CLEAN HANDS in a DIRTY BUSINESS
About the caseJanet ,a fresh MBA pass out was looking for a job. The market trend was such that the companies were looking for people who were enough experienced and could cope up with every situations. Janet had a discussion with her senior KAREN, who was working in a tobacco company. The company was doing business in Snuff & the main targeting segment was the younger generation. The tobacco produces many harmful problem like cancer but still the company had been running in profit. Karen, the employee of this organization felt that though it was not an ethical business but still she had learned many things about situation. The main thing was, KAREN was a part of this dirty business & she also wanted Janet to join there to help her to slow down such things..
ETHICS IN BUSINESS WORLD Ethics are considered the moral standards by which people judge behavior. Ethics are often summed up in what is considered the golden rule do unto others as you would have them do unto you. While this makes sense as a general rule of thumb, it is not entirely useful when looking to define business ethics. In business, there are many different people you have to answer to: customers, shareholders and clients. Determining what to do when an ethical dilemma arises among these different interests can be extremely tricky, and as such business ethics as a field is complex and multi-faceted.
What are the benefits to MBA graduates? WITH AN MBA, YOU CAN: Have a management qualification that is valued by employers globally. Advance or enhance your career opportunities by exploring your options and moving into managerial positions within your field. Access a network of managers, business leaders and other alumni members from a diverse range of fields, organisations and industries. Recognise and respond effectively to rapid social, economical, technological and political changes on organisations in their national and international environments.
What are the benefits to MBA graduates from ethical point of view 2? But an MBA student generally join an organization as senior level employee. He will always try to look after company s prospect along with that he also posses the authority to stop any practice which is unethical in nature.
QUALITIES OF A MBA GRADUATE1. Creativity 2. Structure 3. Commitment 4. Being Human 5. Versatility 6. Knowledge 7. Discipline/Focus
PROBLEMS FACED BY JANET LACK OF EXPERIENCE ETHICAL DILEMMA
Brief history of UNION TOBACCO UNION TOBACCO Inc. a major tobacco company in US, manufacturer of Snuff . the company uses GRADUATION STRATEGY "for selling purpose . To attract younger segment of the market they used flavored chewable tobacco products. With success of this strategy they were able to convert younger generation to ADULT generation who have started using strong tobacco. The tobacco caused harmful effect such as cancer in different part of the body , several cases have been filed against them but still the company ran in SATURATED MARKET "with profit.
UNION TOBACCO-THE DIRTY BUSINESS Tobacco is the main cause of cancer like deadly disease. Still the company does business in this sector. The company used such flavoured tobacco(like:mint,cherry) to target the younger segment of people who were completely unaware about the effect of using TOBACCO. Most of the people of age between 9-12 were badly affected by the mouth cancer,tooth loss & gum lesions. Still, UNION TOBACCO was successful to make this younger people as matured regular users of tobacco.
Tobacco is the main cause of cancer like deadly disease. Still the company does business in this sector. The company used such flavoured tobacco(like:mint,cherry) to target the younger segment of people who were completely unaware about the effect of using TOBACCO. Most of the people of age between 9-12 were badly affected by the mouth cancer,tooth loss
GRADUATION STRATEGY Graduation Pathways is an integrated approach to address the needs of our at risk sources necessary to create meaningful demamnd. It aims to provide the resources to create meaningful options among the customers. The same customer segment is being served with variety of products for the time being. To this end, Graduation Pathways options target individual customer need.
WHY WAS KAREN INFLUENCING JANET TO JOIN THE COMPANY Karen was working in united tobacco inc. for quiet some time. She was disgusted with the work she was doing as she had to let lose all her idealism. But she realized that if she leave then also there will be someone doing the job, who would never consider the ill effects on society. She realized that it would be a better idea to be in the company and slow down the expansion process and avoid the worst excess. Karen thought Janet could help her in slowing down the process by joining the company.
DILEMMA FACED BY JANETJanet was in a critical situation .she could refuse the job offer as then she would not be having any experience and could not find a better job . Getting into the job was also not a very convenient option as there were ethical issues involved.
The step ahead What she could possibly have done is to keep her hands clean while being a part of the dirty business. By joining this company she would gain experience that would help her to get a better job. She would also be able to know about various marketing strategies involved. On the other hand she could also slow down the pace of selling of tobacco products among the minors.