DISTRIBUTION OVER 213,000 homes monthly€¦ · Sienna Plantation Vicksburg SUGAR LAND: Aliana ... 33.” Houston offers th e world- ... that is the envy of most other

DISTRIBUTION OVER

213,000 homes monthlyin Houston’s most preferred demographic areas.

2015 MEDIA KITCIRCULATION & PUBLICATION OVERVIEW

GREATER HOUSTON COMBINED CIRCULATION

OUR READERS

PROFESSIONAL ALLIANCES, AWARDS,

& COMMUNITY INVOLVEMENT

2015 EDITORIAL CALENDAR

AD SPECIFICATIONS

Fort Bend Publishing 10707 Corporate Drive, Suite 170 Stafford TX 77477 281-240-2445, ext. 128houstonlifestyles.com | fortbendlifestylesandhomes.com | katylifestylesandhomes.com | woodlandslifestylesandhomescom | cyfairlifestylesandhomes.com

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media kit 2015_Layout 1 12/2/14 1:26 PM Page 1

For over 25 years “Lifestyles & Hom es”has provided high quality

publications for its readers and advertisers in Houston’s preferred

demographic communities.

AUDITED CIRCULATION:Our award-winning rotated circulation is verified by CMN Audit

(Community Magazine Network). Our advertising program strategi-

cally targets highly educated, high income consumers through direct

mail at an affordable price, to help grow your business. Ninety-seven

percent of our circulation is direct-mailed to prospects who have the

means to buy your products and services. All five zoned publications

are direct-mailed monthly to preferred demographics in Houston and

its upscale suburbs: Sugar Land, Fort Bend County, The Woodlands,

Cy-Fair, and Katy/Fulshear. Bringing qualified consumers to our

unique blend of advertisers in each area requires careful evaluation to

determine the most desirable carrier routes within each zip code. Add

to that our online publications, which incorporates the latest technol-

ogy in web site design and Google Analytics that enhance our reader-

ship and presence. Our digital publications are archived and attract a

high percentage of traffic and as an added benefit, advertisers re-

ceive a weblink.

READER DEMOGRAPHICS:Our readers are mostly college educated, middle to upper class, with

school-aged children. They spend heavily on home improvement, fur-

niture, new cars, health and fitness, technology, fashion, education,

beauty, dining, entertainment, and travel.

UNIQUE BLEND OF CONTENT:We are the leader in highlighting outstanding communities, local

people, and events. Our readers look forward every month to

receiving their Lifestyles & Homes publications. Monthly local

content includes beautifully decorated homes, dynamic people and

businesses, the social scene, happenings, home improvement, health

news, beauty and fitness, school and student news, travel, new

cars, gardening, food and wine, historical and shopping.


CIRCULATION AND PUBLICATION OVERVIEW

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GREATER HOUSTON NEIGHBORHOODS COMBINED CIRCULATION

HOUSTONBellaireGalleriaHeightsMedical CenterMemorialMontroseMuseum DistrictRiver OaksTanglewoodThe VillageWest University

FORT BENDMISSOURI CITY& STAFFORD:Lake OlympiaQuail ValleyRiverstoneSienna PlantationVicksburgSUGAR LAND:AlianaAvalonFirst Colony Grand MissionGreatwood

OVER

213,000 homesper month and reachesOVER

426,000 different homesin our two month rotated circulation

GREATER HOUSTON COMBINED CIRCULATION

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Orchard LakesNew TerritoryRiver Park E/WSugar CreekSugar LakesSweetwaterWoodbridgeRICHMOND:Bella TerraPecan GroveRiver ForestTexanaWaterside Estates

CY-FAIRBridgelandCopperfieldJersey VillageFairfieldCanyon GateTwin LakesBlackhorse RanchStonegateRiata RanchChampionsLongwoodHuntwick

Coles CrossingLakewood Forest

THE WOODLANDSVillage of Grogans MillVillage of Indian SpringsVillage of Panther CreekVillage of Sterling RidgeVillage of Alden BridgeVillage of CochransCrossingVillage of Creekside ParkVillage of College ParkTown Center -East ShoreRolling OaksTimbercrest VillageCoventry LondonderryTimberwildeCreekwood AcresNorthhampton ForestWellingtonOakville VillageAugusta PinesFive OaksMossy OaksForest NorthSpring Forest

Fox RunLakewood EstatesSleepy HollowGlen EaglesSpring HillsDogwood ForestHuntington EstatesShenandoahMalagra ForestOakridge NorthSpring OaksImperial OaksGreen Gate AcresImperial Oaks ParkWoodland ChaseEastwood HillsCarriage HillsRed Oak RanchBig Three EstatesKenbrook Valley

KATY/FULSHEARBella VistaBradford on the BendCanyon GateCinco Ranch

Crosscreek RanchEstates Whispering OaksFairway VillasFulbrookFulshear CreekFalcon PointGrand lakesHeritage GrandKaraughKelliwoodLake ForestLakes of BuckinghamLakes of ParkwayNottinghamNorth Fulshear EstatesOxbow IslandPin Oak VillageRiver Forest ofWeston Lakes

Seven MeadowsWeston LakesWindsor Park LakesWoodcreek Reserve



HOUSTON AREA PUBLICATION READER PROFILES

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HOUSTONOur Houston readers aremostly college educated, mid-dle to upper class and have anaverage income of $223,000.They spend heavily on highereducation for their children,the latest fashion, and homeimprovements. They seek thebest in medical care, andbeauty and fitness. Most liveinside the loop and enjoy at-tending the arts, dining outfrequently and love to travel.Many readers own secondhomes.

ABOUT HOUSTONReuters described Houstonas “one of the brightr spots inthe U.S. economy, is growingso fast that business leadersfear running out of skilled laboras billions are spent buildingnew energy infrastructure onthe Gulf Coast.” According toThe Atlantic M agazine, “Hous-ton is unstoppable: Texas iskilling it. It dominated the re-cession, crushed the recovery,and in a new analysis of jobsrecovered since the downturn,its largest city stands apart asthe most powerful job engine inthe country–by far.”The median age of a Hous-

ton resident is a “youthful33.” Houston offers the world-renowned Texas Medical Cen-ter, with the largest con cen- tration of expertise in medicaltreatment.

KATY/FULSHEARKaty/Fulshear readers aremostly college educated,middle to upper class withschool-aged children. Esti-mated average household in-come of our readers isapproximately $115,264.They are very family minded,spending frequently on diningand entertainment, higher ed-ucation for their children. Ad-ditionally they spend heavilyon home improvement, thelatest fashion, new cars andtravel. They seek qualityhealthcare, beauty productsand fitness.

ABOUT KATY/FULSHEARLocated west of Houston,Katy/Fulshear is among thefastest growing suburbs inGreater Houston. The area isnoted for its easy access toHouston, exceptional schooldistricts and excellent masterplanned communities. Busi-

ness W eekmagazine ratedthe Katy area as #2 in the USfor “America’s BiggestBoomtowns” among the topten fastest growing commu-nities. The Katy/Fulshear areaexperienced a growth rate of168% while maintaining asmall town atmosphere. Ithas an energetic and edu-cated, skilled local workforce.Its residents enjoy diverseshopping and dining and safecommunities.

THE WOODLANDSThe Woodlands readers aremostly college educated,middle to upper class withschool-aged children. Esti-mated household income ofour readers is approximately$110,113. They spend fre-quently on home improve-ments, decorating andlandscaping. They spend onquality healthcare, fitnessand beauty products. Read-ers buy the latest fashions,luxury cars, and love totravel. They enjoy family timeand spend on higher educa-tion for their children. Theyenjoy dining out frequentlyand entertainment.

ABOUT THE WOODLANDSLocated north of Houston,The Woodlands ranks #2among the best selling mas-ter planned communities inTexas and #4 in the US. The Woodlands was votedone of the 25 Best Places to

M oveand One of Am erica’s

Best Shopping Destinations.Winding nature trails, parks,shops, and magnificenthomes accent the landscape.Families represent over 78%of the population giving TheWoodlands a higher than av-erage concentration of fami-lies. Its residents enjoydiverse shopping and diningand a booming business en-vironment.

CY-FAIRCy-Fair readers are mostlycollege educated, middle toupper class with school-agedchildren. Average householdincome of our readers is esti-mated at over $102,656.They spend often on homeimprovements, new cars,healthcare beauty and fitness.They enjoy dining and enter-tainment and love to travel.They spend frequently ontheir children and highereducation.

ABOUT CY-FAIRLocated northwest of Hous-ton, the Cy-Fair area has agrowing 800,000 people withmany new master plannedand community develop-ments. The area has a largeconcentration of families. Cy-Fair Independent School Dis-trict, one of the area’s majorattractions, has more than100,000 students, secondonly to Houston ISD in enroll-ment size within HarrisCounty. Citizen commitmentto education has help pro-duce a reputation for qualitylearning experiences. Theeight high schools graduatestudents who have testscores and college enroll-ment ratios that exceed stateand national results. Resi-dents enjoy diverse shoppingand dining and a healthybusiness community.

Houston has an entrepreneurial spirit that has attracted more Fortune 500company headquarters than just about any other city in the US.

FORT BEND COUNTYFort Bend County readers aremostly college educated,middle to upper class withschool-aged children. Aver-age household income of ourreaders is approximately$138,831. They spend fre-quently on home improve-ment, dining and en ter- tainment, and the latest fash-ion. They are family orientedspending heavily on highereducation. They are fitnessminded and seek the best inhealth, beauty and fitness.They love to travel, enjoy di-verse shopping, and manyown second homes.

ABOUT FORT BENDFor more than two decades,Fort Bend County has ac-crued national accolades foreconomic development jobgrowth and quality of life.Currently, it is the numberone fastest growing county ofthe ten largest counties inTexas. According to Site Se-

lection M agazine, “SugarLand stands as a crown jewelof suburban Houston, gleam-ing with multiple corporateheadquarter facilities, giantengineering R&D centers,and a highly skilled workforcethat is the envy of most othercommunities its size.” Thearea enjoys low crime rates,and a higher quality of life inan enriching environment.

AD SPECIFICATIONS

1/6HORIZONTAL

1/3 SQUARE1/3

VERT

1/2 HORIZONTAL

1/2VERTICAL 1/2

VERTICAL

Houston Remodeling Guide Only

2/3VERTICAL

1/4

1/6VERT

FULL(LIVE AREA)

FORMATSACCEPTEDAll formats and files must beCMYK and at least 300 dpi.

TIFF/JPGMUST be at least 300 dpi.TIFFS are preferred.

PDFAll fonts must be embedded and file must be at least 300 dpi.MUST also provide JPG/TIFF/EPSversion of ad to proof. (low-res proof is acceptable)

QUARK XPRESS Must be Quark 8 and earliercompatible. Include all supporting graphic files (see below) and fonts.

ILLUSTRATOR/ILLUSTRATOR EPS Convert all fonts to outlines/paths.

PHOTOSHOP/PSDMust be at least 300 dpi with allfonts rasterized. All type set to“smooth” anti-anialising is preferred.

GRAPHIC FILES: JPG/TIF/EPSMust be at least 300 dpi. and CMYK.

DISPLAY AD SIZESINCHES

1/6 Page (Vertical) ........................2.275" x 4.75"1/6 Page (Horizontal)......................4.75" x 2.25"1/3 Page (Vertical) ......................2.275" x 9.725"1/3 Page (Square)...........................4.75" x 4.75"1/2 Page (Horizontal)....................7.225" x 4.75"1/2 Page (Vertical) ..........................4.75" x 7.25"(Houston Remodeling Guide only)

1/2 Page (Vertical) ..........................3.5" x 9.725"2/3 Page (Vertical) ........................4.75" x 9.725"1/4 Page ...........................................3.5" x 4.75"(Fort Bend Housinguide only)

Full PageLive Area.....................................7.225" x 9.725"Final Trim..................................8.375" x 10.875"w/Bleed......................................8.625 x 11.125"2 Page SpreadLive Area.....................................14.45" x 9.725"Final Trim..................................16.75" x 10.875"w/Bleed...........................................17 x 11.125"MAGAZINE TRIM SIZE .............8.375" x 10.875"LINE SCREEN ..............................................150

PUBLICATIONSFort Bend Lifestyles & HomesHouston Lifestyles & Homes

Katy-Fulshear Lifestyles & HomesThe Woodlands Lifestyles & Homes

Cy-Fair Lifestyles & HomesFort Bend Housinguide

Houston Remodeling GuideHouston Custom Home Builders Resource Guide


WHERE TO SENDFTP ACCESSAddress: 50.78.220.37Username: outsideftpPassword: 123456(Once logged in, if many foldersare visible, click into the foldernamed “ServerData1” and theninto the FTP folder)

EMAILEmail directly to your sales representative.

DELIVERED OR MAILED• CDR • CDRW • DVD • DVDRW• USB Flash DriveSend to the attention to your sales representative.10707 Corporate Dr., Ste. 170Stafford, TX 77477

Updated 11/15/13

Fort Bend Housinguide

Only

JANUARYAds Receive free advertorial.*HOME IMPROVEMENT:Update Your BathroomINTERIOR DETAILS:Choosing Interior PaintHEALTH & WELL-BEING:Cosmetic Surgery & DermatologyMed SpasMedical ProfilesOTHER PROMOTIONS:Higher EducationPrivate Schools & Learning CentersWeddings & Valentine’s Day

FEBRUARYAds Receive free advertorial.*HOME IMPROVEMENT:Floors & CountertopsINTERIOR DETAILS:Interior Updates That InspireHEALTH & WELL-BEING:Cosmetic Dentistry & OrthodonticsHeart Healthy MonthOTHER PROMOTIONS:Higher EducationPrivate Schools & Learning CentersReal Estate, Insurance, Finance & Law Valentine’s Day & Weddings

MARCHAds Receive free advertorial.*HOME IMPROVEMENT:Great OutdoorsINTERIOR DETAILS:Furniture, Rugs, AccessoriesHEALTH & WELL-BEING:Cosmetic Dentistry & OrthodonticsKidney Health AwarenessOTHER PROMOTIONS:Easter Worship April 5Real Estate, Insurance, Finance & Law Spring TravelCountry Clubs

APRILAds Receive free advertorial.*HOME IMPROVEMENT:Great OutdoorsINTERIOR DETAILS:Furniture, Rugs, AccessoriesHEALTH & WELL-BEING:Osteoporosis AwarenessAutism Awareness OTHER PROMOTIONS:Spring Fashion, Spas & SalonsSpring TravelSummer Programs for Kids

MAYAds Receive free advertorial.*HOME IMPROVEMENT:Spring/Summer Home ImprovementsINTERIOR DETAILS:Interior Updates That InspireHEALTH & WELL-BEING:Arthritis AwarenessHigh Blood PressureOTHER PROMOTIONS:Mother’s Day Jewelry and GiftsSummer Programs for KidsVeterinary Services

JUNEAds Receive free advertorial.*HOME IMPROVEMENT:Floors & CountertopsINTERIOR DETAILS:Interior Updates That InspireHEALTH & WELL-BEING:Cosmetic Surgery & DermatologyMed SpasMen’s HealthOTHER PROMOTIONS:Father’s Day/GradsProgress & GrowthVeterinary Services/Pet Photos

JULYAds Receive free advertorial.*HOME IMPROVEMENT:Floors & CountertopsINTERIOR DETAILS:Dream Kitchen DesignsHEALTH & WELL-BEING:Cosmetic Surgery & DermatologyMed SpasMedical ProfilesOTHER PROMOTIONS:Progress & GrowthPrivate Schools & Learning

AUGUSTAds Receive free advertorial.*HOME IMPROVEMENT:Improvements for Home Investment INTERIOR DETAILS:Dream Bathroom DesignsHEALTH & WELL-BEING:Cosmetic Dentistry & Orthodontics Psoriasis AwarenessOTHER PROMOTIONS:Fall GetawaysPrivate Schools & Learning Centers

SEPTEMBERAds Receive free advertorial.*HOME IMPROVEMENT:Great OutdoorsINTERIOR DETAILS:Floors & CountertopsHEALTH & WELL-BEING:Cosmetic Dentistry & OrthodonticsLeukemia & Lymphoma AwarenessOTHER PROMOTIONS:Fall GetawaysFall Fashion, Spas & SalonsPROFESSIONAL RESOURCES:Real Estate, Insurance, Finance & Law

OCTOBERAds Receive free advertorial.*HOME IMPROVEMENT:Great OutdoorsINTERIOR DETAILS:Furniture, Rugs, AccessoriesHEALTH & WELL-BEING:Breast Cancer AwarenessChiropractic HealthOTHER PROMOTIONS:Fall Fashion, Spas & SalonsHoliday Dining & CateringHigher EducationPROFESSIONAL RESOURCES:Real Estate, Insurance, Finance & Law

NOVEMBERAds Receive free advertorial.*HOME IMPROVEMENT:Holiday Spruce-UpINTERIOR DETAILS:Furniture, Rugs, AccessoriesHEALTH & WELL-BEING:Diabetes AwarenessAlzheimer’s Awareness MonthOTHER PROMOTIONS:Shop Small Saturday, Nov. 28Higher EducationHoliday Gift GuideHoliday Dining & Catering

DECEMBERAds Receive free advertorial.*HOME IMPROVEMENT:Holiday Spruce-UpINTERIOR DETAILS:NKBA Kitchen WinnersHEALTH & WELL-BEING:Cosmetic Surgery & DermatologyCancer AwarenessOTHER PROMOTIONS:Holiday Gift GuideWorship

2015 ADVERTISING EDITORIAL CALENDARREVISED DECEMBER 1, 2014

PUBLICATION SUMMARY

Lifestyles & HomesReuters described Houston as “one of

the brighter spots in the U.S. economy,

is growing so fast that business leaders

fear running out of skilled labor as bil-

lions are spent building new energy in-

frastructure on the Gulf Coast.”

According to The Atlantic Magazine,

“Houston is unstoppable: Texas is

killing it. It dominated the recession,

crushed the recovery, and in a new

analysis of jobs recovered since the

downturn, its largest city stands apart

as the most powerful job engine in the

country–by far.”

All five zoned Lifestyles & Homes

publications are direct-mailed monthly

(over 200,000) to preferred demograph-

ics in Houston and its fastest growing

suburbs: The Woodlands, Katy-Fuls-

hear, Fort Bend County (Sugar Land,

Missouri City, Richmond) and Cy-Fair.

These highly sought-after areas are de-

fined by master planned communities,

country clubs, and exceptional school

districts. Readers are mostly college ed-

ucated, middle to upper class, with

school-aged children. Residents enjoy

diverse shopping and dining and a

booming business environment. Hous-

ton Lifestyles & Homes is mailed to

Houston’s preferred metropolitan zip-

codes. Houstonians enjoy diverse shop-

ping and dining and a strong business

environment. Readers spend heavily on

home improvement, furniture, fashion,

education, health, beauty, fitness, dining

and entertainment, new cars and travel.


*Advertisers must purchase a 1/3 page ad or larger to receive free editorial (except schools). Calendar subject to change without notice.

Lifestyles & HomesKATY FulshearO


PROFESSIONAL ALLIANCES(and organizations who receive our monthly publications)

Member Greater Houston Builders AssociationMember GHBA Remodelers CouncilMember GHBA Custom Builders CouncilASID Houston - American Society Interior Designers, Member Katy Chamber of CommerceMember Fort Bend Chamber of CommerceMember The Woodlands Chamber of CommerceMember Cy-Fair Chamber of CommerceAIA Houston

RECENT AWARDS & RECOGNITIONSMost Creative Circulation - Niche MagazineHouston’s Best Award - GHBA Houston RemodelingGuide and Website

Cadre Award - Public Relations - National Associationof Home Builders

We’re A Favorite Place on Google - GOOGLE -

PROFESSIONAL ALLIANCESRECENT AWARDSCOMMUNITY INVOLVEMENT

COMMUNITY INVOLVEMENTAIA Sandcastle Event

GHBA Habitat for Humanity

Houston Ballet Nutcracker MarketKappa Home TourCASA Home TourHeights Home TourHouston ArtsARCAmerican Heart AssociationAmerican Cancer SocietyAmerican Red CrossPink Ribbon HousePink Ladies Golf Tournament

Pin Oak Charity Horse Show, Texas Children’s Hosp.

Chamber Golf Tournaments(Fort Bend, Katy, Woodlands, Houston West)

The 100 ClubGirl Scouts of AmericaFort Bend Chamber Wine & Food FestivalUnited States Naval Sea CadetsSnowdrop FoundationMissouri City Fire & Police AuxillarySugar Land Citizens Police AcademyProject GraduationLiteracy Council of Ft.Bend

Fort Bend Boys ChoirExchange Club of Sugar LandExchange Club of Quail ValleyFort Bend Womens CenterRotary ClubSugar Land OperaFort Bend Education FoundationCy-Fair Education FoundationGolden Retriever Rescue

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READER DEMOGRAPHICSHouston readers are mostly college educated, middle to

upper class and have an average income of $223,000

They spend heavily on higher education for their chil-

dren, the latest fashion and home improvements. They

seek the best in medical care, and beauty and fitness.

Most Houston Lifestyles & Hom esreaders live inside the

loop and enjoy attending the arts, dining out frequently

and they love to travel. Many own second homes.

ABOUT HOUSTONReuters magazine described Houston as “one of thebrighter spots in the U.S. economy, is growing so fast thatbusiness leaders fear running out of skilled labor as billionsare spent building new energy infrastructure on the GulfCoast.” According to The Atlantic Magazine, “Houston isunstoppable: Texas is killing it. It dominated the recession,crushed the recovery, and in a new analysis of jobs recov-ered since the downturn, its largest city stands apart as themost powerful job engine in the country – by far.”The median age of a Houston resident is a “youthful

33.” Houston offers the world-renowned Texas MedicalCenter, with the largest con cen tration of expertise inmedical treatment. Houston’s housing costs are thelowest among the 27 metro areas with more than 2 mil-lion residents. Its world-class infrastructure connects tonational and global communities.

READER DEMOGRAPHICS*Median Age: 33.2Median Household Income: $223,000Median Net Worth $490,600% Female 50.3%% Male 49.7%Average Home Value $412,326Persons per Household 2.06Male Median Age 35.66Female Median Age 36.48Female Population 193,865Male Population 191,262Home Ownership 96.4%


*Demographics are not confirmed and are derived and averaged in good faith from

resources available. Since distribution is limited to 40,000 homes monthly and hand-

picked by carrier routes within each zipcode, income and house values are generally

higher than if averaged from some full zipcodes.


READER DEMOGRAPHICS

READER DEMOGRAPHICS*Median Age: 41.2Average Household Income: $138,831Median Home Price $258,750Median Net Worth $278,181Average Family Size 3.14Family with Children 66.3College Educated/Degree est. 60%+% Female 50.4%% Male 49.6%Home Ownership 96.4%

Fort Bend readers are mostly college educated, middle

to upper class with school-aged children. Average

household income of our readers is approximately

$138,831. They spend frequently on home improve-

ment, dining and entertainment, and the latest fash-

ion. Readers are also fitness minded and seek the best

in health, beauty and fitness, and are family oriented

who spend regularly on higher education. They enjoy

travel, diverse shopping and dining, and enjoy spend-

ing time with their families.

ABOUT FORT BEND

For more than two decades, Fort Bend County has ac-

crued national accolades for economic development

job growth and quality of life. Currently, it is the num-

ber one fastest growing county of the ten largest coun-

ties in Texas. According to Site Selection Magazine,

“Sugar Land stands as a crown jewel of suburban

Houston, gleaming with multiple corporate headquar-

ter facilities, giant engineering R&D centers, and a

highly skilled workforce that is the envy of most other

communities its size.”

The area also continues to enjoy low crime rates,

and a higher quality of life in an enriching environment.







READER DEMOGRAPHICSKaty/Fulshear readers are mostly college educated,

middle to upper class with school-aged children. Es-

timated median household income of our readers is

approximately $115,264. Katy readers are very fam-

ily minded, spending frequently on dining and enter-

tainment and higher education for their children.

The spend heavily on home improvement, the latest

fashion, new cars and travel. The seek quality health-

care, beauty products and fitness.

ABOUT KATY/FULSHEAR

Located west of Houston, Katy/Fulshear is among the

fastest growing suburbs in Greater Houston. The area

is noted for its easy access to Houston, exceptional

school districts and excellent master planned commu-

nities. Business Week magazine rated the Katy area

as #2 in the US for “America’s Biggest Boomtowns”

among the top ten fastest growing communities. The

Katy/Fulshear area experienced a growth rate of

168% while maintaining a small town atmosphere. It

has an energetic and educated, skilled local work-

force. Its residents enjoy diverse shopping and dining

and safe communities.

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READER DEMOGRAPHICS*Median Age: 32.25Median Household Income $115,264Median Net Worth $253,581Median Home Price $272,257Average Household Size 3.07Family with Children 66.3%College Educated/Degree est. 60+%Home Ownership 96.4%% Female 52.8%% Male 47.2%







READER DEMOGRAPHICSThe Woodlands readers are mostly college edu-

cated, middle to upper class with school-aged chil-

dren. Estimated household income of our readers is

over $110,113. They spend frequently on home im-

provements, decorating and landscaping. They

spend on quality healthcare, fitness and beauty

products. Readers buy the latest fashions, luxury

cars, and love to travel. They enjoy family time and

spend on higher education for their children and

quality dining and entertainment.

ABOUT THE WOODLANDS

Located north of Houston, The Woodlands ranks #2

among the best selling master planned communities

in Texas and #4 in the US. The Woodlands was

voted one of the 25 Best Places to Move and One of

America’s Best Shopping Destinations. Winding na-

ture trails, parks, shops, and magnificent homes ac-

cent the landscape. Families represent over 78% of

the population giving The Woodlands a higher than

average concentration of families. Its residents enjoy

diverse shopping and dining and a booming busi-

ness environment.

READER DEMOGRAPHICS*Median Age: 39.5Median Household Income $110,113Median Net Worth $242,248Median Home Price $250,700Average Household Size 2.9Family with Children 81.6%College/Degree est. 60%+Home Ownership 96.4%% Female 51.6%% Male 39.5%Population 93,847







READER DEMOGRAPHICS

OUR READER

Cy-Fair readers are middle to upper class with

school-aged children. Average household income of

our readers is over $102,656. They spend often on

home improvements, new cars, healthcare beauty

and fitness. They enjoy dining and entertainment

and love to travel. They enjoy spend frequently on

their school aged children and higher education.

ABOUT CY-FAIR

Located northwest of Houston, the Cy-Fair area has

a growing 800,000 people with many new master

planned and community developments. The area

has a large concentration of families. Cy-Fair Inde-

pendent School District, one of the area’s major at-

tractions, has more than 100,000 students, second

only to Houston ISD in enrollment size within Harris

County. Citizen commitment to education has help

produce a reputation for quality learning experi-

ences. The eight high schools graduate students

who have test scores and college enrollment ratios

that exceed state and national results. Residents

enjoy diverse shopping and dining and a healthy

business environment.


READER DEMOGRAPHICS*% Female 50.6%% Male 49.4%Median Age: 32.8Median Household Income $102,656Median Net Worth $225,843Median Home Price $170,512Average Household Size 2.9College Educated/Degree est. 60%Family with Children 66.3%Home Ownership 96.4%






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DISTRIBUTION OVER 213,000 homes monthly€¦ · Sienna Plantation Vicksburg SUGAR LAND: Aliana ... 33.” Houston offers th e world- ... that is the envy of most other