Dissemination, Mass Communication,

and Public Relations

Laying Brick: Research, initiation, Implementation

Building a Wall: Results, Culmination, Continuation

Building a Cathedral: Evaluation, Dissemination, Communication

1. When we have something to report2. Progress toward our goals3. Setbacks Success isn't permanent, and failure isn't fatal.

     Mike Ditka (1939 - )

4. Changes in procedures5. Changes in timeline6. Changes in personnel7. When mandated by funder (minimum 1 yr)

Include dissemination strategies and activities from the very beginning

Link the dissemination activities to:Project description, Program implementation, Evaluation, and Budget--Consider the cost of publications, photos, reports, articles, etc.

Explain your progress to everyone who has a stake or interest in the project

Cohort—Everyone working on the project may only be aware of his/her part.

Participants—Makes them feel part of something successful, or at least ongoing.

Colleagues—Department, College, at home and wherever

Funders—Brag of successes—report setbacks

Administration—More opportunities result from keeping the administration in the loop. They don’t want to be blind-sided.

Media—Make sure the public knows about your project. Receiving grant funding is a feather in your cap.

1. On-Campus2. Off-Campus3. Professional Newsletter4. Website5. Publications—newspaper articles, peer-

reviewed publications6. Presentations—Seminars, Advisory

Council/Board, Lectures

1. Model for others to follow2. Share experiences to prevent

“reinventing the wheel”3. Add to the Body of Knowledge4. Provide a new answer to an old question5. Provide a new question to an old answer6. Part of the agreement with the funder7. Answer the So What? question

Mass communication occurs when a small number of people send messages to a large, audience through the use of specialized media. www.uky.edu/~drlane/capstone/mass

“Think like a wise man but communicate in the language of

the people.”William Butler Yeats (1865 - 1939)

1. Leave out unnecessary words or sentences.2. Make the average paragraph about 50 words.3. Use headings or subheads in the text.4. Present information in a bulleted, chart, or table format.5. Use bold print or other highlights to enhance key points.6. Make your work mechanically excellent.

Oklahoma’s video-conference, information exchange, research

partner, unique-in-the-nation, champion.

Every school, college, university, and technical school in Oklahoma is tied in

to the OneNet system.

1-888-566-3638

Internet2 StatesInternet2 StatesOneNet can connect to sites in these statesOneNet can connect to sites in these states

OklahomaIs a world leaderin weatherresearch, education, operations, and trainingHas developed high-value technologies in weather that are in demand todayIs pioneering next-generation technology with support of OneNet and the National Lambda Rail.

International Connectivity

1. A unique resource for information sharing that doesn’t add expenses to a grant proposal.

2. Shows how OneNet can connect collaborators economically.

3. Connect schools, other institutions, other countries.

4. Virtual field trips for students and researchers

5. Video seminars, conferences, meetings

"Public Relations is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.”

(Robert L. Heath, Encyclopedia of Public Relations).

What does public relations have to do with grants and dissemination?

You must “translate” your work for the audience you are trying to reach

Maybe involve your PR department (whatever the name)

Include photos for interest

Talk About Your Project to: Community (local paper, campus news)

Government (local, state, regional) Internally (WebCT, Website, Newsletter) Media (Outreach with pictures and

articles) Publicity (Furthering your organization's

interest through target-media coverage of strategic messages and events.)

PlanGoalsResearchObjectivesProcedures

Body of KnowledgeSuccessFailureFunding

Project Initiation

Evaluation

Dissemination