Motivate and Empower Your Stafff

Directors Forum: Wrapping UpOctober 27, 2012 Alisdair Smith, MA -- National Facilitator

- 2 -Provocative ThinkingCollaboration and PartnershipWere part of a very large sector, that is changing the world. What do we need to start to look like to build on our success?Technology and Dis-intermediationThemes: Be Certain Shift will HappenInnovative ideas and what have WE done lately?What is our common value proposition?

3 Foci: Strategy, Risk, TalentWhat does your credit union look like 1.0? 2.0? 3.0?Dots on a Map: Sarah Canepa Bang- 3 -

1.2 million members accessat all 488 locations? Plus Tim Hortons?

Dots on a Map- 4 -

5.2 million members access at all 1748locations?Plus Tim Hortons?!Plus Apple?!

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Provocative Thinking for Ontario Credit Unions 12% market penetration4% of assets in the marketVision Alignment -- ExecutionCommon brand?Access to capitalWhat have WE done lately?Common vision?Common Value Proposition?

Jack SmitLuani Skinners QuestionsHow is my credit union creating value for the members we want to attract?How is my credit union meeting consumers where they are at?How is my credit union cooperating (collaborating) to make us better?Is our credit union committed to growing our membership?- 6 -

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Be the change you wish to see in the world Ghandi

Somebody has to do something and its incredibly pathetic that it has to be us. Garcia In Your Corner Guarantee

- 8 -Eye to Eye with ManagementPaul & AndyGood governance is basedon good knowledgeCommitment, not complianceProgressive ImplementationPolicy needs to bein place nowThis is an innovativeapproach

Investment, not costCompetenciesTechnical & BehaviouralGroup DevelopmentStock and FlowMentors

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Look in the MirrorHas this credit union outgrown me?Am I adding tangible value?

What are my strengths and how are they serving the board and credit union?

What is the one thing I could change that would benefit the board and/or credit unionin the next 12 18 months?

10 Questions from Don Rolfe1. What is our business? 2. Who is our customer?3. What does our customer value?4. What is our plan?5. What are our results?6. What has changed since we last met?7. What is the impact of the changes?8. What actions/measure should be taken?9. What are the expected results of our actions?10. What changes are emerging?

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Don RolfeOperating in Certain Times Shift HappensWhy do we exist, what is our unique and common value proposition?Low interest rates will continue 24 monthsNext 3 5 years, BC & Ont about 100 credit unions to about 75Risk mitigation is key well be painted with the same brushGreater regulator harmonization between the provinces 1 3 credit unions going interprovincial/nationalPayments Technology Apple? Google? Paypal?

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--11The New Branch?- 12 -

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Have you got the right people?3 Foci: Talent, Risk, StrategyThe Dog and The FrisbeeUnderestimating the risks of thestatus quo!!What does our Jukebox look like?Realistically what valueproposition can we expect In the future? Lowering your price is the lastrefuge

OSFI, Dog and Frisbee , TowardsEffective GovernanceWhat is our story?Now? In 10 Years?Will they be the right people in 5 years?You need a board that workswell together.- 14 -Credit Union 3.0The One Thing

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Staff who have the mojofor the soul of your business3.0 = focused niche player with targeted, loyal segments, start to exclude30 second value proposition selected members selected employees your desiredpurpose, culture, training and incentives.

GVCU = 3rd Income QuartileIt is up to us!- 15 -

Action PlansWhat did you learn here? What difference will that make at your board?In 2020 what unique difference will your credit union and the Ontario system have made to the communities we serve?What is the first action step towards that difference you will take to your board/credit union?What will you be doing differently Monday morning?Email yourself so that the email comes on Monday morning- 16 -