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Direct Marketing | Support Media. Matt Chun Bhayrav Patel. Direct marketing. Traditional. Direct marketing. Modification. Direct marketing. Modification. Direct marketing. Purpose. “ The Sitter ” starring Jonah Hill 20 th Century Fox. Support media. 4 different titles: - PowerPoint PPT Presentation
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DIRECT MARKETING | SUPPORT MEDIA
Matt ChunBhayrav Patel
TraditionalDIRECT MARKETING
DIRECT MARKETING Modification
DIRECT MARKETING Modification
DIRECT MARKETING Purpose
SUPPORT MEDIA
4 different titles:
• Alternative media
• Below-the-line media
• Nonmeasured media
• Nontraditional media
Used to reach people in the target market that the primary media may not have reached,and to reinforce, or support, their messages.
The Sitter poster would qualify as a type of small billboard out-of-home advertisement
Billboards account for 65% of OOH revenue
Successful as Direct Marketing?
Successful as Support Media?
QUESTIONS