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NETSL Annual Spring Conference: 2014. Coming Up Roses: Growing Towards The Future. Discovery Environment Assessment from the Publisher and Library Perspectives. Robert Boissy, Manager of Account Development April 11, 2014. User Profile: Visit Data from WebTrekk. - PowerPoint PPT Presentation
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Discovery Environment Assessment from the Publisher and Library Perspectives
Robert Boissy, Manager of Account Development
April 11, 2014
NETSL Annual Spring Conference: 2014
Coming Up Roses: Growing Towards The Future
SpringerLink Usage Statistics | NETSL Conference | 2
User Profile: Visit Data from WebTrekk
• How do your users get to SpringerLink?
• When you see referral type “Direct” this means the user either typed a URL of the website or a specific page, or clicked a link to the website - for example through a ToC alert e-mail, syllabus, bookmark, link in any e-mail, link on a website or blog, etc. “Direct” is all traffic that has not been directed to SpringerLink from a recognizable search box, or identifiable resolution service, such as a library catalog or discovery service search box, Google, PubMed, any Specialty Index, Springer.Com marketing site search, etc. We have come to think of direct traffic as social/shared in nature.
• When do your users go to SpringerLink?
• What tools are they using when they visit SpringerLink?
• How Mobile and Desktop Friendly is your Library Website?
• Data from Google Developers PageSpeed Insights
All data used with expressed permission of the Schools. Thank you Schools!
SpringerLink Usage Statistics | NETSL Conference | 3
Worldwide Visits to SpringerLink by Top 10 Referring Sites: Most Recent 12 Months
No. Entry Sources Visits % Visits
1 direct 5890102 24.96
2 www.google.com 2077572 8.81
3 scholar.google.com 1813438 7.69
4 www.ncbi.nlm.nih.gov 1349998 5.72
5 www.google.de 692929 2.94
6 www.google.co.in 622920 2.64
7 scholar.google.co.uk 478101 2.03
8 www.springer.com 442474 1.88
9 www.google.co.uk 432398 1.83
10 scholar.google.de 300800 1.27
SpringerLink Usage Statistics | NETSL Conference | 4
Visits to SpringerLink: Last 8 Months: Top Referring Sites: RU/H: Research Universities (high research activity), 27,537 Students, Majority Undergraduate – Northeastern University
No. Entry Sources Visits % Visits
1 direct 12435 25.27
2 www.google.com 11294 22.95
3 alma.exlibrisgroup.com 9369 19.04
4 scholar.google.com 8652 17.58
5 www.ncbi.nlm.nih.gov 2440 4.96
6 www.springer.com 598 1.22
7 apps.webofknowledge.com.ezproxy.neu.edu 442 0.9
8 library.northeastern.edu 366 0.74
9 www.bing.com 187 0.38
10 en.wikipedia.org 161 0.33
SpringerLink Usage Statistics | NETSL Conference | 5
Social Media Referrals from NEU to SpringerLink: Most Recent 12 Months
No. Social Media Sources Qty Sources % Qty Sources
1 en.wikipedia.org 336 52.01
2 www.facebook.com 83 12.85
3 www.reddit.com 72 11.15
4 t.co (Twitter) 53 8.2
5 www.linkedin.com 28 4.33
6 www.researchgate.net 12 1.86
7 m.facebook.com 11 1.7
8 webberenergyblog.wordpress.com 7 1.08
9 zenoarrow.blogspot.com 6 0.93
10 experimentalturk.wordpress.com 4 0.62
SpringerLink Usage Statistics | NETSL Conference | 6
Visits to SpringerLink in Last 12 Months by Top Referring Sites: RU/H: Research Universities (high research activity) 15,000 students, high ratio of undergraduates – University of New Hampshire
No. Entry Sources Visits % Visits
1 scholar.google.com 8239 25.63
2 www.google.com 7922 24.65
3 direct 6308 19.62
4 sc8ln4lf7c.search.serialssolutions.com 2169 6.75
5 sc8ln4lf7c.search.serialssolutions.com.libproxy.unh.edu 1566 4.87
6 libproxy.unh.edu 1272 3.96
7 www.ncbi.nlm.nih.gov 692 2.15
8 www.springer.com 512 1.59
9 sc8ln4lf7c.scholar.serialssolutions.com 353 1.1
10 library.unh.edu 284 0.88
SpringerLink Usage Statistics | NETSL Conference | 7
Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research University (very high research activity): 12,000 students, Medical School – Yale University
No. Entry Sources Visits % Visits
1 www.ncbi.nlm.nih.gov 43821 22.1
2 scholar.google.com 40230 20.29
3 www.google.com 32483 16.39
4 direct 31561 15.92
5 sfx.library.yale.edu 20132 10.15
6 www.springer.com 4670 2.36
7 orbis.library.yale.edu 3716 1.87
8 www.google.com.hk 2578 1.3
9 cushing.med.yale.edu 2351 1.19
10 scholar.google.com.hk 1258 0.63
SpringerLink Usage Statistics | NETSL Conference | 8
Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: RU/VH: Research Universities (very high research activity) : 10,000+ students, Predominantly Graduate, No Medical School
No. Entry Sources Visits % Visits
1 www.google.com 55962 28.11
2 direct 44842 22.52
3 scholar.google.com 39314 19.75
4 www.ncbi.nlm.nih.gov 13404 6.73
5 library.xxx.edu 6914 3.47
6 www.springer.com 3555 1.79
7 xxxxx.xxx.edu 3473 1.74
8 apps.webofknowledge.com 2119 1.06
9 xxxxx.xxx.edu:8888 1811 0.91
10 link.springer.com 1349 0.68
SpringerLink Usage Statistics | NETSL Conference | 9
Visits to SpringerLink in Last 12 Months by Top 10 Referring Sites: DRU: Doctoral/Research Universities: 4961 students, High Undergraduate, Technical Institute -- WPI
No. Entry Sources Visits % Visits
1 direct 6931 24.48
2 www.google.com 5996 21.18
3 scholar.google.com 4925 17.4
4 au4sb9ax7m.search.serialssolutions.com 3709 13.1
5 wpi.summon.serialssolutions.com 3090 10.92
6 www.ncbi.nlm.nih.gov 660 2.33
7 scholar.google.com.ezproxy.wpi.edu 640 2.26
8 www.springer.com 316 1.12
9 au4sb9ax7m.scholar.serialssolutions.com 281 0.99
10 wpi.summon.serialssolutions.com.ezproxy.wpi.edu 209 0.74
SpringerLink Usage Statistics | NETSL Conference | 10
Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 3148 students, Very High Undergraduate – Wesleyan University
No. Entry Sources Visits % Visits
1 www.google.com 2257 20.38
2 direct 2197 19.84
3 scholar.google.com 2039 18.42
4 wd5ka5yq6f.search.serialssolutions.com 1284 11.6
5 wesleyan.summon.serialssolutions.com 702 6.34
6 www.ncbi.nlm.nih.gov 631 5.7
7 ctwweb.wesleyan.edu:7003 458 4.14
8 www.ams.org 200 1.81
9 scholar.google.com.ezproxy.wesleyan.edu 152 1.37
10 wd5ka5yq6f.scholar.serialssolutions.com 143 1.29
SpringerLink Usage Statistics | NETSL Conference | 11
Visits to SpringerLink last 12 Months by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2141 students, Very High Undergraduate -- Williams College
No. Entry Sources Visits % Visits
1 www.google.com 2127 28.28
2 scholar.google.com 1707 22.7
3 direct 1418 18.85
4 francis.williams.edu 736 9.79
5 sfxhosted.exlibrisgroup.com 454 6.04
6 www.ncbi.nlm.nih.gov 303 4.03
7 ng3xu5zx7f.search.serialssolutions.com 100 1.33
8 www.springer.com 77 1.02
9 www.ams.org 48 0.64
10 en.wikipedia.org 48 0.64
SpringerLink Usage Statistics | NETSL Conference | 12
Visits to SpringerLink in 2013 by Top 10 Referring Sites: Bac/A&S: Baccalaureate Colleges--Arts & Sciences, 2932 students, exclusively undergraduate – The College of the Holy Cross
No. Entry Sources Visits % Visits
1 www.google.com 1260 25.81
2 scholar.google.com 1178 24.13
3 direct 883 18.09
4 library.holycross.edu:4550 534 10.94
5 www.ncbi.nlm.nih.gov 255 5.22
6 discover.holycross.edu 193 3.95
7 atoz.ebsco.com 126 2.58
8 linksource.ebsco.com 53 1.09
9 www.springer.com 50 1.02
10 library.holycross.edu 36 0.74
SpringerLink Usage Statistics | NETSL Conference | 13
NEU Visits to SpringerLink: Last 12 Months: Days of the Week
Monday Tuesday Wednesday Thursday Friday Saturday Sunday0
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Page Impressions
SpringerLink Usage Statistics | NETSL Conference | 14
NEU Visits to SpringerLink: Last 12 Months: Hours of the Day
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230
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Page Impressions
SpringerLink Usage Statistics | NETSL Conference | 15
A year of traffic from NEU to SpringerLink
2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 2014-01 2014-02 2014-030
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SpringerLink Usage Statistics | NETSL Conference | 16
NEU Visits to SpringerLink: Last 12 Months: Top Browser Types
No. Browser Visits % Visits
1 Safari 6 7565 10.92
2 Google Chrome 30 5064 7.31
3 Google Chrome 26 4855 7.01
4 Google Chrome 31 4716 6.81
5 Google Chrome 33 4367 6.31
6 Google Chrome 32 4283 6.18
7 Google Chrome 29 3640 5.26
8 Google Chrome 27 3295 4.76
9 Google Chrome 28 3228 4.66
10 Safari 5 3121 4.51
SpringerLink Usage Statistics | NETSL Conference | 17
NEU Visits to SpringerLink: Last 12 Months: Operating Systems
No. Operating System Visits % Visits
1 Windows 7 30067 43.41
2 Mac 6494 9.38
3 Mac OS X 10.7 5707 8.24
4 Mac OS X 10.6 4855 7.01
5 Mac OS X 10.9 4277 6.18
6 Windows XP 3946 5.7
7 Mac OS X 10.8 3743 5.4
8 Windows 8 3459 4.99
9 Unix/Linux 1867 2.7
10 Windows 8.1 1263 1.82
SpringerLink Usage Statistics | NETSL Conference | 18
NEU Visits to SpringerLink in Last 12 Months by Device Class
No. Device Class Visits % Visits
1 PC / laptop 68053 98.26
2 tablet 662 0.96
3 mobile phone 540 0.78
Mobile, in my backyard
SpringerLink Usage Statistics | NETSL Conference | 19
Worldwide Visits to SpringerLink: Last 12 Months: Device Class
No. Device Class Visits % Visits
1 PC / laptop 224944902 93.23
2 mobile phone 10276244 4.26
3 tablet 6054117 2.51
4 TV 29 0
Wi-Fi hotspot, Dubai
SpringerLink Usage Statistics | NETSL Conference | 20
NEU Visits to SpringerLink: Last 12 Months: Top Mobile Devices
No. Devices Visits % Visits
1 iPad 625 52
2 iPhone OS 7 152 12.65
3 iPhone OS 6 139 11.56
4 iPhone OS 1 76 6.32
5 Other Android 50 4.16
6 Google Nexus 7 20 1.66
7 Samsung Galaxy S4 18 1.5
8 iPhone OS 5 12 1
9 Other Android 4.0 11 0.92
10 Samsung Galaxy S III 11 0.92
SpringerLink Usage Statistics | NETSL Conference | 21
PageSpeed Insights from Google Developers : NEU has Great Scores!
http://developers.google.com/speed/pagespeed/insights/
69 of 100 points for mobile speed
1 red flag, 5 yellow flags
4 green for good flags
90 out of 100 points for
Desktop-friendliness
No red flags
5 yellow flags
5 green for good flags
98 of 100 points
for mobile UX!
1 yellow flag
4 green for good flags
Do try this at home!
SpringerLink Usage Statistics | NETSL Conference | 22
Your Discovery Environment is Our Discovery Environment
• WebTrekk is Springer’s in-house web analytics tool
• We include web analytics data in our standard account review documents
• We think this tool will help in before/after studies of discovery tool effects
• We also track your downloads on a quarterly basis
• We will do a discovery review for any client where usage is sub-par or falling
• We send our full set of metadata to all discovery services; MARC records are public
• Next big thing – author analysis – books, journals, editors
• [email protected] +1-781-244-7918
• Account Development, Northeast/Mid-Atlantic US
Spring is overdue at Springer Plainville, MA Office