Direct Marketing Recommendations

Target Audience

Segment 1 Segment 2

Demographic

Age 13-20 Age 20-27

Income level - Income level 10,000 – onward

Occupation Students Occupation Students / Job

holders / Business

oriented

Geographic

Density Urban / Rural Density Urban / Rural

Psychographic

Social Class Middle class, Upper

middle class

Social Class Middle class, Upper

middle class

Life style Dependent Life style Dependent /

Independent

Behavioral

User status Daily usage User status Daily usage

User rate Heavy User rate Heavy

Benefit Useful, Excitement,

convenient

Benefit Useful, Excitement,

convenient

Objectives

To get aware the existing customers or those who switched to other brands/companies about the changing brand image

To build good relationships with customers To boost sales by a certain percentage To gather information/feedback due to which company can improve its effectiveness To directly follow up on a promotion To increase customer contacts

Media Type

Electronic Media

Electronic marketing require new ways to communicate the value of offerings to the

customers and it can be viewed as a logical and natural consequence of such new need. It

allows, within a few short clicks, to access to a vast range of services.

We also use this media channel to promote our services:

Considering this channel, we introduced a website through which we will update all latest

information by using customer reviews having feedback from them. Moreover, we will invite

to play different online games on websites along with different offers and prizes. It will

include all advertisement, themes, and different packages according to different events like

Eid packages, Ramzan Packages, Independence Day packages, and New Year packages etc.

online customer services and shops.

As social media is a top internet activity and people across age groups are spending a large

amount of time on social media, so having a better chance of catching their attention through

social media advertising we made a page on Facebook with different post updates along with

customer feedback, twitter and flicker will also be focussed in which the consumers will be

communicate online with Wateen teams and will be entertained as well while participating in

different themes. Our ads will appear directly in the users’ news feeds, so we will avoid

repeat messaging.

As many users access their social media accounts with their Smart Phones, so our ads are

mobile friendly. Different messages related to wateen updates will also send to the customers

personally on Mobile phones. So that the customers who are not capable of using internet

sometime will be aware of time to time information.

Print Media

Print media includes those media of communication which are controlled by space rather than

time. It can be read at any available time and can be kept for record. Following are the major

print media which we are using:

Newspaper

Newspaper is one of the most important and effective print media which is used mostly by all

age groups. So our ads are to be published in newspapers every Sunday in Dawn, Nawaye

Waqt, Jhang, and Daily times with attractive and colourful themes.

Magazines

Magazine is another important print medium. It is the predecessor of the daily

newspaper. Attractive ads will be published in Fashion magazines and Sunday magazines.

The other print vehicles/media used will be brochures, leaflets as they are more informative

and persuasive and flyers which will be placed in different events or campaigns and

billboards with attractive and exciting themes.

Telemarketing

Wateen staff will be 24/7 on line to help customers in case of any confusion or difficulty and

will explain technical issues more clearly. Call operators will even keep in touch with

existing or lapsed customers to generate new lead. Staff will also prepared database clean up

calls to update customer records or establish a customer's level of ongoing interest in service.

Catalog

We design an attractive catalog in which we will provide a detailed information about all the

services provided by wateen like

Cable T.V services

Telephony

Broadband internet

Wide network coverage

Flexible and affordable packages

PLC services across both domestic and international

People can get aware about the various detailed information provided in the catalogue and

then can buy whatever they prefer to buy among them online without having any difficulty.

Kiosk

As we already doing a lot of promotion, so we don’t need to use kiosk.

Face to face selling