Dissertation on Entrepreneurial Incubation

7/30/2019 Dissertation on Entrepreneurial Incubation

1/23

MD.NAHID PARVEJDissertation On Entrepreneurial Incubation

A

BUSINESS

PLAN

REPORT

ON

PURE ATTA

(Be sure be pure)

SUBMITTED BY:

MD NAHID PARVEJ

PGDM (4th

SEM)


2/23

MD.NAHID PARVEJ

EXECUTIVE SUMMARY:

When raising money, you generally need a business plan. But, its not a good

idea to send off a complete business plan without some introductory discussion

or meetings first. In order to determine if someone might even be interested in

looking at your opportunity, you need a summary, i.e an executive summary of

your plan which is brief, to the recipient to warrant taking a closer look.

Think of your opening line about our company as if you were making an

elevator pitch, i.e picture yourself on an elevator ride with a potential investor.

You know that shes getting off on top floor, so that only gives you a couple of

minutes to get her attention.

This summary should contain the most important points of the business plan. It

should be fairly brief, typically less than two pages.


3/23

MD.NAHID PARVEJ

VISION:

To provide quality food to consumers at affordable prices while ensuring fair

returns to the procedures.

MISSION:

With determination & pride we will continue to serve our farmers & our

consumers. Our values reflect who we are and what we firmly believe in

providing quality food for health conscious consumers & for the betterment of

society.


4/23

MD.NAHID PARVEJ

RATIONALE FOR BUSINESS:

Observing the rapid growth of population the demand of atta will increase.

As the consumers are health conscious, so to provide pure & hygiene atta is

our main objective.

To provide the product at all level of market and to reach the all desired target

audiences.


5/23

MD.NAHID PARVEJ

BUSINESS ORGANIZATION SUMMARY:

The organization is fully owned by the sole proprietor (single individual) and

ready to face the problem of any kind of loss as well as profit. The organization

has different departments to manage the different responsibilities of the

departments. The organization has organized structure to manage the sales force

to achieve the objective with the help of entire people who are with us in theorganization.

The suppliers of our company are the farmers who are very loyal to our

organization and ready to supply as much as their production. The company

provides a employee friendly culture to their people so that they love work with

us for longer and our company provide sustainability to each of the employee.Our organization train the farmers in cultivation of their crops and for that the

company has team of expert in agriculture and few researchers to make them

aware of the challenges in coming era.


6/23

MD.NAHID PARVEJ

OWNERSHIP & ORGANIZATION STRUCTURE:

The type of ownership structure of this business plan is sole proprietorship. As

Reed and Conover say, the single or the sole proprietorship is a business owned

and controlled by one man even though he may have many other persons

working for him.

Advantage of following sole proprietorship:-

1.To limit the risk to investors.

2.Least government rules and regulations affecting it.

3.Owners have complete control over all the aspects of business.


7/23

MD.NAHID PARVEJ

Organizational structure:

EXECUTIVE

MANAGEMENT

PRODUCT

MANAGEMENT

Product

marketing

PRODUCT

PLANNING

MARKETING

CORPORATE

MARKETING

MARKETING

COMMUNICATION

OPERATIONS

BUSINESS

DEVELOPMENT

DISTRIBUTION

SALES

ENGINEERING

DEVELOPMENT

QUALITY

ASSURANCE

BUSINESS

MANAGEMENT

ACCOUNTING

ACCOUNTING

ADMINISTRATION

HUMAN

RESOURCE


8/23

MD.NAHID PARVEJ

BACKGROUND OF THE PROMOTERS:

Name of the proprietor : Md.Nahid Parvej

Qualification : PGDM(Marketing)

Experience : Worked as Financial Advisor in Reliance Life

Insurance for 3 yrs.

Supplier : Farmers (Direct contact).


9/23

MD.NAHID PARVEJ

PLANNED LOCATION AND FACILITIES:

The manufacturing unit will be in Varanasi, it is so decided to get the raw

material easily from the suppliers and keeping the potential suppliers of the raw

material as there is huge farmers of wheat near by Varanasi.

For the transportation purpose, the roads are well structured that connects the

highways and various cities. So, it will help to dispatch and receive the required

material or we can say a complete supply chain & logistic solution for ourcompany.

PRODUCTS AND SERVICES:

At the initial stage of the company PURE ATTA will have few product line

and depth, as we are starting with the one specific product that is atta. We want

to project our company with atta product and further we will expand keeping the

brand image in mind and consumers need and expectations.

Being a good company in wheat atta we will develop a good distribution channel

to make the product available at all possible place. Replacing the damage and

losses of product of the retailer and providing the claim at short interval of time.


10/23

MD.NAHID PARVEJ

PRODUCTS AND/OR SERVICES DESCRIPTION:

Product range of atta:

Pure atta whole wheat (SKU10kg, 5kg, 1kg).

Pure atta with multi-grain(wheat, soya, channa, oat, maize) [SKU5kg,

1kg].

SERVICES:(consumers)

It is basically for the urban area consumers where we can make easy availability.

The product will be available at all shopping stores, departmental stores as well

as in all general outlets.


11/23

MD.NAHID PARVEJRETAILERS:

Services to the retailers of product will be given by our good supply chain &

logistic facility.

The claim of damages will be entertained frequently.

COMPARISON WITH COMPETITORS PRODUCTS/SERVICES:

COMPETITORS:

The major competitorof my Pure Atta is Aashirwad Atta as it is the market

leader in packet atta industry. As there are many players in the market like Shakti

Bhog, Pillsbury etc.


12/23

MD.NAHID PARVEJ

SERVICES:

As these companys has already penetrated in the entire market and has presencein all urban & rural market. But I am launching my Pure Atta in urban area

first and after that slowly-slowly we will target the rural market and think of

expanding the distribution channel.

SUPPLIERS:

Our major suppliers of wheat, maize, oat, channa are the farmers of near by

village of Varanasi.

Supplier of SKU packet (DIY Trade , New Delhi)


13/23

MD.NAHID PARVEJ

ADDRESSES OF MACHINERY & EQUIPMENTS SUPPLIERS:

M/S Flourtech Engineers(P) LTD;

16/5, Mathura Road, Faridabad-2

Phone: 0129-5263017

Fax: 0129-5291556

M/S Mukul Brothers Engineering works,

P.O Box No. 325,Kisan Floor Mill Compound,

Tirthankar Mahavir Marg,

Meerut-250002(U.P)

M/S Northern Indian Floor Millers Corporations

7,Maqbool Road, Amritsar-143001(Pb)


14/23

MD.NAHID PARVEJ

OUTSOURCING OF PRODUCTS/SERVICES:

The entire manufacturing equipments which is required in manufacturing ofatta is outsourced by other company.

The electrical appliances like A.C, fan, switches, wires, computers, printers

and all other electrical items are given to other contractor.

The man power is also hired by the consultancy services, the skilled

employee, I.T professional, marketing experts and labours.

MARKETING ANALYSIS SUMMARY:

The market analysis of packet atta industry is estimated to place the product first

at all the urban area of the country. According to the research packet attas

potential at the urban area as the consumer people to take packet atta as the

awareness of the product in much more in the urban area.


15/23

MD.NAHID PARVEJ

INDUSTRY ANALYSIS:

India has always been an attractive , market because of its size, several factorshave fuelled the big guns enthusiasm to enter the food industry now.

COMPETITORS:

At a time when most brand atta majors are facing survival issues, mass marketParle products has decide to enter the atta market. The 60-years old company has

launched the Parle-G brand of chakki fresh atta in certain market in India. This

would mean further competition for industries majors like HLL,ITC, Pillsbury

and others, a given Parle-G brand equity in the foods market and its huge

distribution network. The brand in priced at more or less the same level as a

existing market rate.


16/23

MD.NAHID PARVEJ

DISTRIBUTION PATTERN:

The supply of product from manufacturing unit to the consumers will be through

proper intermediaries. The process of distribution pattern are as under:

ProducerC/FDealerRetailerConsumer

Through this channel the company will reach the target consumers and it is the

easiest to get in touch with consumers.

MARKET SEGMENTATION:

The segmentation of the market is done by the outcome of the market research

result of the industry. My segment are all the consumers who are living in urban

areas. The people in the urban area tends to be more busy than rural area and

dont have time to go local flour mill for atta. Predicting the potential markets

segmentation is done. The segmentation of respondents or consumers are of

urban area who lives in the urban area.

CONSUMER ANALYSIS:


17/23

MD.NAHID PARVEJThe analysis of the consumers towards the product or identifying need and

requirement of the consumers. By designing a proper questionnaire over the

product and than analyzing the consumer requirement to the company and

product.

For proper consumer analysis a structured market research should be done.

Before launching the product a prepared market research is performed to analyse

the consumers.

SELECTING THE TARGET MARKET AND DECIDING THE

POSITIONING STRATEGIES:

The target market are the urban area consumers who due to less of time use to

prefer packet atta and the target audiences are potential consumers and according

to that positioning is done. The proper positioning of the product to the targetaudiences done by fulfilling their requirements with something addition to the

product. The positioning can be done by quality, packaging, price and projecting

the product with USP with another innovative concept.


18/23

MD.NAHID PARVEJSTRATEGY AND IMPLEMENTATION SUMMARY:

The strategy made for the companys product in order to place these product in

the market through different modes of awareness programs. The strategy which

is made to developed the business has to be implemented properly based on the

se constraints.

PRODUCT STRATEGY:

The product strategy of the company made to develop the brand and create its

brand image in the market among the consumers. The different strategy for

different variants product of the company will be made to capture the market

share of the competitors.


19/23

MD.NAHID PARVEJ

PRICING STRATEGY:

The pricing strategy of the company towards the product will be on the basis ofthe product quality, quantity and packaging of the product. The price will be kept

according to the competitors price in order to fight with them and to sustain in

the market.

PROMOTION STRATEGY:

To create awareness among the market and the consumers promotional strategy

has to be made for all the product mix. The different product will have different

promotion to have a unique place in the market and to have its own brand value

too.


20/23

MD.NAHID PARVEJDISTRIBUTION STRATEGY:

The supply of product from manufacturing unit to the consumers will be through

proper intermediaries. The process of distribution pattern are as under:

ProducerC/FDealerRetailerConsumer

Through this channel the company will reach the target consumers and it is the

easiest to get in touch with consumers.

SALES STRATEGY:

Sales strategy will focus on the demand of the product in the future and what

level of demand of the product will be create in the market in the coming interval

of time.

The forecasting of the sales is done in order to make an estimate of the demand

of the product so that on that basis the production can be controlled. The demand

fluctuation is there in the market from time to time but to kept the demand of theour product a continuous awareness will be running to have presence and time to

time repositioning will be entertained.

Sales force will be hired for different territory to supply the product and to

generate the demand of the product. The demand of the product will be generated

by the awareness of the brand and sales person will motivate the retailer to push

the product in the market.


21/23

MD.NAHID PARVEJ

IMPLEMENTING MARKETING PROGRAM:

To develop the product and to create awareness of the product in the market and

for this different programs of advertisement is entertained. For making the

product available in the market and to advertise the product in all section of

urban area is to be done.


22/23

MD.NAHID PARVEJ

SOURCES OF CAPITAL:

Own capital invested-

Rs.20,000,00=00

Loan from bank -

Rs.50,000,00=00

TOTAL Rs.70,000,00=00


23/23

MD.NAHID PARVEJ

BREAK-EVEN ANALYSIS:

Break Even Point.Fixed Cost (per year). (RUPEES.)

1. Depreciation onmachinery @10% p.a

4,45,400

2.Depreciation onfurniture & otherfixed assets.

10,000

3.Interest on totalinvestment.

35,07,385

4.40% of salary &wages.

4,43,520

5.40% of otherexpenses.

3,36,000

6.

40 % of utilities. 9,02,362

Total Fixed Cost. 53,08,667

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Dissertation on Entrepreneurial Incubation