Discussion of Valuation Methods

8/20/2019 Discussion of Valuation Methods

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Appendix Valuation Model Schedules



1. The valuation summary should be formatted as a:a. Football Field (shows valuation ranges of all indications and SPT conclusion)

b. Table (summarizes all methods and weightings, has a concluded range)

1

Valuation Conclusions($ in millions)

METHODOLOGY IMPLIED VALUATION COMMENTS

DCF (Exit Multiple)

■■

WACC Range: 13.5% - 14.5% Terminal Multiple: 9.0x - 10.0x

DCF (Perpetuity Growth) ■■

WACC Range: 13.5% - 14.5%Perpetuity Growth: 3.0% - 5.0%

FY13 EBITDA TradingMultiples

■FY13 EBITDA Multiple Range: 12.5x - 14.5x and 12.5%partial control premium for 50% acquisition

FY14 EBITDA TradingMultiples

■FY14 EBITDA Multiple Range: 10.5x - 11.5x and 12.5%partial control premium for 50% acquisition

$13,600

$13,700

$18,900

$17,500

$14,900

$15,900

$24,600

$19,500

$0 $10,000 $20,000 $30,000 $40,000

Enterprise Value

Accepted SPT Offer: $16,000

Weighted Valuation Approach

Methodology Low High Weight

DCF (Exit Multiple) $17,500 $19,500 25%DCF (Perpetuity Growth) $18,900 $24,600 25%FY13 EBITDA Trading Multiples $13,700 $15,900 25%FY14 EBITDA Trading Multiples $13,600 $14,900 25%

Weighted Value $15,925 $18,725 100%

Note: Transaction Comparables and Analyst Averages valuation methods can be shown in the football field when relevant





3

Multiples of Comparable Public Companies($ in millions)

Comparable Public Companies Valuation Size

Enterprise Value / 12/4/2012Revenue EBITDA Enterprise Market LTM

LTM CY'12 CY'13 LTM CY'12 CY'13 Value Capitalization RevenuePure Play Networks

AMC Networks Inc. 4.3x 4.4x 4.0x 12.0x 11.2x 10.5x $5,705 $3,733 $1,325Crown Media Holdings Inc. 3.1x NA NA 7.5x NA NA $1,062 $608 $347

Discovery Communications, Inc. 5.4x 5.3x 4.9x 12.2x 11.4x 10.3x $23,946 $20,360 $4,460Outdoor Channel Holdings, Inc. 1.7x 1.7x NA 12.5x 9.4x NA $125 $184 $76Scripps Networks Interactive, Inc. 4.6x 4.5x 4.1x 10.0x 9.8x 8.9x $10,346 $9,002 $2,256Median 4.3x 4.4x 4.1x 12.0x 10.5x 10.3x $5,705 $3,733 $1,325Mean 3.8x 3.9x 4.4x 10.8x 10.4x 9.9x $8,237 $6,777 $1,693

Diversified MediaCBS Corporation 1.9x 1.8x 1.7x 8.0x 7.6x 7.1x $27,139 $22,159 $14,602

Walt Disney Co. 2.3x 2.3x 2.1x 9.0x 8.5x 7.7x $97,562 $84,439 $42,278News Corp. 1.9x 1.8x 1.8x 9.3x 9.1x 8.2x $63,084 $57,473 $33,883

Time Warner Inc. 2.1x 2.0x 2.0x 8.5x 8.6x 8.0x $58,984 $42,296 $28,758 Viacom, Inc. 2.2x NA NA 7.8x 7.9x 7.4x $32,308 $24,778 $14,577Median 2.1x 1.9x 1.9x 8.5x 8.5x 7.7x $58,984 $42,296 $28,758Mean 2.1x 2.0x 1.9x 8.5x 8.3x 7.7x $55,816 $46,229 $26,820

Global Median 2.3x 2.2x 2.1x 9.2x 9.1x 8.1x $25,543 $21,260 $9,519Global Mean 2.9x 3.0x 3.0x 9.7x 9.3x 8.5x $32,026 $26,503 $14,256



Comparative Analysis($ in millions)

4

Size Size Historical Growth Historical GrowthLTM Revenue Enterprise Value 2 Year CY Revenue 1 Year CY Revenue

Walt Disney Co. $42,278 Walt Disney Co. $97,562 Scripps Networks Interactive, Inc. 23% Viacom, Inc. 23%News Corp. $33,883 News Corp. $63,084 Discovery Communications, Inc. 11% Crown Media Holdings Inc. 13%

Time Warner Inc. $28,758 Time Warner Inc. $58,984 AMC Networks Inc. 10% Discovery Communications, Inc. 12%CBS Corporation $14,602 Viacom, Inc. $32,308 Crown Media Holdings Inc. 8% AMC Networks Inc. 10%

Viacom, Inc. $14,577 CBS Corporation $27,139 Time Warner Inc. 7% Scripps Networks Interactive, Inc. 10%Discovery Communications, Inc. $4,460 Discovery Communications, Inc. $23,946 Walt Disney Co. 6% Time Warner Inc. 8%Scripps Networks Interactive, Inc. $2,256 Scripps Networks Interactive, Inc. $10,346 News Corp. 5% Walt Disney Co. 5%Starz $1,640 AMC Networks Inc. $5,705 CBS Corporation 5% News Corp. 3%

AMC Networks Inc. $1,325 Starz $2,900 Starz 2% CBS Corporation 1%Crown Media Holdings Inc. $347 Crown Media Holdings Inc. $1,062 Viacom, Inc. 0% Starz 1%Outdoor Channel Holdings, Inc. $76 Outdoor Channel Holdings, Inc. $125 Outdoor Channel Holdings, Inc. NMF Outdoor Channel Holdings, Inc. NMF

Historical Growth Historical Growth Projected Growth Projected Growth2 Year CY EBITDA 1 Year CY EBITDA 1 Year CY EBITDA 1 Year CY Revenue

CBS Corporation 31% Starz 34% AMC Networks Inc. 19% Scripps Networks Interactive, Inc. 12%Scripps Networks Interactive, Inc. 28% Viacom, Inc. 33% CBS Corporation 14% AMC Networks Inc. 10%Starz 27% CBS Corporation 27% Discovery Communications, Inc. 10% Discovery Communications, Inc. 7%Outdoor Channel Holdings, Inc. 24% Crown Media Holdings Inc. 24% Scripps Networks Interactive, Inc. 9% Walt Disney Co. 6%Discovery Communications, Inc. 21% Outdoor Channel Holdings, Inc. 21% Walt Disney Co. 8% Outdoor Channel Holdings, Inc. 5%Crown Media Holdings Inc. 20% Discovery Communications, Inc. 20% News Corp. 7% CBS Corporation 5%

Walt Disney Co. 15% AMC Networks Inc. 15% Starz 5% News Corp. 4%News Corp. 13% News Corp. 15% Time Warner Inc. 2% Starz 3%

AMC Networks Inc. 12% Scripps Networks Interactive, Inc. 14% Viacom, Inc. 1% Time Warner Inc. 0% Time Warner Inc. 8% Time Warner Inc. 8% Crown Media Holdings Inc. 0% Crown Media Holdings Inc. 0% Viacom, Inc. 0% Walt Disney Co. 8% Outdoor Channel Holdings, Inc. 0% Viacom, Inc. NMF

Profitability Profitability LeverageLTM EBIT / LTM Revenue LTM EBITDA to LTM Revenue Total Debt / Enterprise Value

Discovery Communications, Inc. 42% Scripps Netw orks Interactive, Inc. 46% Crow n Media Holdings Inc. 46%Scripps Networks Interactive, Inc. 41% Discovery Communications, Inc. 44% AMC Networks Inc. 40%Crown Media Holdings Inc. 39% Crown Media Holdings Inc. 41% Starz 40%

AMC Networks Inc. 29% AMC Networks Inc. 36% Time Warner Inc. 34% Viacom, Inc. 27% Viacom, Inc. 29% News Corp. 26%Starz 25% Starz 27% Viacom, Inc. 25%

Time Warner Inc. 21% Walt Disney Co. 26% Discovery Communications, Inc. 22% Walt Disney Co. 21% Time Warner Inc. 24% CBS Corporation 22%CBS Corporation 20% CBS Corporation 23% Walt Disney Co. 15%News Corp. 17% News Corp. 20% Scripps Networks Interactive, Inc. 13%

Outdoor Channel Holdings, Inc. 9% Outdoor Channel Holdings, Inc. 13% Outdoor Channel Holdings, Inc. 0%



5

CapIQ: Public Comparables Screen

• To screen for public comparables on CapIQ, go to Screening > Companies• Key parameters to set for your search are geographic location, industry classifications, and company type• Then click, view results



6

Valuation Summary- Comparable Transaction Method($ in millions)

Selected Multiples Selected Multiples Analysis Implied

LTM Run Rate Starz Low HighCompsMedian

Selected as % of M edian Enterprise Value Range

EBITDA $436 7.5 x -- 8.5 x 8.0 x 94.3% -- 106.8% $3,270 -- $3,706

Mean / Median 94.3% -- 106.8% $3,270 -- $3,706

Concluded Enterprise Value Range (Control) $3,300 $3,700



7

Comparable Transactions($ in millions)

Note: * Indicates that transaction is excluded from range.(1) CBS paid "a little over $100 million" for 50% stake. Estimated $105 million for 50% stake.(2) Valuation based on $3.0bn purchase price for Comcast’s 15.8% stake in A&E/Lifetime. (3) With Scripps synergies, the estimated 2010 EV/EBITDA multiple is 9.75x per Deutsche Bank research report dated 11/8/2009 covering Scripps.

Financial Metrics Subscriber Metrics

Announced Network Summary Description EV Revenue EBITDA

EV/

Revenue

EV/

EBITDA

Subscribers

(mil.)

EV/

Subscriber

Revenue/

Subscriber

EBITDA/

Subscriber

RECENT TRANSACTIONS ( 2009-2012)

03/27/13 TV Guide Network1 Offers entertainment and television guidance-related programming. $210.0 $82.0 $11.0 2.56x 19.1x * 80.0 $2.63 $1.03 $0.1403/04/13 Outdoor Channel Cable television network offering traditional outdoor related lifestyle programming. $168.2 $77.3 $12.6 2.18x 13.3x 38.1 $4.42 $2.03 $0.3301/02/13 Current TV Television and online network of news and political programming. $500.0 $108.4 $24.0 4.61x * 20.8x * 58.2 $8.59 $1.86 $0.4111/05/09 Travel Channel2 Cable television network offering shows related to travel and leisure. $975.0 $193.3 $77.8 5.04x 12.5x 95.0 $10.26 $2.03 $0.8204/09/09 GSN Television network for games including casino and game show series. $600.0 $139.7 $47.9 4.30x 12.5x 67.2 $8.93 $2.08 $0.7101/27/09 TV Games ("TVG") Networks Sports television TV network dedicated to horse racing. $50.7 $38.2 NA 1.33x * NA 29.3 $1.73 $1.30 NA01/05/09 TV Guide Network3 Offers entertainment and television guidance-related programming. $250.0 $103.0 $24.8 2.43x 10.1x 72.4 $3.45 $1.42 $0.34

OLDER TRANSACTIONS (2000-2008)

0 - 30 Million Subscribers05/04/08 Sundance Channel Network offering films, documentaries, and original programs. $496.0 $90.5 $34.1 5.48x 14.5x 30.0 $16.53 $3.02 $1.1406/01/07 The Sportsman Channel Operates a television channel and provides hunting and fishing programs. $31.1 NA NA NA NA 6.7 $4.64 NA NA11/01/05 CSTV Digital sports media company in the United States. $324.9 $39.4 NA 8.25x NA 14.7 $22.10 $2.68 NA05/01/04 News World International Cable television news channel that broadcasts in the U.S. $70.0 $19.0 NA 3.68x * NA 17.0 $4.12 $1.12 NA04/20/04 Outdoor Channel Cable channel that broadcasts outdoor related lifestyle programming. $303.0 $31.7 $8.5 9.56x 35.6x * 26.0 $11.65 $1.22 $0.3308/20/02 Noggin Educational network for preschoolers. $203.0 $25.6 NA 7.93x NA 28.0 $7.25 $0.91 NA04/01/02 Discovery Civilization Cable channel offering fresh perspectives on history and current events $200.0 NA NA NA NA 14.0 $14.29 NA NA09/05/01 Health Network The Health Network is a 24-hour health related cable channel. $255.0 $9.1 NA 28.02x * NA 24.5 $10.41 $0.37 NA07/01/01 BET on Jazz Features a broad variety of jazz productions, films, and docs. $63.0 $6.8 NA 9.26x NA 8.6 $7.33 $0.79 NA02/01/01 GSN: The Game Show Network Provides live participation shows, game shows, reality series etc. $552.0 $72.9 NA 7.57x NA 33.0 $16.73 $2.21 NA

30 - 60 Million Subscribers

10/12/04 Great American Country Owns and operates a country music video network. $140.0 $12.0 NA 11.67x NA 36.7 $3.81 $0.33 NA03/25/04 TechTV Cable channel covering technology information, news and ent. $288.0 NA NA NA NA 44.0 $6.55 NA NA12/01/03 Golf Channel Provides golf entertainment, information and services. $1,162.8 NA $80.3 NA 14.5x 58.4 $19.91 NA $1.3803/01/02 Game Show Network Owns and operates television network for games in the United States. $932.8 $72.9 NA 12.80x NA 42.4 $22.00 $1.72 NA11/04/02 Bravo Cable television network with a focus on food and lifestyle. $1,250.0 $152.0 $56.8 8.22x 22.0x 56.0 $22.32 $2.71 $1.0110/01/01 Outdoor Life Offers programming in outdoor adventure, action sports etc. $650.0 $64.0 NA 10.16x NA 39.0 $16.67 $1.64 NA10/01/01 Speedvision Cable network devoted to cars, boats, airplanes and motorcycles enthusiasts. $751.0 NA NA NA NA 45.6 $16.47 NA NA05/22/01 The Golf Channel Provides golf entertainment, information and services. $1,181.2 $109.4 NA 10.80x NA 34.5 $34.24 $3.17 NA

05/01/01 Speedvision Cable network devoted to cars, boats, airplanes and motorcycles enthusiasts. $750.4 $103.6 NA 7.24x NA 40.3 $18.62 $2.57 NA05/01/01 Outdoor Life Offers programming in outdoor adventure, action sports etc. $615.4 NA NA NA NA 36.0 $17.09 NA NA

60+ Million Subscribers07/06/08 Weather Channel Produces national, regional, and local weather-related video programs. $3,500.0 $550.0 $294.0 6.36x 11.9x 96.0 $36.46 $5.73 $3.0610/01/07 Oxygen Cable television network targeting younger women. $925.0 NA $61.2 NA 15.1x 74.0 $12.50 NA $0.8305/01/07 Travel Channel Cable television network offering shows related to travel and leisure. $684.0 NA $71.4 NA 9.6x 88.0 $7.77 NA $0.8105/01/06 CourtTV Cable channel offering info on the American system of justice. $1,394.0 NA $83.4 NA 16.7x 85.4 $16.32 NA $0.9807/04/04 E!, Style, International Channel Programming dedicated to fashion, design, interior decoration, and trends. $3,113.9 $437.0 NA 7.13x NA 133.3 $23.36 $3.28 NA10/08/03 USA, SCI FI, Trio Operates television networks in the United States. $7,275.0 $1,305.8 NA 5.57x NA 191.2 $38.05 $6.83 NA07/03/03 QVC Operates as an e-retailer of jewelry, home style, beauty products in the U.S. $14,000.0 $4,381.0 $858.0 3.20x * 16.3x 130.3 $107.44 * $33.62 * $6.5806/30/03 AMC, IFC, WE National cable television networks. Film, independent and women. $2,500.0 $397.0 $160.0 6.30x 15.6x 162.6 $15.38 $2.44 $0.9804/22/03 Comedy Central Provides cable television and Internet programming services. $2,450.0 $340.0 $87.0 7.21x 28.2x * 81.8 $29.95 $4.16 $1.0607/23/01 Fox Family Worldwide Consists of Fox Family Channel and the Fox Kids Network. $3,714.0 $724.2 $197.9 5.13x 18.8x 109.2 $34.01 $6.63 $1.8102/01/01 AMC, Bravo, IFC, & WE National cable television networks. $3,976.0 $360.0 $123.0 11.04x 32.3x * 151.0 $26.33 $2.38 $0.8111/03/00 BET Television network in the U.S. primarily serving African American viewers. $2,627.0 $218.0 $128.0 12.05x 20.5x 62.4 $42.10 $3.49 $2.0505/01/00 TNN and CMT Operates a cable network designed to cater to a young adult demographic. $3,118.0 $413.0 NA 7.55x NA 114.6 $27.21 $3.60 NA

01/18/00 TV Gu ide and Sneak Preview Serves as a global m edia com pany focu sing on consu mer entertainm ent. $1,540.0 $74.9 NA 20.56x *

NA 88.2 $17.46 $0.85 NA



8

Comparable Transactions (cont.)($ in millions)

Sources: Kagan, UBS estimates, Bear Stearns estimates, A.G. Edwards estimates, JP Morgan estimates, Capital IQ and various news articles.

Financial Metrics Subscriber Metrics

EV Revenue EBITDAEV/

RevenueEV/

EBITDASubscribers

(mil.)EV/

SubscriberRevenue/

SubscriberEBITDA/Subscriber

RECENT TRANSACTIONS (2009-2012)Low $50.7 $38.2 $11.0 2.18x 10.1x 29.3 $1.73 $1.30 $0.33High $975.0 $193.3 $77.8 5.04x 13.3x 95.0 $10.26 $2.08 $0.82

Median $250.0 $103.0 $24.4 2.56x 12.5x 67.2 $4.42 $1.86 $0.34Mean $393.4 $106.0 $33.0 3.30x 12.1x 62.9 $5.72 $1.68 $0.47

OLDER TRANSACTIONS (2000-2008)Low $31.1 $6.8 $8.5 5.13x 9.6x 6.7 $3.81 $0.33 $0.33High $14,000.0 $4,381.0 $858.0 12.80x 22.0x 191.2 $42.10 $6.83 $6.58

Median $838.0 $103.6 $85.2 7.93x 15.6x 44.8 $16.73 $2.51 $1.04Mean $1,795.2 $400.4 $160.3 8.44x 16.0x 64.8 $18.78 $2.66 $1.63



9

CapIQ: Transactions Comparables Screen

• To Screen for transaction on CapIQ, go to Screening > Transactions• Key parameters to set for your search are geographic location, industry classifications, transaction type, M&A announced date, target

revenue, and total transaction value• Then click, view results• Key data columns include Announced Date, Buyer, Seller, Transaction Value, EV/Revenue, EV/EBITDA, etc.



10

Discounted Cash Flow Method($ in millions)

Discounted Cash Flow Year 1 Year 2 Year 3 Year 4 Year 5 Year 62012E 2013E 2014E 2015E 2016E 2017E

Free Cash Flow:EBIT $482 $450 $474 $498 $506 $479Less: Taxes ($193) ($180) ($190) ($199) ($202) ($192)Unlevered Cash Flows $289 $270 $284 $299 $304 $288Less: Change in Working Capital (91) (96) (101) (106) (108) (102)Less: Capital Expenditures (27) (29) (30) (32) (32) (31)Plus: Depreciation and Amortization 27 29 30 32 32 31Net Unlevered Cash Flows $198 $174 $184 $193 $196 $186Discount Period 0.5 1.5 2.5 3.5 4.5 5.5Discount Factor @ 12.2% 94% 84% 75% 67% 60% 53%Present Value of Net Unlevered Cash Flows $187 $146 $138 $129 $117 $99

Terminal Value Method

NPV of Cash Flows $815 NPV Terminal Year EBITDA (FY2017E) $510 Terminal Exit Multiple Terminal Multiple 6.0x $2,349 4.0x 5.0x 6.0x 7.0x 8.0x

Terminal Value $3,059 11.2% $1,914 $2,183 $2,453 $2,723 $2,992Present Value of Terminal Value $1,533 11.7% 1,875 2,138 2,400 2,662 2,925% of Enterprise Value 65.3% 12.2% 1,837 2,093 2,349 2,604 2,860

Enterprise Value $2,349 12.7% 1,801 2,050 2,299 2,547 2,796Implied EV as a Multiple of 2012E EBITDA 5.2x 13.2% 1,765 2,008 2,250 2,492 2,735Implied EV as a Multiple of 2013E EBITDA 4.9xImplied Perpetuity Growth Rate 5.8% EV Range $2,000 -- $2,700

Perpetuity Growth Method

NPV of Cash Flows $815 NPV FCF (FY 2016E) $186 Perpetuity Growth Rate Perpetuity Growth Rate 3.0% $1,918 2.0% 2.5% 3.0% 3.5% 4.0%

Terminal Value $2,077 11.2% $1,982 $2,054 $2,135 $2,226 $2,330 Present Value of Terminal Value $1,103 11.7% 1,887 1,950 2,020 2,099 2,189 % of Enterprise Value 57.5% 12.2% 1,800 1,856 1,918 1,987 2,065

Enterprise Value $1,918 12.7% 1,722 1,772 1,827 1,887 1,955Implied EV as a Multiple of 2012E EBITDA 4.0x 13.2% 1,651 1,695 1,744 1,797 1,857Implied EV as a Multiple of 2013E EBITDA 3.8xImplied Terminal EBIT Multiple 4.1x EV Range $1,800 -- $2,100

D i s c o u n t

R a t e

D i s c o u n t

R a t e



11

Comparable Company WACC Analysis – Domestic($ in millions)

Comparable Company WACC Analysis

Company HeadquarterCountry Debt PreferredStock Equity Market Value TotalCapitalization Debt to EquityMarket Value Debt to TotalCapitalization

Preferred Stock to

TotalCapitalization

Equity Market

Value to TotalCapitalizationScripps Networks Interactive, Inc. United States 1,384.3 0.0 10,129.1 11,513.4 12.0% 12.0% 0.0% 88.0%CBS Corporation United States 6,467.0 0.0 30,085.6 36,552.6 17.7% 17.7% 0.0% 82.3%

The Walt Disney Company United States 17,457.0 0.0 115,331.3 132,788.3 13.1% 13.1% 0.0% 86.9%News Corp. United States 16,457.0 0.0 74,058.5 90,515.5 18.2% 18.2% 0.0% 81.8%

Time Warner Inc. United States 19,441.0 0.0 55,746.8 75,187.8 25.9% 25.9% 0.0% 74.1% Viacom, Inc. United States 8,933.0 0.0 32,893.2 41,826.2 21.4% 21.4% 0.0% 78.6%Median $12,695.0 $0.0 $44,320.0 $58,507.0 17.9% 17.9% 0.0% 82.1%Mean $11,689.9 $0.0 $53,040.7 $64,730.6 18.0% 18.0% 0.0% 82.0%

CompanyRisk Free

Rate Levered BetaUnlevered

BetaEquity Risk

PremiumSize

PremiumCost ofEquity

Cost ofDebt WACC

Scripps Networks Interactive, Inc. 2.4% 1.11 1.04 6.6% 0.8% 10.6% 3.7% 9.6%CBS Corporation 2.4% 2.26 2.05 6.6% (0.4%) 17.0% 6.2% 14.7%

The Walt Disney Company 2.4% 1.21 1.12 6.6% (0.4%) 10.1% 2.8% 9.0%News Corp. 2.4% 1.53 1.38 6.6% (0.4%) 12.2% 6.6% 10.7%

Time Warner Inc. 2.4% 1.17 1.01 6.6% (0.4%) 9.8% 6.8% 8.3% Viacom, Inc. 2.4% 1.28 1.13 6.6% (0.4%) 10.5% 5.2% 8.9%Median 2.4% 1.25 1.13 6.6% (0.4%) 10.5% 5.7% 9.3%Mean 2.4% 1.43 1.29 6.6% (0.2%) 11.7% 5.2% 10.2%

WACC Inputs Unlevered Beta (Β u ) 1.29 Peer group averageCalculated Levered Beta (Β u ) 1.43 Calculated Levered Beta = Industry Adju sted Average Unlevered Beta * (1+[(1-Tax Rate) * Target Total Debt / Equity Value])Market Premium (R m-R f ) 6.6% Based on simple differences of historical large company stock total returns and government bond income returnsEquity Size Premium (R s ) 1.7% Size premium for companies with equity values in the 5th decile from Ibbo tsonCountry Risk Premium 0.0% Company's primary revenue is derived from the USCompany Specific Premium 0.0% SPE Team Risk Adjustment

Risk-Free Rate (R f ) 2.4% Based on 20-year Treasury Bond as of 5/2/2013Pre-Tax Cost of Debt (R d ) 5.7% Median based on comparable companies analysis

Assum ed Marginal Corporate Tax Rate (T) 40.0% DamodaranEqu ity as a Percentage of Total Capital 80.0% Target % based on com parable com panies analysisDebt as a Percentage of Total Capital 20.0% Target % based on com parable com panies analysis

Target Total Debt / Equity Value 18.0% Peer group average

Calculation of WACC: Cost of Equity (CAPM) Ke = (Levered Beta * Market Premium) + Size Premium + Risk Free Rate

Ke = (1.43 * 6.6%) + 1.7% + 2.4% + 0.0%Ke = 13.6%

Cost of Debt Kd = Pre-tax Cost of Debt * (1-Tax Rate)Kd = 5.7% * (1 - 40.0%)Kd = 3.4%

Cal cul ated WA CC WA CC = 11.6% % of Debt to To tal Capital * Tax Ef fected Co st o f Debt ( Kd) + % Equi ty to To tal Capi tal * Cost o f Equi ty ( Ke)

Selected WACC Range 11.0% --- 12.0%



12

Comparable Company WACC Analysis – International($ in millions)

Comparable Company WACC Analysis

CompanyHeadquarter

Country DebtPreferred

Stock Equity Market

Value Total

CapitalizationDebt to EquityMarket Value

Debt to TotalCapitalization

Preferred Stock to Total

Capitalization

Equity Market Value to TotalCapitalization

Mediaset España Comunicación, SA Spain $0.3 $0.0 $3,143.5 $3,143.8 0.0% 0.0% 0.0% 100.0%Societe d'Edition de Canal Plus S.A. France 6.6 0.0 887.0 893.6 0.7% 0.7% 0.0% 99.3%Sun TV Network Ltd India 0.0 0.0 3,143.7 3,143.7 0.0% 0.0% 0.0% 100.0%Grupo Televisa, S.A.B. Mexico 4,639.6 0.0 14,387.3 19,026.9 32.2% 24.4% 0.0% 75.6%ITV plc United Kingdom 1,118.2 0.0 7,503.3 8,621.5 14.9% 13.0% 0.0% 87.0%Naspers Ltd. South Africa 2,908.7 0.0 25,790.5 28,699.2 11.3% 10.1% 0.0% 89.9%ProSiebenSat.1 Media AG Germany 3,522.8 0.0 8,294.8 11,817.6 42.5% 29.8% 0.0% 70.2%RTL Group SA Luxembourg 38.2 0.0 10,934.5 10,972.7 0.3% 0.3% 0.0% 99.7% Viacom, Inc. United States 8,933.0 0.0 32,099.6 41,032.6 27.8% 21.8% 0.0% 78.2%Median $1,118.2 $0.0 $7,503.3 $8,621.5 13.1% 13.0% 0.0% 87.0%Mean $3,364.5 $0.0 $13,664.9 $17,029.5 16.0% 14.5% 0.0% 85.5%

CompanyRisk Free

Rate Levered BetaUnlevered

BetaEquity Risk

PremiumSize

PremiumCost ofEquity

Cost ofDebt

Mediaset España Comunicación, SA 2.4% 1.22 1.22 6.6% 1.2% 11.7% 28.1% 0.0%

Societe d'Edition de Canal Plus S.A. 2.4% 0.49 0.49 6.6% 1.8% 7.4% 22.2% 0.0%Sun TV Network Ltd 2.4% 1.37 1.37 6.6% 1.2% 12.7% NA 0.0%Grupo Televisa, S.A.B. 2.4% 1.05 0.86 6.6% 0.8% 10.2% 7.8% 0.0%ITV plc 2.4% 1.06 0.95 6.6% 0.8% 10.2% 8.3% 0.0%Naspers Ltd. 2.4% 0.48 0.44 6.6% (0.4%) 5.2% 6.6% 0.0%ProSiebenSat.1 Media AG 2.4% 1.40 1.07 6.6% 0.8% 12.5% 6.1% 0.0%RTL Group SA 2.4% 0.60 0.60 6.6% 0.8% 7.2% 26.8% 0.0% Viacom, Inc. 2.4% 1.05 0.88 6.6% (0.4%) 9.0% 5.2% 0.0%Median 2.4% 1.05 0.86 6.6% 0.9% 9.6% 7.8% 0.0%Mean 2.4% 1.10 0.91 6.6% 0.8% 10.6% 11.2% 0.0%

WACC Inputs Unlevered Beta ( Βu ) 0.91 Peer group averageCalculated Levered Beta ( Βu ) 1.01 Calculated Levered Beta = Industry Adjusted Average Unlevered Beta * (1+[(1-Tax Rate) * Target Total Debt / Equity Value])Market Premium (R m-R f ) 6.6% Based on simple differences of historical large company stock total returns and government bond income returnsEquity Size Premium (R s ) 4.3% Size premium for companies with equity values in the 10th decile from Ibbotson

Country Risk Premium 1.5% Country Risk Adjustment - based on exposure to African countriesCompany Specific Premium 2.0% SPE Team Risk AdjustmentRisk-Free Rate (R f ) 2.4% Based on 20-year European Central Bank Bond as of 5/2/2013Pre-Tax Cost of Debt (R d ) 7.8% Median based on comparable companies analysis Assum ed Marginal Corporate Tax Rate (T) 33.3% Peer group averageEquity as a Percentage of Total Capital 85.5% Target % based on comparable companies analysisDebt as a Percentage of Total Capital 14.5% Target % based on comparable companies analysis Target Total Debt / Equity Value 16.0% Peer group average

Calculation of WACC: Cost of Equity (CAPM) Ke = (Levered Beta * Market Premium) + Size Premium + Risk Free Rate

Ke = (1.01 * 6.6%) + 4.3% + 2.4% + 1.5%Ke = 17.0%

Cost of Debt Kd = Pre-tax Cost of Debt * (1-Tax Rate)Kd = 7.8% * (1 - 33.3%)Kd = 5.2%

WACC WACC = 15.3% % of Debt to Total Capital * Tax Effected Cost of Debt (Kd) + % Equity to Total Capital * Cost of Equity (Ke)Selected WACC Range 14.5% --- 16.5%



13

WACC: Capital Structure

•

Indicates the percentage of total capitalization attributable to debt and equity• Choose an “industry” market capital structure based on the mean/median of the comparable companies • Capital structures for specific industries can also be obtained from Ibbotson• If you believe the subject company can not be leveraged at the current point (no meaningful earnings, assets, etc.), you can use 100%

equity capital structure• You can also use the current company capital structure for minority valuations (assuming no change of control, capital structure

continues to remain as is)



Industry Name Number of Firms Average Beta Market D/E Ratio Tax Rate Unlevered Beta Cash/Firm Value Unlevered Beta corrected for cashAdvertising 32 1.68 40.84% 16.02% 1.25 13.12% 1.44Aerospace/Defense 66 0.98 26.64% 20.08% 0.81 11.74% 0.92Air Transport 36 1.03 59.08% 21.35% 0.7 14.13% 0.82Apparel 54 1.36 13.77% 18.57% 1.23 5.13% 1.29Auto Parts 54 1.76 24.37% 18.77% 1.47 11.65% 1.66Automotive 12 1.73 103.42% 16.24% 0.93 16.84% 1.11Bank 416 0.77 128.23% 16.39% 0.37 16.43% 0.45Bank (Midwest) 68 0.89 49.85% 20.99% 0.64 15.03% 0.76Beverage 35 0.95 22.29% 18.82% 0.8 4.33% 0.84Biotechnology 214 1.23 15.92% 2.98% 1.07 18.10% 1.3Building Materials 43 1.57 65.24% 9.48% 0.99 6.18% 1.05Cable TV 20 1.4 66.11% 21.23% 0.92 3.61% 0.96

Chemical (Basic) 18 1.37 24.73% 21.89% 1.15 7.52% 1.24Chemical (Diversified) 33 1.55 16.69% 19.75% 1.37 6.96% 1.47

14

WACC: Beta

• Use betas of comparable companies mean/median• Use each public comparable company’s actual cap structure when unlevering the betas. Relever the mean or median of the compar ables

using the target company’s capital structure • Exclude outliers (too low or high betas/do not use companies that are under financial distress)• If there are no public company comparables available to calculate beta, use an Asset beta for an industry from Damodaran’s we bsite

- Go to: http://pages.stern.nyu.edu/~adamodar/ and click Updated Data > Levered and Unlevered Betas by Industry



15

WACC: Tax Rate

• Use the latest country marginal tax rate when calculating WACC for the target from Damodaran’s website. If revenue comes from morethan one country, weight the marginal tax rate by each country’s revenue

• Go to: http://pages.stern.nyu.edu/~adamodar/ and click Updated Data > Marginal tax rate by country

Source: KPMGData: As of January 5, 2013Country 2005 2006 2007 2008 2009 2010 2011 2012Afghanistan 0.00% 0.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%Albania 23.00% 20.00% 20.00% 10.00% 10.00% 10.00% 10.00% 10.00%Angola 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00%Argentina 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00% 35.00%Armenia 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%Aruba 35.00% 35.00% 28.00% 28.00% 28.00% 28.00% 28.00% 28.00%Australia 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Austria 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%



16

WACC: Equity Risk Premium and Size Premium

• Use this Equity Risk Premium

Source: Ibbotson

• Market Capitalization range foreach decile

• Deciles based on high end ofrange



17

WACC: Country Premium

•

If the public company comparables are in the same country as the target, then you do not need to include a country premium since thepublic company comparables capture the country risk premium• If the target is located outside the U.S., and the public comparables are U.S. companies, use the target’s country premium fr om

Damodaran’s website. If revenue comes from more than one country, weight the country premium by each country’s revenue to com e with an estimate

• Go to: http://pages.stern.nyu.edu/~adamodar/ and click Updated Data > Risk Premiums for Other Markets

Country Region Local Currency Rating Rating-based Default Spread Total Equity Risk Premium Country Risk PremiumAlbania Eastern Europe & Russia B1 4.00% 11.80% 6.00%Angola Africa Ba3 3.25% 10.68% 4.88%Argentina Central and South America B3 6.00% 14.80% 9.00%Armenia Eastern Europe & Russia Ba2 2.75% 9.93% 4.13%Australia Australia & New Zealand Aaa 0.00% 5.80% 0.00%Austria Western Europe Aaa 0.00% 5.80% 0.00%Azerbaijan Eastern Europe & Russia Baa3 2.00% 8.80% 3.00%Bahamas Caribbean Baa1 1.50% 8.05% 2.25%Bahrain Middle East Baa1 1.50% 8.05% 2.25%Bangladesh Asia Ba3 3.25% 10.68% 4.88%Barbados Caribbean Baa3 2.00% 8.80% 3.00%Belarus Eastern Europe & Russia B3 6.00% 14.80% 9.00%Belgium Western Europe Aa3 0.70% 6.85% 1.05%Belize Central and South America Caa3 10.00% 20.80% 15.00%



WACC: Company Specific Risk Premium

18

•

You can add a company-specific equity risk premium if you believe that there are factors (other than size) that may make the subjectcompany riskier than that of the comparables used to calculate the WACC. Factors can include:- Key man risk- Customer concentration- Litigation risk- Unproven business model (unproven sources of revenue or expense cuts)- Projections/growth seems high in light of historical results



19

WACC: Cost of Debt

For the cost of debt, SPT Biz Dev recommends using the following approaches (in priority order):

1. If the public company comparables have debt, take the mean or median of their cost of debt. Exclude outlier/unreasonablecost of debt. Also exclude convertible debt

2. If you believe that the target is an investment grade company, use Moody’s Baa pricing found onhttp://www.federalreserve.gov/releases/h15/current/

3. If there are no public comparables, look at Damodaran's website for an industry cost of debt. Updated Data > Levered andUnlevered Betas by Industry. Look for D/E ratios

4. Compare financial and operational ratios to rated debt securities to determine implied ratings. S&P has LeveragedCommentary & Data or you can find these statistics on CapIQ

5. Use Ibbotson SBBI Valuation Yearbook to benchmark credit statistics to imply a credit rating

http://www.federalreserve.gov/releases/h15/current/

http://www.federalreserve.gov/releases/h15/current/



20

Venture Capital Return Studies

• Start-up investments typically are made

in enterprises that are less than a yearold. The venture funding is to be usedsubstantially for product development,prototype testing, and test marketing.

• First Stage or Early Developmentinvestments are made in enterprises thathave developed prototypes that appear

viable and for which further technical

risk is deemed minimal, althoughcommercial risk may be significant.

• Second Stage or Expansion enterprisesusually have shipped some product toconsumers (including beta versions).

• Bridge / IPO financing covers suchactivities as pilot plant construction,

production design, and productiontesting, as well as bridge financing inanticipation of a later IPO

Stage 5-Year IRR 10-Year IRR 20-Year IRRSeed/Early Stage 51.4% 34.9% 20.4%

Balanced 20.9% 20.9% 14.3%Late Stage 10.6% 21.6% 15.3%All ventures 28.3% 26.3% 16.6%

Source: AICPA - Valuation of Privately-Held-Company Equity Securities Issued as Compensation (2004).

Stage IRREarly Stage > 45.0%Expansion > 35.0%Acquisition / Buyout > 35.0%

Source: Determinants of Required Return in Venture Capital Investments by Sophie Manigart and Karen De Warle.

Stage IRRSeed Stage 70.0%Startup 55.0%3rd Stage 43.0%4th Stage 37.0%Exit Stage 35.0%

Source: A Portfolio Model for Venture Capital Performance Measurement and Investment Selection by Terry Dornay.

Stage IRREarly Stage 50.0%

Source: Private Capital In the Pacific Northwest by William S. Hannonan.

Stage IRRSeed 60.0%

Start-Up 50.0%Early-Stage 40.0%2nd Stage 30.0%Near Exit 25.0%

Source: From the Mind of the Investor presented at the UNC Pembroke Entrepreneurial Summit, March 12, 2009.

Stage

Plummer StudyStart-up 50.0% to 70.0%First Stage or "Early Development" 40.0% to 60.0%Second Stage or "Expansion" 35.0% to 50.0%Bridge / IPO Stage 25.0% to 35.0%

Source: AICPA - Valuation of Privately-Held-Company Equity Securities Issued as Compensation (2004).

Illustrative Cost of Capital Range 30.0% --

30.0% to 50.0%20.0% to 35.0%

40.0%

IRR RangeScherlis &

Sahlman Study50.0% to 70.0%40.0% to 60.0%

←Select a range

Documents

Discussion of Valuation Methods