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Discovering the Secret of Incentives That Work!
Presented by:
Beverly Dennis, MBA, CHAE, CHTP
Associate Professor of Business Administration
Alaska Pacific University
HFTP Annual Convention & Trade Show Bellevue, Washington
October 23, 2015
Discovering the Secrets of Incentives That Work: Opening Questions
• Can you remember an example of a reward that meant something to you and one that didn’t?
• Can you explain the difference?
Copyright © Beverly Dennis, 2015
What Do We Know About Motivation?
Maslow First Break All the Rules MBTI SDI
Copyright © Beverly Dennis, 2015
Maslow’s Hierarchy of Needs Theory
Physiological
Safety
Belonging
Esteem
Self-
Actualization
Copyright © Beverly Dennis, 2015
(commons, wikimedia.org)
Sample Maslow Considerations
• Will I keep my job? [Physiological & Safety]
• Will I still be on the same work team? [Belonging]
• Will I lose my title and private office? [Esteem]
• Will I have to stay in the same job with no hope of advancement or training? [Self-actualization]
Copyright © Beverly Dennis, 2015
What Do Employees Want?
• 80,000 managers in 400 companies
• 1,000,000 employees
• Findings: – Good managers recognize employees
as they are – as individuals
– They do not treat everyone the same
– The strength of a workplace can be measured by 12 simple questions
Copyright © Beverly Dennis, 2015
12 Questions 1. Do I know what is expected of me at work?
2. Do I have the materials & equipment I need to do my work right?
3. At work, do I have the opportunity to do what I do best every day?
4. In the last 7 days, have I received recognition or praise for good work?
5. Does my supervisor seem to care about me as a person?
6. Is there someone at work who encourages my development?
7. At work, do my opinions seem to count?
8. Does my company make me feel like my work is important?
9. Are my co-workers committed to doing quality work?
10. Do I have a best friend at work?
11. In the last six months, have I talked with someone about my progress?
12. At work, have I had opportunities to learn and grow?
(Buckingham & Coffman, 1999) Copyright © Beverly Dennis, 2015
Copyright © Beverly Dennis, 2015
(Buckingham & Coffman, 1999)
12 Questions: Essential Needs
• They need to know what is expected of them at work
• They need the equipment and support to do their work right
• They want to know you understand their basic questions of self-worth and self-esteem by giving praise for good work and caring about their development as a person
Copyright © Beverly Dennis, 2015
Question #4
• One size does not fit all! In the last 7 days, have I received recognition or praise for good work?
One size does not fit all!
Copyright © Beverly Dennis, 2015
The Far Side by
Gary Larson
Differences in Personality
Copyright © Beverly Dennis, 2015
How do I deal
with the Outside
World?
Judgmental
or
Perceptive
Where do I
draw my
Energy?
Extrovert
or
Introvert
How do I take
in
Information?
Sensing
or
Intuitive
How do I
make
Decisions?
Thinking
or
Feeling
MBTI-Personality Type Indicator: What We Do
Four Preferences in behavior
Copyright © Beverly Dennis, 2015
(Myers Briggs Foundation, 2015)
Strength Deployment Inventory: What Drives Us
Feelers Thinkers Do-ers
Copyright © Beverly Dennis, 2015 (Scudder & LaCriox, 2013)
Motivational Value Systems Feeler – “People Person”
Copyright © Beverly Dennis, 2015
Motivational Value Systems
• Thinker – “Independent and Logical”
Copyright © Beverly Dennis, 2015
Motivational Value Systems • Do-er – “Just Do It”
Copyright © Beverly Dennis, 2015
How Do We Know Who Is Who?
• Observe
– Office areas, dress
• Listen
– Key words and phrases
• Ask
– Answers will reveal motivation
Copyright © Beverly Dennis, 2015
Visual Hallmarks: Clothes Feelers: Comfortable clothes,
pretty colors, loose fits, soft fabrics. Informal or vintage
Thinkers: Conservative and proper, neat, tailored, neutral colors
Do-ers: Simple functional clothes, neat but not fancy. Designer labels, good fabrics
Copyright © Beverly Dennis, 2015
Visual Hallmarks: Office Area
Feelers: Pictures of pets, loved ones, other people’s kids.
Candy to share. Flowers, knick-knacks with sentimental meanings
Thinkers: Conventional, non-distracting workspace,
everything in order. Backups of essential supplies. Closed door if possible
Do-ers: Plaques, and other signs of achievement. Pictures
of kids with trophies. Memorabilia from winning teams. Corner office
Copyright © Beverly Dennis, 2015
Verbal Hallmarks
Feelers: “I feel”, stories about others, offers more than was
asked. Wants to be liked
Thinkers: “I think”. Deliberate, business-like speech. Sharing
facts, conducting the conversation in a logical, orderly way.
Do-ers: To the point. Asked and answered. May direct the
interview
Copyright © Beverly Dennis, 2015
Matching Rewards to the Associate
A reward to one person may be a perceived as a punishment to another!
Copyright © Beverly Dennis, 2015
Feelers
• Personalized gifts
• Knowing that their help made a positive difference
• A party where all can enjoy their success
• Teddy bears, hugs, flowers
• Being put on committees that will see to parties and welcomes
• Being in a conflict ridden environment
• Being told their help actually hurt
• Having offers of help rejected
• Being given the job of disciplining or firing co-workers
• Being made to work alone
Reward Punishment
Copyright © Beverly Dennis, 2015
Thinkers
• Being given as much time as they would like to finish projects
• A door on their office • Electronic gadgets that help
them organize • Complex tasks of analysis or
creating order • Trust their work is without
error • Tasks they can do alone • Quiet recognition of a job
well done
• Being put in a position where they have no privacy
• Working where there are short timelines that are inflexible
• Not being trusted • Working where resources
are wasted • Being asked for ball park
estimates • Working in emotionally
charged environments
Reward Punishment
Copyright © Beverly Dennis, 2015
Do-ers
• Public recognition of success
• Assigned parking spaces with their name
• Box seats at sporting events
• Money (as a means of keeping score)
• Plaques recognizing their leadership
• Increased challenges • Increased staff
• Being put in positions of no authority
• Reduction of staff • Having information
withheld • Being made to work only
at highly detailed tasks that must be done slowly
• Tasks with unclear outcomes
• Anonymity
Reward Punishment
Copyright © Beverly Dennis, 2015
The Definition of “Fair”
• Feelers: Fairness makes sure everyone gets a chance
• Thinkers: Because it’s the right thing to do
• Do-ers: So we can tell who wins
Copyright © Beverly Dennis, 2015
5 Questions to Ask
1. What aspects of the job are personally most important to you?
2. What are you happiest doing at work and why?
3. How do you get things done? 4. I hear you want this to happen. Why is it so
important to you? 5. How should I approach you?
Copyright © Beverly Dennis, 2015
Why This Matters: Maslow
• Maslow said: “Accountants must try to figure out some way to turning into balance sheet terms the intangible personnel values that come from improving the people of the organization”
• Assume that everyone prefers to feel important, needed, useful and respected
• Assume the preference for personhood, uniqueness as a person, identity as opposed to being anonymous or interchangeable.
Copyright © Beverly Dennis, 2015
(Maslow, 1998)
Revised Golden Rule
Treat others as THEY would like to be treated.
Copyright © Beverly Dennis, 2015
Questions?
Thank you for attending my session!
Beverly Dennis, CHAE, CHTP, MBA
(907) 243-8333
Copyright © Beverly Dennis, 2015