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State Bank of IndiaRural DistributionStrategy
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SBIs Rural Banking push
Social Transformationthrough Financial Inclusion
Out of 600,000 Villages only
30,000 have a bank branch
Only 40% of our adult
population has bank account Only 10% of people have life
insurance & less than 1%
have other type of insurance
What it means
Loss of opportunity to
grow in absence of
access to finance or
credit
From National
perspective its a
An exciting Opportunity
Total income in rural India is about
43% of total national income.
Rs 40,000 crores to be disbursed
to Rural people under NREGA 67% of SBIs total branches
(12207) are in rural and semi urban
area & Average Business per
branch is Rs. 44crores
Current demand for creditestimated to be Rs 1,33,000 crores
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Products for Rural Market
SBI Tiny no frills account
No need of KYC documents
Can be opened with Zero Balance
Grameen Shakti Life Insurance product
Cover Rs 5000-50,000
Annual Premium Rs 60-601
Provision for refund (50% in 5yrs, 100% in 10 yrs)
SBI Chhota SIP
Invest as low as Rs 100 monthly in capital markets Kisan Credit
Card
To meet short term credit need of farmers
Can be used at ATMs
Microfinance through SHG route
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Distribution Channels
Customer Service Points (CSP) / Banking Outpost
BC sitting with a biometric reader and a laptop/phone
Using his Tiny Smart Card a consumer can carry out the
financial
transaction
Kiosk Banking Center
Web-enabled; allows cash withdrawal & deposit
Mobile Banking service
Mobile Vans fitted with ATM and a kiosk
Full day in one Village
Bank on Bike
BF with laptop and Data card
3 villages in a day for 2 hours each
Mobile phone banking
Partnered with Airtel to offer banking services thorough
mobile
phones
Consumer Service Centers (CSC)
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