Joseph Caravella

East Meadow, NY 11554 631-946-1871

joe@jcaravella.com https://www.linkedin.com/in/josephcaravella

As a 25 year veteran in the graphic arts, advertising and printing industry, I possess a very diverse set of skills

specializing in state-of-the-art technology, all phases of successful team building, project management, prepress, retouching, packaging/ packaging design, publishing, large and small display prints, commercial and specialty printing. My extensive background has enabled me to develop mastery of graphic design, retouching and creatives as well as offset, flexo and rotogravure printing in both digital and conventional formats as well as large format inkjet printing. I am experienced in the design and production of release materials, insertion orders and all phases of media ordering including specialty media projects, offset and complete, and photography, both in the studio and on location. I also have substantial working knowledge of all computer networking and connectivity issues essential to the timely and successful transfer of todays large digital files and digital workflows.

I strongly believe that my skills would enable me to make a valuable contribution to your organization. I have extensive branding compliance, consistency and accuracy experience for handling multiple brands. Lean Six Sigma and OSHA certified I have enjoyed a productive and prolific relationship with some of the advertising industrys leaders including

TBWA/Chiat Day, KPR, LLNS, Sudler & Henessey, Medicus, Saatchi & Saatchi, O&M, DeVito Verdi, BBDO, Doremus, DDB, Merkley & Partners and many others. It has been my pleasure to have collaborated with many high profile designers, photographers and communications departments to create award-winning and memorable advertising campaigns, product designs, packaging and displays.

Serving as a member of the upper management team at Seal-It Division of Printpack, I effectively increased department efficiency and cost savings by 20% and more. Comprehensive reorganization strategies included the redesign of production and reassignment of responsibilities to streamline the work flow, maximize the talents of the workforce and tighten production schedules.

As Director of Operations at RC Communications, I controlled day-to-day operations of the creative, graphics production, separations and retouching studios, including but not limited to, workflow, estimating/billing, efficiency and quality control from project inception to final product. Working closely with clients, art directors and designers, and understanding their specific needs, enabled me to efficiently design workflow and asset management solutions, identify client/server technologies, and determine appropriate outsourcing while maintaining trusted vendor relationships.

I am very well versed in the complex world of the creative graphics network and production workflow; I recognize demand for speed and uptime in todays break-neck pace of the advertising and graphics industry. I have evolved with the digital imaging process and possess a complete understanding of Asset Management and AM programs across all platforms. At RC, I was challenged to install and maintain the complete networking system including LAN of 70+ nodes with Mixed nodes of Mac OS, various windows OSs, Unix and VAX systems. I successfully implemented full WAN capabilities, Satellite facilities including but not limited to, Internet connectivity, complete mail, FTP and web presence as well as client/server applications.

I am proficient in retouching as well as all digital image editing, page layout programs and applications of Photoshop, Illustrator, Quark, InDesign and the latest complete Adobe Creative Suite. In my last position at RC Communications, I was responsible for all production aspects of the companys retouching and prepress departments as well as network services and connectivity.

In recognition of my wide-ranging understanding of the industry, I have been a guest speaker and presenter at numerous seminars and conferences by professional organizations including the Art Directors Club and AGA workshops. It was my privilege to work with Adobe and lead a team of testers and evaluators to troubleshoot and resolve various output issues and concerns plaguing the Adobe InDesign and InDesign CS products.

I am eager to explore the career opportunities you have available. I would appreciate the chance to discuss ways to collaborate with the professionals in your organization to enhance the design, creative, display and media process. Please feel free to contact me at your earliest convenience to determine how a person of my expertise and experience in managing, streamlining and increasing profits in both manufacturing and creative can assist you. Sincerely, Joe Caravella

Joseph Caravella

East Meadow, NY 11554 631-946-1871 joe@jcaravella.com

https://www.linkedin.com/in/josephcaravella

Overview

Spearheaded projects for many top ad agencies including TBWA/Chiat Day, KPR, LLNS, Sudler & Henessey, Medicus, Saatchi & Saatchi, O&M, DeVito Verdi, BBDO, Doremus, DDB, Merkley & Partners and many others. Packaging work for LOreal, Maybelline, Victorias Secret, Ralph Lauren, Bath & Body Works, Cody, Armani and more. List available upon request

Collaborated with many high profile designers, photographers and communications departments.

Start up operations and team building for many production agencies and creative departments.

Extensive branding compliance, consistency and accuracy experience for handling multiple brands.

Lean Six Sigma and OSHA certified.

Streamline workflow and productivity to maximize creative, technical and profitable excellence.

Direct charge and handling teams of creative and technical from 3 to 72 reports (including hiring and talent acquisition), directly and indirectly across multiple locations including client onsite.

Fluent in client facing situations from board room to press room. Diadeis GSG 2015 Present Packaging Prepress Manager

LOreal, LOreal Paris, Maybelline, Novartis, GSK, LOreal Luxury Products Division, Pepsi, Unilever, Avon, Bank of America, Paul Stewart and more.

Responsible for prepress packaging team and full cycle of product packaging development, execution to press and manufacturing.

Co-Lead involved for transfer of prepress assets from previous premedia house. Lead liaison for more than 20 print vendors and facilities covering virtually every type of printed media end product from cartons, bottom labels and blister cards to multi-ply labels, POP, Displays, Visual Marketing and more.

Southern Graphic Systems 2012 2015 Studio Manager Digital Print Manager - Packaging Project & Prepress director

LOreal, Maybelline, Polo, Keihls, Lancome, Pepsi, Unilever, Nine West, American Brands consumer products and more. Responsible for full cycle of product packaging development, execution to press and manufacturing. Including but not limited to,

design, production art, full prepress and specialty printing not limited to foil stamping, both hot and cold as well as embossing, debossing and specialty substrates and shrink materials etc.

Lead involved for comping and prototyping products & packaging.

Caravella Graphic Solutions 2004- 2012

Erric Sorelle Studios Graphic design and retouching. Packaging design, packaging and product prototyping from concept to production run. Prepress and printer ready files for all types of printing, including Flexo, offset, Rotogravure and a variety of substrates including shrink material.

Graphic Visions Group Conceive and implement packaging design and preparation for comps and prototype packaging and labeling. Prepare separations to plate for screening die cutting embossing, stamping and debossing. Utilize my extensive knowledge of prepress, design and separations including trapping and o/p for correct lay-down of unlimited amount of spot colors and 4-color process.

KMC/Dashing Diva Graphic design, advertising, packaging and retouching. Packaging design, packaging and product prototyping from concept to production run. Prepress and printer ready files for all types of printing, including flexo, offset and Rotogravure and a variety of substrates. DigitalMedia.

Clinical Trial Media Graphic design, advertising and retouching. Packaging design, advertising and prototyping from concept to

production run. Pharmaceutical advertising and packaging for clinical trials. Digital Media and assets. Seal-It Division of Printpack Jan 2006 July 2007 Director of Prepress, Creative and Graphics, Flexographic (conventional and digital) and Rotogravure presses

Responsible for all phases of design, press runs and final finishing and shipping.

Project management and re-organization included increased profits, increased productivity through workflow and other techniques to eliminate errors and reworks from all departments.

Awarded full design control to approve print ready, Flexo and gravure-friendly files.

Immersed in all lines of printing substrates including packaging and shrink labels.

Coordinated operation of seven Flexographic narrow and medium width web presses comprised of 2-8 color presses and two medium width Rotogravure presses comprised of 10 color stations each.

RC Communications / Advertising Arts Jan 1999 Dec 2005 Director of Operations for creative, retouching, prepress, display, advertising and IT depts.

Manager of Retouching and separation department. Designed and implemented all retouching procedures to create an in-house, self-sufficient department.

Devised complete workflow and efficiency procedures throughout the organization in all departments.

Responsibilities included estimating, quoting on creative, output projects, and final approval on billing and maintaining high quality standards.

Implemented full asset management and performed hands-on prepress production duties, including but not limited to, retouching and illustration.

Served as liaison to offset press department.

Manager of IT department to integrate all prepress equipment and maintain all networking needs including Firewall security, server up time and maintenance, all backups and disaster recovery procedures.

Ensured all Internet access and issues including email, FTP and web presence.

Responsible for complete implementation and operation of Internet and Intranet connectivity, including fiber, multiple T1, ISDN (European clients), and DNS registration and maintenance.

Secured all software for operations. ModernAge Custom Imaging April 1997 Jan 1999 Director of Digital Imaging

Responsible for initial design and operation of new digital imaging department. Pergament Graphic Systems May 1993 - April 1997 Vice President of Digital Imaging and Network Administration

Responsible for complete operation of retouching, design and output on various media, including, but not limited to, film, transparencies and printing.

Directed implementation and operation of Internet and Intranet connectivity that included T1, ISDN, and NDS registration and maintenance and complete local and remote Client/Server set up.

Applied Graphics Technologies March 1990 May 1993 Studio Manager

Responsible for electronic imaging for retouching, assembly and QC.

Managed and coordinated computer network for host and remote sites, workflow and procedures from input to final output on various media.

My Lab Inc May 1983 March 1990 Director of Operations

Photo studio electronic imaging, retouching, image manipulation, film animation, processing, marketing, purchasing.

Skills

Advanced senior management skills.

Lean Six Sigma and OSHA certified.

Hands on expertise with color management for commercial printing (Offset, Flexo, Rotogravure) as well as large format printing (inkjet and digital printing as well as vinyl and vinyl wraps and billboards) Photoshop, Illustrator, Quark, InDesign, Adobe Creative Suite, Esko, FileMaker Pro, MS Word, Excel, PowerPoint, WebNative, RealTime Image, Dalime, Media Beacon, Harlequin, Rampage, ArtPro, Nexus, Atwork Systems & many others.

Complete working/hands on knowledge of all prepress/ publishing electronic and conventional procedures, software packages including the full Adobe Creative Suite and materials including material release for publication, insertion orders, specialty printing etc.

Expertise in prepress/graphic and publishing networks, integrating all OS including but not limited to Unix, MacOS, Windows and many proprietary systems.

Processes

Prepress Separations:

All phases from HiRes scanning, retouching, assembly, output, finishing and proofing, including Dupont waterproof system and Kodak approval systems Agfa and Scitex devices.

Plate making and cylinder prep. Direct imaging and silk screening.

Color management and color science using various RIP packages to include GMG, Nexus, Esko and more Display:

Large format display prints from various Digital C-Print devices and large format inkjet printing for indoor, outdoor and archival usage and vinyl wraps, shrink and metallic substrates for collateral etc..

Computer Networking:

All platforms and phases of networking including but not limited to VPN, extranet Intranet, global connectivity and client/server solutions.

Photography - Design - Retouching:

All phases: Ad design, studio & location, photocomposition, retouching, page assemblies.