Upload
others
View
7
Download
0
Embed Size (px)
Citation preview
Page 1
Draft District Export Action Plan: Shivamogga
September 2021
Page 2
Contents
1. Introduction ............................................................................................................. 3 2. District Profile ......................................................................................................... 4
2.1 Geography ............................................................................................................. 4 2.2 Flora and Fauna ................................................................................................. 4 2.3 Natural Resources of the District ........................................................................ 5 2.4 Demography ....................................................................................................... 6 2.5 Handicraft ........................................................................................................... 7
3 Tourism ................................................................................................................... 8 4 Economic Indicators of the District .................................................................... 10
4.1 Primary, Secondary & Tertiary Sector .............................................................. 10 4.2 Land Utilization ................................................................................................. 11
5 Industrial Profile ................................................................................................... 11 5.1 Infrastructure ........................................................................................................ 11 5.2 Industry ................................................................................................................ 12 5.3 Key Players .......................................................................................................... 13
6 Industrial Areas/ Estates ...................................................................................... 14 6.1 Industrial Areas .................................................................................................... 14 6.2 Industrial Estates ................................................................................................. 14 6.3 Proposed Industrial Park ...................................................................................... 15
7 SWOT Analysis of Shivamogga........................................................................... 15 8 District as Export Hubs: An initiative by Government of India ......................... 16 9 Institutional Mechanism & Responsibility for district as export hubs ............. 16 10 Exports Scenario .................................................................................................. 18
10.1 One District One Product (ODOP) ..................................................................... 19 10.2 State’s Export Performance ............................................................................... 19 10.3 Identification of District Export Basket ................................................................ 21 10.4 Product Promotion and Export Strategy ............................................................. 22 10.5 Promising Sector ................................................................................................ 23
11 Potential Investment Opportunities .................................................................... 24 11.1 Opportunities in Agro-Based Industry: ............................................................... 24 11.2 Opportunities in Auto Component Industry: ....................................................... 24 11.3 Opportunities in Textiles and Apparel ................................................................ 25 11.4 Opportunities in Tourism .................................................................................... 25 11.5 Opportunities in BioPharma and wellness .......................................................... 25
12 Strategy and Action Plan ..................................................................................... 26
Page 3
1. Introduction
Shimoga, officially known as Shivamogga, is a city and the district headquarters of
Shivamogga district in the central part of the state of Karnataka, India. The city lies on the
banks of the Tunga River. Being the gateway for the hilly region of the Western Ghats,
the city is popularly nicknamed as "Gateway to Malnad".
The city is 569 m above sea level and is
surrounded by lush green paddy fields, arecanut
and coconut groves. It is located 267 kms from the
state capital Bangalore and 195 kms from the port
city Mangalore.
The name of the city is derived from the term
"Shivmoga". A version of etymology is due to the
story that Lord Shiva drank the Tunga river water
using "Mogge", hence the name Shiva-mogga".
Another version of etymology is that
the name is derived from the term "Sihi-Mogge",
meaning "sweet pot".
The district formed the southern tip of the Emperor
Ashoka's Mauryan Empire in the third century BC. It was ruled during later centuries by
the Kadambas (4th century), Chalukyas (6th century), Ganges, Rashtrakutas (8th
century), Hoysalas (11th century), and the Vijayanagara rulers (15th century). The city
got an independent identity under the KeladiNayakas' rule during the 16th century. From
the late 17th century, the city became a part of the Kingdom of Mysore until the
independence of India in 1947, when the Mysore state was merged into the Republic of
India.
Shivamogga comprises of the 7 taluks namely Soraba, Hosanagara, Shikaripura, Sagar,
ThirthahaIli, Shivamogga and Bhadravathi.
Figure 1 - Constituency Map of Shivamogga District
Page 4
2. District Profile 2.1 Geography Shivamogga is a district in the central part of the state of Karnataka, India. The city lies
on the banks of the Tunga River. Being the gateway for the hilly region of the Western
Ghats, the city is popularly nicknamed as "Gateway of Malnad". The area covered by
Shivamogga is 12,805 Sq Km1
Table 1: Latitude and Longitude of the Taluks
S. No. Taluks Latitude Longitude
1 Soraba 14.38° 75.1°
2 Hosanagara 13.92° 75.07°
3 Shikaripura 14.27° 75.35°
4 Sagar 14.1667° 75.0333°
5 ThirthahaIli 13.7° 75.23°
6 Shivamogga 13.9299° 75.5681°
7 Bhadravathi 13.8276° 75.7064°
Source: Google maps
2.2 Flora and Fauna The Malnad region is a biodiversity hotspot with a rich diversity of flora and fauna. The
region has protected areas classified as wildlife sanctuaries to ensure the protection of
the wildlife.
The Gudavi Bird Sanctuary is located in Soraba Taluk of Shivamogga District in the state
of Karnataka and is one of the most picturesque and well-known bird sanctuaries of India.
Sharavathi Valley Wildlife Sanctuary is in Sagar Taluk. It has evergreen and semi-
evergreen forests with its eastern portion adjoining the Linganamakki reservoir.
1 District website and secondary sources
Page 5
Shettihalli Wildlife Sanctuary lies adjacent to Shivamogga city and has forests ranging
from dry deciduous to semi-evergreen and is spread over an area of 395.6 km22.
2.3 Natural Resources of the District The detailed natural resources present in Shivamogga is given below in Table 2:
Table 2: Natural Resource of the District3
2 Secondary sources 3 https://shimoga.nic.in/en/horticulture-department/
Natural Resources Key Features
Crops The main crops grown in the district are paddy, ragi, jowar,
maize, cotton, chilly, groundnut, pulses, horse-gram,
sugarcane, areca nut and sunflower
Land The district has 2768.55 sq. km of forest, which constitutes
32.66 % of the total geographical area of the district.
Mineral resources China clay, fireclay, iron ore, iron ore (magnetite), kyanite,
limestone, manganese ore, quartz/silica sand, asbestos,
copper, titanium minerals, vanadium
Horticulture
Horticulture crops are growing in 121281.00 ha area in
Shivamogga district, i.e, 43.03% of the net cultivating area in
the district and more than 15% in the state. Cultivation of
plantation and spice crops are more in malnad regions where
in semi malnad regions farmers are cultivating fruits and
vegetables along with plantation and spice crops.
Page 6
2.4 Demography
i. Population As per the census 2011, male and female population constitutes the same
population the total population of the district4 This highlights the prevalence of
gender equality in the district. The details of population is given below:
Table 3: Population
Population 2011 20215
Total Population 17,52,753 18,86,136
Male Population 8,77,415 NA
Female Population 8,75,338 NA
Source: 2011 census
ii. Demography at a Glance
Below Table (Table 4) gives you glance of the demography in Shivamogga like
details about area, revenue divisions, taluks, hobli’s municipalities, villages,
literacy rates, sec ration etc.
Table 4: Demography of Shivamogga
Demographic Label Value Area 12,805 Sq Km
Number of Revenue Divisions 2
Number of Taluks 7
Number of Hobli’s 37
Number of Gram Panchayats 271
Number of Municipalities 9
5 https://www.indiagrowing.com/Karnataka/Shimoga_District
Page 7
Demographic Label Value Number of Villages 1681
Sex Ratio 991 per 1000 males
Literacy rate 87.78 percent
Child Sex Ratio 960
Source: Shivamogga District website
2.5 Handicraft Gudigars, hereditary crafts persons are working in the districts of Shivamogga who carve
exquisite figurines of gods and goddesses from the soft wood which is known as
Sandalwood Carving. There are several handicrafts items which are being made from
carvings like Photo frames, paper knives, jewellery caskets and garlands amongst many
others.
Figure 2 Sandalwood Articles of Shivamogga
Pic Courtesy – Shivamogga online
Page 8
3 Tourism
Shivamogga is a true gem of nature and scenic landscapes. The stunning hill station
getaway has something to offer for everybody. It is truly a paradise and a treat to one’s
eye. Places to visit in Shivamogga are as varied and diverse as the landscape itself.
Some of the major attractions in Shivamogga are mentioned below:
Jog Falls - Wondrous sight is that of river Sharavathi
taking a spectacular leap into the chasm from a height
of 900 feet to form the highest waterfalls in India
Vanake-Abbey Falls -The falls are situated 4 Kms
away from Agumbe, the sunset point in Thirthahalli
Taluka. The falls are surrounded by lush green trees
and natural beauty.
Achakanya Falls - 10 Kms from Thirthahalli on the way
to Hosanagar near Aralsuruli you can find this eye
catching waterfall. The river Sharavathi takes a
spectacular leap here to form this wonderful fall.
Figure 3 Jog falls
Figure 4 Vanake-Abbey Falls
Figure 5 Achakanya Falls
Page 9
Hidlamane Falls – It is situated near Nittur in
Hosanagar Taluka. To reach the falls you have to trek
by the rocky hills surrounded by dense lush trees.
Linganamakki Dam 6 Kms from Jog falls this dam is constructed across river
Sharavathi. The height of the dam is 1819 ft above sea
level. Linganmakki dam is the main feeder reservoir for
the Mahatma Gandhi Hydro Electric Power unit.
Agumbe - Spectacular sunset point, also known as the Cherrapunji
of South India
B. R. P. Dam - Located 28 Kms from Shivamogga city near
Kuvempu university. The dam is constructed across river bhadra
and the height of the dam is 194 ft. There are a number of islands
created by the Bhadra river and you can enjoy the boat ride around
this island.
Figure 6 Hidlamane Falls
Figure 7 Linganamakki Dam
Figure 8- Agumbe
Figure 9 B. R. P. Dam
Page 10
4 Economic Indicators of the District
Shivamogga contributes 2.9% in Karnataka’s total GSDP and 2.9% in Net State Domestic
Product (NSDP) during 2018-19. Pere capita income of the district is Rs. 205368 during
2018-196.
Table 4: Economic Profile of the District
Particulars Current Prices
(2018-19) INR Cr. Constant Prices
(2011-12) (INR. Cr.)
Gross District Domestic Product (GDDP) 43283 29916
Net District Domestic Product (NDDP) 38638 26277
Per Capita Income (Per Capita NSDP at Current Prices)
*205368
Source: Directorate of Economics and Statistics, Government of Karnataka * In Rs.
4.1 Primary, Secondary & Tertiary Sector Tertiary sector contributes 52%, followed by Secondary sector contributing 25.9% and
20.9% respectively to the total contribution as per the current prices. The sectoral
bifurcation of Net District Income at current and constant (2011-12) prices for the year
2018-19 is highlighted in Table 6:
Table 5: Sectoral Bifurcation of Shivamogga
Sector Current Prices Constant Prices Contribution
2018-19 (INR Cr.) (2011-12) (INR Cr.) 2018-19 (%) Primary 8050 3762 23.4
Secondary 8469 6751 24.6
Tertiary 17908 12298 52.0
Total 34427 22811 100.0
Source: Directorate of Economics and Statistics, Government of Karnataka
6 https://planning.karnataka.gov.in/storage/pdf-files/Reports/Economic%20Survey%202020-21_Eng_Final_R.pdf
Page 11
4.2 Land Utilization Shivamogga has land utilization of 33% for forest, 29% for cultivation and 38% for others,
making Shivamogga a perfect destination for investment in all the major sectors like
tourism, agriculture and industries like garment, auto components etc.
Figure 10 Land Utilization of Shivamogga
5 Industrial Profile 5.1 Infrastructure
i. Connectivity o Rail: Railway route length of 131 km passes through the district. Further,
for the development of connectivity, Shivamogga-Shikaripur– Ranebennuru
new railway line projects are under progress.7
o Road: There is a 221 km of National Highway and 980 km of State Highway
which passes through the District which makes the district well connected
with other districts
o Air: The nearest airport located to Shivamogga is Mangaluru International
Airport, Mangaluru which is at a distance of 190 Km. The Government of
Karnataka is planning to develop a new airport at Shivamogga which will
improve its connectivity and enhance the local industries, MSME amongst
others
7 Secondary research & Economic Survey of Karnataka
33%
29%
38%
Land Utilization of Shivamogga
Forests
Cultivableland
Other land
Page 12
o ICD: Nearest ICD located to Shivamogga is Inland Container Depot (ICD)
Kadakola (260 km.) & ICD, Bangalore (320 Km)
o Port: Nearest seaport is Mangaluru, 200 km away from Shivamogga city.
Other seaports include Chennai, Karwar and Goa
ii. Water Supplies: Seven major rivers - Tunga, Bhadra, Kumudwathi, Varada, Kushawati,
Dandavati and Sharavathi, and nine major reservoirs including Linganamakki,
Ambligola and Tunga account for the water supply to the district.
iii. Power Supply: Mangalore Electricity Supply Company Limited (MESCOM) supply electricity in
Shivamogga. Projects like Sharavathi Hydro Electric Project installed with
capacity of 1,035 MW, Linganamakki Dam (installed capacity of 55 MW),
Varahi Hydro Electric Project (Installed capacity 460 MW), Gerusoppa Dam
Project (installed capacity of 240 MW) are other Hydro Projects in the District.
District account for 30% of the power generated in Karnataka. This shows that
there is no dearth of power in Shivamogga making it even more lucrative for
industries to invest.
5.2 Industry i. Large and Medium Industries - There are 16 Large and Medium Scale Industries
with an aggregated investment of INR 1671 crores and employment of 103138
ii. Coverage of MSME – There are 4715 MSME registered under Udyam Registration
till 9th August, 2021 in which Micro industries constitutes 4497, Small Industries
constitutes 199 and Medium Industries constitutes 199.
8 Secondary Research 9 MSME Udyam registration
Page 13
5.3 Key Players India’s biggest garment exporter M/s Shahi Exports has invested and has a garment
factory in Shivamogga. Shivamogga has attracted players like M/s Mysore paper mills
ltd., M/s Visvasvaraya Iron & Steel Ltd., M/s Exchange technologies etc. who are
operating in the district, clearly indicating the potential for investment in Shivamogga.
Some of the key players in the district are:
i. Mysore Paper Mills Ltd. Visvasvaraya Iron & Steel Ltd.
ii. Shahi Exports Pvt. Ltd.
iii. English India Clay Ltd.
iv. Malenadu Alloy Castings Pvt. Ltd.
v. Paper Packaids Pvt. Ltd.
vi. Perfect Alloy Components Ltd.
vii. M.N, Pickles Industry
viii. Exchanging technologies
ix. Pealite Liners Pvt. Ltd.
x. Shivamogga Cooperative Milk Producers Societies Union Limited
xi. Shanthala Spherocast Pvt. Ltd.
xii. Auto Machine Shop & Pearlite Liners Pvt. Ltd.
xiii. Paper Packaging Pvt. Ltd.
xiv. Ambuthirtha Power Pvt. Ltd
xv. Bharath Starch Industries
4,497
199 19
4,715
0
1,000
2,000
3,000
4,000
5,000
Micro Small Medium Total
Shivamogga MSME Coverage
Figure 11 Shivamogga MSME Coverage
Page 14
6 Industrial Areas/ Estates
6.1 Industrial Areas There are 4 major industrial areas in Shivamogga. The details are given below:
Industrial Areas Name Extent (acres)
Auto complex 19
Mandli – Kallur 42
Shivamogga/ Bhadravathi 438
Sanda, Shikaripura 208
Devakathikoppa 250
6.2 Industrial Estates
There are 9 major industrial estates in Shivamogga. The details of which are given
below:
Industrial Estates
Name Extent (acres)
Shivamogga 30
Mandli 10
Bhadravathi 5
Sagar 14
Shiralkoppa 5
Hosanagara 5
Soraba Proposed 20
Sagar Proposed 20
Ripponpet Proposed 5
Page 15
6.3 Proposed Industrial Park The State has announced the establishment of IT SEZ and IT Park in Non-SEZ
areas in Shivamogga. KEONICS has been mandated to establish and develop IT-
SEZ and IT Park in KIADB Industrial Estate, of Shivamogga, Bhadravathi Highway.
Out of 33 acres land available 6 acres had been allotted to SEZ entrepreneurs.
7 SWOT Analysis of Shivamogga
Strength - Developed Infrastrucure Connectivity
- Industrial Parks & Estates - Presence of Natural Resources- Presence of Skilled workforce - Presene of Big export houses
Weakness- Lack of Awareness among producers about export opportunities, markets etc.
- No Inland Container Depot (ICD)
Opportunities- Huge opportunity for Agro industries,
auto components industries and garment industries, bio-pharma and wellness - Presence of sector polices to back
invesments in the district- Connectivity will increase with
developemnt of new propsed airport in the district
Threat- Every state is offering textile and
garment policy making it competiitive for the district to attract the investment
SWOT
Page 16
8 District as Export Hubs: An initiative by Government of India
During Independence Day speech in 2019, Hon’ble Prime Minister Shri Narendra Modi
stated that each district of our country has a potential equal to that of one country.
Every district has products and services which are being exported, and can be further
promoted, along with new products / services, to increase production, grow exports,
generate economic activity and achieve the goal of AtmaNirbhar Bharat and Make in
India.
The objective to develop Shivamogga as an export hub is to enable MSMEs, farmers
and small industries to get benefit of export opportunities in the overseas markets and
shift focus on district led export growth for self-sufficiency and self- reliance. This shall
attract investment in the district to boost manufacturing and exports and provide
ecosystem for innovation/ use of technology at district level to make the exporters
competitive. It should also help reduce transaction cost for the exporter at various
stages of export cycle and generate employment within the district.
Moreover, to enable local artisans, access overseas buyers for their craft, the
government has identified Shivamogga as an ‘Export Development Center’ (EDC).
The objective is to provide support in terms of skill development, branding and
accessing markets through online platform and ensure first and last mile connectivity
through India Post.10 It is imperative to set up an EDC which would provide a platform
to the artisans and other MSMEs for onboarding their products on various e-
commerce platforms. A grievance redressal mechanism also needs to be set up at the
EDCs
9 Institutional Mechanism & Responsibility for district as export hubs To ensure smooth functioning of district as export hubs, District Export Promotion
Committees (DEPCs) need to be constituted in Shivamogga. These DEPCs shall be
headed by DM/Collector/DC/District Development Officer of the district and co-chaired
10 https://economictimes.indiatimes.com/industry/services/retail/export-development-centres-in-karnataka-to-help-craftsmen-access-e-marketplace/articleshow/81462630.cms?from=mdr
Page 17
by designated officer from DGFT. The composition of the committee is illustrated
below (Table 7):
Table 7: Composition of the DEPC
S. No. Representative from the respective departments Position
1 DM/Collector/DC/District Development Officer of the
District Chair
2 Designated DGFT Regional Authority Co-Chair
3 Agriculture Department Member
4 Horticulture Member
5 Livestock Member
6 Fisheries Member
7 Handicrafts Member
8 Handlooms Member
9 Industry Member
10 Lead Bank Manager Member
11 Export Promotion Councils Member
12 Quality and Technical Standards Bodies Member
13 MSME, GoI Member
14 Heavy Industry, GoI Member
15 Revenue, GoI Member
16 Textiles, GoI Member
Page 18
The roles and responsibilities of DEPC is illustrated below:
10 Exports Scenario
The Government of Karnataka’s initiative on the subject is aligned with the Government
of India’s vision to develop each district as an export hub in the country. Major products
that are exported from Shivamogga district are as follows11:
Category Products Agriculture Ginger, Banana, Pineapple, maize and value-added
products
Spices Pepper and Cardamom
11 Primary Research
Figure 12 Roles & Responsibilities of DEPC
Page 19
Category Products Others Arecanut value added products, Areca leaf cup/plate
Auto Auto Components/castings
Textiles Readymade garments
Handicraft Handicraft items
The above-mentioned products are mainly exported to countries like USA, European
Countries like UK, Germany, Spain, France, Italy, South-East Asian counties like
Thailand, Vietnam , Malaysia, Indonesia, Other Asian countries like Japan, Bangladesh,
Gulf Countries like UAE, Saudi Arabia etc.
10.1 One District One Product (ODOP) The crop identified by Karnataka State Agricultural Produce Processing and Export
Corporation Limited (KAPPEC) for One District One Product of Karnataka is Pineapple.
The export performance of Pineapple and major markets and opportunities is given in
subsequent sections. The product identified by Dept. of I & C, Karnataka under ODOP is
BioPharma and Wellness.
10.2 State’s Export Performance Export Performance of the above identified products from Karnataka to world is given
below:
Karnataka's Exports to world (In USD Mn.) S. No. Product 2020-21 Major markets
1 Readymade garments 1355.0
USA, UK, Germany, Spain,
France & Japan
2 Auto Components/castings 236.5
USA, Thailand, Japan,
Germany & Italy
3 Maize and value added products 99.0
Vietnam, Indonesia,
Bangladesh, Malaysia,
Myanmar & UAE
Page 20
Karnataka's Exports to world (In USD Mn.) S. No. Product 2020-21 Major markets
4 Ginger 6.8
Bangladesh, Morocco, Egypt.
Germany & Indonesia
5 Banana 1.8
UAE, Qatar, Germany, USA &
Iran
6 Pepper 1.7
Germany, Vietnam, Canada,
Bangladesh & USA
7 Cardamom 1.5
Canada, Saudi Arabia, Japan,
Israel & UK
8 Arecanut 0.5
Sri Lanka, Maldives, Bhutan,
USA & Canada
9 Pineapple* 0.1
Belgium, France, Maldives,
Qatar & Saudi Arabia
Source: DGCI&S, Kolkata, 2021 * ODOP Product
It is evident from the above table that exports of RMG, Auto Components, Maize and
value-added products, Ginger etc. has good export potential from Shivamogga.
Page 21
10.3 Identification of District Export Basket To promote exports from the State, there is a need to diversify district’s export basket,
destinations and boost high value and value-added export products. For this study,
following is the structure based upon the Ansoff Matrix, which is a strategic planning tool
that provides a framework to help marketers devise strategies for future growth:
1. Readymade garment – USA, UK, Germany, Spain, France & Japan
2. Auto Component - USA, Thailand, Japan, Germany & Italy
3. Maize and value added products - Vietnam, Indonesia, Bangladesh, Malaysia, Myanmar & UAE
1. Readymade garments – South Korea, Brazil, Poland, Hong Kong & Russia
2. Automobile – China, Mexico, Spain, Canada, France
3. Maize and value added products – Japan, Mexico, China, Korea, Egypt
1. Pineapple - Belgium, France,
Maldives, Qatar & Saudi Arabia 2. Bio Pharma & Wellness – USA,
South Africa, UK, Russia & Nigeria 3. Banana - UAE, Qatar, Germany,
USA & Iran 4. Pepper - Germany, Vietnam,
Canada, Bangladesh & USA 5. Cardamom - Canada, Saudi Arabia,
Japan, Israel & UK 6. Arecanut - Sri Lanka, Maldives,
Bhutan, USA & Canada
1. Pineapple – USA, Netherland, China,
Japan & Spain 2. Bio Pharma & Wellness – Germany,
Switzerland, China, Belgium & Japan 3. Banana – Russia, Japan, China,
Netherlands, UK & France 4. Pepper – China, Thailand, Malaysia, UK,
Bangladesh & Japan 5. Cardamom – UAE, Bangladesh, China,
Netherlands & Egypt 6. Arecanut – Iran, Singapore, Thailand,
Bangladesh & UAE
Division of Products
Existing Market New Market
Existing Product
New Product
Page 22
10.4 Product Promotion and Export Strategy i. Organize training programmes/seminars to create awareness among exporters on
importance of value addition, competitiveness and quality
ii. Design industry specific courses and implement the same for the identified sectors
by RA Bangalore, such as Automotive and Auto Components, Textiles and
Apparels, etc.
iii. Leverage the Agri universities present in Shivamogga for boosting exports
iv. Export Facilitation Center (EFCs) to provide end-to-end on-ground facilitation and
handholding support to exporters who are already trading overseas or are trying
to access foreign markets
v. Technological developments in communications will make it easier for smaller
firms to enter international markets
vi. The large corporate players in the district, should promote the district MSME
suppliers in foreign markets as a part of their CSR activities.
vii. Organize Trade Fairs and Buyer-Seller meetings in emerging markets and non-
traditional products
viii. Marketing techniques to be used to focus on value addition and diversification of
products
ix. Set up a professionally managed apex Public Institution (like EXIM Bank), with
capabilities to provide strategic guidance to support Private & PPP initiatives
x. Incubation cells and hubs within clusters must be developed in collaboration with
academia / regional institutions to provide district with mentoring and technology
support, and shared R&D facilities
xi. Provide financial assistance to the exporters with respect to both pre-shipment and
post-shipment credit to sustain the expenses, term loans, subsidies etc.
xii. A District coordination cell to be established for easing out the various
cumbersome procedures that an exporter faces on regular basis and to link all the
stakeholders in the export eco-system
xiii. To establish a dedicated PDC (Project Development Cell) to facilitate the investors
in the district
Page 23
xiv. To provide marketing and branding support to the artisans, MSME’s,
entrepreneurs, exporters in terms of promotion of their products on Social media,
e- commerce platforms and packaging of the products.
10.5 Promising Sector To promote the district, it is important to identify promising and upcoming sectors based
on the strengths of the district.
• Agro-Based Industry: There is a huge opportunity in Shivamogga pertaining to
Agri based products. The opportunities are available in the areas like Processing
Units (Pickle making, juice extraction, floriculture-based units), establishing
nurseries to provide good quality saplings and seeds, inter cropping in areca nut
and coconut plantations & introducing floriculture in open field and under protected
conditions.
• Auto Component Industry: Karnataka is the auto innovation hub of India, being
home to leading global companies such as Mercedes (Daimler), Bosch, Toyota,
Volvo, Scania etc. There is already presence of Auto Components clusters in
Shivamogga which indicate that there is a presence of skill manpower resources
and infrastructure facilities.
• Opportunities in Textiles and Apparel: Bangalore is the garment hub of the
country with the presence of major brands like Raymonds, Aditya Birla among
other notable players. Shivamogga has also attracted India’s largest apparel
exporter M/s Shahi Exports Pvt. Ltd
• Tourism: Shivamogga provides huge investment opportunity in tourism with
presence of beautiful landscape and numerous water falls.
• BioPharma and wellness: One of the most upcoming sectors in the Indian and
global commercial context is that of BioPharma & Wellness. One of the most
Page 24
upcoming sectors in the Indian and global commercial context is that of BioPharma
& Wellness. The reason behind this is growing consumer awareness, increasing
disposable incomes and a desire among the millennial population to transform their
lifestyles has given the wellness sector across the world an unprecedented boom.
In India, the wellness industry for a long time flourished by banking on the demand
for traditional and alternative healing practices such
as Ayurveda, Yoga, Naturopathy. Shivamogga provides huge opportunity in
BioPharma and wellness.
11 Potential Investment Opportunities
Government of Karnataka’s is taking many key initiatives to promote exports from
Shivamogga and attract investment. For Example:
• With an aim to encourage spirit of Innovation and Entrepreneurship, the “New Age
Incubation Network” has been established in Shivamogga
• Strengthening of Center Of Excellence For Floriculture at Tunga Horticulture Farm,
Shivamogga. The main objectives of programme are to impart training and create
awareness among farmers on flowers and high tech cultivation of flower crops
• Department of Horticulture has developed Biotechnology Centre Shivamogga
11.1 Opportunities in Agro-Based Industry:
The key enablers for investment in this sector are water resources, soils are suited for
different crops with varied agro- climatic conditions, suitable irrigation sources,
presence of state warehouse APMC yards in the district. Further, there is the proposed
100 Acres Food Park and Animal Feed Unit.
11.2 Opportunities in Auto Component Industry:
With 390 Auto component units in Shivamogga, Auto-complexes and Industry Parks
coupled with robust Karnataka’s Industrial Policy 2020-2025, makes it a very potential
district for investment in Auto components industry
Page 25
11.3 Opportunities in Textiles and Apparel Shivamogga has presence skilled manpower, available resources, industrial parks
and connectivity makes a very prominent for district for investment. Further, to
compliment the investment in the textiles and apparel sector the Karnataka’s Textile
and apparel policy, 2019-24 provides subsidies like capital subsidy, interest subsidy,
power subsidy, ESI & EPF subsidy, stamp duty exemption, ETP, wage subsidy to
mention a few.
11.4 Opportunities in Tourism
Shivamogga provides huge investment opportunity in tourism:
• For an adventure lover, Shivamogga offers everything to enjoy in adventure
related activities. Adventure tourism is rapidly gaining its popularity. Due to
varied landscape and rich biodiversity Shivamogga provides opportunity in
adventure tourism.
• Shivamogga provides opportunity in development of ecotourism destination
which is the fastest growing marketing industry of tourism in today’s era.
• Agritourism is the latest concept in the Indian tourism industry, which
normally occurs on farms and Shivamogga which is also popularly known
for its Agro industry, provides plethora of opportunities in agritourism. The
concept of Agritourism is very simple one, the urban tourists go to the
farmers’ home, stay there like a farmer, experience the agricultural
activities, eat the local rural food, wear traditional clothes, get the knowledge
of the local culture, traditions. Shivamogga is the perfect destination for
Agritourism.
11.5 Opportunities in BioPharma and wellness Shivamogga has 2768.55 sq. km of forest (33%) which gives ample of
opportunities to Bio pharma and wellness industry to invest. In line with this
BioParma and Wellness has been chosen for “One District One Product” by Dept.
I & C, Karnataka for Shivamogga.
Page 26
Following are the key highlights why to invest in BioPharma and wellness:
• MAHE, Manipal, Bengaluru has been sanctioned Rs. 4.26 crore for
establishment of Technology Business Incubator in the areas of Biopharma
and Biomedical and related areas for the period of 5 years.
• Biotech startups growing at 30% annually in the state.
• First state in the country to bring out biotech policy.
• Department of Horticulture has developed Biotechnology Centre at
Shivamogga
• 10 new New 'C' and 'D' Type Sheds are being constructed in Shivamogga
12 Strategy and Action Plan
Major initiatives and strategies, which will enhance exports from Shivamogga are detailed
below:
Schedule Categories Strategies Action Plan
Short &
Medium
Term
Skill
Development
• Organize outreach
programs/ workshops for
the exporters
• Work towards continuous
feedback from the industry
for understanding their
perspective
• Encourage youth to take up
this profession by
generating awareness
among them
• Upskill the existing workers
& exporters
• Concerned stakeholders to be
invited to business
events/workshops to help
provide market linkages to
exporters
• DICs must make effective use of
existing training institutes
established by the State Govt. at
district & state level for imparting
skill training
• Conducting dedicated
workshop/webinar for the skill
development in identified sectors
by the experts on the topics such
Page 27
Schedule Categories Strategies Action Plan
• Workshop on the
opportunities and
challenges in Skill
Development in Auto
components, textile etc.
• Conduct skill training
programmes for logistics
sector
as: training needs and skill gaps
of the Automotive and apparel
industry.
• Establishment of a portal with
database of trained personnel
linking to the job opportunities
Financial
Assistance
• Provide term loans to small
and medium enterprises to
enable them to upgrade
export production capability
• Assist exporters with pre-
shipment and post-
shipment credit
• Smooth functioning of the
exporters
• Encourage and refund the
course fees paid by
individual entrepreneurs for
acquiring certification
courses on Export -Import
Management conducted by
IIFT, New Delhi and FIEO
and other recognized
institutions
• Information Dissemination about
existing financial schemes which
the MSMEs, exporters and other
relevant stakeholders can avail
which would facilitate in export
promotion
• Support smaller units in
establishing their business
through financial assistance
Page 28
Schedule Categories Strategies Action Plan
Marketing &
Packaging
Support &
Grievance
Redressal
• Adopt modern packaging
technology which would
reduce the packaging cost
of the products
• Marketing techniques to
promote the exports of
Pineapple, maize, pepper
and other Agri Products
• Organizing and facilitating
participation in international
trade fairs and exhibitions
• Grievance Redressal
Mechanism
• The district, with the help of
Indian Institute of Packaging
(IIP), to work towards improving
the quality standards &
manufacturing compliances,
learning new techniques &
technology and market
intelligence. Parallelly, tie up with
NGO’s to help the artisans in
packaging and other activities
• To enhance exports, it is
imperative to provide training to
the farmers for the adoption of
innovative methods in the growth
of quality Agri products. Also,
Pineapple is an identified ODOP
product, on which the district
must focus with a vision to
promote it at a global level.
• Regularly conduct Trade
Fairs/exhibition both at the
National and International
Levels; sponsor trade
delegations abroad
• Set up a grievance redressal
mechanism to resolve
grievances of exporters within a
stipulated time frame
Page 29
Schedule Categories Strategies Action Plan
• Cooperate with FIEO, ITPO and
Export Promotion Councils
Commodity Boards
Quality
Enhancement
• Collaboration with QCI
• Service Quality
Improvement
• MoU with (Quality Council of
India) QCI for defining quality
standards of the products so
that their quality shall be
maintained/ improved, and they
shall be exported across the
globe with brand logo which
ensures its authenticity
• Invest in service training of the
staff. Identify the gaps in service
training in the current workforce.
Ensure that the employees take
a customer service seminar,
online, or in person, as part of a
performance improvement
requirement. Organize training
sessions that target specific
issues or gaps, such as how to
interact with exporters
Long
Term
Branding and
Promotion
• Design logos for Agri
products goods
• Leveraging the power of
social media
• Leveraging e-commerce
facilities
• Appoint an agency for designing
of the logo and ensure only quality
products use this logo which will
ensure product differentiation
• Tie up with various e-commerce
players to market the products on
their online platforms
Page 30
Schedule Categories Strategies Action Plan
Infrastructure
• Agri Export Zones
• Centre of Excellence for e-
mobility (Create an
ecosystem for research,
innovation & skill
development for green
mobility)
• Project Development Cell
(PDC)
• Quality testing and
certification labs for exports
• Uninterrupted Power
Supply
• Mega Food Parks
• Logistical infrastructure
should be developed
• Set up an Agri Export Zone in
Shivamogga district for
Pineapple, Spices, maize and
other Agri products
• Under PDC, the district shall
facilitate investments in a timely
and targeted manner. Provide
necessary support on the issues
faced by investors to finalize their
investment plans
• Development of Inland Container
Depots (ICDs) Shivamogga since
there are nearby ICDs. This will
also reduce Container handling
and Freight charges and provide
concession to the districts
• Possibility of providing
independent feeders for power
supply for such clusters shall be
examined, in consultation with the
State Governments, so that
uninterrupted power supply could
be ensured
• Encourage local industry players
to become exporters by providing
a conducive environment in the
district
• Mega food parks should include
creation of processing
Page 31
Schedule Categories Strategies Action Plan
infrastructure near the farm,
transportation, logistics and
centralized processing centers.
This would facilitate food
processing units to meet
environmental and safety
standards
Policy/
Regulatory
Reforms
• Capitalizing on the existing
ASIDE & TIES scheme to
support the export logistics
• Online single window
system (No physical
touchpoints between the
applicant and department
from the time of application
process till the final
decision)
• Identification of relevant projects
to address the gaps in
infrastructure which are not
addressed by any other scheme.
• Encourage investor/ entrepreneur
to apply for all the
licenses/approvals through the
online single window portal.
Single Window System should be
integrated with SMS gateway/
emails so that applicant gets
notification at every critical stages
of application processing
Page 32
Annexures a. List of Exporters
b. List of MSMEs
c. List of Warehouse
d. List of Cold Storages