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2017/EPWG/SDMOF/019 Thematic Session 2.7

Disaster Response on Facebook

Submitted by: Facebook

11th Senior Disaster Management Officials ForumVinh City, Viet Nam

21–22 September 2017

Disaster Response on Facebook

"Standard advice about preparing for disasters focuses on building shelters and stockpiling things like food, water and batteries.

But resilience - the ability to recover from shocks, including natural disasters - comes from our connections to others, and not from physical infrastructure or disaster kits."

DANIEL ALDRICH"Recovering from disasters: Social networks matter more than bottled water and batteries"

Facebook Disaster Response ToolsBuilding Community Resilience for Disaster Recovery

Facebook Disaster Programs

How can governments and disaster response/relief organizations use Facebook to better communicate before, during, and after a disaster? 1

What are some of the tools Facebook is building specifically for disasters? 2

Help your community with readiness

Engage in ongoing recovery efforts

Support response & relief initiatives

Help build community resilience

What Can You Do on Facebook?

Build Your Disaster Communication Strategy

How to get the most out of Facebook before, during and after disasters

Photos

EventsVideos, Live Groups

Page PostsPages

Tools for Disaster Communication

Pages

• Pages are a two-way communication channel

• Share contact information

• Share a logo & cover photo that tells your story

• Post frequently

Posts

• Share documents, photos, blog posts

• Tag individuals, partners

• Use #hashtags to associate with a campaign or holiday

Photos

• Share information visually

• Put a face on your agency

• Tell a story about the recovery effort

Videos

Events

• Raise awareness

• Promote volunteer opportunities

• Organize responders

Groups

• Create public or private communication channels

• Coordinate internal tasks

• Connect group members, share documents

What We’re Doing at Facebook

Safety Check

14000

12000

10000

8000

6000

4000

2000

05 p.m. 11 p.m.11 a.m.5 a.m.5 p.m. 11 p.m.11 a.m.5 a.m.

APRIL 13, 2016 APRIL 14, 2016

POSTS PER MINUTE IN COUNTRYTotal Posts

"Earthquake" Posts

Facebookreceives an alert

Facebook monitors for posts

People activate Safety Check Say you’re safe Check on friends

Community Help

What we are doing to protect people

Adding controls to report posts

Adding user education

Limiting to18 and over

Approximatelocation shared

For more information — or to share your own tips and success stories —

find us on Facebook at facebook.com/disaster