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Disclaimer
Forward-Looking Statements and Non-GAAP Financial Information
Statements in this presentation that are not historical facts may be "forward-looking statements" within the meaning of the federal securities laws that involve potential
events, risks and uncertainties that could cause actual results to differ materially. Words such as “projects,” “estimates,” “forecasts,” “believes,” “intends,” “expects,”
“anticipates,” and similar expressions (including their negative counterparts) are intended to identify many of these forward-looking statements. Such forward-looking
statements are based upon information currently available to management and management's perception thereof as of the date hereof. The events, risks and
uncertainties relating to these forward-looking statements are detailed from time to time in reports filed by Avon Products, Inc. with the Securities and Exchange
Commission, including Forms 8‐K, 10‐Q, and 10‐K. Some forward‐looking statements in this presentation include and concern our outlook and performance, cost and
cost savings, competitive advantages, various strategies and initiatives (including our transformation plan), strategic partnerships and transactions, and organization
and structure. These forward‐looking statements involve risks, uncertainties and other factors, which may cause the actual results, levels of activity, performance or
achievement of Avon to be materially different from any future results expressed or implied by such forward‐looking statements. These risks and uncertainties include,
but are not limited to, our ability to improve our financial and operational performance, the possibility of business disruption, competitive uncertainties and general
economic and business conditions in our markets, including fluctuations in foreign currency exchange rates. Any forward‐looking statements speak only as of the date
they are made.
Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate
indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those
expressed in forward-looking statements. The Company does not undertake to update any such forward‐looking statements to reflect future events or developments.
This presentation contains certain non-GAAP financial measures. A “non-GAAP financial measure” is defined as a numerical measure of a company's financial
performance that excludes or includes amounts so as to be different than the most directly comparable measure calculated and presented in accordance with GAAP
in the statement of income, balance sheet or statement of cash flows of the company.
2
Deutsche Bank Conference June 2017
Name Title Experience Relevant Experience
CEO 34 years
CEO of Avon since April 2012
Former Vice Chairman of Johnson & Johnson’s
Executive Committee and Worldwide Chairman
of Johnson & Johnson’s Pharmaceutical Group
Education: B.S., University of Massachusetts, Dartmouth,
M.S., Princeton University, MBA, Rutgers University
EVP, CFO35 years
CFO of Avon since January 2017
Former CFO of SABMiller and Main Board Director
of SABMiller PLC
Education: LLB, University of Edinburgh Law School
Welcome to Avon
Jamie Wilson
Sheri McCoy
Founded in 1886, Avon was the first company to give women the opportunity to earn money through selling
beauty products within their own social networks.
Over 130 years later, we’re now one of the biggest
beauty brands in the world:
We are the world’s #1 Direct Selling Beauty Company
$6 billion in net sales2
6 million Active Representatives;
8 million Ending Representatives;
Over 50% of new appointments are under 35
Sales operations in 57 countries and territories,
with distribution in 15 more countries
Source: Euromonitor International Ltd.; Company financials and filings.
1. Percentages do not add to 100% as regional revenues exclude revenue from other operating segments and business activities, and due to rounding.
2. Based on rounded 2016 revenues.
Revenue by Segment1
North LatinAmerica
$0.8B15%
Europe Middle East
Africa$2.1B37%
Asia Pacific$0.6B10%
South LatinAmerica
$2.1B38%
Our Top 15 Markets Account for Nearly 80% of Revenues2
All channels(retail & direct selling)
Leadership Positions in Key Markets and Categories
Top 10 Markets
Avon holds strong Market Share positions globally
Brazil Mexico Russia Colombia Argentina Turkey South AfricaPolandUK
#1#2 #1#1#2 #1 #1#1#1Direct Selling #1
Philippines
53 3 5+ 355+Skin Care 312
1 45+ 3 3 23Color Cosmetics 1
3 2 3 22 1 2 15+1Fragrance
Source: Euromonitor International Ltd., based on the 2017 April release
23
Compelling Product Portfolio
Beauty (~75% of Revenue) Fashion & Home
Key
Products
Category Skincare(including Personal Care)
Fragrance Color
Products
Key
Brands
Upper Mass
Mass
Value
Fashion Jewelry
Watches
Apparel & Footwear
Housewares
Children’s
Note: Figures based on Full Year 2016.
Source: Company website, Company filings, and other publicly available information.
Focus on Top 40 Brands
Empowered Women
Empower Others
Self Reliance /
Earning Opportunity
for our Representative
Demonstrable Product
Quality and Value
for the Consumer
Beauty for a Purpose Creating More Positive Sentimentfor Avon…
Q4-16 data
AWARENESS OF BFAP:
14% 13% 19% 23%
63%
18% 9% 27% 17% 19%
82% 82% 77% 72%
36%
76% 79% 69% 76% 78%
MORE POSITIVE
LESS POSITIVE
NEUTRAL =
Base: Women, 15-64 (UK: 18-74)
Base: Among those Aware of BFAP Campaign
38% 29% 40% 21% 38% 6% 26% 24% 19% 28%
4% 5% 4% 5% 0% 6% 12% 4% 7% 3%
Source: Annual Global Brand Health Analysis, Ipsos
Brazil Mexico RussiaColombia Argentina Turkey PolandSouth AfricaUK Philippines
Avon is increasing Social
Increase media investment and
shift more focus
to Digital
25% Growth in Total Global
Social Media Reach(Dec. ’16 – YoY)
280 Million Video Views(+49% YoY)
L’Oreal 661M - Natura 170M - Oriflame 31M
Instagram Doubled Growth Speed
(from 53% to 98%) and Reached
1.9M Followers
Avon is the #3 Beauty Brandon Facebook with 20M fans
(+ 4% in 2016)
#1 Word of Mouth Beauty Brand
40% higher than industry norm(offline and online)
Financial Trends
AVP - F$ Adjusted Operating Margin AVP - F$ Adjusted Operating Margin
C$ Full Year Revenue Growth C$ Quarterly Revenue Growth
Source: Company financials and filings
1%
0%
0%
1%
2%
FY FY FY FY FY
2012 2013 2014 2015 2016
-2%-3%
1%
3%4%
1%
-1%
0%
2%
4% 4%
1%
-1%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2014 2015 2016 2017
7.0%
9.4%
10.8%10.2%
6.5% 6.3%
3.9%
6.0%
4.2%
7.3% 7.0% 7.3%
2.9%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2014 2015 2016 2017
Need for Change
Our Representative experience is not differentiated
Overly complex processes for her
Our offering not evolving fast enough to meet her where she wants to be
We have allowed competition to catch up – time for a step change
Representative Engagement
Results of our Representative Satisfaction Survey
We received high scores on:
Likely to continue being an Avon Representative 1 year from now
I’m proud to be an Avon Representative
Avon is a company for people like me
Avon empowers women
Intend to grow my Avon business
Time to pay my invoice
Convenience of payment options
Scores were lower when it comes to:
Overall satisfaction
Earnings opportunity
Balance of time and effort with reward
Likely to recommend being an Avon Representative
Ease of returning products
Avon call center
Recognition
Source: Company quarterly survey of Top 10 markets from Q1 2017
Need for Change
Our Representative experience is not differentiated
Overly complex processes for her
Our offering not evolving fast enough to meet her where she wants to be
Opportunity to gain more traction with our high quality/good value content and
messaging
Awareness of our brand outpaces purchase
We have allowed competition to catch up – time for a step change
57
41 42 47
32 36
85
4861
35
50
Opportunity to Improve Conversion
Avon Brand Consideration (% who would consider in the next 3 months)
Brand
Consideration% Would Consider
in Next 3 Months
P3M Purch. (%) 49 38 34 35 28 16 70 44 53 26
Base: Women, 15-64 (UK: 18-74)
Total Awareness 100 99 99 100 100 99 100 100 97 99
PolandColombiaBrazil Mexico RussiaArgentina Turkey South AfricaUK Philippines
Need for Change
Our Representative experience is not differentiated
Overly complex processes for her
Our offering not evolving fast enough to meet her where she wants to be
Opportunity to gain more traction with our high quality/good value content and
messaging
Awareness of our brand outpaces purchase
Leverage leading innovation capabilities across price tiers
Appeal of market leading products such as Ultra Matte Lipstick
We have allowed competition to catch up – time for a step change
Innovation to Appeal to All Consumers
With a portfolio of brands that captures all major price tiers
Upper Mass
Mass
Value
Mass 50% - 60%
20% - 30%
10% - 15%
Need for Change
Our Representative experience is not differentiated
Overly complex processes for her
Not modernized our offering to meet her where she wants to be
Opportunity to gain more traction with our high quality/good value content and
messaging
Awareness of our brand outpaces purchase
Leverage leading innovation capabilities across price tiers
Appeal of market leading products such as Ultra Matte Lipstick
Barriers to entry are lower
New entrants in Beauty across all channels
We have allowed competition to catch up – time for a step change
Need for Change
Our Representative experience is not differentiated
Overly complex processes for her
Not modernized our offering to meet her where she wants to be
Opportunity to gain more traction with our high quality/good value content and
messaging
Awareness of our brand outpaces purchase
Leverage leading innovation capabilities across price tiers
Appeal of market leading products such as Ultra Matte Lipstick
Barriers to entry are lower
New entrants in Beauty across all channels
Execution has been inconsistent
We have allowed competition to catch up – time for a step change
Transformation Journey set out in January 2016
▪ Representative Engagement
▪ Brand and Beauty Categories
▪ Scale Social Selling
▪ Cerberus Investment
▪ Opportunistically Repay Debt
▪ Tax Planning
▪ Improve Operating Model
▪ Optimize Supply Chain
Network
Invest in
Growth
Drive Out
Cost
Strengthen
our Balance
Sheet
$/£
Our long-term Financial Goals
Metrics Long-Term Financial Goals
Revenue Growth Mid single-digit C$ Revenue Growth
Representative Growth 1 to 2% Active Representative Growth
Adjusted Operating Margin Low double-digit Adjusted Operating Margin
We Made Good Progress in 2016 …
Creating platform for future growth of the business
Key Priorities
Sold North America
Raised cash from Cerberus deal
Reduced balance sheet leverage
Extended maturity of debt portfolio
Achieved $180m of annualized savings
Moved corporate HQ to the UK
… Allowing Us to Move to The Next Stage
Refined the Invest for Growth pillar
Evaluated all areas starting with vision and purpose
Defined the key focus areas
Evaluated the detailed plans
Started putting in place the key enablers to drive the change
Ensure that we have the team to lead the change
Jamie joining at the start of the year
New General Counsel
Continuing to review
While remaining focused on driving out cost to meet our target and improvethe balance sheet
Avon’s Purpose & Vision
To Inspire & Create a World
with More EmpoweredWomen
To be the World's Leading
Roadmap to GROWTH
To Be The World’s Leading Social Beauty Company
Give Her the Right Products to Sell
Play and Win in theRight Geographies
Deliver a Seamless, Competitive
Representative Experience
Strengthen Our Balance Sheet Drive Out Cost$/£
Insightful Data & Analytics
Relentless Focus On Execution Capabilities
Rigorous Performance Management
Deliver a Seamless, CompetitiveRepresentative Experience
Ensure she receives
the right reward for
her effort
Give her the skills
to help her grow
her business
Make it easier
for her to do
business with Avon
Make her proud
to be part
of Avon
Ensure all sales
benefit her
1 2 543
FROM Complex, Inconsistent, Arduous and Sub optimal
TO Simplified, Compelling, Supportive, Empowerment and Pride
Give Her the Right Products to Sell
Drive activity across our
core categories to
ensure they remain
vibrant and deliver the
high quality / good value
message
Ensure innovation
is driven by her for her
customers, across the
portfolio
Become more agile at
merchandising by
campaign
Continue to build revenue
growth management
capability to optimise price,
volume, mix and
promotional frequency
and depth
Consider alliances to
support core categories
or enter white spaces
FROM Not enough value focus, Inflexible campaign planning and Tactical pricing
TODynamic product portfolio, Agile campaign planning across touch points
and Strategic pricing capability
21 53 4
Play and Win In the Right Geographies
Segment markets
based on future
performance
potential
Prioritize resources
for biggest returns
Explore expanding
in to new territories
Enhance our ability
to compete in both
urban and rural areas
Run more pilots and
ensure they are
measured to allow us to
expand them to
additional geographies
FROM Top 10 Market Focus, No Expansion, Rural Bias and Ad Hoc Pilots
TOFull Portfolio Management, Explore New Geographies, Enhanced Competiveness and
Targeted Use of Pilots
51 2 3 4
Four Geographic Quadrants
STABLE MARKETS
GROWTH MARKETS
Markets of >$50m revenue with
significant future potential growth
(e.g., mid-single digit) and double
digit operating margins
PROSPECT MARKETS
New or <$50m revenue markets
with the potential to deliver
significant growth within 3-5 years
Low single-digit revenue growth,
>15% operating margin
Negative or declining revenue
growth markets with <15%
operating margins
FIX MARKETS
Transformation Journey Supported by
Core Enablers
Complete the operating
model shift
Reduce
Cost
Build a reliable analytical
backbone which fuels
decision making across all
business functions and
markets
Implement rigorous
performance management
FROM Misaligned Cost Base, Inconsistent Data and KPIs
TOCorrectly Sized Cost Base, Single Analytics Business Service and Performance
Management Central to Running Business
431 2
Invest to Capture Identified Growth
Marketing investment on-line and off-line
Continue to support Beauty for A Purpose
Tactically behind innovation
Invest in Her
Training and Sales tools
Simplified processes (ordering, returns)
Invest in our associates
Revenue growth management skills
Merchandising
Invest in our systems
Improved digital communication (ordering, tracking, payments)
Front end experience
Supply Chain
-1%
1%
0%
-2%-3%
3%4% 4%
2%2%
Q1 Q2 Q3 Q4 Q1
2016 2017
Active Rep Growth Average Order Growth
2%
4% 4%
1%
-1%
Q1 Q2 Q3 Q4 Q1
2016 2017
So Where Are We?
C$ Revenue Growth
Source: Company filings. Active Representatives and Average Order Growth from Reportable Segments
F$ Operating Margin
4.2%
7.3% 7.0% 7.3%
2.9%
Q1 Q2 Q3 Q4 Q1
2016 2017
-191
6126
232
-80
Q1 Q2 Q3 Q4 Q1
2016 2017
Cash from OperationsActive Reps & Avg. Order Growth
Full Year External Guidance
2017 Full Year Guidance
Low single-digit Revenue growth (C$)
Flat to 1% Active Representative growth in 2H
100–140bps Adjusted Operating Margin expansion (F$)
Free cash flow slightly positive after the increased capital spending of approximately
$65m (F$)
On track to achieve 2017 cost savings target of $230 million (F$)
Long–Term Financial Targets
Minimum requirements to achieve our goals
2015 2016 2017
Actuals Actuals Guidance
Revenue Growth (C$) 1% 2% Low single-digit Mid single-digit C$ Revenue growth
Active Rep Growth1 1% -1% Flat to 1% for 2H 1 to 2% Active Representative growth
Adj. Operating Margin (F$) 5.7% 6.5% 7.5% to 7.9% Low double-digit Adj. Operating Margin
Long-Term Financial GoalsExpansion
+1pts to +2pts
+2pts to +3pts
+200bps to +250bps
Source: Company financials and filings
1. Active Representative Growth from Total Reportable Segments
Summary of the Change
Accelerating pace of change
Refined and executing against Growth Roadmap
Ensure leadership team is in place to drive growth
Continue to take out cost and optimize cash
Avon’s Vision
To be the World's Leading