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D I S C O V E R P R A V A N A ’ S N E X T E V O L U T I O N I N
H A I R C O L O R
B R I D G E T H E G A P B E T W E E N P E R M A N E N T C R E M E H A I R C O L O R A N D D I R E C T D Y E
ChromaSilk VIVIDS Everlasting can be used alone, intermixed with each other or with any ChromaSilk Permanent Creme Hair Color.
ENCHANTED PINK MYSTIC MAGENTA*SCARLETTE RED PASTEL POTION
AVAILABLE OCTOBER 2018 AT SALONCENTRIC, STATE | RDA PRO MART AND EAST COAST SALON SERVICES. COMING TO COSMOPROF AND ARMSTRONG MCCALL STORES NATIONWIDE IN NOVEMBER 2018.
Mixing ratio 1 : 1 ½ . Use with 10 Volume Crème Developer for maximum deposit or 20 Volume Crème Developer for lighter, brighter
results. To use with ChromaSilk Crème Hair Color, mix equal parts VIVIDS Everlasting into ChromaSilk Crème Hair Color to enhance
the color. To pastelize and tone with VIVIDS Everlasting Pastel Potion, combine equal parts VIVIDS Everlasting Pastel Potion with other
VIVIDS Everlasting shades or ChromaSilk Crème Hair Color.
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From the professional creative color category creators comes the next evolution in hair color: VIVIDS Everlasting, PRAVANA’s longest-lasting, VIVIDS-like permanent color collection. Available in trend-forward shades made popular by the fashion and cosmetics industries, VIVIDS Everlasting reveals a world of color possibilities with its ability to be used alone, with other VIVIDS Everlasting shades or intermixed with PRAVANA’s expansive collection of ChromaSilk Crème Hair Colors. The new oxidative dye collection contains the same protein enriched base as ChromaSilk Crème Hair Color and has a balanced pH for consistent results when intermixing. VIVIDS Everlasting can be used to neutralize, enhance or balance colors to create finishes that don’t currently exist in the ChromaSilk portfolio. Plus, there’s no need to use high lift developers for VIVIDS Everlasting; use 10 Volume Crème Developer for maximum deposit or 20 Volume Crème Developer for lighter, brighter results.
*coming November 2018
FORMULATED WITH ELFE FLOWER EXTRACT • TRUE UNICORN ROOT • SEA BUCKTHORN OIL
#VIVIDSEVERLASTING
PR Contact: Alanna Littlepage, [email protected] Hotline: 855-PRAVANA • www.pravana.com
