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District of West Vancouver 2017 Parks User Survey November 2017

District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

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Page 1: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

District of West Vancouver2017 Parks User Survey

November 2017

Page 2: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

2

Table of Contents

Slide

Introduction 3

Methodology 4

Executive Overview 5

Detailed Findings 11

1. Outdoor Recreation Activities Participated in Over Past Year 12

2. Frequency of and Reasons for Visiting West Vancouver Parks 17

3. Outdoor Activity Participation in the Upper Lands 24

4. Satisfaction with Maintenance & Upkeep of West Vancouver Parks26

5. Frequency of Visiting District Facilities for Programs & Services 29

6. Satisfaction with Services Provided by Parks, Culture and

Community Services 32

Demographics 34

Page 3: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Introduction

• At the request of the District of West Vancouver, market research was conducted amongst a random sample of 501 West

Vancouver residents to gain insight into households’ usage of West Vancouver’s parks.

• This research was first conducted in 2002 and again in 2006 and 2011, and now the District has commissioned Mustel group

to conduct a similar study measuring usage of West Vancouver’s parks and participation in outdoor activities.

• The key objectives of the tracking are to:

Determine the types of outdoor recreation activities participated in over the past year

Determine the frequency of and reasons for visiting West Vancouver parks

Measure the level outdoor activity participation in the Upper Lands

Gauge satisfaction with maintenance and upkeep of West Vancouver parks.

• Additionally, the 2017 survey also captured:

Frequency of visiting District facilities for programs and services

Satisfaction with services provided by Parks, Culture and Community Services.

• Findings from the research will be used by the District to report on use of parks and overall satisfaction with parks

maintenance. This information is also used in annual budget preparation.

• This report presents the findings from the 2017 study and where possible, compares current findings against 2002, 2006 and

2011.

3

Page 4: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Methodology

4

• A random, representative sample of 501 residents aged 18 or older in the District of West Vancouver were interviewed by telephone

using a computer assisted telephone interview methodology (CATI) in which live interviewers from the Vancouver call centre conduct

the surveys by telephone, following a script and entering responses into a survey software making collection of data more efficient.

• All telephone interviewing was conducted from Mustel Group’s Vancouver based call centre from November 6–26, 2017.

• Specific steps were taken to ensure the sample was representative of the population by age and region and to minimize bias

including:

industry standard randomization of survey sample (the sample of households is first drawn at random from all available

listings, this sample is then randomized before being loaded into the survey software)

household randomization – at the point of contact the person within the household that responds is selected at random by

asking to speak with the person 18 years of age or older and whose birthday comes next

multiple attempts (up to six calls) made to reach each household or respondent to minimize selection bias.

• At the tabulation stage, minor weighting factors were applied to the final sample to ensure the distribution of interviews closely

matches Statistics Canada Census data according to age, gender and geographic distribution of households in the Upper, East,

West and Central areas of the District West Vancouver for a representative sample of the population.

• Margin of error on a random sample of 501 completed interviews: 4.4% at 95% confidence level in the most conservative case.

• When comparing 2017 results against 2011 on the total sample, a shift of +/- 6 percentage points is generally required in order to be

statistically significant at the 95% level of confidence. Shifts of less than 6 percentage points on the total sample may or may not be

statistically significant depending on the level of agreement to the particular question.

• Comparisons with 2002 and 2006 would require a shift of +/- 7 percentage points.

Page 5: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Executive Overview

Types of Outdoor Recreation Activity Participated in Over the Past Year

West Vancouver households continue to participate in a broad range of outdoor activities.

• In the past 12 months the large majority of households took leisurely walks (93%) or went to the beach (86%).

• The proportion of those hiking or trail walking increased from 68% in 2011 to 75% currently, making it the third most

common activity.

• Activities where participation increased include swimming in the ocean (45%, up from 37% in 2011), kayaking or

canoeing (27%, up from 16%), and park stewardship (9%, up from 5%).

• Activities where participation decreased include running, jogging or power walking (58%, down from 66% in 2011),

nature appreciation/bird watching (47%, down from 54%), and dog walking (33%, down from 44%).

Frequency of participation influenced by age and household composition and tends to vary with the

seasonality of the activity.

• On most outdoor activities, participation is higher among younger residents and households with children.

• Higher frequency activities (i.e. once a week or more) include walking for leisure, dog walking and

running/jogging/power walking.

• Lowest frequency activities include park stewardship volunteering, swimming in the ocean, going on picnics or

kayaking/canoeing tend to be the activities engaged in least frequently.

• All other activities exhibit more varied levels of involvement.

5

Page 6: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Executive Overview

Frequency of Visiting West Vancouver Parks

West Vancouver parks continue to be well-used by households in all areas of the District.

• A total of 95% of households visited a West Vancouver park in the past 12 months.

• The few households that do not visit any of the parks generally cite a simple lack of interest as a key barrier, with

mobility challenges or beyond walking distance an issue for some, rather than issues with the parks themselves.

Large, popular parks continue to be the most commonly used.

• Unchanged since 2002, 94% of households have visited these parks in the past year.

• The majority of West Vancouver households (80%) continue to visit these parks once a month or more, including 45%

who visit at least once a week.

Visitation of local, less popular parks decreases somewhat.

• Three-quarters of households have visited these parks in the past year (76%), down from 82% in 2011. This change

appears to be a slight shift of infrequent users to non-users, though most users of these parks continue to visit only

occasionally.

Visitation to small neighbourhood parks stable.

• Remaining in line with 2011, with three-quarters having visited these parks in the past year.

• Frequency of visits remains statistically unchanged since 2011 with the majority of households visiting small parks on

a more regular basis, that is at least once a month or more (52%).

6

Page 7: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Executive Overview

7

Reasons for Visiting West Vancouver Parks

The main draw for visiting all types of West Vancouver parks is for walking.

• More households report visiting large, popular parks and local parks for this purpose compared to five years ago (76%

vs. 62%, and 62% vs. 50% respectively).

• Other reasons for visiting West Vancouver parks are largely the same as previous years, including dog walking,

solitude/relaxation and family time.

• In spite of an overall decrease in the proportion of residents reporting they took part in nature appreciation and bird

watching in the past 12 months, the proportion of households giving that as a reason to visit large and small parks

increased compared with 2011 (from 14% to 25% for large parks and 10% to 17% for small parks).

• For the first time in 2017, 10% report visiting large, popular parks for community events.

Outdoor Activity Participation in the Upper Lands

Participation in outdoor activities in the Upper Lands increases in 2017.

• Returning to a level last seen in 2006, 46% of households in 2017 report participating in outdoor activities in the Upper

Lands compared with 34% in 2011.

• As in the past, households most often visit Upper Lands to go for walks/hikes/snow shoeing.

Page 8: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Executive Overview

Satisfaction with Maintenance and Upkeep of West Vancouver parks

Residents remain largely satisfied with maintenance and upkeep of West Vancouver parks and facilities.

• All measures remain stable since 2011, with the large majority of those with an opinion “very” or “somewhat” satisfied

with each aspect.

• Satisfaction increases for the maintenance and upkeep of trails (87% currently, up from 80% in 2011), and park

washrooms (68% currently, up from 63% in 2011).

• Measured for the first time in 2017, the large majority of residents are satisfied with garbage and litter collection (81%).

• The majority of those with an opinion are also satisfied with recycling opportunities in parks (58% satisfied vs. 23%

dissatisfied) as well as with tennis and other sports courts (52% satisfied vs. 9% dissatisfied).

8

Page 9: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Executive Overview

9

Frequency of Visiting District Facilities for Programs and Services

West Vancouver Community Centre most commonly used and frequently visited

• In the past 12 months, the West Vancouver Community Centre was the most commonly used District facility (69%), and

the most frequently visited for programs and services—about half of those that have visited in the past 12 months visit

once a week or more often (48%).

• Next most popular is the Aquatic Centre (52% visited in the past 12 months), used once a week or more by one-third

of past 12 month visitors.

• About one-third visited the Gleneagles Community Centre (38%), and the Seniors’ Activity Centre (33%) in the past

year.

• Less commonly visited in the past 12 months were the Ice Arena (27%) and the West Vancouver Museum (20%).

Ferry Building Gallery is popular but with infrequent visitors

• While more than half of households have visited the Ferry Building Gallery in the past 12 months (56%), the majority

tend to visit just a few times a year.

Page 10: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Executive Overview

10

Satisfaction with Services provided by Parks, Culture and Community Services

Majority of those with an opinion are satisfied with all services provided.

• Satisfaction is particularly high for parks and trails, arts and culture services, recreation programs, and environmental

protection.

• The large majority of those with an opinion are also satisfied with youth services (out of 52% responding, 47% are

satisfied compared with just 6% dissatisfied).

Page 11: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

11

Detailed Findings

Page 12: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

12

1. Outdoor Recreation Activities Participated in Over the Past Year

Page 13: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

93%

86%

75%

59%

58%

52%

47%

45%

39%

33%

95%

83%

68%

53%

66%

46%

54%

37%

35%

44%

93%

85%

n/a

51%

66%

42%

44%

40%

44%

42%

94%

87%

n/a

58%

59%

n/a

50%

41%

44%

36%

2017 (n=501) 2011 (n=520) 2006 (n=300) 2002 (n=300)

13

Q.3a) Thinking of the last 12 months, have you or family

members living with you participated in any of the following

outdoor recreation activities?1

Q3b) Anything else?

Outdoor Recreation Activities Participated In Past Year

Walking for leisure2

Going to the beach

Hiking or trail walking3

Going on a picnic

Running/jogging/

power walking

Cycling4

Nature appreciation/

bird watching

Swimming in the ocean

Going to the playground/

kids pool/water park

Dog walking

33%

28%

27%

26%

21%

17%

10%

9%

3%

34%

27%

16%

29%

24%

16%

10%

5%

n/a

40%

33%

22%

27%

25%

n/a

7%

n/a

n/a

41%

34%

n/a

n/a

n/a

n/a

16%

n/a

n/a

Golfing

Outdoor field sports

Kayaking/canoeing5

Tennis

Mountain biking4

Other court uses (e.g.

basketball or roller hockey)

Youth activities

Park stewardship volunteer6

Pickleball

Additional activitiesmentioned unaided7

2017 2011

Skiing/x-country

skiing/snow boarding13% 9%

Sailing/Other boating 8% 3%

Gardening 3% n/a

1 2002 question wording: Thinking of the last 12 months, have you or members of your family participated in

any of the following outdoor recreation activities?2 2002/2006 question wording: Walking for pleasure.3 2002/2006 question wording: Day hikes. 51% and 50% mentions of day hikes in 2002 and 2006,

respectively.

4 41% mention of mountain biking/cycling in 2002. This compares to a 44%, 47% and 54% net mentions of mountain

biking/cycling in 2006, 2011 and 2017 respectively.5 2% unaided mentions of kayaking in 2002.6 18% expressed interest in volunteering for park stewardship activities (QD4a).7 Major mentions only

Page 14: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

• Walking for leisure and going to the beach continue to be the most common outdoor recreation activities among

West Vancouver households. Over the past 12 months, 93% report that they or somebody in their household took

leisurely walks and 86% went to the beach. These levels are in line with previous waves. Third most popular, hiking

or trail walking, increased in popularity this year from 68% in 2011 to 75% currently.

• About half of all households report going on picnics (59%), running, jogging or power walking (58%), or cycling

(52%).

• In addition to hiking or trail walking, other activities that saw an increase in participation include swimming in the

ocean (45%, up from 37% in 2011), kayaking or canoeing (27%, up from 16%), and park stewardship (9%, up from

5%).

• Activities that saw a decrease in participation include running, jogging or power walking (58%, down from 66% in

2011), nature appreciation/bird watching (47%, down from 54%), and dog walking (33%, down from 44%).

• Participation in other activities is otherwise statistically unchanged since 2011.

• As observed in the past, participation in outdoor activities tends to be influenced by age and household composition.

On most outdoor activities, participation is higher among younger residents and among households with children.

• It may be worth noting, some differences may have occurred due to the 2017 survey being conducted at a different

time of year to the 2011 survey, the former conducted in the fall, the latter in the spring, which may influence recall

of activities participated in throughout the year. The aging population may also contribute to certain trends.

14

Outdoor Recreation Activities Participated In Past Year

Page 15: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Frequency of Outdoor Recreation Activity Participation

15

87%

83%

77%

88%

70%

72%

53%

55%

47%

50%

40%

41%

37%

38%

32%

32%

29%

35%

29%

22%

7%

12%

16%

8%

21%

18%

27%

22%

26%

25%

38%

35%

32%

28%

29%

26%

28%

29%

27%

36%

6

5

7%

3

9%

8%

20%

20%

24%

22%

21%

22%

28%

31%

36%

38%

35%

33%

41%

41%

1

1

4

3

3

1

1

3

4

2

2

7%

3

3

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

Once a week or more

1 - 3 times a month

A few times a year

Just once a year

As found in 2011, the frequency

of participation in 2017 varies

with the activity, with regular

participation being the most

common for dog walking, leisure

walking, and running/ jogging/

power walking.

Frequency of participating in

most activities in 2017 is

generally in line with that of 2011,

with just a decrease noted by

those walking for leisure (77%

walk once a week or more

compared with 88% in 2011).

Q.4) How often do you or your family member living with you (insert activity

participated in) in the last 12 months?

Base Total 2011 (n= 26*-495)

*Caution: Small base size

Walk your dogs

Walk for leisure

Run/ jog/ power walk

Outdoor field sports such as

soccer, baseball field hockey

Nature appreciation/ bird

watching

Hike or trail walk

Go to the beach

Base Total 2017 (n=13*-470)

*Caution: Small base size

Youth activities like

skateboarding or BMX biking*

Go to playground/ kids pool/

waterpark

Other court uses such as

basketball, roller hockey

Continued…

Page 16: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Frequency of Outdoor Recreation Activity Participation (cont.)

16

28%

31%

27%

n/a

26%

34%

24%

34%

23%

31%

17%

19%

12%

14%

7

5

5

7

20%

26%

21%

32%

38%

20%

24%

27%

34%

20%

10%

19%

18%

17%

19%

13%

21%

48%

38%

24%

38%

25%

51%

37%

43%

32%

51%

56%

59%

61%

61%

71%

68%

63%

4

3

28%

4

2

5

5

7%

3

12%

14%

10%

6

15%

5

14%

8%

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

2017

2011

Once a week or more

1 - 3 times a month

A few times a year

Just once a year

As in 2011, participation is least

frequent for park stewardship,

swimming in the ocean,

kayaking/canoeing, or going on picnics

(i.e. a few times a year or less).

The remaining activities exhibit a wider

range of involvement—broadly an

equal proportion say they participate

regularly, one to three times a month or

a few times a year or less frequently.

Compared with 2011, participation in

mountain biking, cycling, tennis or golf

appears to have lessened somewhat,

each seeing an increase in those

saying they participate a few times a

year.

Q.4) How often do you or your family member living with you (insert activity

participated in) in the last 12 months?

Base Total 2011 (n= 26**-495)

**Caution: Small base size

Mountain bike

Pickleball*

Cycle

Tennis

Golf

Park stewardship volunteer**

Swim in the ocean

Base Total 2017 (n=13*-470)

*Caution: Small base size

Kayak or canoe

Go on a picnic

Page 17: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

17

2. Frequency of and Reasons for Visiting West Vancouver Parks

Page 18: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

40%

20%

17%

10%

4%

--

--

20%

12%

3%

30%

19%

12%

3%

9%

22%

Not interested

None within walking distance

Personal mobility issues

Too busy

Don't meet my needs

Security concerns

Other

No reason in particular

Reason For Not Visiting

2017 (n=33*)

2011 (n=31*)

Visited a West Vancouver Park in the Past Year

18

Identical with 2006 and 2011, 95%

of West Vancouver households

visited a West Vancouver park in

the past 12 months.

Household park visitation is similar

in the East, Central and West

regional areas of the District (95-

98%), but slightly lower among

those living in the Upper region

(86%).

Park visitation is otherwise

consistent between other

demographic segments.

Among the few that have not been

to a District park in the past 12

months, lack of interest is now the

primary reason, followed by

distance, each increasing

significantly compared with 2011.

Not changing significantly, mobility

issues and not having the time are

still factors for some.

95%

95%

95%

2017(n=501)

2011(n=520)

2006(n=300)

% Visited

Q.6b) Why Not?

*Caution: Small base size

Note: In 2002, 96% of residents reported personally visiting a West Vancouver park in the past 12

months. The ‘% visited’ reported above takes into account visits made by the respondent of the

survey, any other family members or a combination of both.

Q. .6a) Have you or has any family members in your household

visited o West Vancouver park in the past 12 months?

Page 19: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Frequency of Visiting Large, Popular Parks

19

45%

48%

53%*

55%*

35%

26%

24%

22%

14%

20%

15%

18%

1

1

1

2

2

5

5

5

4

2017 (n=501)

2011 (n=520)

2006 (n=300)

2002 (n=300)

Once a week or more

1 - 3 times a month

A few times a year

Less than once a year

Never

Not in the past 12 months

Past year visitation of large, popular

parks in West Vancouver sees a slight

increase compared with 2011, with the

proportion visiting 1–3 times per

month, increasing from 26% to 35%.

Compared with 2002 and 2006

however, the proportion visiting once a

week or more has declined, from just

over half to 45% currently.

As in the past, only a small proportion

(5%) of West Vancouver households

has not visited these parks in the past

12 months.

Large parks are somewhat more likely

to be used frequently by dog owners

(55% use once a week or more

compared with 42% of non-owners).Q.7a) How often do you or your family visit large, popular parks such as Ambleside,

Dundarave, John Lawson, Whytecliff, Whyte Lake or Lighthouse Park that offer a

variety of features and active things to do?

*Includes 10% (in 2002) and 13% (in 2006) who say they visited these parks everyday

Page 20: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Frequency of Visiting Local, Less Popular Parks

20

9%

11%

13%*

14%*

19%

21%

17%

21%

41%

37%

40%

37%

7

13%

7

7

19%

5

5

4

5

13%

18%

17%

2017 (n=501)

2011 (n=520)

2006 (n=300)

2002 (n=300)

Once a week or more

1 - 3 times a month

A few times a year

Less than once a year

Never

Not in the past 12 months

Past year visitation of local, less

popular parks is slightly lower than

2011 (76% have visited these

parks vs. 82% in 2011).

The change in usage appears to

be a shift of infrequent users to

non-users. However, use amongst

more frequent users appears to

be stable.

Residents living in the West and

Central regions are more likely to

be frequent users than those in

the East or Upper regions.

Most users of these parks

continue to visit only occasionally.

Q.8a) How often do you or your family visit local, less popular parks such as

Horseshoe Bay Park, Cypress Falls Park, or Memorial Park that offer other park

experiences and features?

*Includes 2% in 2002 and 2006 who say they visited these parks everyday

Page 21: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Frequency of Visiting Small, Neighbourhood Parks

21

30%

34%

45%*

31%*

22%

17%

15%

18%

19%

21%

16%

14%

5

5

4

7%

18%

5

5

4

5

17%

15%

22%

12017 (n=501)

2011 (n=520)

2006 (n=300)

2002 (n=300)

Once a week or more

1 - 3 times a month

A few times a year

Less than once a year

Never

Not in the past 12 months

Don't know

Visitation to small, neighbourhood

parks is in line with 2011, with

three-quarters (76%) having visited

these parks in the past year.

Consistent with past waves, visits

to small neighbourhood parks tend

to be made on a regular basis.

o Twice as many households

visit these parks once a

month or more, versus a

few times a year or less.

Residents in the Central region of

the District are somewhat more

likely to be frequent visitors to

these parks, with those in the

Upper region the least likely to visit

at all.

Q.9a) How often do you or your family visit small parks located right in your

neighbourhood?

*Includes 10% in 2002 and 14% 2006 who say they visited these parks everyday

Page 22: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Reasons for Visiting West Vancouver Parks

Large, Popular Parks Local, Less Popular Parks Small, Neighbourhood Parks

2006 2011 2017 2006 2011 2017 2006 2011 2017

Base (Among Those Visiting Specific Park

Types)

Major Mentions Only

(282)

%

(479)

%

(462)

%

(209)

%

(350)

%

(320)

%

(232)

%

(365)

%

(328)

%

To go for a walk 64 62 76 41 50 62 56 53 57

To find quiet/ solitude/ sit/ relax/ people watch 26 26 26 24 22 27 14 16 16

To walk the dog 20 26 21 16 20 16 29 25 22

Family time and activities/ picnic/ casual,

unorganized sports 34 21 23 27 17 12 17 15 14

Birdwatching/ nature activity 17 14 25 19 21 27 10 10 17

Go to playground 16 14 16 10 7 8 13 17 14

For individual exercise/ activity/ jog or run 18 13 14 16 10 6 15 7 6

To get out and socialize 4 8 10 4 5 7 2 3 6

For marine use (e.g. kayaking, canoeing,

boating, yachting, scuba diving, snorkeling,

swimming)9 8 8 4 2 4 3 - 2

To play organized, league sports 8 5 2 1 3 1 4 3 2

To bike/cycle 3 3 3 4 1 1 4 3 3

Outdoor festivals/concerts 2 2 - - - - 1 - -

Hiking 3 1 - 4 4 - 2 - -

Art shows - 1 - - - - - - -

Close to home/easy to get to - - - - - - - 2 -

Community event - - 10 - - 4 - - <1

Proximity to other facilities/services

(restaurants, live nearby, etc.) - - - - - 9 - - 7

Q.7b/8b/9b) What draws you and your family to these parks – what do you do there?

22: Statistically significant increase : Statistically significant decrease

Page 23: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

• The main draw for visiting West Vancouver parks continues to be “going for a walk”. This is true regardless of the

size of the park.

o Compared with 2011, more households in 2017 visit large popular parks (76% currently vs. 62% in 2011), or

local parks (62% currently vs. 50% in 2011) to go for a walk.

o This is generally consistent by region and other demographic segments.

• Secondary reasons for visiting West Vancouver parks are largely the same as previous waves:

o Between 16% and 27% say they visit these parks to find quiet/solitude or to walk their dogs.

o Between 12% and 23% still visit parks of all types to spend time with family .

• In spite of an overall decrease in the proportion of residents reporting they took part in nature appreciation and bird

watching in the past 12 months, the proportion of households giving that as a reason to visit large and small parks

increased compared with 2011 (from 14% to 25% for large parks and 10% to 17% for small parks).

• In 2017, mentions are made of visiting West Vancouver parks for community events, particularly in the large popular

parks, referencing events such as festivals, fireworks, concerts and farmers’ markets.

• Also mentioned in 2017 are visits to local, less popular parks due to their proximity to other attractions such as

restaurants.

23

Reasons for Visiting West Vancouver Parks

Page 24: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

24

3. Outdoor Activity Participation in the Upper Lands

Page 25: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Outdoor Activity Participation in the Upper Lands

25

The proportion of households

that report participating in

outdoor activities in the Upper

Lands in 2017 sees an

increase compared with 2011

(46% vs. 34% respectively),

returning to a similar level

reported in 2006.

Dog owners are somewhat

more likely than others to

report participation in outdoor

activities in the Upper Lands

(56% vs. 42% of non-owners).

As in the past, those

households who participate in

outdoor activities in the Upper

Lands mainly report going for

walks/hikes/snow shoeing.

46%

34%

43%

2017(n=468)

2011(n=520)

2006(n=300)

% Participated

Q.10b) What activities do you do there?

84%

17%

13%

10%

9%

6%

3%

2%

2%

2%

--

<1%

85%

--

14%

6%

21%

10%

2%

--

--

2%

5%

--

88%

--

11%

4%

15%

10%

2%

--

--

3%

8%

--

To go for a walk/ hike/ snowshoe

Misc. winter sports (skiing, tobogganing,etc.)

To walk the dog

Bird watch/ nature activity

To mountain bike

For individual exercise/ activity/ jog or run

To find quiet/ solitude/ sit/ relax/ peoplewatch

To get out and socialize

Visit cabin

Family time and activities/ picnic

Other

Nothing in particular

Activities Participated In(among those participating)

2017 (n=196)

2011 (n=178)

2006 (n=129)

Q. .10a) Have you or family members ever participated in any

outdoor recreation activities in the forested lands above the

residential neighbourhoods know as the Upper Lands?

Page 26: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

26

4. Satisfaction with Maintenance and Upkeep of West Vancouver parks

Page 27: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

47%

36%

46%

37%

37%

23%

35%

23%

23%

31%

18%

34%

27%

15%

12%

10%

14%

47%

56%

48%

56%

53%

67%

52%

57%

59%

47%

60%

40%

51%

52%

51%

48%

38%

3

6

2

4

4

5

5

12%

2

5

3

12%

16%

21%

8%

3

16%

4

4

2

3

3

2

6%

4

12%

14%

3

20%

25%

17%

17%

17%

19%

39%

2017

2011

2017

2011

2017

2011

2017

2011

2017

2017

2011

2017

2011

2017

2011

2017

2017

Very satisfied Somewhat satisfied Dissatisfied Very dissatisfied Don't know

Total

satisfied

94%

92%

93%

93%

90%

91%

87%

80%

81%

78%

78%

75%

78%

68%

63%

58%

52%

Satisfaction with Maintenance and Upkeep of West Vancouver parks

27

Residents continue to be largely

satisfied with the maintenance and

upkeep of West Vancouver parks and

related facilities, with all measures

stable since 2011.

The exception is an increase in

satisfaction with the maintenance and

upkeep of trails (87% currently, up

from 80% in 2011), and park

washrooms (68% currently, up from

63% in 2011).

Measured for the first time in 2017,

the large majority of residents are

satisfied with garbage and litter

collection (81%).

And, while ranked lowest in terms of

overall satisfaction, the majority of

those with an opinion are also

satisfied with recycling opportunities

in parks (58% vs. 23% dissatisfied),

and tennis and other sports courts

(52% satisfied vs. 9% dissatisfied).Base: 2017 (n=501)

2011 (n=520) Q.11) Next, how satisfied are you with the maintenance and upkeep of the following…

The parks themselves

Flowers and shrub beds

Beaches

Trails

Park playgrounds

Sports fields

Park washrooms

Garbage and litter

collection

Tennis & other sport

courts

Recycling opportunities in

parks

Page 28: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Additional Comments About District Parks or Trails

Is there anything else you would like to tell us about District

parks or trails? 2017

(501)

%

Yes 42

Misc. positive comments (satisfied with improved maintenance of

foliage, amount of recreations facilities, etc.)10

Garbage/ recycling/ dog waste issues (enforcement of bylaws,

more bins, etc.)8

Improvements/ maintenance of trails (lighting, repair stairs, etc.) 7

Dog issues (enforce current off leash bylaw, need more off leash

dog parks/ areas)5

Improvements/ maintenance of seawall (uneven surface,

separate bike lane, etc.)5

Improvements/ maintenance of public washroom facilities 4

Improvements/ maintenance of sports courts/ fields 3

More parking 3

Improvements for water access (boat launch, swimming pool/

dock, etc.)2

Resolve access issue with CN Rail 1

Improvements/ maintenance of beaches 1

Miscellaneous 2

No 58

Q.12) Is there anything else you would like to tell us about District parks or trails?

Those providing additional

comments regarding West

Vancouver parks and trails either

reiterate their current satisfaction

with them, or otherwise make

general reference to making

improvements to aspects

previously tested.

Such comments include general

maintenance and repairs to trails,

lighting or stairs, improvements to

washrooms and sport facilities,

and enforcement of bylaws

regarding dogs or more provision

of off-leash areas.

Note: comment categories are

displayed as percentages of the

total sample (n=501); collectively

these percentages add to more

than 42% as some respondents

provided more than one comment.

28

Page 29: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

29

5. Frequency of Visiting District Facilities for Programs & Services

Page 30: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

District Facilities Visited for Programs & Services

30

In 2017, households were asked which, if any

West Vancouver facilities they had visited for

programs or services.

The most commonly used facility is the West

Vancouver Community Centre, visited by more

than two-thirds of households (69%).

Next most popular, visited by more than half of

households, are the Ferry Building Gallery on

the waterfront (56%), and the Aquatic Centre

(52%).

About one-third visited the Gleneagles

Community Centre (38%), and the Seniors’

Activity Centre (33%).

Attended least often are the Ice Arena (27%),

and the West Vancouver Museum (20%), with

about one-in-ten households that have not

attended any of the facilities tested.Base: Total 2017 (n=501)

Q.5a) Have you or family members living with you visited or

participated in programs or services at the following District facilities in

the past 12 months:

69%

56%

52%

38%

33%

27%

20%

9%

West Vancouver Community Centre

Ferry Building Gallery on the Waterfront

West Vancouver Aquatic Centre

Gleneagles Community Centre

Seniors' Activity Centre

West Vancouver Ice Arena

West Vancouver Museum

None of the above

2017

Page 31: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

48%

37%

46%

27%

20%

3

26%

28%

14%

16%

19%

15%

12%

23%

32%

31%

47%

49%

64%

33%

4

4

9%

10%

12%

18%

54%

West Vancouver Community Centre (n=330)

West Vancouver Aquatic Centre (n=210)

Seniors' Activity Centre (n=227)

Gleneagles Community Centre (n=151)

West Vancouver Ice Arena (n=87)

Ferry Building Gallery on the Waterfront (n=315)

West Vancouver Museum (n=98)

Once a week or more 1 - 3 times a month A few times a year Just once a year

Frequency of Visiting District Facilities for Programs & Services

31

The facility most commonly visited, the

West Vancouver Community Centre, is

also most frequently utilized for

programs and services, with about half

of those that have visited in the past

12 months visiting once a week or

more often (48%).

The Aquatic Centre, popular with more

than half of households is also used

often, with more than one-third visiting

once a week or more.

Though visited by one-third of

households, almost half of those that

do visit the Seniors’ Activity Centre do

so once a week or more (46%).

And, while more than half of

households have visited the Ferry

Building Gallery in the past twelve

months, the majority tend to visit just a

few times a year.

Q.5b) How often do you or your family member living with you visit or participate in

programs or services at ______ in the last 12 months?

Base Total 2017 (n= 501)

2017

Page 32: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

32

6. Satisfaction with Services provided by Parks, Culture and Community Services

Page 33: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Satisfaction with Services Provided by Parks, Culture and Community Services

33

In 2017, residents were asked their

level of satisfaction with services

provided by Parks, Culture and

Community Services

The large majority of those with an

opinion is satisfied with all of the

services provided.

Satisfaction is particularly high for

parks and trails, arts and culture

services, recreation programs, and

environmental protection.

The large majority of those with an

opinion are also satisfied with youth

services (out of 52% responding,

47% are satisfied compared with

just 6% dissatisfied).

Base: 2017 (n=501)

Q.13) The District provides a number of services related to community health and activity. Thinking of your experience in these activities, in general, how satisfied are you with:

37%

27%

34%

17%

13%

55%

59%

50%

58%

34%

5

4

8

5

7

9%

12%

16%

48%

Parks and trails

Arts and culture services,programs and facilities

Recreation programs, servicesand facilites

Environmental protection

Youth services

Very satisfied Somewhat satisfied

Dissatisfied Very dissatisfied

Don't know

Total

satisfied

92%

86%

84%

75%

47%

Page 34: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

Demographics

Page 35: District of West Vancouver 2017 Parks User Survey Parks User Survey... · Introduction • At the request of the District of West Vancouver, market research was conducted amongst

35

Demographic Profile

Total 2017 (District Areas)

2002 2006 2011 2017 Upper East Central West

Base(300)

%

(300)

%

(520)

%

(501)

%

(119)

%

(109)

%

(174)

%

(99)

%

Areas

Upper n/a n/a 24 24 100 - - -

East n/a n/a 22 22 - 100 - -

Central n/a n/a 35 35 - - 100 -

West n/a n/a 19 20 - - - 100

Age

18-19 n/a 2 5 1 - 3 - -

20-29 n/a 7 8 9 14 3 11 7

30-39 n/a 16 10 10 10 5 15 8

40-59 n/a 40 39 38 36 38 40 37

60 or over n/a 34 37 43 45 42 42 43

Gender

Male 44 46 45 45 47 43 43 49

Female 56 54 55 55 53 57 57 52

Children in Household

All under 12 n/a n/a 11 13 17 21 6 11

All between 12 and 18 n/a n/a 15 10 6 7 16 10

Mix of younger and older children n/a n/a 6 11 10 16 9 12

No children under 18 at home n/a n/a 67 66 68 57 69 67

Number of Dogs

0 n/a 65 65 72 77 81 69 61

1 n/a 27 28 22 19 17 21 31

2 n/a 5 6 6 3 2 8 8

3 n/a 1 1 1 1 - - -

: Statistically significant increase : Statistically significant decrease