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ISTRIBUTOR ETAILER
NDUSTRY NNOVATION
ODELS
DRIIM
WHAT’S
HOT in
Retail and
CPG?
September
– October
2018
THE HOTTEST TOPICS
FROM THE MOST
IMPORTANT BUSINESS
MAGAZINES and
MANAGEMENT JOURNALS
WHAT’S
HOT?
INTERNATIONAL
PRESS
September
– October
2018
The Amazon’s “walk out” technology automatically
detects when products are taken off (or returned) to
the shelves, and keeps track of them in a virtual cart.
Shortly after, they receive a digital receipt and their
Amazon account is also charged for the order,
according to Amazon’s website.
Link to the article
September
2018,
CSA,
D. M. Amato-
McoyAMAZON
BARELY A WEEK AFTER ITS SECOND
LOCATION OPENED ITS DOORS, AMAZON
GO HAS INTRODUCED ITS THIRD STORE
— AND ITS BIGGEST TO DATE.
The design studio/research lab came up with designs
for autonomous vehicles that would be extensions of
our homes, offices, and local institutions. The
designs are useful for sparking conversations about
the ways autonomous vehicles could transform
everyday life.
Link to the article
September
2018,
MIT Technology
Review,
E. WoykeIKEA
IKEA DESIGNS FUTURE
AUTONOMOUS CARS THAT WORK AS
HOTELS, STORES, AND MEETING
ROOMS
From a convenience perspective, the company is pushing its
mobile app as a catch-all of services for everything from
reserving products to loyalty points and product information.
Those functions in and of themselves aren't particularly
innovative, but Nike is encouraging its customers to use the
app at home and in stores.
Link to the article
September
2018,
Retail Dive,
C. SalpiniNIKE & REI/part 1
NIKE LIVE CONCEPT IN LOS ANGELES
COMBINES AN IN-STORE, PHYSICAL
EXPERIENCE, WITH AN APPROACH THAT
RUNS ON DATA AND DRAWS ON MOBILE TO
MAKE THE SHOPPING EXPERIENCE MORE
CONVENIENT AND STREAMLINED.
This is evidently the logic behind REI's host of outdoor
experiences, from local hiking and camping trips to
international and domestic Adventures, which REI members
(and non-members) can pay to attend. The outdoorsy trips that
REI leads target the typical REI customer: one who is probably
interested in the environment, a la the company's commitment
to rewilding efforts, and likely sustainability as well.
Link to the article
September
2018,
Retail Dive,
C. SalpiniNIKE & REI/part 2
REI'S APPROACH TO IN-STORE
EXPERIENCE — ASIDE FROM HAVING
TRIAL AREAS FOR CUSTOMERS TO TEST
OUT HIKING BOOTS AND OTHER GEAR —
HAS BEEN TO ABANDON THE STORE
ALTOGETHER.
Target, which has been steadily remodeling stores
and revamping many of its private labels, boosting
sales and traffic in the process, said it would also
make both its brick-and-mortar and online toys
destinations more enticing.
Link to the article
September
2018,
Retail Dive,
D. HowlandTARGET
TARGET IS POSITIONING ITSELF TO TAKE
ADVANTAGE OF THE DEMISE OF TOYS R
US. THE RETAILER PLANS NEARLY
DOUBLE ITS OFFERING OF NEW AND
EXCLUSIVE TOYS TO MORE THAN 2,500.
Costa Coffee has 450 stores in China already. Add
Coca-Cola’s long presence there and deep pockets,
and China could see the pace of new store openings
by Costa Coffee speed up.
Link to the article
September 2018,
Forbes,
P. MourdoukoutasCOCA-COLA
COCA-COLA’S PURCHASE OF THE U.K.-
BASED COFFEE CHAIN COSTA COFFEE
COULD SLOW DOWN STARBUCKS
MOMENTUM IN ITS HOTTEST MARKET:
CHINA.
Ikea was forced to rethink its product lineup and store
operations:
1. Given India’s lower income levelsmany products are priced at
less than 100 rupees.;
2. Ikea employees also visited about 1,000 homes in various
cities to understand how people lived and what they needed;
3. Lower heights for cabinets and counters because Indian
women are shorter.
Link to the article
September
2018,
Independent,
V. GoelIKEA
IKEA’S OPENING IN INDIA – AND ITS
SUBSEQUENT SUCCESS OR FAILURE – IS
LIKELY TO BECOME A CASE STUDY FOR
OTHER INTERNATIONAL RETAILERS.
The fast-food chain announced that it has cut
artificial preservatives and flavors, as well as artificial
added colors, from all of its classic burgers. In
addition to that, McDonald's has been remodeling
restaurants, adding table service, and installing
kiosks.
Link to the article
September
2018,
Business
Insider,
K. TaylorMcDONALD’s
MCDONALD'S PRESIDENT REVEALS HOW
THE CHAIN IS MANAGING A POTENTIAL
FAST-FOOD IDENTITY CRISIS
Growing a brick-and-mortar presence seems to be of
particular importance to certain types of companies:
1. »Clicks-to-bricks» retailers are apparel and accessories
companies, enabling customers to try before they buy
2. Half of these e-tailers are luxury brands, which lets
customers see expensive purchases before buying.
Link to the article
October 2018,
Business
Insider,
G. MaganaE-tailers
DIGITALLY NATIVE BRANDS ARE
EXPANDING THEIR BRICK-AND-MORTAR
PRESENCES AND PLAN TO ESTABLISH
850 STORES ACROSS THE US OVER THE
NEXT FIVE YEARS.
Link to the article
October 2018,
MIT,
E. Winick WALMART
WALMART WILL USE VR HEADSETS TO
TRAIN ALL ITS US EMPLOYEES. BY THE
END OF THE YEAR, IT PLANS TO HAVE
MORE THAN 17,000 OCULUS GO
HEADSETS IN USE TO HELP TRAIN
WORKERS.
The headsets will train associates in everything from operating
new technology on the shop floor to soft skills like empathy and
customer service.The actual teaching content has been designed
for the retailer by startup Strivr . Walmart is a rare success story
for VR. The retailer is investing in something virtual reality has
struggled with: scale. This deployment of thousands of Oculus
Go headsets for training could act as a proof of concept for other
big corporations.
Walmart said that identifying the original destination
of food traditionally takes about a week — largely
because of the expensive and time-consuming
amount of paperwork required — but it'll only take
2.2 seconds to do the same with blockchain.
Link to the article
September
2018,
Business
Insider,
N. ShieldsWALMART
THE COMPANY WILL MAKE ITS
SUPPLIERS UPLOAD LOCATION AND
STATUS INFORMATION ON GROCERIES ON
ITS FOOD TRACKING BLOCKCHAIN,
ULTIMATELY SAVING TIME AND MONEY.
For upcoming brands that operate in one of
WeWork's workspaces, selling in WeMRKTs can help
them build recognition. Coworking spaces have
unique potential to create traffic for brands and
retailers.
Link to the article
October 2018,
Business
Insider,
D. KeyesWeWork
WORKSPACE PROVIDER WEWORK IS
PLANNING TO OPEN 500 NEW WEMRKTS,
ITS IN-BUILDING STORE CONCEPT, AS
WELL AS AN E-COMMERCE STORE OVER
THE NEXT COUPLE OF YEARS.
Walmart's part to automate store associate tasks:
1. Bring autonomous inventory management robots to
more stores;
2. Adding conveyor belts that sort products from trucks
when they're unloaded
3. Automatically collects grocery orders;
Link to the article
October 2018,
Business
Insider,
D. KeyesWALMART
WALMART IS BRINGING AN AUTONOMOUS
VEHICLE TO ITS STORES TO FREE UP
EMPLOYEES' TIME AND IMPROVE ITS
STORES' EFFICIENCY; IN FACT, EACH
EMPLOYEE SPENDS 2 HOURS a DAY
PERFORMING THE SAME TASK.
As sales have tumbled from $53 billion in 2006 to less than
$17 billion last year, sears has closed hundreds of stores,
reducing its total locations to 866 stores as of september 13,
down from 1,980 stores in 2013.
Analysts are skeptical that the company can make a
comeback following years of underinvestment in stores.
Link to the article
October 2018,
Business
Insider,
H. PetersonSEARS
SEARS, ONCE AMERICA'S MOST ICONIC
RETAILER, FILED FOR CHAPTER 11
BANKRUPTCY .
Link to the article
October 2018,
Bloomberg
R. CHANGALIBABA
ALIBABA IS OFFERING TO HELP
BY VACUUMING DATA UP FROM THE LEGIONS
OF PEOPLE SHOPPING, SEARCHING AND
SHARING ON ITS VARIOUS PLATFORMS AND
PROVIDING IT TO COMPANIES EAGER TO
CREATE PRODUCTS THAT WILL RESONATE
WITH CHINESE CONSUMERS.
Alibaba has helped Mars Inc. create a candy bar
and given Unilever NV valuable data for a new line of
pollution-fighting cosmetics; then the e-commerce giant
advised both companies how to market the products.
Link to the article
October 2018,
Business
Insider,
D. Keyes
IN STORE
PERSONALIZATION
REPORT
CONSUMERS SAY THAT A PERSONALIZED
SHOPPING EXPERIENCE CAN INSPIRE LOYALTY
AND INCREASES IN SPENDING. NEARLY HALF
(44%) OF CONSUMERS SAID THAT THEY'RE
MORE LIKELY TO MAKE A REPEAT PURCHASE
AFTER A PERSONALIZED SHOPPING
EXPERIENCE
However, brick-and-mortar retailers aren't meeting
consumers’ in-store personalization expectations. Physical
retailers can close the gap in personalization by identifying
consumers when they enter, tracking them throughout their
journey, and then using that information to inform
individualized offerings.
WHAT’S
HOT?
September
-October
2018
NATIONAL
PRESS
In fact, everyone can interact with Esselunga app by using
any device just by saying “Ok Google, talk to Esselunga” and
Google Assistant will start taking notes. Shopping lists are
available on the Esselungaacasa.it website or on Esselunga
app and they are ready to be checked while doing the
shopping either in store or through e-commerce.
Link to the article
September
2018,
GDOWEEK,
C. BertolettiESSELUNGA
ESSELUNGA HAS SET UP A PARTNERSHIP WITH
GOOGLE ASSISTANT TO OFFER CLIENTS A
NEW SERVICE FOR SMART SHOPPING. CLIENTS
CAN NOW WRITE, MODIFY AND INTERACT WITH
THEIR SHOPPING LIST ONLINE THANKS TO THE
VIRTUAL ASSISTANT OF GOOGLE.
The service entails:
• Click and Collect
• Buy online, return in store
• Concierge service
• Nike shopping with
• Bra fitting
• Jersey customisation
Link to the article
September
2018,
GDOWEEK,
A. BonaccorsiNIKE
THE MOST INNOVATIVE STORE IS NOW IN MILANO
AND IT HAS BEEN REALIZED IN CORSO VITTORIO
EMANUELE II. THE STORE COVERS 1,342 MQ2 ON 3LEVELS PROVIDIDING A WIDE RANGE OF INNOVATIVE
PRODUCTS AND OFFERING A HIGH DIGITAL CONTENT
IN ORDER TO ENSURE SPEED AND COMFORT TO ITS
CLIENTS
Aldi’s E-truck, converted into electric from a previously diesel
engine powered truck, allows transport without emissions
and CO2, as well as ensuring silent operations. Moreover,
also the refrigeration unit works with electricity, providing an
integrated refrigeration system that creates areas at different
temperatures in the hold.
Link to the article
September
2018,
GDOWEEK,
L. MaroniALDI
ALDI EXPERIENCES ELECTRIC ZERO-
EMISSION VEHICLES
As in the first selling point in Seattle, Amazon's smartphone
app will be used to purchase items without paying. When
customers leave the store, a «JUST WALK OUT» technology
automatically charges the amount of items purchased to their
Amazon account and then sends a receipt to the their app.
Link to the article
September
2018,
GDOWEEK,
A. BonaccorsiAMAZON
“AMAZON GO” GROWS AND LANDS IN
NEW YORK. MOREOVER, TWO OTHER
OPENINGS ARE PLANNED IN CHICAGO
AND SAN FRANCISCO IN THE NEXT
MONTHS.
ISTRIBUTOR ETAILER
NDUSTRY NNOVATION
ODELS
DRIIM