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How to features instead of just price
Bergamo 2.(035)
Emanuela Rondi
([email protected] )
10|08|12
Univesity of Bergamo
[Disappearance of Neighborhood Stores]How to change people
mindset in order to focus on other features instead of just
price
mailto:[email protected]:[email protected]
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[Evolution Flow]
Time line
Renaissance XIX XX century XX XXI centuryPrehistory
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[Neighborhood Stores]
Small store which sells a narrow range of product. It is usually
located in village or in little town.
[On-line Store]
[Shopping Center]
Mercantile establishment consisting of a carefully landscaped
complex of shops representing
leading merchandisers, usually includes restaurants and parking
area
It is a form of e-commerce whereby consumers directly buy goods
or services from a seller
over the Internet without an intermediary service.
[Definitions]
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AWG OUTLETS BERGAMO SRL -
Albano Sant'Alessandro
MIGROSS SPA - Almenno San Salvatore VAL SAN MARTINO SRL
Ambivere
INIZIATIVA 13 SRL Antegnate
FINSER SPA - Azzano San Paolo
COIN SPA Bergamo
ESSELUNGA SPA Bergamo
OVIESSE SRL Bergamo
AUCHAN SPA Bergamo
ZERBINI B & G SRL Bergamo
IL GIGANTE SPA Bottanuco
IPER MONTEBELLO SPA Brembate
BARCELLA ARREDAMENTI SAS
Brusaporto
PADANA SUPERIORE SPA Caravaggio
NUOVO SUPERSHOPPING SRL -
Castelli Calepio RUGIADA - Cisano Bergamasco
TECNOCOVERING SRL Ciserano
PEDRONIMOBILI SRL Cortenuova
CISALFA SPORT SPA Curno
LEROY MERLIN ITALIA SRL Curno
SELF G5 SRL Curno
ESSELUNGA SPA Curno
EUROCOMMERCIAL PROPERTIESITALIA SRL Curno
ITALFRUTTA SPA Gorle
ZERBIMARK SPA - Grumello del Monte
VIRGILIO SPA Mapello
GRAN MERCATO DEI COLLI Mozzo
DOSS SPA Nembro
ESSELUNGA SPA Nembro
FINSER SPA - Orio al Serio
L'ARTIGIANA DEL MOBILE 2000 SRL
Paladina
GIORI SRL Rogno
FAMILY MARKET SRL Rogno
ZERBIMARK SPA - BENNET SPA -
Romano di Lombardia
SVILUPPO SAN PELLEGRINO SRL -San Pellegrino Terme
ITALFRUTTA SPA Sarnico
LEROY MERLIN ITALIA SRL - Seriate
IPER MONTEBELLO SPA Seriate
SEMERARO CASA & FAMIGLIA SPA
Stezzano
ALTACERRO SRL Stezzano
LOMBARDINI REZZATO SRL
Treviglio EDIL COFFETTI SRL Urgnano
PALAZZO DELLA MODA SRL Urgnano
CENTRO COMMERCIALE - Verdello
(source: Bergamo Economica)
[Bergamo: more than 44 Shopping Center]
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Closure of stores
In 2011
150,000
Stores CLOSED due to the crisis and highlevel of oncurrence of
malls and on-line
stores
Increasing of online shopping
In 2012 +20% compared to 2011
Turnover: 9,5 BN
(12,3 BN USD)More than 10 MN users
(e-Commerce Netcomm Forum di Milano)
[So far in Italy]
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Services
DEPOPULATION of small areas
[Outlook]
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Neighborhood stores cannot compete in price with malls and
onlinestores because of they exploit economies of scale.
BUTIs price the only important characteristic?
How to change peoples mindset in order to highlight other values
ofneighborhood stores such as social, geographical and
economicvalue?
[Values]
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Neighborhood Store
Customers
Supply Chain
Consortium
Shopping Center
Local Authorities
[Who are the actors involved?]
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Commercial Districts Fidelity card Valle Brembanasproject
[State-of-the-art]
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How to face the problem of commercial shiftfrom small to big
stores?
Are they really in contrast?
How to mantain both, leveraging on the individual positive
features?
How to considere-commerce as
an instrumentinsted of a threat to existing stores?
[How can these small stores be integrated in a networkorder to
delivery a service which cannot be evaluated
just by price but gives some adding values?]
[Questions]
