By Taylor

DISNEY

SYNERGY• Disney used social media such as Vine, YouTube, Pinterest, Instagram and more.

• Vine: used to make competitions which would also promote Disney

• YouTube: Disney created exclusive original content for the channel. This was to ensure that it kept the entertainment factor. It also included ‘how to’ beauty guides of Disney characters

• Instagram: This is full of exclusive, attractive content that users wont find anywhere else.

• Facebook, Twitter and Google +:The only failing in Disney’s social media strategy is here, within its more direct one-to-one channels. Although each channel provides great and regular content, each one is used identically to the other.

• There is no reason why you would follow them all, therefore splitting your possible audience between all three. It becomes very tiresome receiving the same broadcast message from the same brand across multiple channels and it results in negative feelings towards a brand and a swift unfollow.

SYNERGY• Disney Land

• Disney Channel

• Disney Store

• Disney Games

• Disney Characters

• Disney clothes

• Disney on ice

• Disney Cruise Line

• Disney Music

• Disney Musicals

• Disney Webpage

SYNERGY• Synergy can be seen to be easy for Disney as they a vertically Integrated company

meaning that they own production companies, distribution companies and exhibitors.