Disruptive Innovation Pushing the Boundaries · Guide through change “Steady hand on the tiller” – not to steer the same course but to steady the course during change Communication

4/4/2017

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Disruptive Innovation Pushing the Boundaries LISA THOMSON

CHIEF MARKETING AND STRATEGY OFFICER W W W. PAT H WAY H E A LT H . C O M

© PATHWAY HEALTH 2017

Objectives ◦ Understand the concept of disruptive innovation and its

impact on your operation

◦ Develop a “leapfrog” mindset for creating change and sustainability

◦ Identify how to lead through uncertainty with 3 key strategies - positioning for success



http://www.pathwayhealth.com/

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Reality


The “C” Word

Change

Complacency

Creativity


Leadership in Health Care CONCEPT TO PRACTICE


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Redesign of Health Care

Lower Cost

Quality Expectations

Patient Centric

Post Acute Care Figure out a better way of doing things Uproot existing systems in favor of new approaches that simplify processes Reach new markets Health System Collaboration – Across Continuum PAC is The Center of Change



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How? Where to Begin?

What do we need to Change?

Change DISRUPTING STATUS QUO


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Disrupt

disrupt: (verb dis·rupt \dis-ˈrəpt\) to cause (something) to be unable to continue in the normal way; to interrupt

the normal progress or activity of (something)


Innovate Innovate: (verb ˈinəˌvāt/) make changes in something

established, especially by introducing new methods, ideas, or products. "the company's failure to diversify

and innovate competitively“ introduce (something new, especially a product). "innovating new products,

developing existing one


Disruptive Innovation

An innovation that creates a new market and value network and

eventually disrupts an existing market and value network, displacing established

market leading organizations, their products/services and alliances.


Harvard professor Clayton M. Christensen

https://en.m.wikipedia.org/wiki/Innovation

https://en.m.wikipedia.org/wiki/Market_(economics)

https://en.m.wikipedia.org/wiki/Value_network

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Disruptive Leadership - PAC

Competitive Pressure to Innovate

Shake Up Established Marketplace – Reimagine

Shake up Slumber “within”


Disruptive Innovation Three key ingredients:


Effi

cie

ncy

Enabling Technology

Co

llab

ora

tio

n

Innovative Business Model

Ou

tco

mes

an

d V

al P

rop

Coherent Value Network

Disruptive Forces LEADERSHIP UNDERSTANDING


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Disruptive Forces In Health Care

1. Transition to VBP Reimbursement • More affordable • Higher Quality • Lower Reimbursement

2. Shift – Acute to Community – New Models • Post-Acute Care importance • APMs • Medical Models

3. Quality Measurement and Expectations

4. Advances in health information and technology

5. Advancements in technology and provider/consumer expectations • Telemedicine • POC testing • Virtual or eConsultation • Wearable technology • Efficiencies

Swift Changes


Disruptive Forces In Health Care

6. Shifting demographics • Older • More Diverse • Larger income disparities • Greater access

7. Projected provider shortages • Proper match - necessary care and best provider

8. Informed and involved patients • Greater access to care • Choice • PAC options and opportunities

9. Increasing regulations • RoP • Others

10. Shrinking access to capital if not innovative

Swift Changes


Response to Change ASSESS . PREPARE


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Organization Traits: Preparing for Change

Assess Organization … •Resilient •Nimble •Evolving •Innovative


Necessary Leadership Traits Look within yourself: •Agility

•Break out of mental comfort zones

•See beyond your mental blind spot

•Use all brain power available to you


Leap Frogging Your Competition Innovation - Moving Forward – Business Breakthroughs


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“Leap Frogging Mindset” – Soren Kaplan

Leadership Competencies Essential for Success in Today’s Unpredictable World

1. A Leapfrogging Mindset

2. Boundary Pushing

3. Data-Intuition Integration

4. Adaptive Planning

5. Savoring Surprise

Harness the Power of Surprise for Business Breakthroughs


A Leapfrogging Mindset •Rapid/swift change made by an organization to a higher level of development

•Creating or doing something radically new or different that produces a significant leap forward

•Posses an unyielding desire to create a breakthrough – NEW Service • Adding a new level of value to:

• Customers

•Market

•Organization

• Develop/Design-”leap frog” project

Soren Kaplan


Boundary Pushing Push Boundaries on two levels

1. Personal ◦ Style

◦ Preparation

◦ Diverse team – broaden mindset and creative problem solving

2. Strategic Perspectives – push limits ◦ Colleagues

◦ Teams

◦ Organizations

◦ Partners

Soren Kaplan


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Data-Intuition Integration •Data Strategy •Data Literacy •Analytics •Data=Competency=Quality •Source inside and outside the organization •Data Val Prop •Use your “gut”

Soren Kaplan


Adaptive Planning

•Taking action to drive results

•Modifying assumptions and approaches accordingly

•These new insights shape our future strategies, plans, and actions, which are better aligned to the needs of the market.

•Action leads to results leaders learn from the actions modify assumptions and approaches

Soren Kaplan


Savoring Surprise Surprises • Failures

• Successes

• Unexpected technological advancements

• Competitive moves

• Customer feedback

• Political and regulatory shifts

• Find it by accident!

• Other unforeseen events.

Surprises are an inevitable part of business - strategic tool - agile

Soren Kaplan


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No Matter What… Break the rules & write new ones

◦ “normal” doesn’t exist

◦ Market is constantly changing

◦ Aim is always to be at its forefront

Open-minded ◦ Be open to explore new opportunities, technologies, tools, markets, etc.

◦ Evaluate where they have the most opportunity to succeed.

Decisive • Even if some decisions involve “gut feels,” disruptive leaders need to tell

their teams precisely what they want, when, and why, then help them to make it happen.


Summary Disruptive Leader

Be curious – ask why

Self Confidence

Leading Edge - Agility

Build your Intellectual

Bank

Diversify Your Circle of

Influence


Where to Begin PREPARE.PLAN.IMPLEMENT


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Innovation – Leadership Strategies

Understand

Observe

Visualize

Evaluate and Refine

Implement



Integrated Care Models FUTURE STATE


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Where to begin… Understand the market and what needs to change

Collaboration at all levels – skin in the game!

Guide through change ◦ “Steady hand on the tiller” – not to steer the same course but to steady the course

during change

◦ Communication

Pursue the truth – what is working and what is not ◦ Disruptive leaders empathize with their teams and involve them in their thinking.

◦ Take your staff on the journey with you – roles and opportunities


Critical Success Factors

Indispensability

Reinvent the Patient Experience

New Revenue Cycle

Diversify – Integrated Specialization

Mindset of Well Being

New Horizons

Embedded Innovation

Leverage New Technology

Transformational Leadership

Culture of Responsibility and Accountability

-Insigniam Holding, LLC.

Commitment

Capacity

Reinvention and Innovation

-Insigniam Holding, LLC.


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Innovation Thoughts for Consideration


The Lone Innovator

“Successful innovation is not a single breakthrough.

It is not a sprint.

It is not an event for the solo runner.

Successful innovation is a team sport.”

—Quyen Nguyen


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Innovation

Retail Clinics

Staffing Model

Work design - reimagine

◦ Certified and non certified

◦ Workforce scheduling – reimagine - empowerment and ownership

SME – create new leaders

Organization Data

Self Assessment – today and future

Reimagine care

Telemedicine

eConsultation PCP and Specialty

Re-conceptualize customers, and understanding their motivators

Tap into the skill sets of tomorrow's successful healthcare leaders

Create the standard of practice – NEW!!!

Considersations


Innovation

Clinical leader redesign

Hire data analytic individuals – managing data and determining competencies and education needs

POC - lab, diagnostics

Chronic disease process

Clinical documentation - truly going paperless

Customer experience model – Starts with the leader

Disease state program - PAC

Find difficult customers and make them shine!

Transitions of care

Comfort and Recovery Suites

Rent apartments to PAC

Admission Suites

Considersations


Final Thoughts


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How to Manage Disruptive Innovation

Having a clear vision of the future

Challenging employees to be better than they think possible

Forgiving mistakes and learning from them



Remember That The

Airplane Takes Off Against

The Wind, Not With It

-Henry Ford

Start simple and small. Success is built on replicating effective principles.


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Questions and Final Thoughts


Disruptive Innovation Pushing the Boundaries LISA THOMSON

CHIEF MARKETING AND STRATEGY OFFICER W W W. PAT H WAY H E A LT H . C O M


Resource


•“Precision medicine” reduces costs and makes good on the promise of personalized care •Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work •Patient networks enable better treatment of chronic diseases •Employers can change the roles they play in health care to compete effectively in the era of globalization •Insurance and regulatory reforms stimulate disruption in health care

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Documents

Disruptive Innovation Pushing the Boundaries · Guide through change “Steady hand on the tiller” – not to steer the same course but to steady the course during change Communication