8/9/2019 Director Marketing Healthcare Pharmaceuticals in New
York NJ Resume Laura Goddard
1/2
LAURA R. GODDARDSomerville, New Jersey 08876
Home: 908-429-9383 Cell: 908-410-4575
[email protected]
MARKETING DIRECTOR
Marketing Strategy ~ Brand Development ~ Direct Marketing ~
Marketing Communications
Results-driven marketing strategist skilled at building and
executing targeted marketing initiatives to generate leads,achieve
sales objectives and grow bottom-line profits. Proven expertise
with B2C and B2B companies at various growthstages. Effectively
utilizes database management tools to create and execute robust
marketing initiatives.
Strateg ic Planning and Brand Development Lead Generation and
Marketing An alytics (ROI) Direct, eMai l , and Trade Sho w
Marketing Video, Radio, and Print M arketing Multi -Media Campaigns
Market ing Communicat ions Publ ic Relations and Press Release Writ
ing
Website Developm ent and Content Creation CRM System Uti l
ization Bud get Creation and Financial Management Team Management
and Development Healthcare Services, Edu cation,
Telecommu nicat ions Market ing
HEARINGL i f e , Division of William DeMant Holding SOMERSET, NJ
2012 2014
Patient-focused hearing aid retailer with more than 200 clinics
nationwide. Managed budgets of $7-8M.
Director of Marketing6 Direct ReportsLed direct marketing
initiatives, including event management, database marketing, direct
mail, email, newspaper, prinadvertising, and social media
campaigns.
- Scheduled and managed 200 events per month that account for
43% of corporate revenue.- Wrote advertorials, ad copy, articles
and video scripts.-
Created and launched a customer loyalty program that increased
average selling price by 3.2%- Produced and directed hearing
healthcare videos; implemented a YouTube channel- Managed web
initiatives and content creation- Managed vendor relationships,
$8MM marketing budgets, and KPI/ROI reporting.
LRG ASSOCIATES SOMERVILLE NJ 2008 - 2012
Marketing consultancy focused on for-profit education,
healthcare services, and non-profit industries.
Lead Marketing ConsultantProvided direction, oversight, and
tactical execution of marketing plans to strengthen brand presence
and generated leadsthrough effective website design, content
development, and marketing collateral creation.
University of Medicine and Health Sciences, St. Kitts
(2008-2012)- Partnered with COO to launch a new Caribbean medical
school and grew attendance from 22 students in
the inaugural class to over 300 students enrolled in 2011.
Internet Healthcare Records Start-Up Firm (2009)
- Created a business plan and marketing strategy, performed
market research, to support entrepreneuriaCEOs efforts to seek
venture capital funding for a healthcare portal.
Association of Interior Design Professionals (2009-2012)-
Increased membership by 27% after creating and launching a chapter
website and conducting Constan
Contact email campaigns.
mailto:[email protected]:[email protected]:[email protected]:[email protected]
8/9/2019 Director Marketing Healthcare Pharmaceuticals in New
York NJ Resume Laura Goddard
2/2
Rsum of Laura R. Goddard 908-429-9383
[email protected]
ROSS UNIVERSITY, Division of DeVry Inc. North Brunswick, NJ 2005
- 2007
Leading medical and veterinary for-profit Caribbean universities
with revenues exceeding $100M. Managed budgets o$$2.5-3M
Director of Marketing3 Direct ReportsFormulated, executed, and
managed all branding initiatives designed to drive revenue through
increased studenenrollments.
- Increased medical school applications 75% and veterinary
school applications 22% by delivering brand
awareness campaigns that included web initiatives, print ads,
video presentations, radio campaigns, tradepublication articles,
and trade show marketing.
- Grew website visits by 68% in the first 6 month of
implementation by employing SEO technique, paid search, andcontent
adjustments.
- Spearheaded initiatives to expand brand recognition and market
share through email campaigns and publicrelations activities, press
releases, e-newsletters and alumni articles.
AT&TBUSINESSSERVICES, DIVISION OF AT&TCORP.BEDMINSTER,NJ
2005-20071988-2003$25B business services division of AT&T Corp.
that provided global sales and support services to businesses.
General Manager, eSales and Service, Bridgewater, NJ (2002
2003)
5 Direct ReportsDirected cross-organizational teams that devised
and delivered the AT&T BusinessDirect customer portal designed
tostreamline customer service processes. Managed budgets of
$2-3M.
- Conceived and implemented marketing initiatives including a
web-based video tour, email, and viral marketingcampaigns.
- Converted more than 40,000 customers to new self-help portal
that increased web-based sales of two serviceplans by 8% and
reduced customer service costs by 12%.
- Pioneered a virtual customer service agent that saved $1.2M
for the organization.- Designed and deployed a web-based
customer-centric knowledge database that generated $300K
savings.
District Manager, eAT&T Web Management, Bridgewater, NJ
(20002001)6 Direct Reports and 14 ContractorsFormulated, designed
and implemented content management strategies that disseminated
corporate content. Managed
budgets of $2-3M.
Delivered new content management technology while conserving
existing production and customer service levels
ADDITIONAL WORK EXPERIENCE- Product Manager, AT&T,
Bridgewater, NJ- Data Networking Sales Representative, AT&T,
Rochester, NY- Account Representative, Tymnet Inc., Rochester, NY-
Reading Specialist, Gates Chili School District, Rochester, NY
EDUCATIONCompleted courses, Masters of Business Administration,
Rochester Institute of Technology, Rochester, NYMasters in Science,
Reading Education, Nazareth College, Rochester, NY
Bachelor of Arts, Psychology and Education, American University,
Washington, DC
AFFILIATIONS
New Jersey chapter, Marketing Executive Networking
Group(MENG)
mailto:[email protected]:[email protected]:[email protected]
