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Your Local Advertising Partner Response Advertising Leaflet Distribution Websites Marketing Design & Print Media Information 2013/14

Discover media information 2014 A5

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Page 1: Discover media information 2014 A5

Your Local Advertising Partner Response Advertising Leaflet Distribution Websites Marketing Design & Print

Media Information

20

13

/14

Page 2: Discover media information 2014 A5

Discover’s formula: it’s circulation, format, design and content is orchestrated to generate the best response for our advertisers. Residents welcome it’s regular arrival, read and keep it for sourcing local businesses and community updates. Discover is the fastest growing local magazine in this area. The high proportion of regular advertisers is testament to the effectiveness of Discover’s formula.

FACTS

132,000 Circulation

10 Bi-monthly Editions

A5 size

Minimum of 25% editorial

4 Advert sizes

Paid for Listings

Local Business Editorials

Advertisers Index

Leaflet Inserts Welcome

Free Advert Design

Open Mon-Fri 8am-8pm

Your local advertising partner

Discover is a free, door to door local community magazine and directory delivered bi-monthly to 132,000 letterboxes in the Solent region.

Page 3: Discover media information 2014 A5

We don’t just

sell space.

We listen, support

and deliver.

“Lovely people to work with.” Roy Hampson

Couldn’t have been more helpful.” Kay Murrant

“Thank you for helping me start

my business.” Mo Mariner

“Well managed and efficient.” Andy Gair

Our aim is to restore that trust and improve the reputation of advertising through leading by example. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack either the time, budget or expertise to market your business as effectively as you’d like, you are speaking to the right people.

Let’s be honest.

Advertising sales people don’t have the best reputation. Unfortunately, many businesses have experienced bad practices that makes them wary of placing their trust in

Page 4: Discover media information 2014 A5

Designed for Response

132,000

A5

300 +

8am-8pm

www

Circulation It’s the largest yet most flexible circulation in this area, focusing on ABC1 privately owned properties including door to door delivery by Royal Mail.

Format & Formula Discover’s design and style is specifically designed to achieve high response rates with many features to attract both passive and active readers.

Results Our list of satisfied advertisers grows every month. Regular advertising wins new customers, raises your local profile and drives traffic to your website. Well established and successful means we must be getting it right!

Professionalism We are experienced in marketing, advertising and running SMEs. We offer honest advice, support and are open for business when you need us.

Extras A menu of extras to help market and better manage your business including leaflets, websites, design, business management tools and much more.

Page 5: Discover media information 2014 A5

Designed for Response

A5 size

10 Localised editions

Fewer adverts per page

Fewer advert sizes

25% editorial minimum

Advertisers Index

Serialised features

Reader hooks; puzzles, quizzes etc

What’s on

Local groups, clubs & societies

Competitions

Categorised Sections

Live Local. Think Local. Buy Local

If you look through any edition of Discover you’ll see that it’s easy on the eye, quick to find what you are looking for and the perfect showcase for any business whatever budget you have. All our advertisers are given the time, effort and our expertise to ensure as best a response as possible. If we think we could improve your advert we’ll tell you. We’ll recommend the appropriate size (biggest isn’t always best!) and give you advice on style, headlines, images, text and even source localised phone numbers

Discover has reader appeal. It’s trusted and enjoyed. They like the size and the quality. Despite having the largest circulation in the area, every edition is tailored with local content and advertisers. It’s too good to throw away.

Page 6: Discover media information 2014 A5

Discover Community Website

Tel: 023 8026 6388

Advert Sizes

A5 full page 134mm x 192mm

Full bleed: 140 x 199mm

Half page Landscape:134mm x 94mm

Portrait: 65mm x 192mm

Quarter page 65mm x 94mm

8th page

65mm x 45mm

Sample A5 page

What’s On, Upfront & Personal, Community

“snippets”, Hampshire Walks, Reviews, Short

Story, Puzzle Page / Kids Korner, Recipe,

Puzzles & Quiz, Useful Numbers & Local

Groups Directory

Property Services

Outdoor Living/ Gardening

Moving Home

Independent Retailers

Hair & Beauty

Health & Wellbeing

Education

Motoring

Professional Advice

Business Services

Event Planning

Pet Services

Sport & Leisure

Eating & Drinking

Entertainment

What’s Your Category?

Features That Keep Discover Readers Loyal & Regular

5 Advert Sizes

Page 7: Discover media information 2014 A5

Discover Community Website

Tel: 023 8026 6388

Advert Sizes

Sample A5 page

WINCHESTER SO21, SO22 inc Olivers Battery Kings Worthy

CHANDLERS FORD SO53 inc Otterbourne Hursley Boyatt Wood

ROMSEY SO51 inc North Baddesley ITCHEN VALLEY SO30 Inc Hedge End Botley Horton Heath Fair Oak Colden Common

SOUTHAMPTON SO15, SO16, SO17 Chilworth Bassett Rownhams & Nursling Upper Shirley Highfield Lordswood Regents Park

LOCKS HEATH SO31 Inc Park Gate Swanwick & Burridge Sarisbury Green Warsash Whiteley SOUTHAMPTON WEST SO40 Inc Totton Ashurst SO40 villages SOUTHAMPTON EAST SO18 Inc Bitterne Park Bitterne Midanbury West End MEON VALLEY SO32 1, SO32 2, PO17 5 Bishops Waltham Wickham FAREHAM PO17, PO16 Titchfield Stubbington

ROMSEY

SOUTHAMPTON

SOUTHAMPTON WEST

CHANDLERS FORD

MEON VALLEY

SOUTHAMPTON EAST

FAREHAM LOCKS HEATH

ITCHEN VALLEY

WINCHESTER

Largest Circulation in this region. Yet most flexible.

Page 8: Discover media information 2014 A5

EV

EN

MO

NTH

S

You Choose Your Circulation, Not Us

There are 10 localised editions to choose from. Pick what suits your business, your budget

and your location. Go Bespoke or one of Discover’s four discounted

packages

Choice. Flexibility. Focus

Bespoke Max

Page 9: Discover media information 2014 A5

Best Buy save 40%

West

East

Central

Max

West or East Central

10 Editions: East, Central and West Packages

5 Editions: Meon Valley, Locks Heath, Fareham, Itchen Valley and Southampton East

5 Editions: Chandlers Ford, Itchen Valley Southampton West, Southampton & Southampton East

5 Editions: Romsey, Winchester, Chandlers Ford, Southampton West and Southampton

Page 10: Discover media information 2014 A5

Each edition is printed bi-monthly yet to ensure a steady stream of enquiries for our advertisers we stagger the deliveries over the two months with three weeks between drops.

Each edition’s split depends on the proportion delivered by Royal Mail. In most cases both deliveries are about the same number. For this reason we quote advertising rates per month and minimum booking is two months.

EV

EN

MO

NTH

S

ROMSEY

SOUTHAMPTON WEST

SOUTHAMPTON EAST

MEON VALLEY

FAREHAM

Who Gets Discover and When O

DD

MO

NTH

S

WINCHESTER

CHANDLERS FORD

ITCHEN VALLEY

SOUTHAMPTON

LOCKS HEATH

Copy deadlines, print schedule and distribution dates are available online

www.discoveradvertising.co.uk

Page 11: Discover media information 2014 A5

Readers get a new magazine every

other month

ROYAL MAIL

Discover is delivered by Royal Mail in rural areas or where it is traditionally awkward to deliver thoroughly. It’s a very reliable method of delivery so we don’t carry out secondary checks.

MONITORING OUR DISCOVER DISTRIBUTORS

Trackers - devices which precisely record and reports a distributor’s journey. Ideal for new starters and random checks.

Competitions - residents supply their postcode to enter - another delivery check method

Mystery Houses - Many routes have mystery houses where residents support Discover by reporting receipt of their copy.

Door to Door Checks carried out by Distribution Supervisors on random routes not covered by the above methods.

ABC1 profile 3+ bedrooms

garden & driveway

Page 12: Discover media information 2014 A5

Cost Calculator

www.discoveradvertising.co.uk

Max 4 Inserts Per Delivery Leaflet Distribution

Each leaflet is inserted individually and delivered within Discover. This has proved to be better than separately albeit at the same time. We provide a very competitively priced leaflet design and print service so please ask for a quotation. A table of available slots per edition is available online. Every edition except Meon Valley can take up to 4 leaflets per month.

Regular leaflet delivery is very effective although not cost effect for every type of business. Please feel free to ask for advice and how to get the most from leaflet distribution.

EDITION

QTY

From (pm)

ROMSEY 8,000

SOUTHAMPTON WEST 8,000

SOUTHAMPTON EAST 6,300

FAREHAM 7,250

WINCHESTER 4,500

CHANDLERS FORD 7,000

ITCHEN VALLEY 5,000

SOUTHAMPTON 7,500

LOCKS HEATH 7,250

Page 13: Discover media information 2014 A5

Cost Calculator

www.discoveradvertising.co.uk

Menu of Extras

Advertising is just one piece of the marketing picture. Discover advertisers on our Regular Rate have exclusive access to a host of extra services designed to help with your marketing, small business management and implementing technology for improved efficiency.

EXTRAS MENU Free to Regulars Discounted for Discover

Initial Advert Design •

Marketing Advice •

Editorial Opportunities •

Front Cover Sponsorship •

Website & Google Svs •

NEW Radio Advertising •

Leaflet Design, Print & Delivery •

Graphic Design Services •

Computer Support •

Vehicle / Shop Signage •

Business Toolkit Advice • •

Business Toolkit Implementation •

Telephone Answering Svs •

Email Marketing Slots •

Page 14: Discover media information 2014 A5

Rates & Package Prices REGULAR RATES £ per month+ vat

Circ

1/8 1/4 1/2

A5 PAGE

Bespoke: 1 Edition

Winchester or Meon Valley 9,000 £19 £32 £59 £115

Bespoke: 1 Edition

All Other Editions ±14,000 £28 £49 £86 £165

Bespoke: 2-9 Editions Please use the Cost Calculator online or call for

a quote

Go West / East / Central

Package - 5 editions 66,000 £99 £175 £299 £585

Go Max (East, West & Cen-tral) Package - 10 editions

132,000 £185 £295 £495 £850

Want a Bespoke Price? Visit our Online

Quote Calculator

Frequency is key to effective advertising so we strongly recommend the Regular Rate. For a non Regular Rate booking please call 023 8026 6388 or use our Online Cost Calculator unique to Discover. www.discoveradvertising.co.uk

Page 15: Discover media information 2014 A5

8am-8pm 023 8026 6388

” “

I was very impressed with the amount of information I got on

the website including an instant price with a breakdown. I

have dealt with many magazines over the years and I have to

say that Mel and Tania at Discover are a refreshing pair of

professionals. Charlotte, Just Shutters

Ready to be Discovered?

Discover Magazines Ltd 57 Wood End Way Chandlers Ford SO53 4LN 023 8026 6388

www.discovercommuinity.co.uk

Check out our website dedicated for our readers