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Discover Media Informaion abridged
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Your Local Advertising Partner Response Advertising Leaflet Distribution Websites Marketing Design & Print
Media Information
20
13
/14
Discover’s formula: it’s circulation, format, design and content is orchestrated to generate the best response for our advertisers. Residents welcome it’s regular arrival, read and keep it for sourcing local businesses and community updates. Discover is the fastest growing local magazine in this area. The high proportion of regular advertisers is testament to the effectiveness of Discover’s formula.
FACTS
132,000 Circulation
10 Bi-monthly Editions
A5 size
Minimum of 25% editorial
4 Advert sizes
Paid for Listings
Local Business Editorials
Advertisers Index
Leaflet Inserts Welcome
Free Advert Design
Open Mon-Fri 8am-8pm
Your local advertising partner
Discover is a free, door to door local community magazine and directory delivered bi-monthly to 132,000 letterboxes in the Solent region.
We don’t just
sell space.
We listen, support
and deliver.
“Lovely people to work with.” Roy Hampson
Couldn’t have been more helpful.” Kay Murrant
“Thank you for helping me start
my business.” Mo Mariner
“Well managed and efficient.” Andy Gair
Our aim is to restore that trust and improve the reputation of advertising through leading by example. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack either the time, budget or expertise to market your business as effectively as you’d like, you are speaking to the right people.
Let’s be honest.
Advertising sales people don’t have the best reputation. Unfortunately, many businesses have experienced bad practices that makes them wary of placing their trust in
Designed for Response
132,000
A5
300 +
8am-8pm
www
Circulation It’s the largest yet most flexible circulation in this area, focusing on ABC1 privately owned properties including door to door delivery by Royal Mail.
Format & Formula Discover’s design and style is specifically designed to achieve high response rates with many features to attract both passive and active readers.
Results Our list of satisfied advertisers grows every month. Regular advertising wins new customers, raises your local profile and drives traffic to your website. Well established and successful means we must be getting it right!
Professionalism We are experienced in marketing, advertising and running SMEs. We offer honest advice, support and are open for business when you need us.
Extras A menu of extras to help market and better manage your business including leaflets, websites, design, business management tools and much more.
Designed for Response
A5 size
10 Localised editions
Fewer adverts per page
Fewer advert sizes
25% editorial minimum
Advertisers Index
Serialised features
Reader hooks; puzzles, quizzes etc
What’s on
Local groups, clubs & societies
Competitions
Categorised Sections
Live Local. Think Local. Buy Local
If you look through any edition of Discover you’ll see that it’s easy on the eye, quick to find what you are looking for and the perfect showcase for any business whatever budget you have. All our advertisers are given the time, effort and our expertise to ensure as best a response as possible. If we think we could improve your advert we’ll tell you. We’ll recommend the appropriate size (biggest isn’t always best!) and give you advice on style, headlines, images, text and even source localised phone numbers
Discover has reader appeal. It’s trusted and enjoyed. They like the size and the quality. Despite having the largest circulation in the area, every edition is tailored with local content and advertisers. It’s too good to throw away.
Discover Community Website
Tel: 023 8026 6388
Advert Sizes
A5 full page 134mm x 192mm
Full bleed: 140 x 199mm
Half page Landscape:134mm x 94mm
Portrait: 65mm x 192mm
Quarter page 65mm x 94mm
8th page
65mm x 45mm
Sample A5 page
What’s On, Upfront & Personal, Community
“snippets”, Hampshire Walks, Reviews, Short
Story, Puzzle Page / Kids Korner, Recipe,
Puzzles & Quiz, Useful Numbers & Local
Groups Directory
Property Services
Outdoor Living/ Gardening
Moving Home
Independent Retailers
Hair & Beauty
Health & Wellbeing
Education
Motoring
Professional Advice
Business Services
Event Planning
Pet Services
Sport & Leisure
Eating & Drinking
Entertainment
What’s Your Category?
Features That Keep Discover Readers Loyal & Regular
5 Advert Sizes
Discover Community Website
Tel: 023 8026 6388
Advert Sizes
Sample A5 page
WINCHESTER SO21, SO22 inc Olivers Battery Kings Worthy
CHANDLERS FORD SO53 inc Otterbourne Hursley Boyatt Wood
ROMSEY SO51 inc North Baddesley ITCHEN VALLEY SO30 Inc Hedge End Botley Horton Heath Fair Oak Colden Common
SOUTHAMPTON SO15, SO16, SO17 Chilworth Bassett Rownhams & Nursling Upper Shirley Highfield Lordswood Regents Park
LOCKS HEATH SO31 Inc Park Gate Swanwick & Burridge Sarisbury Green Warsash Whiteley SOUTHAMPTON WEST SO40 Inc Totton Ashurst SO40 villages SOUTHAMPTON EAST SO18 Inc Bitterne Park Bitterne Midanbury West End MEON VALLEY SO32 1, SO32 2, PO17 5 Bishops Waltham Wickham FAREHAM PO17, PO16 Titchfield Stubbington
ROMSEY
SOUTHAMPTON
SOUTHAMPTON WEST
CHANDLERS FORD
MEON VALLEY
SOUTHAMPTON EAST
FAREHAM LOCKS HEATH
ITCHEN VALLEY
WINCHESTER
Largest Circulation in this region. Yet most flexible.
EV
EN
MO
NTH
S
You Choose Your Circulation, Not Us
There are 10 localised editions to choose from. Pick what suits your business, your budget
and your location. Go Bespoke or one of Discover’s four discounted
packages
Choice. Flexibility. Focus
Bespoke Max
Best Buy save 40%
West
East
Central
Max
West or East Central
10 Editions: East, Central and West Packages
5 Editions: Meon Valley, Locks Heath, Fareham, Itchen Valley and Southampton East
5 Editions: Chandlers Ford, Itchen Valley Southampton West, Southampton & Southampton East
5 Editions: Romsey, Winchester, Chandlers Ford, Southampton West and Southampton
Each edition is printed bi-monthly yet to ensure a steady stream of enquiries for our advertisers we stagger the deliveries over the two months with three weeks between drops.
Each edition’s split depends on the proportion delivered by Royal Mail. In most cases both deliveries are about the same number. For this reason we quote advertising rates per month and minimum booking is two months.
EV
EN
MO
NTH
S
ROMSEY
SOUTHAMPTON WEST
SOUTHAMPTON EAST
MEON VALLEY
FAREHAM
Who Gets Discover and When O
DD
MO
NTH
S
WINCHESTER
CHANDLERS FORD
ITCHEN VALLEY
SOUTHAMPTON
LOCKS HEATH
Copy deadlines, print schedule and distribution dates are available online
www.discoveradvertising.co.uk
Readers get a new magazine every
other month
ROYAL MAIL
Discover is delivered by Royal Mail in rural areas or where it is traditionally awkward to deliver thoroughly. It’s a very reliable method of delivery so we don’t carry out secondary checks.
MONITORING OUR DISCOVER DISTRIBUTORS
Trackers - devices which precisely record and reports a distributor’s journey. Ideal for new starters and random checks.
Competitions - residents supply their postcode to enter - another delivery check method
Mystery Houses - Many routes have mystery houses where residents support Discover by reporting receipt of their copy.
Door to Door Checks carried out by Distribution Supervisors on random routes not covered by the above methods.
ABC1 profile 3+ bedrooms
garden & driveway
Cost Calculator
www.discoveradvertising.co.uk
Max 4 Inserts Per Delivery Leaflet Distribution
Each leaflet is inserted individually and delivered within Discover. This has proved to be better than separately albeit at the same time. We provide a very competitively priced leaflet design and print service so please ask for a quotation. A table of available slots per edition is available online. Every edition except Meon Valley can take up to 4 leaflets per month.
Regular leaflet delivery is very effective although not cost effect for every type of business. Please feel free to ask for advice and how to get the most from leaflet distribution.
EDITION
QTY
From (pm)
ROMSEY 8,000
SOUTHAMPTON WEST 8,000
SOUTHAMPTON EAST 6,300
FAREHAM 7,250
WINCHESTER 4,500
CHANDLERS FORD 7,000
ITCHEN VALLEY 5,000
SOUTHAMPTON 7,500
LOCKS HEATH 7,250
Cost Calculator
www.discoveradvertising.co.uk
Menu of Extras
Advertising is just one piece of the marketing picture. Discover advertisers on our Regular Rate have exclusive access to a host of extra services designed to help with your marketing, small business management and implementing technology for improved efficiency.
EXTRAS MENU Free to Regulars Discounted for Discover
Initial Advert Design •
Marketing Advice •
Editorial Opportunities •
Front Cover Sponsorship •
Website & Google Svs •
NEW Radio Advertising •
Leaflet Design, Print & Delivery •
Graphic Design Services •
Computer Support •
Vehicle / Shop Signage •
Business Toolkit Advice • •
Business Toolkit Implementation •
Telephone Answering Svs •
Email Marketing Slots •
Rates & Package Prices REGULAR RATES £ per month+ vat
Circ
1/8 1/4 1/2
A5 PAGE
Bespoke: 1 Edition
Winchester or Meon Valley 9,000 £19 £32 £59 £115
Bespoke: 1 Edition
All Other Editions ±14,000 £28 £49 £86 £165
Bespoke: 2-9 Editions Please use the Cost Calculator online or call for
a quote
Go West / East / Central
Package - 5 editions 66,000 £99 £175 £299 £585
Go Max (East, West & Cen-tral) Package - 10 editions
132,000 £185 £295 £495 £850
Want a Bespoke Price? Visit our Online
Quote Calculator
Frequency is key to effective advertising so we strongly recommend the Regular Rate. For a non Regular Rate booking please call 023 8026 6388 or use our Online Cost Calculator unique to Discover. www.discoveradvertising.co.uk
8am-8pm 023 8026 6388
” “
I was very impressed with the amount of information I got on
the website including an instant price with a breakdown. I
have dealt with many magazines over the years and I have to
say that Mel and Tania at Discover are a refreshing pair of
professionals. Charlotte, Just Shutters
Ready to be Discovered?
Discover Magazines Ltd 57 Wood End Way Chandlers Ford SO53 4LN 023 8026 6388
www.discovercommuinity.co.uk
Check out our website dedicated for our readers