Justine Jay TangLogan Cheng

Iris Poon 03/03/2013

Vision

Place-making for innovation-enabling spaces at street level in HK: Citizen labs for social innovation embracing government innovation units, corporate innovation, Marketing, Planning, Strategy + R&D departments in order to address common cultural and systemic issues relevant to drive societal change in 'the new commons'.

Current Situation

People are segregated emotionally because..

• They might be fearful to open their territories to begin conversations.

• They might be skeptical to a friendly conversation initiated by a stranger.

• They might not be able to identify those who share similar interests.

Problem Statement

1) Lack of a social interaction platform for sharing resources that can create bonding between people who are originally separated by class, culture, language, generation yet share commonalities.

2) Current culture of complaining without constructive problem solving actions towards deep rooted social problems.

Chan Family Persona

Elaine ChanAge: 16

High School

Excel at academic performance mum wants me to be a

chartered accountant or lawyer

Panny ChanAge: 45

Accountant/Mum/Housewife

I don’t like my job, it’s very boring However, I wouldn’t

change my career because it’s very stable and offers a good

salary.

Patrick ChanAge: 70

Retired Telecom Engineer

My daughter is too busy with her work and household chores. My grand-daughter is too busy

with school work. She only plays with her friends but not

us.

Chan Family Persona

Quote“I never want to

change who I am, I would do my best to

realize my dreams and passions.”

MotivatorsFashion Trends, New

Technology, Self-achievement

FrustrationsThere is no one

whom I can share my dreams to.

There is no like-minded individuals I

can find.

Quote“I want to connect with my neighbour but just don’t know

where to start”

MotivatorsFamily, Wealth

maximization, Health

FrustrationsNo spare time. I

would rather spend all my spare time on my daughter (though

she doesn’t have time for me)

I want to stay slim.

Quote“I want to live a life of dignity and value by contributing my

wisdom and knowledge to the

society”

MotivatorsShared memory, Respect, Being

listened to

FrustrationsNot used to

communicate via mobile apps,

therefore does not engage well with granddaughter

The Big Idea

Belief

Commonalities starts conversations and conversations will enable relationship forming

Commonalities Build Trust

Proposition

This is both a digital (Mobile Application) and physical platform that enables valuable conversations and interactions by finding commonalities between the differences of people.

A. Personal

Profile

B. Your

Concerns

C. Your Needs

D. Create your

Community

Service Journey

User Input DataMatching

A, B, C

Kick off Conversation

Online Relationship

Building

Physical Meet Up

Match Making Areas

APersonal Profile• Interest

– Music/food/sports

• Hobbies• Vision• Career path

BConcerns

• Social Issues– Sustainability

• Family Issues– Education– Baby– Elderly care

• Personal Issues– Health– Finance

CNeeds

• Volunteering

• Entertainment

• Baby sitting

• Domestic helper

• Immediate

• Fix lighting

• Borrow things

Open Community

• Open social Interaction platform to share resources to co-creating societal innovation (where everyone changes)

Goal

• Let everyone re-think the value of their lives in the society

Open Community

Topic InitiatorTopic of

DiscussionOpen Dialogue

Community Initiative

Online Relationship

Building

Physical Meet Up

Why District 19

• Rebuild the value of love and trust within community

• Integrate both virtual and physical social interaction

• Sustainable relationship

Commonalities LOVE & TRUSTLong Term

Relationship

Persona

Elaine ChanFound like-minded peers to support the pursuit of her

dreams

Panny ChanFound people who share

similar family/health concerns for practical advice and

encouragements

Patrick ChanLearnt how to communicate with younger generations. Found life satisfaction in

mentoring youth

The common need for life satisfaction is social connection with like-minded people who are willing to share and support

Thank You

Iris Poon Justine Jay Tang Logan Cheng