
47%
14%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
69%
22%
9%
43%
45%
12%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
65%
23%
12%
41%
46%
13%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
61%
29%
10%
34%
57%
9%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
66%
24%
10%
39%
49%
12%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict30 Southwest Florida Water Management District Perception Study April 2015
Perceptions of Reclaimed & Purifi ed Water
Total
North Heartland
Tampa Bay South
Are you willing, unwilling or not certain about using purifi ed water to add to exis ng water supplies?
59%
26%
15%
42%
46%
12%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
61%
31%
8%
33%
51%
16%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
64%
25%
11%
35%
49%
15%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
57%
31%
12%
37%
51%
11%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
60%
28%
12%
37%
49%
13%
Willing
Unwilling
Not sure
2015 - Purified Water
2013 - Reclaimed Water
PERCEPTIONS OF SOUTHWEST FLORIDA WATER MANAGEMENT DISTRICT
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict32 Southwest Florida Water Management District Perception Study April 2015
Perceptions of SWFWMD
Perceptions of Southwest Florida Water Management District
Residents were queried regarding their awareness of the Southwest Florida Water Management District and the following evalua ve ques ons about the District:
Overall performance ra ng
Degree of eff ort extended to protect rivers, lakes, springs, wetlands, groundwater, and bay
Over half of residents (57%, -9% points from 2013) in the study had heard of the Southwest Florida Water Management District. Awareness of the District across the four regions in the present study range from a low of 53% in the South to a high of 61% in Heartland.
Just over half of residents (52%, +6% points from 2013) give the District a posi ve (excellent + good) ra ng, while only 9% (-1% point from 2013) give it a nega ve (poor + terrible) ra ng. Posi ve ra ngs of the District do not vary across regions.
About one in fi ve residents lacks suffi cient knowledge to rate if the District is doing enough or too much to protect rivers, lakes, springs, wetlands/swamps, groundwater, and bays/estuaries. Percentages of residents who feel the District is doing too li le to protect these water bodies is as follows:
Rivers (30%, -2% points from 2013)
Lakes (32%, -2% points)
Springs (31%, -3% points)
Wetlands/swamps (32%, +1% point)
Groundwater (32%, -3%)
Bays/estuaries (28%)
Residents in the North are more likely to think the District is doing too li le to protect rivers, wetlands/swamps, groundwater, and bays/estuaries. Residents in the Tampa Bay Region are more likely to think the District is doing too li le to protect lakes and springs.
Percentages of residents who feel the District is doing enough to protect various water bodies is as follows:
Rivers (46%, +7% points from 2013)
Lakes (46%, +9% points)
Springs (42%, +8% points)
Wetlands/swamps (46%, +8% points)
Groundwater (42%, +6% points)
Bays/estuaries (45%)
Around 5% of residents believe the District is doing too much to protect rivers, lakes, springs, wetlands/swamps, groundwater, and bays/estuaries.
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 33 Southwest Florida Water Management District Perception Study
Perceptions of SWFWMD
Have you ever heard of the Southwest Florida Water Management District, some mes called Swi mud?
39% 2015
2013
57%
38%
%
64%
35%
2015
2013
61%
35%
4%
66%
34%
0%
Yes
No
Not sure
2015
2013
57%
39%
66%
33%
2015
2013
58%
39%
3%
67%
31%
3%
Yes
No
Not sure
2015
2013
53%
42%
5%
66%
33%
1%
Yes
No
Not sure
2015
2013
39%
3%
2015
2013
58%
39%
67%
31%
2015
2013
57%
38%
5%
64%
35%
1%
Yes
No
Not sure
2015
2013
57%
39%
4%
66%
33%
1%
Yes
No
Not sure
2015
2013
Total
North Heartland
Tampa Bay South
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict34 Southwest Florida Water Management District Perception Study April 2015
Perceptions of SWFWMD
Based on what you may know or have heard, how would you rate the Southwest Florida Water Management District?*
* Only asked to residents who had heard of the Southwest Florida Water Management District
Total
North Heartland
Tampa Bay South
17%
36%
29%
5%
2%
11%
10%
44%
25%
6%
4%
11%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
17%
36%
24%
6%
5%
11%
6%
28%
38%
8%
6%
14%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
12%
43%
26%
4%
2%
14%
10%
38%
28%
3%
1%
20%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
14%
34%
28%
9%
3%
11%
6%
41%
29%
6%
4%
13%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
15%
37%
27%
6%
3%
12%
8%
38%
30%
6%
4%
14%
Excellent
Good
OK
Poor
Terrible
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 35 Southwest Florida Water Management District Perception Study
Perceptions of SWFWMD
Is the Southwest Florida Water Management District doing too much, enough or too li le to protect rivers?*
* Only asked to residents who had heard of the Southwest Florida Water Management District
Total
North Heartland
Tampa Bay South
4%
54%
25%
17%
5%
48%
27%
20%
Too much
Enough
Too little
Not sure
2015
2013
6%
46%
34%
13%
3%
30%
40%
27%
Too much
Enough
Too little
Not sure
2015
2013
6%
45%
29%
19%
4%
38%
27%
31%
Too much
Enough
Too little
Not sure
2015
2013
6%
39%
33%
22%
3%
36%
36%
25%
Too much
Enough
Too little
Not sure
2015
2013
6%
46%
30%
18%
4%
39%
32%
25%
Too much
Enough
Too little
Not sure
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict36 Southwest Florida Water Management District Perception Study April 2015
Perceptions of SWFWMD
* Only asked to residents who had heard of the Southwest Florida Water Management District
Is the Southwest Florida Water Management District doing too much, enough or too li le to protect lakes?*
Total
North Heartland
Tampa Bay South
4%
55%
29%
12%
4%
43%
32%
21%
Too much
Enough
Too little
Not sure
2015
2013
6%
46%
33%
16%
5%
32%
40%
24%
Too much
Enough
Too little
Not sure
2015
2013
8%
42%
30%
20%
4%
39%
25%
33%
Too much
Enough
Too little
Not sure
2015
2013
5%
39%
35%
22%
3%
34%
40%
23%
Too much
Enough
Too little
Not sure
2015
2013
5%
46%
32%
17%
4%
37%
34%
25%
Too much
Enough
Too little
Not sure
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 37 Southwest Florida Water Management District Perception Study
Perceptions of SWFWMD
Is the Southwest Florida Water Management District doing too much, enough or too li le to protect springs?*
* Only asked to residents who had heard of the Southwest Florida Water Management District
Total
North Heartland
Tampa Bay South
6%
49%
23%
22%
6%
41%
28%
25%
Too much
Enough
Too little
Not sure
2015
2013
6%
41%
33%
20%
4%
31%
42%
24%
Too much
Enough
Too little
Not sure
2015
2013
6%
38%
33%
24%
3%
36%
23%
37%
Too much
Enough
Too little
Not sure
2015
2013
5%
37%
34%
24%
3%
29%
43%
25%
Too much
Enough
Too little
Not sure
2015
2013
6%
42%
31%
22%
4%
34%
34%
28%
Too much
Enough
Too little
Not sure
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict38 Southwest Florida Water Management District Perception Study April 2015
Perceptions of SWFWMD
Is the Southwest Florida Water Management District doing too much, enough or too li le to protect wetlands or swamps?*
Total
North Heartland
Tampa Bay South
* Only asked to residents who had heard of the Southwest Florida Water Management District
4%
56%
25%
15%
7%
47%
25%
22%
Too much
Enough
Too little
Not sure
2015
2013
5%
42%
38%
15%
3%
33%
36%
29%
Too much
Enough
Too little
Not sure
2015
2013
6%
43%
32%
20%
4%
39%
24%
32%
Too much
Enough
Too little
Not sure
2015
2013
5%
41%
33%
20%
3%
32%
38%
27%
Too much
Enough
Too little
Not sure
2015
2013
5%
46%
32%
18%
4%
38%
31%
27%
Too much
Enough
Too little
Not sure
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 39 Southwest Florida Water Management District Perception Study
Perceptions of SWFWMD
Is the Southwest Florida Water Management District doing too much, enough or too li le to protect groundwater or water from the aquifer?*
Total
North Heartland
Tampa Bay South
* Only asked to residents who had heard of the Southwest Florida Water Management District
5%
52%
27%
15%
5%
39%
35%
20%
Too much
Enough
Too little
Not sure
2015
2013
5%
35%
38%
22%
7%
31%
37%
25%
Too much
Enough
Too little
Not sure
2015
2013
6%
40%
32%
22%
4%
37%
26%
33%
Too much
Enough
Too little
Not sure
2015
2013
6%
42%
30%
21%
3%
35%
42%
20%
Too much
Enough
Too little
Not sure
2015
2013
6%
42%
32%
20%
5%
36%
35%
24%
Too much
Enough
Too little
Not sure
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict40 Southwest Florida Water Management District Perception Study April 2015
Perceptions of SWFWMD
Is the Southwest Florida Water Management District doing too much, enough or too li le to protect bays and estuaries?*
* Only asked to residents who had heard of the Southwest Florida Water Management District
6%
45%
28%
22%
7%
47%
30%
16%
6%
43%
30%
22%
5%
47%
21%
26%
5%
41%
30%
24%
Too much
Enough
Too little
Not sure
Total
North
Tampa Bay
Heartland
South
INFORMATION SOURCES
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict42 Southwest Florida Water Management District Perception Study April 2015
Information Sources
Information Sources
This sec on of the report inves gates residents’ social media usage, perceived trustworthiness of various informa on sources, and where people get their news.
Facebook and YouTube are, by far, the most widely used social media among residents surveyed in this study. Over half (62%, +8% points from 2013) claim to use Facebook; 43% (+11% points) of residents use Facebook at least daily, while 57% (+11% points) use it at least weekly. Just over half of residents (52%, +4% points) use YouTube with 41% (+6% points) using it at least weekly.
Google+ and Twi er are used by 31% (+1% point) and 23% (+5% points) of residents, respec vely. Only 10% (+3% points) of residents use Twi er at least daily. One in fi ve residents (21%, +1% point) uses LinkedIn with 5% using it daily. Less than one in eight use Tumblr and Flicker. Nearly one in four residents (24%, +10% points) use Instagram, with 13% using it daily, and one in four residents (25%, +12% points) use Pinterest, with 8% using it daily.
Eight informa on sources were rated for their level of trustworthiness – percentages of “very trustworthy” + “trustworthy” ra ngs are summarized below:
Universi es (60%, +4% points from 2013)
US Geological Survey (55%, +3% points)
Department of Environmental Protec on (55%, +4% points)
Local environmental groups (49%, +8% points)
Local u lity company (43%, -3% points)
Southwest Florida Water Management District (42%, +2% points)
Tradi onal media (36%, -2% points)
Social media (15%, +1% point)
Southwest Florida Water Management District is perceived to be about as trustworthy as a local u lity company, yet it trails universi es, the US Geological Survey, DEP, and local environmental groups in trustworthiness. Trustworthiness of Southwest Florida Water Management District varies only slightly across regions as a low of 27% of residents in the North region and a high of 48% of residents in the Heartland region fi nd it very trustworthy or trustworthy.
A majority of residents (76%, -4% points from 2013) receive their news from television, while 48% (no change from 2013) receive it from the internet. Residents in all four regions rank television as the number one source of news. Less than one in three residents (29%, -13% points) receive their news from a newspaper. Social media ranks low (14%, +3% points) as a news source for this popula on. Residents in Tampa Bay (56%) region are more likely compared to people in other regions to get their news via the internet.
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 43 Southwest Florida Water Management District Perception Study
Information Sources
Where do you get your news?*
* Mul ple responses permi ed
Total
North Heartland
Tampa Bay South
80%
40%
44%
16%
13%
3%
9%
4%
79%
50%
46%
22%
8%
4%
7%
1%
TV news
Newspaper
Internet
Radio
Social media
Magazines
Friends/Family/Word of Mouth
Other
2015
2013
74%
38%
50%
14%
12%
3%
10%
4%
83%
52%
43%
26%
14%
3%
5%
1%
TV news
Newspaper
Internet
Radio
Social media
Magazines
Friends/Family/Word of Mouth
Other
2015
2013
76%
38%
45%
20%
13%
3%
9%
2%
87%
56%
47%
28%
12%
8%
6%
0%
TV news
Newspaper
Internet
Radio
Social media
Magazines
Friends/Family/Word of Mouth
Other
2015
2013
73%
39%
56%
16%
17%
4%
13%
2%
73%
52%
56%
25%
12%
10%
5%
1%
TV news
Newspaper
Internet
Radio
Social media
Magazines
Friends/Family/Word of Mouth
Other
2015
2013
76%
39%
48%
17%
14%
4%
11%
3%
80%
52%
48%
25%
11%
7%
6%
1%
TV news
Newspaper
Internet
Radio
Social media
Magazines
Friends/Family/Word of Mouth
Other
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict44 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How o en do you use Facebook?
North Heartland
Tampa Bay South
Total
37%
1%
4%
4%
8%
29%
15%
0%
46%
1%
8%
5%
9%
22%
6%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
36%
3%
5%
3%
9%
33%
11%
1%
37%
2%
6%
8%
10%
31%
3%
2%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
39%
2%
1%
5%
8%
28%
16%
1%
55%
1%
7%
4%
9%
18%
5%
1%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
34%
3%
3%
6%
12%
23%
19%
0%
38%
2%
4%
5%
8%
33%
7%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
37%
2%
3%
5%
9%
28%
15%
1%
44%
1%
6%
5%
9%
26%
6%
2%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 45 Southwest Florida Water Management District Perception Study
Information Sources
How o en do you use Twi er?
Total
North Heartland
Tampa Bay South
75%
4%
4%
3%
3%
7%
4%
0%
78%
1%
4%
5%
1%
5%
3%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
79%
4%
3%
1%
4%
5%
3%
1%
77%
0%
4%
3%
3%
7%
0%
5%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
77%
1%
3%
5%
1%
7%
4%
1%
84%
3%
3%
3%
4%
2%
0%
1%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
72%
2%
6%
2%
4%
6%
7%
1%
78%
1%
4%
3%
1%
9%
1%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
76%
3%
4%
3%
3%
6%
4%
1%
79%
1%
4%
3%
2%
6%
1%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict46 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How o en do you use YouTube?
Total
North Heartland
Tampa Bay South
48%
2%
8%
6%
12%
14%
9%
0%
43%
5%
8%
11%
9%
13%
7%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
53%
3%
9%
5%
11%
8%
10%
1%
48%
5%
8%
8%
12%
15%
1%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
44%
3%
7%
9%
13%
13%
10%
1%
57%
5%
14%
7%
6%
9%
1%
1%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
44%
3%
9%
7%
15%
12%
9%
0%
49%
2%
9%
8%
12%
14%
3%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
47%
3%
9%
7%
13%
12%
9%
1%
49%
4%
9%
9%
10%
13%
3%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 47 Southwest Florida Water Management District Perception Study
Information Sources
How o en do you use Pinterest?
SouthTampa Bay
North Heartland
Total
73%
4%
5%
4%
5%
7%
1%
1%
82%
0%
2%
3%
1%
5%
3%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
75%
4%
5%
2%
7%
5%
1%
1%
78%
1%
2%
2%
6%
7%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
73%
3%
5%
5%
6%
3%
4%
1%
83%
1%
3%
1%
3%
4%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
74%
3%
5%
3%
5%
5%
3%
1%
83%
1%
2%
2%
3%
4%
1%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
76%
3%
5%
3%
2%
5%
4%
1%
88%
2%
3%
1%
2%
2%
1%
2%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict48 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How o en do you use Google+?Total
North Heartland
Tampa Bay South
66%
3%
6%
3%
7%
10%
4%
1%
63%
1%
9%
2%
4%
11%
5%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
3%
5%
4%
8%
8%
2%
4%
5%
7%
12%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
67%
4%
3%
2%
8%
9%
5%
1%
69%
1%
4%
6%
4%
13%
1%
2%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
68%
4%
4%
4%
7%
9%
4%
1%
67%
1%
5%
4%
5%
12%
3%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
68%
5%
4%
5%
5%
7%
4%
2%
72%
1%
2%
2%
6%
12%
3%
2%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
69%
3%
5%
4%
8%
8%
1%
2%
63%
2%
4%
5%
7%
12%
3%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 49 Southwest Florida Water Management District Perception Study
Information Sources
How o en do you use Flicker?
SouthTampa Bay
North Heartland
Total
90%
2%
3%
1%
2%
1%
0%
1%
90%
1%
1%
0%
0%
3%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
90%
1%
0%
3%
3%
2%
1%
1%
87%
1%
1%
0%
1%
6%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
89%
2%
2%
2%
2%
1%
1%
1%
93%
2%
1%
0%
1%
2%
1%
1%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
89%
2%
2%
2%
3%
1%
1%
1%
89%
1%
1%
1%
1%
3%
0%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
87%
1%
3%
1%
3%
1%
2%
2%
88%
0%
2%
2%
2%
3%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict50 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How o en do you use Tumblr?Total
North Heartland
Tampa Bay South
83%
1%
4%
2%
3%
2%
4%
88%
1%
1%
3%
0%
1%
0%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
2015
2013
88%
3%
1%
1%
3%
2%
1%
1%
85%
1%
4%
0%
1%
4%
2%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
87%
2%
1%
1%
3%
3%
2%
1%
86%
0%
1%
1%
0%
7%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
88%
1%
1%
4%
1%
1%
3%
1%
91%
1%
0%
0%
2%
1%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
83%
1%
4%
2%
3%
2%
4%
2%
88%
1%
1%
3%
0%
1%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
87%
2%
2%
2%
3%
2%
3%
1%
87%
1%
2%
1%
1%
3%
1%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 51 Southwest Florida Water Management District Perception Study
Information Sources
How o en do you use Instagram?
SouthTampa Bay
North Heartland
Total
75%
2%
2%
2%
3%
10%
5%
1%
78%
0%
3%
1%
1%
7%
3%
7%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
73%
4%
2%
3%
5%
6%
5%
1%
85%
0%
0%
0%
1%
9%
0%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
79%
1%
1%
5%
2%
6%
6%
1%
89%
2%
2%
0%
2%
4%
0%
2%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
71%
2%
3%
4%
4%
6%
7%
1%
78%
1%
3%
2%
1%
8%
3%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
75%
2%
2%
4%
4%
7%
6%
1%
82%
1%
2%
1%
1%
7%
2%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict52 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How o en do you use LinkedIn?
SouthTampa Bay
North Heartland
Total
76%
5%
6%
3%
5%
4%
1%
1%
86%
1%
2%
3%
2%
3%
0%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
81%
2%
3%
5%
2%
4%
1%
1%
80%
3%
2%
3%
1%
7%
0%
5%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
77%
7%
5%
3%
1%
2%
2%
2%
80%
2%
6%
2%
1%
4%
1%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
77%
4%
5%
4%
3%
3%
2%
2%
80%
2%
4%
4%
2%
4%
1%
4%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
72%
3%
8%
4%
6%
3%
3%
2%
76%
1%
6%
7%
2%
3%
2%
3%
Never
Once or twice a year
Once or twice a month
Once a week
A few times a week
Daily
Several times a day
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 53 Southwest Florida Water Management District Perception Study
Information Sources
How trustworthy is tradi onal media?
SouthTampa Bay
North Heartland
Total
7%
33%
45%
10%
5%
11%
28%
42%
15%
3%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
5%
29%
46%
13%
7%
8%
31%
40%
17%
4%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
6%
31%
46%
12%
5%
6%
32%
44%
15%
3%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
6%
27%
50%
14%
4%
7%
31%
45%
13%
4%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
6%
30%
47%
12%
5%
8%
30%
43%
15%
4%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict54 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How trustworthy is social media?
SouthTampa Bay
North Heartland
Total
2%
11%
38%
30%
19%
4%
14%
30%
31%
21%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
4%
13%
32%
32%
19%
1%
13%
41%
29%
17%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
7%
10%
36%
32%
15%
1%
12%
25%
35%
26%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
4%
11%
36%
33%
17%
2%
9%
33%
36%
20%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
4%
11%
35%
32%
18%
2%
12%
32%
33%
21%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 55 Southwest Florida Water Management District Perception Study
Information Sources
How trustworthy is the Southwest Florida Water Management District?
SouthTampa Bay
North Heartland
Total
10%
38%
22%
6%
24%
11%
30%
21%
6%
33%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
11%
25%
27%
10%
27%
10%
30%
26%
8%
26%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
12%
30%
22%
8%
28%
13%
30%
17%
6%
34%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
10%
29%
29%
7%
26%
10%
26%
23%
7%
34%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
11%
31%
25%
8%
26%
11%
29%
22%
7%
32%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict56 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How trustworthy is the Department of Environmental Protec on?
SouthTampa Bay
North Heartland
Total
16%
45%
22%
10%
7%
16%
38%
26%
9%
12%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
11%
45%
27%
10%
7%
12%
36%
28%
15%
10%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
15%
41%
27%
11%
7%
16%
36%
20%
14%
14%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
15%
33%
34%
11%
7%
16%
34%
26%
17%
6%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
14%
41%
27%
10%
7%
15%
36%
25%
14%
10%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 57 Southwest Florida Water Management District Perception Study
Information Sources
How trustworthy is the local environmental group?
SouthTampa Bay
North Heartland
Total
12%
35%
28%
10%
15%
9%
30%
30%
13%
18%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
11%
39%
26%
10%
14%
8%
32%
30%
11%
19%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
14%
36%
28%
7%
14%
11%
28%
25%
11%
25%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
10%
36%
29%
9%
16%
11%
32%
25%
14%
18%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
12%
37%
28%
9%
15%
10%
31%
27%
12%
20%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict58 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How trustworthy is the local u lity company?
SouthTampa Bay
North Heartland
Total
5%
40%
31%
14%
9%
11%
38%
27%
14%
10%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
7%
40%
31%
16%
5%
10%
42%
31%
12%
6%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
7%
35%
37%
14%
7%
9%
41%
27%
13%
10%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
7%
36%
34%
16%
7%
9%
37%
30%
15%
9%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
8%
27%
36%
20%
8%
6%
30%
36%
19%
10%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 59 Southwest Florida Water Management District Perception Study
Information Sources
How trustworthy are universi es?
SouthTampa Bay
North Heartland
Total
17%
45%
22%
6%
10%
21%
34%
21%
6%
18%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
13%
45%
27%
6%
10%
15%
44%
26%
5%
11%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
23%
36%
27%
6%
9%
17%
43%
25%
7%
9%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
17%
43%
24%
6%
10%
18%
38%
24%
7%
12%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
17%
45%
21%
6%
11%
19%
34%
24%
11%
12%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict60 Southwest Florida Water Management District Perception Study April 2015
Information Sources
How trustworthy is the US Geological Survey?
SouthTampa Bay
North Heartland
Total
17%
40%
19%
4%
20%
15%
35%
12%
9%
29%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
14%
35%
26%
4%
21%
17%
36%
17%
5%
25%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
16%
43%
18%
5%
18%
16%
37%
17%
9%
22%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
16%
37%
24%
5%
18%
22%
31%
18%
5%
24%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
16%
39%
22%
5%
19%
17%
35%
16%
7%
25%
Very trustworthy
Trustworthy
Somewhat trustworthy
Not at all trustworthy
Don't know
2015
2013
LAWN IRRIGATION
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict62 Southwest Florida Water Management District Perception Study April 2015
Lawn Irrigation
Lawn Irrigation
This sec on of the report presents residents’ lawn watering behavior.
Over four in fi ve residents (85%, -4% points from 2013) report having a lawn. Just over half of residents (51%, +6% points) report having an in-ground irriga on system for their landscape. The percentage of residents with in-ground irriga ons systems for their landscape does not vary much by region, with the percentage being highest in the Tampa Bay region (53%, +3% points) and lowest in the North region (49%, +6% points).
Over one in three residents indicate that the water source for their outdoor irriga on is a water u lity (36%) or a well (34%). Nearly half of Heartland residents (46%) indicate that the water source for their outdoor irriga on is a water u lity, while residents from the North (40%) or South (41%) regions are more likely to indicate that their water source is a well.
One in fi ve residents with a lawn (21%) reports watering their lawns more than once a week in the winter. Residents in the South region with a lawn (33%) are more likely to exhibit this behavior. Only 6% of residents in the North region with a lawn report watering their lawns at least twice a week in the winter.
Half of residents with a lawn (50%, +10% points from 2013) report watering their lawns at least twice a week in the summer. Residents in the South region with a lawn (56%) are more likely to water their lawn twice or more a week in the summer, while only 40% of residents in the Tampa Bay region with a lawn do so.
When asked if they have a rain sensor or soil moisture on their irriga on system, residents responses are split fairly evenly; 44% indicate having a rain sensor and 46% do not have one. Residents in the South region are more likely to have a rain sensor (50%), and residents in the Tampa Bay region are least likely to have a rain sensor (37%).
Four in fi ve residents (79%) who have a rain sensor/soil moisture sensor indicate that it does stop their irriga on system from turning on during or immediately a er it rains. One in fi ve Heartland residents (21%) say that their rain sensor will not stop their irriga on system from turning on when it rains.
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 63 Southwest Florida Water Management District Perception Study
Lawn Irrigation
Do you have a lawn?
SouthTampa Bay
North Heartland
Total
85%
15%
95%
5%
Yes
No
2015
2013
90%
10%
95%
5%
Yes
No
2015
2013
86%
14%
86%
14%
Yes
No
2015
2013
76%
24%
81%
19%
Yes
No
2015
2013
85%
15%
89%
11%
Yes
No
2015
2013
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict64 Southwest Florida Water Management District Perception Study April 2015
Lawn Irrigation
Do you have an in-ground irriga on system for your landscape?*
SouthTampa Bay
North Heartland
Total
50%
48%
2%
38%
58%
4%
Yes
No
Not sure
2015
2013
49%
50%
1%
43%
55%
2%
Yes
No
Not sure
2015
2013
51%
44%
5%
50%
47%
3%
Yes
No
Not sure
2015
2013
53%
45%
2%
50%
47%
2%
Yes
No
Not sure
2015
2013
51%
47%
3%
45%
52%
3%
Yes
No
Not sure
2015
2013
* Only asked to residents who have a lawn
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 65 Southwest Florida Water Management District Perception Study
Lawn Irrigation
What is the water source for your outdoor irriga on?*
34%
36%
17%
9%
4%
40%
35%
12%
10%
3%
26%
40%
22%
10%
2%
29%
46%
12%
6%
7%
41%
24%
21%
11%
3%
Well
Water utility
Reclaimed water
Don't know
Other
Total
North
Tampa Bay
Heartland
South
* Only asked to residents who have an in-ground irriga on system
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict66 Southwest Florida Water Management District Perception Study April 2015
Lawn Irrigation
How o en do you water your lawn in the winter?*
SouthTampa Bay
North Heartland
Total
37%
38%
19%
7%
41%
40%
17%
1%
Never
Once a week
Twice a week
More than twice a week
2015
2013
49%
45%
5%
1%
38%
52%
7%
3%
Never
Once a week
Twice a week
More than twice a week
2015
2013
26%
41%
27%
6%
29%
41%
24%
6%
Never
Once a week
Twice a week
More than twice a week
2015
2013
33%
47%
17%
3%
36%
50%
10%
4%
Never
Once a week
Twice a week
More than twice a week
2015
2013
36%
42%
17%
4%
36%
46%
15%
4%
Never
Once a week
Twice a week
More than twice a week
2015
2013
* Only asked to residents who have an in-ground irriga on system
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 67 Southwest Florida Water Management District Perception Study
Lawn Irrigation
How o en do you water your lawn in the summer?*
SouthTampa Bay
North Heartland
Total
16%
31%
41%
12%
22%
38%
35%
6%
Never
Once a week
Twice a week
More than twice a week
2015
2013
18%
41%
32%
8%
15%
39%
41%
5%
Never
Once a week
Twice a week
More than twice a week
2015
2013
21%
23%
36%
20%
32%
30%
28%
10%
Never
Once a week
Twice a week
More than twice a week
2015
2013
16%
33%
34%
16%
13%
53%
28%
6%
Never
Once a week
Twice a week
More than twice a week
2015
2013
18%
32%
36%
14%
20%
41%
33%
7%
Never
Once a week
Twice a week
More than twice a week
2015
2013
* Only asked to residents who have an in-ground irriga on system
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict68 Southwest Florida Water Management District Perception Study April 2015
Lawn Irrigation
Do you have a rain sensor or soil moisture on your irriga on system?*
Does your rain sensor or soil moisture sensor stop your irriga on system from turning on during or immediately a er it rains?**
44%
46%
10%
46%
49%
5%
37%
49%
14%
41%
50%
8%
50%
35%
15%
Yes
No
Don't know
Total
North
Tampa Bay
Heartland
South
79%
14%
7%
81%
12%
7%
75%
15%
10%
71%
21%
8%
86%
11%
3%
Yes
No
Don't know
Total
North
Tampa Bay
Heartland
South
* Only asked to residents who have an in-ground irriga on system** Only asked to residents who have a rain sensor or soil moisture sensor
LAND CONSERVATION
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict70 Southwest Florida Water Management District Perception Study April 2015
Land Conservation
Land Conservation
Two in fi ve residents (40%) are aware that the Southwest Florida Water Management District purchases and manages undeveloped lands for conserva on purposes. Of those residents, 54% cannot name any of the lands the District manages.
Over one in four residents (26%) thinks the District purchases and manages lands for the conserva on of land and natural resources. One in seven residents (15%) thinks the District purchases and manages these lands to preserve the natural water supply. Over one in four residents (27%) does not know why the District purchases and manages undeveloped lands.
Three in four residents (75%) support the District buying and managing undeveloped lands for conserva on purposes. There is very li le varia on across regions.
One in four residents (26%) has used District lands for outdoor recrea on purposes in the past year. Residents in the North region are most likely to have used District lands (32%), while residents in the Heartland region are least likely to have used the lands (22%).
Nearly half of residents who used District lands (46%) were hiking/taking a walk. Over one in three were fi shing (35%), and one in four were boa ng (26%). Residents from the South region are more likely to have used District lands for hiking (60%) and bicycling (26%) than residents of other regions.
Three in four residents (74%) who used District lands for recrea onal purposed rate their sa sfac on with the lands as an 8, 9, or 10 on a scale of 1 to 10. Only 5% of residents rate their sa sfac on with the District lands as less than a 5.
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 71 Southwest Florida Water Management District Perception Study
Land Conservation
Are you aware that the Southwest Florida Water Management District purchases and manages undeveloped lands for conserva on purposes?
40%
54%
6%
39%
53%
8%
37%
57%
6%
41%
54%
5%
41%
53%
6%
Yes
No
Not sure
Total
North
Tampa Bay
Heartland
South
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict72 Southwest Florida Water Management District Perception Study April 2015
Land Conservation
Can you name any of these lands?
54%
8%
4%
4%
4%
4%
3%
3%
3%
49%
9%
0%
1%
0%
11%
2%
4%
2%
51%
4%
2%
1%
3%
3%
10%
6%
1%
58%
16%
10%
14%
3%
2%
0%
1%
2%
56%
2%
3%
1%
8%
0%
0%
0%
7%
No, cannot specifically name one
Green Swamp Wilderness Preserve
Alafia River Reserve (Polk County)
Circle B Bar Reserve (Polk County)
Little Manatee River — Upper Tract (Hillsborough County)
Weekiwachee Preserve (Hernando County)
Brooker Creek Preserve (Pinellas County)
Edward Medard Park and Reservoir (Hillsborough County)
Little Manatee River— Southfork Tract (Manatee County)
Total
North
Tampa Bay
Heartland
South
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 73 Southwest Florida Water Management District Perception Study
Land Conservation
What do you think are the reasons why the District purchases and manages undeveloped lands for conserva on purposes?
Do you support or oppose the District buying and managing undeveloped lands for these purposes?
26%
15%
9%
9%
4%
2%
2%
2%
2%
2%
1%
8%
27%
Conservation of land & natural resources
Preserve water supply
Preserve land from overdevelopment
Preserve wildlife
For profit
Unaware
For research purposes
Political reasons
None
Prevent pollution
For future development
Other
I don't know
75%
9%
16%
72%
9%
19%
73%
10%
17%
74%
9%
17%
80%
8%
12%
Support
Oppose
Not sure
Total
North
Tampa Bay
Heartland
South
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict74 Southwest Florida Water Management District Perception Study April 2015
Land Conservation
In the past year, have you used any of the Southwest Florida Water Management District lands for outdoor recrea on purposes?
What ac vi es did you do on the District’s lands?*
26%
56%
19%
32%
53%
15%
23%
55%
22%
22%
61%
17%
25%
53%
21%
Yes
No
Not sure
Total
North
Tampa Bay
Heartland
South
46%
35%
26%
18%
17%
14%
7%
5%
1%
14%
30%
34%
35%
16%
15%
13%
6%
0%
0%
22%
51%
30%
22%
25%
18%
15%
7%
5%
3%
10%
47%
38%
20%
20%
11%
19%
7%
11%
0%
12%
60%
38%
25%
11%
26%
11%
9%
5%
0%
7%
Hiking/taking a walk
Fishing
Boating
Camping
Bicycling
Bird watching
Hunting
Horseback riding
Don’t know
Other
Total
North
Tampa Bay
Heartland
South
* Only asked to residents who have used District lands in the past year for recrea on purposes
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 75 Southwest Florida Water Management District Perception Study
Land Conservation
On a scale of 1 to 10 with 1 being “Not at all sa sfi ed” and 10 being “Very Sa sfi ed”, how would you rate your overall experience on the District’s
conserva on land?*
36%
13%
25%
13%
4%
6%
1%
1%
1%
2%
41%
10%
22%
8%
6%
6%
0%
1%
1%
4%
31%
17%
21%
19%
1%
7%
1%
1%
1%
0%
35%
16%
25%
13%
4%
6%
0%
0%
0%
1%
36%
10%
31%
16%
3%
2%
1%
0%
0%
0%
10
9
8
7
6
5
4
3
2
1
Total
North
Tampa Bay
Heartland
South
Total sample mean = 8.3North Region mean = 8.1Tampa Bay Region mean = 8.2Heartland Region mean = 8.4South Region mean = 8.5
* Only asked to residents who have used District lands in the past year for recrea on purposes
DEMOGRAPHICS
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict78 Southwest Florida Water Management District Perception Study April 2015
Demographics
Demographics
The typical resident in this study is 50 years of age, while nearly equal percentages of males (49%) and females (51%) are represented in the study. The typical resident in this study has lived in their county for 13 years, and lived in Florida for 21 years. Nearly all residents (95%) in the study live in Florida full- me. Two in fi ve residents (42%) who own their homes have a homeowners associa on (this translates to 36% of all residents).
Two in fi ve residents (41%) report gradua ng from college. The typical resident has an annual household income of $54,000 and is white (73%).
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 79 Southwest Florida Water Management District Perception Study
Demographics
Age
Gender
25%
50%
25%
26%
50%
24%
24%
51%
25%
25%
50%
25%
26%
50%
25%
35 or under
35 to 64
65 or older
Total
North
Tampa Bay
Heartland
South
49%
51%
50%
50%
49%
51%
50%
50%
49%
51%
Male
Female
Total
North
Tampa Bay
Heartland
South
Median = 50 years old
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict80 Southwest Florida Water Management District Perception Study April 2015
Demographics
How long have you lived in your county?
25%
19%
12%
11%
8%
7%
5%
5%
9%
30%
24%
14%
9%
6%
6%
5%
2%
1%
16%
14%
12%
17%
9%
11%
4%
5%
8%
24%
17%
11%
9%
8%
5%
2%
9%
14%
30%
21%
12%
10%
9%
4%
4%
4%
4%
5 or less years
6-10 years
11-15 years
16-20 years
21-25 years
26-30 years
31-35 years
36-40 years
41 or more years
Total
North
Tampa Bay
Heartland
South
Median = 13 years
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 81 Southwest Florida Water Management District Perception Study
Demographics
How long have you lived in Florida?
14%
14%
10%
11%
11%
10%
6%
7%
7%
10%
15%
17%
11%
11%
10%
8%
9%
5%
7%
4%
10%
10%
12%
13%
13%
14%
7%
5%
7%
10%
14%
11%
10%
9%
8%
11%
6%
9%
10%
15%
18%
19%
9%
12%
12%
7%
6%
8%
5%
5%
5 or less years
6-10 years
11-15 years
16-20 years
21-25 years
26-30 years
31-35 years
36-40 years
41-50 years
51 or more years
Total
North
Tampa Bay
Heartland
South
Median = 21 years
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict82 Southwest Florida Water Management District Perception Study April 2015
Demographics
Do you live full- me or part- me in Florida?
95%
5%
95%
5%
96%
4%
95%
5%
93%
7%
Fulltime
Part-time
Total
North
Tampa Bay
Heartland
South
Does your neighborhood have a homeowners associa on?
42%
50%
8%
34%
57%
8%
45%
47%
9%
43%
49%
8%
47%
46%
7%
Yes
No
Not sure
Total
North
Tampa Bay
Heartland
South
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 83 Southwest Florida Water Management District Perception Study
Demographics
Formal educa on
4%
23%
29%
41%
3%
3%
31%
31%
34%
1%
2%
16%
35%
45%
2%
4%
25%
26%
41%
4%
6%
19%
25%
47%
3%
Did not graduate from high school
High school graduate
Some college/Associate Arts degree
College graduate
Other
Total
North
Tampa Bay
Heartland
South
Income
18%
28%
24%
14%
16%
21%
37%
21%
12%
10%
18%
25%
26%
15%
18%
20%
28%
25%
13%
15%
18%
25%
21%
17%
20%
Less than $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
More than $100,000
Total
North
Tampa Bay
Heartland
South
Median = $54,000
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict84 Southwest Florida Water Management District Perception Study April 2015
Demographics
Race/Ethnicity
73%
14%
11%
3%
75%
12%
10%
3%
74%
13%
10%
3%
71%
14%
12%
3%
72%
14%
11%
3%
White
Hispanic or Latino
Black
Other
Total
North
Tampa Bay
Heartland
South
QUESTIONNAIRE
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict86 Southwest Florida Water Management District Perception Study April 2015
Questionnaire
SWFWMD District Percep on Survey
Q.1 The term “natural water resources” refers to rivers, lakes, springs, wetlands, groundwater, bays and estuaries. To the best of your knowledge, which agency is most responsible for managing and protecting natural water resources in your region? DO NOT READ. PROBE – Any others? ACCEPT UP TO 3 ANSWERS.
1 Southwest Florida Water Management District or Swi mud
2 Florida Department of Environment Protec on (DEP)
3 Environmental Protec on Agency (EPA)
4 Tampa Bay Water
5 Local u lity (may name city or county)
6 Florida Department of Health
7 Don’t know
8 Other
Q.2
___________________________________________________________
Q.3 How would you rate the health of natural water resources in your region? Use a scale of: READ
1 Excellent
2 Good
3 OK
4 Poor
5 Terrible
6 Don’t know - DO NOT READ
Q.4 Using the same scale, how would you rate the health of the following in your region?
1 = Excellent2 = Good3 = OK4 = Poor5 = Terrible9 = Don’t know
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 87 Southwest Florida Water Management District Perception Study
Questionnaire
[READ ANSWERS IN RANDOM ORDER]
Good OK Poor TerribleDon’t know
Rivers 1 2 3 4 5 9Lakes 1 2 3 4 5 9Springs 1 2 3 4 5 9Wetlands or swamps 1 2 3 4 5 9Groundwater or water from the Aquifer
1 2 3 4 5 9
Bays and estuaries 1 2 3 4 5 9
[ASK QUESTIONS 5 TO 6 IN RANDOM ORDER]
Q.5 Wastewater can receive different levels of treatment that make it safe for different uses. One level of treatment, let’s call it reclaimed water, is wastewater that has been treated and certifi ed safe by the National Academy of Sciences for certain non-drinking purposes. Please tell me if you are willing, unwilling or not certain about using reclaimed water for the following purposes: READ
1 = Willing2 = Unwilling9 = Don’t know
[READ ANSWERS IN RANDOM ORDER]
WillingDon’t know
To water your lawn 1 2 9To wash your car 1 2 9In agricultural irriga on
1 2 9
To raise lake levels 1 2 9To increase river fl ows
1 2 9
To raise groundwater levels
1 2 9
Q.6 A second level of wastewater treatment, let’s call it purifi ed water, is wastewater that has been treated and certifi ed safe by the National Academy of Sciences to exceed drinking water standards. Please tell me if you are willing, unwilling or not certain about using purifi ed water for the following purposes: READ
1 = Willing2 = Unwilling9 = Don’t know
[READ ANSWERS IN RANDOM ORDER]
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict88 Southwest Florida Water Management District Perception Study April 2015
Questionnaire
WillingDon’t know
To water vegetables in your garden
1 2 9
WillingDon’t know
To take a shower or bath
1 2 9
To drink 1 2 9To swim in 1 2 9To add to exis ng water supplies
1 2 9
Q.7 Have you ever heard of the Southwest Florida Water Management District, sometimes called Swiftmud?
1 Yes
2 No
3 Not sure
[IF THE ANSWER IS 2-3, THEN SKIP TO QUESTION 10]
Q.8 Based on what you may know or have heard, how would you rate Swiftmud or the Southwest Florida Water Management District? READ
1 Excellent
2 Good
3 OK
4 Poor
5 Terrible
6 Don’t know - DO NOT READ
Q.9 Is the Southwest Florida Water Management District (Swi mud) doing too much, enough or too li le to protect: READ
1 = Too much
2 = Enough
3 = Too li le
9 = Don’t know
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 89 Southwest Florida Water Management District Perception Study
Questionnaire
[READ ANSWERS IN RANDOM ORDER]
Too much Enough
Too li le
Don’t know
Rivers 1 2 3 9Lakes 1 2 3 9Springs 1 2 3 9Wetlands or swamps 1 2 3 9Groundwater or water from the Aquifer
1 2 3 9
Bays and estuaries 1 2 3 9
Q.10 Where do you get your news? DO NOT READ. PROBE FOR UP TO 3.
01 TV news
02 Newspaper – print
03 Newspaper - online
04 Radio
05 Internet search engines (Google, Bing, etc.)
06 City/county/state government websites
07 Other websites, blogs, etc.
08 Social media (Facebook, Twi er, Pinterest, etc.)
09 Magazines
10 Friends/Family/Word of Mouth
11 Mee ngs (clubs, neighborhood, fraternal, religious, etc.)
12 Other
Q.11 ___________________________________________________________
Q.12 How often do you use the following social media? READREAD RESPONSES IF NECESSARY. MAKE SURE RESPONSES FIT CATEGORY; IF NOT, READ CATEOGRIES
1 = Never
2 = Once or twice a year
3 = Once or twice a month
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict90 Southwest Florida Water Management District Perception Study April 2015
Questionnaire
4 = Once a week
5 = A few mes a week
6 = Daily
7 = Several mes a day
9 = Don’t know
[READ ANSWERS IN RANDOM ORDER]
Never
Once or
twice a year
Once or
twice a month
Once a week
A few mes a week Daily
Several mes a
dayDon’t know
1 2 3 4 5 6 7 9
Twi er 1 2 3 4 5 6 7 9YouTube 1 2 3 4 5 6 7 9Pinterest 1 2 3 4 5 6 7 9Google+ (not Google)
1 2 3 4 5 6 7 9
Flicker 1 2 3 4 5 6 7 9Tumblr 1 2 3 4 5 6 7 9Instagram
1 2 3 4 5 6 7 9
LinkedIn 1 2 3 4 5 6 7 9
Q.13 How trustworthy are the following sources of information about water resources? Please use a scale of Very trustworthy, Trustworthy, Somewhat Trustworthy, and Not at all Trustworthy.
1 = Very trustworthy2 = Trustworthy3 = Somewhat trustworthy4 = Not at all trustworthy9 = Don’t know
[READ ANSWERS IN RANDOM ORDER]
Very Not
at all Don’t know
Tradi onal media such as radio, TV, newspapers
1 2 3 4 9
Social media such as the Internet, Facebook, Twi er
1 2 3 4 9
Southwest Florida Water Management District
1 2 3 4 9
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 91 Southwest Florida Water Management District Perception Study
Questionnaire
Department of Environmental Protec on
1 2 3 4 9
Local environmental group
1 2 3 4 9
Local u lity company
1 2 3 4 9
Universi es 1 2 3 4 9US Geological Survey 1 2 3 4 9
Q.14 Do you have a lawn?
1 Yes
2 No
[IF THE ANSWER IS 2, THEN SKIP TO QUESTION 22]
Q.15 Do you have an in-ground irrigation system for your landscape?
1 Yes
2 No
3 Not sure
[IF THE ANSWER IS 2-3, THEN SKIP TO QUESTION 22]
Q.16 What is the water source for your outdoor irrigation?
1 Well
2 Water u lity
3 Reclaimed water
4 Don’t know
5 Other
Q.17
___________________________________________________________
Q.18 How often do you water your lawn in the winter?
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict92 Southwest Florida Water Management District Perception Study April 2015
Questionnaire
1 Never
2 Once a week
3 Twice a week
4 More than twice a week
Q.19 How often do you water your lawn in the summer?
1 Never
2 Once a week
3 Twice a week
4 More than twice a week
Q.20 Do you have a rain sensor or soil moisture sensor on your irrigation system?
1 Yes
2 No
3 Don’t know
[IF THE ANSWER IS 2-3, THEN SKIP TO QUESTION 22]
Q.21 Does your rain sensor or soil moisture sensor stop your irrigation system from turning on during or immediately after it rains?
1 Yes
2 No
3 Don’t know
Q.22 Are you aware that the Southwest Florida Water Managmement District purchases and manages undeveloped lands for conservation purposes?
1 Yes, aware
2 No, not aware
3 Not sure
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 93 Southwest Florida Water Management District Perception Study
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[IF THE ANSWER IS 2-3, THEN SKIP TO QUESTION 25]
Q.23 Can you name any of these lands? DO NOT READ. PROBE FOR 3.
01 No, cannot specifi cally name one
02 Alafi a River Corridor (Hillsborough County)
03 Alafi a River Reserve (Polk County)
04 Annu eliga Hammock (Hernando County)
05 Brooker Creek Headwaters Nature Preserve (Hillsborough County)
06 Brooker Creek Preserve (Pinellas County)
07 Charlo e Harbor Preserve State Park (Charlo e County)
08 Chassahowitzka River and Coastal Swamp (Citrus County)
09 Chito Branch Reserve (Hillsborough County)
10 Circle B Bar Reserve (Polk County)
11 Cliff Stephens Park (Pinellas County)
12 Conner Preserve (Pasco County)
13 Cypress Creek (Pasco County)
14 Deep Creek (DeSoto County)
15 Edward Chance Reserve — Coker Prairie Tract (Manatee County)
16 Edward Chance Reserve — Gilley Creek Tract (Manatee County)
17 Edward Medard Park and Reservoir (Hillsborough County)
18 Flying Eagle (Citrus County)
19 Green Swamp Wilderness Preserve (Lake, Polk, Sumter Coun es)
20 East Tract (Lake County)
21 Li le Withlacoochee Tract (Lake County)
22 West Tract (Pasco County)
23 Gum Slough (Sumter County)
24 Hálpata Tastanaki Preserve (Marion County)
25 Jack Creek (Highlands County)
26 Lake Marion Creek —Horseshoe Scrub Tract (Polk County)
27 Lake Panaso ee(Sumter County)
28 Lake Tarpon Ou all Canal (Pinellas County)
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict94 Southwest Florida Water Management District Perception Study April 2015
Questionnaire
29 Li le Manatee River — Lower Tract (Hillsborough County)
30 Li le Manatee River— Southfork Tract (Manatee County)
31 Li le Manatee River — Upper Tract (Hillsborough County)
32 Lower Hillsborough Wilderness Park (Hillsborough County)
33 Dead River Park (Hillsborough County)
34 Flatwoods Park (Hillsborough County)
35 John B. Sargeant Park (Hillsborough County)
36 Morris Bridge Park Hillsborough (Hillsborough County)
37 Trout Creek Park (Hillsborough County)
38 Jeff erson Equestrian Area (Hillsborough County)
39 Oak Ridge Equestrian Area (Hillsborough County)
40 Off -Road Loop Trail (Hillsborough County)
41 Myakka River — Deer Prairie Creek (Sarasota County)
42 Myakka River — Fla ord Swamp (Manatee County)
43 Myakka River State Park — Myakka Prairie Tract (Sarasota County)
44 Myakka State Forest (Sarasota County)
45 Panaso ee Outlet (Sumter County)
46 Po s Preserve (Citrus County)
47 RV Griffi n Reserve (DeSoto County)
48 Sawgrass Lake Park (Pinellas County)
49 Starkey Wilderness Preserve (Pasco County)
50 J.B. Starkey Wilderness Park (Pasco County)
51 Serenova Tract (Pasco County)
52 Tampa Bypass Canal (Hillsborough County)
53 Terra Ceia Preserve State Park (Manatee County)
54 Two Mile Prairie (Citrus County)
55 Upper Hillsborough (Pasco, Polk County)
56 Weekiwachee Preserve (Hernando County)
57 Withlacoochee River Park (Pasco County)
58 Wysong Park(Sumter County)
59 Other
60 Don’t know/refused
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 95 Southwest Florida Water Management District Perception Study
Questionnaire
Q.24
___________________________________________________________
Q.25 What do you think are the reasons why the District purchases and manages undeveloped lands for conservation purposes? RECORD VERBATIM. PROBE FOR 2.
___________________________________________________________
Q.26 As you may know, the District purchases and manages undeveloped lands for conservation purposes to help protect water supplies, water quality, and natural environments. The land also provides nature-based recreation areas in Florida.
Do you support or oppose the District buying and managing undeveloped lands for these purposes?
1 Support
2 Oppose
3 Not sure
Q.27 In the past year, have you used any of the Southwest Florida Water Management District lands for outdoor recreation purposes?
1 Yes
2 No
3 Not sure
[IF THE ANSWER IS 2-3, THEN SKIP TO QUESTION 31]
Q.28 What activities did you do on the District’s lands? DO NOT READ. PROBE FOR 3.
1 Camping
2 Horseback riding
3 Boa ng
4 Bicycling
5 Hiking/taking a walk
6 Fishing
7 Bird watching
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict96 Southwest Florida Water Management District Perception Study April 2015
Questionnaire
8 Hun ng
9 Don’t know
0 Other
Q.29
___________________________________________________________
Q.30 On a scale of 1 to 10, with 1 being “Not at All Satisfi ed” and 10 being “Very Satisfi ed”, how would you rate your overall experience on the District’s conservation land? (99=DK)
Ra ng ........ ____
Q.31 Which category best fi ts your age? READ
1 35 or under
2 35 to 64
3 65 or older
4 Refused - DO NOT READ
Q.32 In which county do you live?
01 Charlo e - S
02 Citrus - N
03 DeSoto - S
04 Hardee - Heartland
05 Hernando - N
06 Highlands - Heartland
07 Hillsborough – TB
08 Lake - N
09 Levy – N
10 Manatee - S
11 Marion - N
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 97 Southwest Florida Water Management District Perception Study
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12 Pasco – Tampa Bay
13 Pinellas - TB
14 Polk - Heartland
15 Sarasota - S
16 Sumter – N
17 Refused
18 Other
Q.33
___________________________________________________________
Q.34 And how long have you lived in [ANSWER TO Q. 32] county? ROUND UP
Years ............ ________
Q.35 How many years have you lived in Florida? ROUND UP
Years ............ ________
Q.36 Do you live fulltime or part-time in Florida?
1 Full me
2 Part- me
Q.37 Does your neighborhood have a homeowners association?
1 Yes
2 No
3 Not sure
Q.38 Which of the following best represents your formal education? READ
1 Did not graduate from high school
Southwest Florida Water Management District Kerr & Downs ResearchSouuthwestt Floridda Water MManagement DD trict KeDistrict98 Southwest Florida Water Management District Perception Study April 2015
Questionnaire 2 High school graduate
3 Some college/Associate Arts degree
4 College graduate
5 Refused - DO NOT READ
6 Other
Q.39
___________________________________________________________
Q.40 Which of the following best represents your total household income in 2014 from all sources? READ
1 Less than $25,000
2 $25,000 to $49,999
3 $50,000 to $74,999
4 $75,000 to $99,999
5 More than $100,000
6 Refused - DO NOT READ
Q.41 Which ethnic or race category best fi ts you? READ
1 African American or black
2 Asian
3 Caucasian or white
4 Hispanic or La no
5 Refused - DO NOT READ
6 Other
Q.42
___________________________________________________________
Q.43 Thank you very much. In case my supervisor needs to review my work on this survey, may I have your fi rst name?___________________________________________________________
Kerr & Downs Research April 2015 Kerr & Downs Research April 2015 99 Southwest Florida Water Management District Perception Study
Questionnaire
Q.44 That concludes our survey. Thank you very much for your me and opinions!(INTERVIEWER: A er you hang up, there is s ll more info to be recorded for this interview to be considered complete!!)
Was the respondent male or female?
1 Male
2 Female